Cars

SHERIDAN, WYOMING – September 23, 2025 –

Long before the SUV craze took over American driveways, BMW saw an opportunity not to follow but to lead—and in doing so, it changed the automotive landscape forever with the debut of the X5, its first-ever Sports Activity Vehicle (SAV).

A Bold Vision in a Shifting Market

In the 1990s, American consumers were flocking to vehicles like the Ford Explorer and Jeep Grand Cherokee. BMW, with its portfolio of sleek sedans and wagons, was left watching from the sidelines. But not for long. Executives at BMW of North America, including President Vic Doolan and Head of Product Planning Rich Brekus, knew that something had to change.

SHERIDAN, WYOMING – September 23, 2025 –

A celebration of customer-first service and dealership excellence lit up Turin this week as Stellantis hosted the inaugural edition of its Club of Excellence. Bringing together 100 top-performing dealers from 10 major European markets, the event spotlighted the very best in automotive retail experiences.

Honoring Dealership Excellence Across Europe

Held on June 11 and 12, the event was exclusively reserved for the best Stellantis dealers based on customer satisfaction, measured through a rigorous evaluation of internal standards and consumer feedback. From Austria to the UK, one standout dealer per country earned a coveted spot at the celebration.

SHERIDAN, WYOMING – September 23, 2025 –

The Volkswagen Polo is celebrating a remarkable milestone this month—50 years of making compact mobility more accessible, stylish, and fun for drivers around the globe. Since its debut in May 1975, the Polo has transformed from a modest two-door vehicle into one of the world’s most beloved small cars, with over 20 million units sold worldwide.

A compact classic that redefined mobility

What started with the slogan “Small on the outside. Big on the inside.” quickly turned into a global phenomenon. Designed to be efficient, affordable, and practical, the Polo carved out a lasting place in the automotive world by championing entry-level mobility without compromising on quality or innovation.

SHERIDAN, WYOMING – September 23, 2025 –

Volkswagen has announced a major leadership transition for its Commercial Vehicles brand. Starting July 1, 2025, Stefan Mecha will become the new Chairman of the Board of Management of Volkswagen Commercial Vehicles (VWN), succeeding Prof. Dr. Carsten Intra, who is leaving the company for personal reasons as part of a retirement program.

Leadership Shift with Global Experience

Stefan Mecha, currently Executive CEO of the Volkswagen Passenger Cars brand for the China region, brings more than 15 years of experience within the Group. His career includes leadership roles in Brazil, South Africa, Russia, and China. He also began his Volkswagen journey in sales with the Commercial Vehicles unit — giving him a strong connection to his new role.

SHERIDAN, WYOMING – September 23, 2025 –

Volkswagen's newest SUV, the Tayron, has earned a stellar five-star rating from the European New Car Assessment Programme (Euro NCAP), underscoring the brand’s continued commitment to safety, innovation, and family-friendly design.

The latest results highlight Volkswagen’s “Safety for All” principle, a long-standing dedication to providing advanced safety across all vehicle segments. With this top-tier safety score, the new Tayron isn’t just stylish—it’s built to protect everyone on board.

Comprehensive Safety from the Ground Up

Even the entry-level Tayron is loaded with features that prioritize safety for drivers, passengers, and pedestrians alike. Euro NCAP’s evaluation covered four key areas: adult and child occupant protection, vulnerable road user protection, and the effectiveness of driver assist systems. The Tayron delivered top performance across the board.

SHERIDAN, WYOMING – September 23, 2025 –

Volkswagen is marking five decades of its beloved compact car with the launch of the Polo Edition 50, a sleek new special model that blends nostalgic charm with modern flair. Available for pre-order starting tomorrow, this anniversary edition promises to elevate everyday driving with premium features and standout design details — all starting at €28,200 in Germany.

A Tribute to a Compact Icon

The Polo Edition 50 is based on the popular ‘Style’ trim but takes things up a notch with exclusive equipment and refined touches. Its elegant exterior is enhanced by standard 16-inch ‘Coventry’ alloy wheels (with an optional upgrade to 17-inch ‘Torosa’), dark-tinted rear windows, and a unique 3D ‘50’ badge on the B-pillar — a subtle yet striking nod to the Polo’s golden anniversary.

SHERIDAN, WYOMING – September 23, 2025 –

Car lovers, start your engines: Volkswagen has just set the Nürburgring ablaze with the all-new Golf GTI EDITION 50 — the fastest VW production model to ever conquer the legendary Nordschleife track. And it hasn’t even hit the market yet.

This exciting new performance car will be officially unveiled on June 20, 2025, just ahead of the famous 24-hour race at the Nürburgring. With its debut, Volkswagen is not only celebrating cutting-edge engineering but also preparing to mark the 50th anniversary of its iconic GTI model in 2026.

A New Speed Champion Is Born

Professional racer Benny Leuchter took a near-production model of the Golf GTI EDITION 50 around the Nürburgring in an astonishing 07:46:13 minutes. That makes it the fastest road-approved Volkswagen ever on this challenging circuit.

SHERIDAN, WYOMING – September 23, 2025 –

PEUGEOT is taking its long-standing passion for French culture to the next level with a bold new commitment to French cinema, revealing an inspiring cultural initiative that debuted at the 2025 Cannes Film Festival.

This initiative reflects PEUGEOT’s dedication to creativity, emotion, and innovation—values that define both the brand and the seventh art. From exclusive events to cinematic collaborations, PEUGEOT is infusing its French identity into the heart of global entertainment.

Celebrating a Proud French Legacy Through Film

As the favorite automotive brand of the French for six years running, PEUGEOT is embracing its cultural roots by championing French cinema, both at home and abroad. Through a strategic, long-term communications plan, the company is actively supporting the film industry by:

SHERIDAN, WYOMING – September 23, 2025 –

A groundbreaking collaboration is making waves as PEUGEOT partners with Under The Pole to co-develop the next generation of underwater observation habitats, with the ambitious Capsule II project set to launch in 2026. This forward-thinking initiative aims to enhance both the scientific experience and environmental stewardship beneath the waves.

Designed for Science, Driven by Innovation

The Capsule II project builds on the success of Under The Pole's original underwater habitat, which allows marine scientists to remain submerged for up to three days. With panoramic viewing portholes and space for vital ecological research, the current capsule has played a critical role in studying marine species and underwater ecosystems.

Now, PEUGEOT is stepping in with its design expertise, working closely with Under The Pole and Stellantis Design Studio to reimagine this habitat. Capsule II will offer scientists:

SHERIDAN, WYOMING – September 23, 2025 –

A legend returns—only this time, it's electric. PEUGEOT has officially unveiled the all-new E-208 GTi at the iconic 24 Hours of Le Mans, ushering in a bold new era of high-performance electric driving wrapped in unmistakable French charisma.

With 280hp under the hood and a nod to its legendary predecessor, the 205 GTi, the E-208 GTi is designed to thrill. Whether you're a longtime GTi enthusiast or simply crave the rush of precision driving paired with modern sustainability, this new model is set to electrify your experience—literally.

A GTi Legacy Reimagined for a New Generation

Forty years after the debut of the original 205 GTi, PEUGEOT continues the story with a modern twist. The E-208 GTi is the first all-electric model to bear the GTi badge, combining racing heritage with next-gen engineering.

The standout performance speaks for itself: