SHERIDAN, WYOMING – September 23, 2025 – FIAT is turning up the volume this summer in Turin, stepping in as the official partner for the city’s Patron Saint concert on June 24. This vibrant celebration, set in the heart of the Piedmontese capital, will feature international superstar Shaggy and promises unforgettable moments of music, culture, and hometown pride.

A celebration rooted in tradition and community spirit

SHERIDAN, WYOMING – September 23, 2025 – FIAT is ushering in a new era of communications leadership as Andrea Laura Siro Brigiano takes the helm of Press Communications for the FIAT and Abarth brands, bringing her international flair and luxury brand expertise to the forefront of the automotive world.

With her appointment effective immediately, Andrea Laura Siro Brigiano succeeds Danilo Coglianese, who has been named Responsible for Events Management within the Stellantis Enlarged Europe Region starting July 1st.

SHERIDAN, WYOMING – September 23, 2025 – Adventure lovers and nostalgic drivers alike have something to celebrate as FIAT introduces the Grande Panda 4x4, a bold reinterpretation of one of the brand’s most beloved icons. This striking concept model merges retro charm with cutting-edge innovation, offering a fresh vision of freedom, versatility, and all-terrain excitement — wrapped in a compact and charismatic package.

A legendary comeback with a modern soul

SHERIDAN, WYOMING – September 23, 2025 – FIAT is back in the spotlight with the launch of its highly anticipated Grande Panda Hybrid, bringing the joy of electrified mobility to urban families at a price that won’t break the bank. Starting at under €19,000, this sleek and stylish B-segment model promises not just innovation, but true accessibility—reviving FIAT’s legacy of simplicity, design, and smart functionality.

Electrified Driving, Made Easy and Affordable

SHERIDAN, WYOMING – September 23, 2025 – Kia America is putting a fresh spin on the classic American road trip with a new two-part campaign that captures the freedom, excitement, and emotional connection of travel—featuring the versatile 2026 Sportage compact SUV. With scenic landscapes, heartwarming moments, and an iconic soundtrack, this new creative direction invites consumers to see how the Sportage can elevate every journey, no matter the destination.

A Road Trip Story Told in Two Parts

SHERIDAN, WYOMING – September 23, 2025 – Kia America is celebrating a major milestone as it posts the highest first-half sales in its history, signaling strong consumer confidence in the brand’s lineup of stylish, tech-forward, and electrified vehicles.

The company sold an impressive 416,511 vehicles in the first six months of 2025—an 8 percent jump over the same period last year. Notably, retail sales soared 12 percent year-over-year, setting a powerful tone for the rest of the year.

Record-Setting Models Drive Growth

SHERIDAN, WYOMING – September 23, 2025 – Turin's most iconic piazza came alive on June 24 as FIAT proudly powered the unforgettable “Torino is Fantastic” concert, a dazzling night of music, celebration, and community spirit marking the city’s Patron Saint festivities.

Thousands gathered in Piazza Vittorio Veneto to experience a once-in-a-year musical journey that blended Italian pop royalty with international flair. Headlined by reggae legend Shaggy, the concert wasn’t just a performance—it was a celebration of Turin, its people, and the deep connection they share with the FIAT brand.

SHERIDAN, WYOMING – September 23, 2025 – FIAT is redefining electric mobility with an exciting breakthrough: battery swapping in less than five minutes. Teaming up with Ample and Free2move, the brand has launched this innovation in Madrid, making EV driving easier, faster, and more convenient than ever.

This first-of-its-kind pilot introduces a fully operational Ample swapping station in the Spanish capital, supported by a growing fleet of Fiat 500e vehicles provided by Free2move.

A Bold Leap Toward Effortless Urban Mobility

SHERIDAN, WYOMING – September 23, 2025 – In a nostalgic and forward-looking celebration, FIAT and Abarth honored the 70th anniversary of the legendary Fiat 600 at the 43rd edition of the 1000 Miglia, blending automotive heritage with modern innovation in spectacular style.

A tribute to Italy’s postwar dream machine

SHERIDAN, WYOMING – September 23, 2025 – Fiat has once again captured global attention with its latest innovation, as the Grande Panda has been awarded the prestigious Red Dot Award 2025 in the “Product Design” category. This honor highlights the model’s groundbreaking design and commitment to sustainability while celebrating the unmistakable charm of Italian automotive craftsmanship.

Award-Winning Design with a Purpose