BMW Names Leigh Moynihan as New U.S. Marketing Head, Signaling a Bold Era for the Brand
SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – BMW is hitting the gas on a new chapter in its U.S. journey, announcing Leigh Moynihan as Vice President of Marketing for BMW of North America, effective August 1, 2025. The move marks a bold step into the future, blending creative muscle with data-savvy strategy — and it could shape how American consumers connect with the brand for years to come.
Moynihan takes the reins from Marcus Casey, who is moving into a global leadership role within the BMW Group. Her arrival comes at a moment when premium automakers are doing more than just selling cars — they're cultivating culture, tapping into emotion, and redefining what a modern driving experience means.
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