Mobility

SHERIDAN, WYOMING – September 23, 2025 –

A thrilling new chapter in superbike design has just been revealed at the Concorso d’Eleganza Villa d’Este on Lake Como, as BMW Motorrad pulls the cover off the breathtaking BMW Motorrad Concept RR—an adrenaline-fueled preview of the next generation of BMW RR superbikes.

A Stunning Glimpse into the Future of Performance

Unapologetically bold, the Concept RR fuses race-proven power with forward-thinking design. Built to dazzle on both the road and the racetrack, it takes inspiration from the BMW M 1000 RR that helped Toprak Razgatlıoğlu seize the FIM World Superbike Championship.

SHERIDAN, WYOMING – September 23, 2025 –

Automotive collectors and performance enthusiasts have something exceptional to look forward to: the all-new BMW Concept Speedtop. Unveiled at the prestigious Concorso d’Eleganza Villa d’Este 2025 on the scenic shores of Lake Como, this sleek three-door concept is not only a bold reinterpretation of the BMW Touring—it’s also set to be available in an ultra-exclusive limited series of just 70 units.

A Striking Statement in Style and Performance

With its unique shooting brake proportions, the BMW Concept Speedtop brings an unmistakable presence to the road—even when standing still.

SHERIDAN, WYOMING – September 23, 2025 –

BMW of North America is ushering in a fresh chapter for its Central Region with a key leadership change that brings a seasoned executive back to familiar territory. Starting July 1, 2025, Patrick Clark will officially take the helm as Vice President of the Central Region, overseeing sales, marketing, aftersales, and center development across 12 midwestern states and 78 BMW dealers.

This strategic move marks Clark’s return to BMW of North America from his successful tenure at BMW Canada, where he most recently served as Director of National Sales & Network Development.

A Familiar Face Returns to the U.S. Market

SHERIDAN, WYOMING – September 23, 2025 –

For decades, BMW motorcycles were a rare sight in American law enforcement fleets dominated by Harley-Davidsons and Kawasakis. But thanks to bold innovation and strategic partnerships, BMW Motorrad successfully carved out a place with one of the most iconic police forces in the U.S.—the California Highway Patrol (CHP).

A historic shift in American police motorcycles

BMW’s relationship with police forces stretches back to the 1930s in Europe, but it wasn’t until 1984 that the German brand made its first major inroads in the U.S. with a sale of around 150 R 100 RTs to the San Francisco Police Department. That early success was short-lived, though, as BMW retreated from the U.S. authority market after a competitor’s legal setback.

SHERIDAN, WYOMING – September 23, 2025 –

BMW Group Financial Services North America is gearing up for a significant leadership shift, bringing a familiar face into a pivotal role for the pre-owned vehicle market. Starting July 1, 2025, Broderick McKinney will become Vice President, Used Cars, taking over from Rocio Carrascosa, who is set to return to Spain as CEO of BMW Bank GmbH's Spanish branch.

This move highlights BMW’s commitment to strengthening its pre-owned car division—a market that continues to grow in importance for consumers seeking premium quality at more accessible prices.

A Leader with Proven Results in Sales and Customer Engagement

SHERIDAN, WYOMING – September 23, 2025 –

In the late '90s, something extraordinary happened in the motorcycle world: BMW broke away from tradition and stepped boldly into the cruiser market, introducing a bike that was unmistakably Bavarian yet designed with American roads in mind—the R 1200 C.

This bold step into cruiser territory came at a time when V-twin motorcycles dominated U.S. highways, led by Harley-Davidson and echoed by Japanese and Italian rivals. But BMW had other ideas.

Designing a Cruiser, the BMW Way

While other brands mimicked Harley’s iconic look, BMW chose to carve its own path. The R 1200 C featured the brand’s signature boxer engine rather than the typical V-twin, wrapped in an innovative design led by American-born David Robb.

SHERIDAN, WYOMING – September 23, 2025 –

MINI USA has revealed its 2026 vehicle lineup, and fans of the iconic brand are in for a treat. From fresh styling upgrades to smarter digital tech and more ways to personalize, the new offerings continue MINI’s tradition of driving fun, design flair, and driver-focused innovation.

Style Meets Performance: JCW Package Now Available Across More Models

MINI is expanding the reach of its performance-inspired John Cooper Works (JCW) Style package. For the first time, all Cooper S and Countryman S models can sport this $1,200–$1,400 upgrade, adding dynamic flair with:

• A JCW Aero Body Kit
• Exclusive wheels
• Dynamic Damper Control
• Paddle shifters and enhanced brakes when paired with the Iconic Trim

This move lets more MINI enthusiasts enjoy the signature JCW look and feel—without having to jump to the full JCW model.

SHERIDAN, WYOMING – September 23, 2025 –

BMW Group Financial Services North America has announced a major leadership transition with Ole Jensen taking over as President and CEO, effective August 1, 2025. The move signals continued strategic growth across the U.S., Canada, Mexico, and Brazil, bringing a fresh wave of international experience and insight to BMW's financial operations in the Americas.

Jensen, who has served as Chief Financial Officer since 2021, brings two decades of leadership within the BMW Group. His appointment promises to further align the company’s financial services with evolving consumer needs and market dynamics.

A New Vision for North American Operations

SHERIDAN, WYOMING – September 23, 2025 –

Long before the SUV craze took over American driveways, BMW saw an opportunity not to follow but to lead—and in doing so, it changed the automotive landscape forever with the debut of the X5, its first-ever Sports Activity Vehicle (SAV).

A Bold Vision in a Shifting Market

In the 1990s, American consumers were flocking to vehicles like the Ford Explorer and Jeep Grand Cherokee. BMW, with its portfolio of sleek sedans and wagons, was left watching from the sidelines. But not for long. Executives at BMW of North America, including President Vic Doolan and Head of Product Planning Rich Brekus, knew that something had to change.

SHERIDAN, WYOMING – September 23, 2025 –

A celebration of customer-first service and dealership excellence lit up Turin this week as Stellantis hosted the inaugural edition of its Club of Excellence. Bringing together 100 top-performing dealers from 10 major European markets, the event spotlighted the very best in automotive retail experiences.

Honoring Dealership Excellence Across Europe

Held on June 11 and 12, the event was exclusively reserved for the best Stellantis dealers based on customer satisfaction, measured through a rigorous evaluation of internal standards and consumer feedback. From Austria to the UK, one standout dealer per country earned a coveted spot at the celebration.