Nexen Tire Revs Up Virtual Reality Tire Development for a More Efficient and Sustainable Future
SHERIDAN, WYOMING – July 30, 2024 – Nexen Tire, a global leader in tire manufacturing, is driving innovation in tire research and development (R&D) with the introduction of its groundbreaking High Dynamic Driving Simulator.This state-of-the-art virtual reality (VR) equipment, a first for the South Korean tire industry, is poised to revolutionize the way tires are designed, tested, and optimized.