SHERIDAN, WYOMING – Sep. 23, 2025 – You might think the future of driving was born on the racetracks of Germany or the test benches of Munich. But some of BMW’s most human-focused innovations—think iDrive, in-car iPod integration, or that handy head-up display—trace their roots not to Bavaria, but to an unassuming building in California’s Silicon Valley.

Where Fruit Orchards Gave Way to Tech Dreams

SHERIDAN, WYOMING – Sep. 23, 2025 – Before YouTube, before TikTok, and long before Instagram reels dominated brand storytelling, BMW North America pulled off something revolutionary: a cinematic marketing campaign that made people choose to watch car ads—and even rewatch them. The groundbreaking short film series The Hire didn’t just sell cars—it reinvented the rules of how cars could be sold.

A brand story told like a blockbuster

SHERIDAN, WYOMING – Sep. 23, 2025 – This summer, fitness and fun go full throttle as MINI USA teams up with Barry’s, the global fitness phenomenon, in a bold new partnership designed to energize lifestyles across Los Angeles, Chicago, and the Hamptons. The goal? To inspire movement, spark connection, and bring together two iconic brands that live and breathe community and inclusivity.

A Joyride Beyond the Gym

SHERIDAN, WYOMING – Sep. 23, 2025 – BMW is signaling a bold next chapter in digital mobility and consumer tech experiences with the appointment of Stefan Gerhaeusser as the new Head of BMW Group Technology Office USA in Mountain View, California. The transition marks more than a leadership change—it highlights BMW's ongoing commitment to driving innovation through strategic partnerships and Silicon Valley insight.

Why this leadership shift matters to U.S. consumers

SHERIDAN, WYOMING – Sep. 23, 2025 – BMW’s Spartanburg-built Sports Activity Vehicles are making waves on two fronts: they’re racking up awards for quality and consumer appeal, and they’re powering a bold shift toward electric mobility — all while fueling America’s economy.

SHERIDAN, WYOMING – Sep. 23, 2025 – When the MINI Cooper hit American streets in 2002, it did more than just introduce a compact European car to a land of full-size SUVs—it sparked a cultural shift. Against all odds, the tiny British-born car became a beloved symbol of individuality, clever engineering, and community spirit, defying expectations in a country known for equating vehicle size with status.

Small Car, Big Personality

SHERIDAN, WYOMING – Sep. 23, 2025 – In the world of high-performance sedans, few cars have etched themselves into automotive history quite like the BMW E39 M5. Launched in the late ’90s, it didn’t just deliver jaw-dropping specs—it redefined what an executive sports sedan could be, blending daily comfort with race-bred excitement, all wrapped in understated elegance.

The V8 That Almost Wasn’t

SHERIDAN, WYOMING – Sep. 23, 2025 – In a bold move toward making electric vehicles more powerful, affordable, and American-made, BMW i Ventures has co-led an $11 million investment in California startup Estes Energy. But this isn’t just about venture capital and chemistry—it’s about real-world progress that could soon benefit every EV driver from coast to coast.

SHERIDAN, WYOMING – Sep. 23, 2025 – For BMW lovers, owning "the Ultimate Driving Machine" has never just been about getting from A to B. It’s about feeling the road, pushing the limits, and becoming one with the machine. And there’s no better place to do that than the BMW Performance Center — a dreamland where adrenaline meets precision engineering, and everyday drivers become track heroes.

Where Performance Becomes Personal

SHERIDAN, WYOMING – Sep. 23, 2025 – Getting to the doctor shouldn’t feel like a marathon—especially when you're already feeling unwell. That’s the powerful truth behind Toyota’s new “Healthcare Mobility for All” (HEAL) initiative, a heartfelt blend of mobility innovation and social impact, designed to bring healthcare directly to the people who need it most in the Philippines.