Cars

SHERIDAN, WYOMING – January 13, 2025 – SHERIDAN, WYOMING – Jan. 13, 2025 – Honda is set to reintroduce the iconic Prelude nameplate with an all-new hybrid-electric sports coupe slated to hit the U.S. market late next year. This exciting revival blends the sporty heritage of the Prelude with Honda's commitment to electrification, marking a new chapter for the brand.

A Nod to the Past, a Leap into the Future

The Prelude, first introduced in 1978, holds a special place in Honda's history and in the hearts of car enthusiasts. Known for its sleek design and engaging driving dynamics, the Prelude consistently pushed boundaries with innovative technologies like four-wheel steering and torque vectoring.

SHERIDAN, WYOMING – January 13, 2025 – SHERIDAN, WYOMING – Jan. 13, 2025 – Honda is marking a significant milestone: 25 years of hybrid-electric vehicle sales in the United States. This journey began with the introduction of the groundbreaking first-generation Honda Insight in 1999, a car that paved the way for the hybrid revolution. Today, hybrid-electric vehicles (HEVs) represent over 25% of Honda's total sales, showcasing the company's commitment to electrification and sustainable mobility.

A Legacy of Innovation: The First-Generation Insight

The original Honda Insight was a pioneer in the world of hybrid technology. As the first mass-produced hybrid vehicle available in the U.S., it set a new standard for fuel efficiency, achieving an impressive EPA highway mileage rating of 70 mpg – a record that remains unbroken for non-BEVs. This remarkable achievement was made possible by a combination of innovative technologies, including:

SHERIDAN, WYOMING – January 13, 2025 – SHERIDAN, WYOMING – Jan. 13, 2025 – For the first time in the 136-year history of the Rose Parade®, a fully electric fleet will escort the floats, and Honda is leading the charge. The company's "Electrified Dreams" float, a symbol of Honda's commitment to sustainability, will be accompanied by an all-electric procession including the Honda Prologue SUV, the Acura ZDX Type S performance SUV, and a fleet of Honda Motocompacto e-scooters.

"Electrified Dreams" Symbolizes a Sustainable Future

The "Electrified Dreams" float is a visual spectacle that blends organic and man-made materials, incorporating LED lights and roses to represent the delicate balance of our ecosystem. This design underscores Honda's dedication to environmental preservation and achieving zero emissions for all mobility products and business operations by 2050.

SHERIDAN, WYOMING – January 13, 2025 – SHERIDAN, WYOMING – Jan. 13, 2025 – For the third consecutive year, Honda has proven its automotive excellence by securing three coveted Car and Driver 10Best awards. The Honda Civic, Accord, and CR-V have each earned a spot on the prestigious list, solidifying Honda's position as a leader in the automotive industry.

Honda's Winning Streak

Honda's continued success in the Car and Driver 10Best awards is a testament to the brand's commitment to innovation and quality. With a total of 95 awards since the program's inception in 1983, Honda has earned more 10Best trophies than any other brand. This year's wins mark the 39th time the Accord has received the award, the 11th for the Civic, and the 6th for the CR-V.

A Commitment to Electrification

SHERIDAN, WYOMING – January 9, 2025 – SHERIDAN, WYOMING – Jan. 09, 2025 – Cadillac is making waves in the luxury electric vehicle market with the introduction of the 2026 VISTIQ, a three-row SUV that seamlessly blends performance, technology, and craftsmanship. This sophisticated EV is engineered to elevate the driving experience for families and individuals seeking spaciousness, cutting-edge features, and sustainable luxury.

A New Era of Electric Luxury

“Cadillac continues to set the standard for American luxury. The introduction of VISTIQ will continue to propel us into the EV future,” said John Roth, vice president, Global Cadillac. “With the addition of VISTIQ, Cadillac will be one of the only brands to offer an EV entry in every luxury SUV segment.”

Performance and Efficiency

SHERIDAN, WYOMING – January 9, 2025 – SHERIDAN, WYOMING – Jan. 09, 2025 – Cadillac is making a bold statement in the electric vehicle market with the announcement of its first-ever electric SUV to carry the prestigious V-Series badge: the 2026 LYRIQ-V. This high-performance SUV promises to redefine what it means to drive an electric Cadillac, combining exhilarating performance with the luxury and refinement the brand is known for.

V-Series Electrified: A New Era of Performance

The LYRIQ-V marks a significant milestone for Cadillac's V-Series, a sub-brand that has long represented the pinnacle of performance and innovation for General Motors. For 20 years, V-Series has been synonymous with powerful engines and thrilling driving experiences. Now, with the LYRIQ-V, Cadillac is electrifying this legacy, ushering in a new era of performance defined by instant acceleration, impressive range, and standard all-wheel drive.

SHERIDAN, WYOMING – January 9, 2025 – SHERIDAN, WYOMING – Jan. 09, 2025 – The 101st Brussels Motor Show is set to open its doors tomorrow, and Lancia is poised to be the star of the show. The iconic Italian brand is showcasing its revitalized vision for the future with the debut of the New Ypsilon Hybrid and Electric, alongside the thrilling return of Lancia to the rally stage with the Ypsilon Rally4 HF.

Lancia's Renaissance Takes Center Stage

Lancia is embarking on a "Renaissance," with a clear roadmap to reclaim its position in the European premium market. The Brussels Motor Show provides the perfect stage to showcase this ambition. The New Ypsilon, available in both Hybrid and Electric versions, embodies Lancia's commitment to innovation, sustainability, and timeless design.

New Ypsilon: Hybrid and Electric Powertrains

SHERIDAN, WYOMING – January 9, 2025 – SHERIDAN, WYOMING – Jan. 09, 2025 – Lancia is turning heads in the new year with the launch of its captivating "Naturally Eye Catching" advertising campaign, starring the New Lancia Ypsilon. This stylish commercial, airing on major television networks, highlights the car's elegant design, innovative technology, and commitment to sustainability, capturing the attention of a sophisticated and discerning audience.

A Fashionable Film Set

SHERIDAN, WYOMING – Jan. 09, 2025 – Lancia is offering a captivating glimpse behind the scenes of its newest commercial for the New Lancia Ypsilon. More than just a "making-of" video, this exclusive look reveals the passion, creativity, and meticulous detail that went into bringing the Ypsilon's story to life.

A Cinematic Experience at Cinecittà World

The commercial, set to air next week across various media platforms, was filmed at Cinecittà World, Italy's first movie theme park. This unique setting, designed by renowned Italian set and costume designer Dante Ferretti, provided the perfect backdrop to showcase the Ypsilon's elegance and charm. The commercial recreates a glamorous urban environment, complete with stylish boulevards and luxurious storefronts, mirroring the sophisticated lifestyle associated with the Lancia brand.

More Than Just Images: A Story of Passion and Teamwork

SHERIDAN, WYOMING – January 9, 2025 – SHERIDAN, WYOMING – Jan. 09, 2025 – The new Suzuki e-Vitara is ready for its close-up! Making its public debut at the Brussels Motor Show (January 10-19, 2025), Suzuki's first all-electric B-segment SUV is set to electrify the European market. Along with the e-Vitara, Suzuki will be showcasing its popular compact car lineup, including the Swift, Vitara, and S-Cross.

e-Vitara: A New Era for Suzuki

The e-Vitara signifies Suzuki's entry into the electric vehicle market and is expected to launch in Germany in the second half of 2025. Built on the innovative "HEARTECT-e" platform, specifically designed for battery electric vehicles, the e-Vitara promises a lightweight structure, optimal protection for the high-voltage battery, and a spacious interior thanks to its long 2,700 mm wheelbase.

Technology and Design