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Mobility

Bridgestone’s New Turanza EverDrive Tire Promises a Quieter, Safer Ride All Year Long

SHERIDAN, WYOMING – September 23, 2025 –

Bridgestone has just launched its newest innovation for everyday drivers — the Turanza EverDrive touring tire — and it’s packed with features designed to make every journey smoother, quieter, and more dependable, rain or shine.

Built for sedans, CUVs, and minivans, the Turanza EverDrive is all about long-term comfort and confidence behind the wheel. Whether you're navigating daily commutes, road-tripping with the family, or simply tackling errands, this next-generation tire is engineered to go the distance — and do it quietly.

Long-lasting performance meets everyday comfort

The Turanza EverDrive is made with a next-gen compound that helps protect against irregular and premature wear, so drivers can enjoy more miles with less worry. Its precision-tuned tread pattern minimizes vibrations, while a unique multi-pitch tread design helps reduce road noise, making every drive noticeably more peaceful.

Bandvulc Expands Wastemaster 5 Lineup with New Tire Size for Tough Urban Waste Jobs

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – Bandvulc has just rolled out a new tire size for its acclaimed Wastemaster 5 range, designed specifically to meet the challenges of urban waste collection. The newly introduced 315/70 high-load tire brings added durability and performance for vehicles operating in demanding city and recycling center environments.

This latest addition is more than just a new size—it’s a solution for waste fleet operators who need tires that can take a beating and keep going. Developed, tested, and manufactured at ContiLifeCycle’s Ivybridge facility in Devon, UK, the tire is the latest evolution of Bandvulc’s commitment to reliability and sustainability.

Engineered for Harsh Urban Conditions

Goodyear Rolls Out Assurance MaxGuard SUV Tire in India, Promising Safer and Smoother Drives

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – Goodyear has introduced its newest innovation, the Assurance MaxGuard (AMG) SUV tire, to the Indian market, offering families and SUV drivers a powerful combination of safety, comfort, and performance tailored to the country’s dynamic road conditions.

As India’s SUV segment continues to surge in popularity, consumers are demanding more from their tires—better grip, longer mileage, and improved fuel economy. Goodyear’s latest launch directly addresses these expectations with a tire that blends advanced materials and design for a well-rounded driving experience.

Engineered for Confidence and Everyday Comfort

Dunlop Revs Up for Italy’s 6 Days Enduro with FIM Partnership Renewal

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – Dunlop has reaffirmed its commitment to the global off-road racing community by renewing its partnership with the Fédération Internationale de Motocyclisme (FIM) for the 6 Days Enduro of Nations, taking place in Bergamo, Italy from August 24 to 29, 2025.

The renewed collaboration ensures that both amateur and professional riders can count on Dunlop’s trusted Geomax EN91 tire and benefit from enhanced on-site support during one of the most challenging enduro events in the world.

Dunlop Geomax Challenge Supports Grassroots Riders

First launched in 2021, the Dunlop Geomax Challenge is back to support riders in the Club Team Award category. This program provides:

Pirelli to Power the Future of Young Racing Talent with Exclusive Formula Regional Tire Deal

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – A thrilling new chapter is about to begin for aspiring race car drivers as Pirelli has officially been confirmed as the exclusive tire supplier for all FIA-certified Formula Regional championships starting in 2026. With a focus on consistency, performance, and accessibility, this move is set to reshape the future of motorsport development worldwide.

A global step forward for young racers

The FIA’s decision to appoint Pirelli reflects a strong commitment to offering young drivers across the globe a reliable and equal platform to showcase their talent. The championships will soon adopt a brand-new car in 2026, and Pirelli is developing a specially designed 15-inch tire to match the performance standards and safety expectations across all regions.

Michelin Unveils Eco-Friendly Hypercar Tire for 2026 Racing Season

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING - Sep. 23, 2025 - Motorsport fans and sustainability advocates have something exciting to celebrate: Michelin has revealed its next-generation Pilot Sport Endurance tire, specially engineered for the 2026 FIA World Endurance Championship and the iconic 24 Hours of Le Mans.

This groundbreaking tire isn't just built for speed-it's a major leap forward for greener racing. As the exclusive tire supplier for the hypercar class, Michelin is leading the way with a blend of high-performance and eco-conscious design that's built to endure and built to last.

Racing Toward a Greener Future

Bridgestone Rolls Out Innovative Recycled Enliten Tires for 2025 World Solar Challenge

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – In a groundbreaking move toward sustainable mobility, Bridgestone is set to debut its newest generation of Enliten tires—featuring more than 65% recycled and renewable materials—at the 2025 Bridgestone World Solar Challenge (BWSC) in Australia.

This year's event, taking place from August 24 to 31, will push 33 solar car teams from 17 global locations to cross nearly 3,000 kilometers of the Australian outback using only solar energy. Bridgestone is once again stepping in as an innovation leader, providing advanced tires that balance performance and environmental responsibility.

Driving Innovation with Recycled Materials

Apollo Tyres Renews Partnership with Italy’s Legendary 1000 Miglia Rally

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – Fans of vintage motoring and Italian road culture have something special to celebrate as Apollo Tyres has renewed its role as the official tire partner of the iconic 1000 Miglia rally through 2027, bringing its premium Vredestein brand into the spotlight for the event’s centenary.

The 1000 Miglia—often called “La corsa più bella del mondo,” or “the most beautiful race in the world”—returns this year with over 300 classic cars retracing the legendary 1,000-mile route from Brescia to Rome and back. Set to take place June 17–21, the rally offers more than just scenic drives; it’s a celebration of history, engineering, and the enduring allure of vintage automobiles.

Driving heritage on Italian roads

Continental’s Sarreguemines Tire Plant Earns Prestigious ISCC Plus Sustainability Certification

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – Continental has announced that its tire plant in Sarreguemines, France, has been awarded the globally recognized ISCC Plus sustainability certification, highlighting a major milestone in the company's green transformation journey.

The certification not only strengthens Continental’s environmental credentials but also brings transparency and assurance to consumers seeking more sustainable product choices. It confirms the plant’s use of renewable and recycled raw materials and the traceability of these materials throughout the production process.

A strong step toward a greener future

Presidential Lancia Flaminia Shines at Festa della Repubblica as Lancia Looks to the Future

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – The iconic Presidential Lancia Flaminia took center stage once again as President Sergio Mattarella led the Festa della Repubblica parade in Rome, celebrating Italy’s national holiday in a tradition that blends historical pride with forward-looking innovation.

Held every year on June 2, the Festa della Repubblica commemorates the birth of the Italian Republic in 1946. At this year’s celebration, President Mattarella honored the momentous occasion by arriving in the legendary Lancia Flaminia, a car that has long symbolized Italian elegance and state prestige.

A rolling symbol of Italian heritage