BMW and MINI End 2025 on a High Note in the U.S.—With SUVs Leading and Plug-In Hybrids Gaining Ground
SHERIDAN, WYOMING – January 9, 2026 – BMW of North America has released its full-year 2025 U.S. sales results for both BMW and MINI, and the headline is a familiar one: another record year for BMW, plus solid growth for MINI powered by a refreshed lineup. The numbers matter if you’re shopping (or just watching the market) because they hint at what Americans actually want right now—more light trucks and flexible electrified options, even as pure EV demand softens. The report also clarifies that BMW’s “full year 2025” sales window ran from January 3, 2025 to January 2, 2026, following the U.S. auto industry sales release schedule.