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Applications for the two categories “Powder Brows” and “Volume Lips” can still be submitted by 31 January 2023

In 2023 BEAUTY DÜSSELDORF, the leading industry get-together for Cosmetics, Foot, Nail, Wellness and Spa, will see a new annual event for all PMU experts kick off: during the trade fair from 31 March to 2 April 2023 the “Permanent BEAUTY Masters” intend to captivate up-and-coming and professional permanent make-up artists as well as other interested parties with a mixture of championships, inspiring expert talks by top speakers from the PMU business and networking and entertainment elements for the first time now.

“By introducing the new “Permanent BEAUTY Masters” competition we give professional permanent make-up artists the opportunity to give proof of their skills in the presence of a larger expert audience,” says Hannes Niemann, Director of BEAUTY, and adds: “We are very pleased that we will be able to present an interesting portfolio specifically geared to the large PMU market at BEAUTY 2023 for the first time.”

“Permanent BEAUTY Masters” – the championship for natural permanent make-up

The permanent make-up championship is all about the “Elegant at the Beach” theme. Professional permanent make-up is characterised by the harmonious selection of shape and colour. This is why the two competition categories “Powder Brows” and “Volume Lips” place natural micro-pigmentation in line with the person’s type centre stage. The “Powder Brows” category here focuses on an airy styling in white, that perfectly stages the natural beauty of the eyebrows. The second category “Volume Lips” recognises soft and trendy lips that are eye-catchers without appearing “made artificially”.

To apply for one of the two categories a work sample with before-and-after photos and a brief video can be submitted by no later than 31 January 2023. Eligible for participation are persons of legal age having completed PMU training and with professional experience of at least one year. An expert jury will judge the submitted entries by February and nominate up to ten finalists in each category. At BEAUTY DÜSSELDORF the finalist will then be invited to demonstrate their skills live on the trade fair Saturday. The top three winners in both categories of the championship are in for attractive prizes. The formal Award Ceremony will take place on the stage of the “MEETING POINT” in Hall 10. In addition to the “Permanent BEAUTY Masters” both PMU professionals and beginners can look forward to an appealing series of lectures as part of the BEAUTY full SKIN stage in Hall 11.

The expert consultancy for the concept of the “Permanent BEAUTY Masters” as well as for putting together the PMU lecture series came care of Olga Hendricks of the OH-ACADEMY, who has been active in the beauty industry as an entrepreneur and trainer for over 20 years.

All details on submitting entries can be found at www.beauty-duesseldorf.com/pmu_2. Submissions will still be accepted by 31 January 2023.

BEAUTY DÜSSELDORF

At BEAUTY DÜSSELDORF from 31 March to 2 April 2023 the whole world of service cosmetics will meet to find information and exchange on new treatments, products, care concepts, trends and innovations. Experts and professionals from the Cosmetics, Nail, Foot as well as Wellness & Spa fields can look forward to a high-class trade fair with a diverse programme and active togetherness in an exclusive atmosphere. The exhibition segments Foot as well as Wellness & Spa (Hall 9), Cosmetics ordering area (Hall 10), Cosmetics direct (direct sales area) (Hall 11), Nail (Hall 12) and Accessoires & Bijouterie (Hall 12) will provide a comprehensive and optimal market overview.

The successful re-start of spoga horse 2022 was accompanied by a number of new features: A new concept, a new innovation prize, new special zones, new themes. This new alignment went down well with both the exhibitors and visitors and will be continued in 2023 accordingly. The number of applications for 2023 is promising: The 250 exhibitors, who have already registered, can now already submit their products for the TOP INNOVATIONS. Companies founded within the last five years can submit their entries regardless of whether they have a stand or not - in the scope of the Start-Up Village, spoga horse is at the same time creating new space for young, innovative entrepreneurs. This will further increase the opportunities and visibility of these companies.

Insiders have held spoga horse in high esteem as a focused business platform for the equestrian industry for many years. spoga horse has changed as dynamically as the market over the past years and today it is a presentation area, networking and further educational event for the entire global B2B equestrian industry - an evolution that was gladly appreciated by 329 exhibitors from 26 countries and 5,000 trade visitors in the summer of 2022 after a two year break due to the pandemic.

The three pillars Product Presentation, Networking and Conference will not only be present on-site in Cologne, but simultaneously on a cross-border scale with the aid of new digital tools. Side events like the CREATOR DAYS provide added exposure also within the B2C sector without diluting the B2B DNA of the event. spoga horse's basis of success remains to be the high density of decision-makers among both the exhibitors and visitors and thus the manifold business opportunities.

Innovation and exchange
The industry regularly introduces exciting innovations onto the market, especially in the sections sustainability, digitalisation and safety for the rider and horse. Innovations are sustainable new features and they get the industry moving. The annually staged spoga horse TOP INNOVATIONS lend these innovations the perfect platform. 30 products are shortlisted and exhibited on the BOULEVARD OF INNOVATIONS, five of which are ultimately distinguished during spoga horse. The winners are selected by an international, high-calibre expert jury from the three sectors Retail, Professional and Influencers. Entries can be submitted from now up until 18 December 2022: https://www.spogahorse.com/events/events-on-site/spoga-horse-top-innovations/.

More than ever before, spoga horse will offer inspiring keynotes, panel talks and presentations on the most relevant industry topics. THE STAGE is the central location for these formats. The new, large multifunctional main stage is the central zone at spoga horse, where among others the Fashion Walk, the award ceremony of the spoga horse TOP INNOVATIONS as well as exciting panels and discussions are held. But daily panel discussions also attract the visitors to this central location during spoga horse. THE STAGE not only takes place in Cologne at the fair grounds, but also in the live stream and on-demand via the app and on the digital event platform after the trade fair.

New segments and suppliers under the spotlight
In addition to the traditionally strongly represented segments riding clothes, care & health, horse feed, saddle & accessories as well as gift items, the themes stable & paddock, transport as well as services for equestrian industry professionals are also covered in Cologne. Furthermore, in future main annual themes will focus on special segments. In 2022, the new products and highlights of premium brands from the stable, paddock & transport section will be exhibited. 2023 will place the focus on the theme "Equiliving".

In 2023, international start-ups will enhance the Start-Up Village. Not only participants of the support programme of the Federal Ministry of Economics will be able to exhibit there at favourable conditions, small companies from abroad can also benefit from attractive introductory packages for their first participation at the leading B2B equestrian trade fair. More Infos at www.spogahorse.com/for-exhibitors/become-an-exhibitor/start-up-village/.


Media companies, organisers, service providers and agencies can present themselves on small spaces at little expense in the scope of the Marketing Village: The low-cost presence encompasses an all-round carefree package including the assembly and dismantling of the stand as well as a Basic Showroom on spoga horse @home with all the advantages of the platform.

Note for editorial offices:in
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Koelnmesse GmbH
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Endurance training is a fundamental part of training for most people. However, training management – especially the choice of the right intensity – is often a “black box”. Qualified trainers should explain this to their clients and give them professional advice on how to train in a targeted manner using simple means.

Endurance training focuses on improving endurance, fatigue resistance and regeneration. Exercisers should be able to maintain the given load for as long as possible and recover quickly afterwards. Specific endurance training in fitness training is useful for all target groups. After all, how good one's endurance is becomes just as apparent when climbing up to the third floor as when running a half-marathon or completing several sets of squats.

Metabolic load in endurance training

Experience shows that weight reduction and improving general fitness are the dominant motives in health-oriented endurance training. In most cases, the training does not have a specific load requirement. Even though this approach can lead to success, it is important to have specific load targets in order to be able to make specific adaptations. In endurance training, metabolic stress plays a decisive role. Different load intensities influence the form of energy supply (aerobic vs. anaerobic) as well as the proportions of the different energy substrates (especially glucose vs. fatty acids).

Among other things, a higher metabolic demand is accompanied by an increase in lactate production (salt of lactic acid). If a lot of lactate is produced, the muscles can become over-acidic. This causes symptoms such as muscle pain or cramps. The differences in energy production are the main characteristics of different endurance training and their adaptation effects. Against this background, the classification of the different training ranges has become established.

In order to achieve a targeted metabolic demand, the intensity of the training is the decisive adjusting screw.

Intensity control in endurance training

Before a training plan can be set up, it must first be clarified what the reference value is for the load intensity. In strength training, for example, the one-repetition maximum (1-RM) or the multiple-repetition maximum (X-RM) are established as common reference values. In endurance training, on the other hand, intensity is often referred to as the percentage of maximum heart rate (HRmax). The actual HRmax, however, can only be determined through a workout. However, very few people fulfil the necessary health requirements for an endurance test. Another possibility is to determine the maximum heart rate using the rule of thumb (220 – age). However, this pragmatic alternative is quite imprecise because the heart rate can vary greatly even among people of the same age. In addition, it has been shown that when training at a certain fixed percentage of HRmax, there are significant differences in lactate production and metabolic stress.

Intensity specifications based on maximum heart rate can therefore clearly miss their purpose of achieving a certain training range. Nevertheless, intensity data is important because it provides a rough guide and can be easily measured using a heart rate monitor or fitness tracker. However, there are other options that trainers can use to guide intensity.

Determining training intensity based on performance

The following option for intensity control is primarily aimed at ambitious recreational athletes who have the health requirements for maximum exertion. The training range is based on the best time over a certain distance. 70 percent of the average speed of a ten-kilometre best time corresponds to the speed of a basic endurance training. For a maximum run over ten kilometres, the energy supply must physiologically take place in the upper range of the aerobic-anaerobic transition. A slower running speed therefore also leads to an increased aerobic energy supply. 

Intensity control with the help of the subjective feeling of exertion

The Borg scale is the most common way to measure the subjective feeling of exertion. The exerciser assigns the load a value from six (“very, very easy”) to 20 (“very, very hard”). When using subjective scales, it is important that trainers provide clear and descriptive reference points. A person who is just starting endurance training should perceive the effort of training as slightly higher compared to a brisk walk.

Inexperienced people in particular need regular, objective feedback. In addition to the subjective perception of exertion, trainers should also take into account the heart rate, the performance achieved and their own experience.

In this context, coaches can also consult the Talk Test as a tool. This test is based on the physiological mechanism in which talking is only possible to a limited extent in the anaerobic metabolic range. Although this approach may seem very trivial and imprecise at first, numerous studies have shown that training ranges at different performance levels can be precisely targeted by means of the Talk Test.

Conclusion

During endurance training, the intensity is often only controlled intuitively. However, individual intensity control can create targeted training effects. There are many ways to control the intensity of the load. Although the maximum heart rate serves as a rough guide, it must be checked individually. With the help of the subjective load sensation and the talk test, trainers have additional tools to control the load and set individual intensity targets. This enables trainers to design endurance training in a much more targeted way and to provide qualitative training advice.

About the author

Andreas Barz is a sports scientist specializing in health sports. He works as a lecturer, author and tutor at the German University for Prevention and Health Management (DHfPG) and as a speaker at the BSA Academy. As a passionate endurance athlete, he participates in long-distance triathlons, among other things.

www.dhfpg-bsa.de

Sources

Hottenrott, K. (2006). Training control with heart rate monitors (1st ed.). Aachen: Meyer & Meyer.

Neumann, G., Pfützner, A. & Berbalk, A. (2013). Optimized endurance training. Training planning, performance building, nutrition tips (7th ed.). Aachen: Meyer & Meyer.

This article first appeared in fitness Management.

In 2023 the “Golden Mask for Make-Up Artistry” will go to Miriam Jacks, make-up artist, hair stylist, entrepreneur and founder as well as CEO of JACKS beauty line. Miriam Jacks toured all of Europe as a make-up artist, gave numerous celebrities a radiant appearance and was contracted as National Make-up Artist by L'Oréal Paris.

At a relatively young age, Miriam Jacks can already look back on a very eventful career in the beauty business. The 39-year-old saw a meteoric rise to the premier league of make-up artists and also went full steam ahead as an entrepreneur but she also got to know the downsides of this business in depth with one insolvency and two burn-outs. “These setbacks have made me stronger and I would have never become so successful with my beauty brand without these experiences. Failure is part of life, but you have to be able to get back to your feet again and believe in yourself,” says Miriam Jacks. With her brand JACKS beauty line, established in 2011, she made her final breakthrough during the Covid pandemic; with her make-up and skincare lines as well as hand-painted brushes, beauty bags and other accessories she has now broken the million mark in turnover.  

Miriam Jacks was born in the Ruhr Valley and this region is especially known for its hard-working people. This mindset is the recurring theme throughout her life, although her work-life balance may have been lost somewhere along the way. Very early on young Miriam discovered her passion for make-up and acquired her first make-up experience in the theatre community. She grew up in a fashion family and got to soak up the fashion and beauty world almost on a daily basis. Aged 20 Miriam Jacks emigrated to Los Angeles and started her career as a make-up artist and hair stylist at the famous “Make-up Designory” School. Through her talent, inspiration and unbridled diligence, she quickly rose to fame and became one of the most sought-after make-up artists on the scene. “It’s wonderful to make your passion your profession and I am grateful for being allowed to express myself so creatively. Make-up is of enormous importance to our well-being and I have always enjoyed helping people to gain a more positive self-image,” says Miriam Jacks summing up.

After her adventure in the US, she returned to Germany and found her new home in Berlin. Miriam Jacks was determined to work as an entrepreneur in the beauty industry and founded concept stores around sustainable beauty care on a franchise basis. During this time, L'Oréal Paris hired Miriam Jacks as National Make-up Artist and, in passing, so to speak, she founded her own vegan brush collection JACKS beauty line due to an allergy to real-hair brushes.

The fast pace, the stress and the additional burden as a mother led to an insolvency as well as two burnouts. After a sorely needed time out and a new willingness to delegate tasks to team members, Miriam Jacks dedicated herself again to a project dear to her heart, the JACKS beauty line. With Lisa Buchholz as her partner, she repositioned the company according to her ideas and values and is living the dream of a sustainable value chain. “The beauty market is very crowded and opaque. We try to make it easier for women to enter the beauty world and develop easy-to-use products. From the outset our aim was to create a brand that gives women back the joy of make-up and at the same time scores points with sustainability, authenticity, transparency as well as professionalism,” says Jacks.

In the meantime, the Golden Mask for Make-Up Artistry winner is a mother of two and very happy with her life. “I am delighted at receiving this award and have worked hard for it for many years. This award is a great affirmation of my lifetime achievement so far. I am proud that we have been able to gain a foothold in the beauty industry with our company and set new impulses.”

Messe Düsseldorf and KRYOLAN Professional Make-up present the “Golden Mask for Make-Up Artistry” to make-up artists for extraordinary creativity, expertise and special commitment to the make-up artist’s profession as part of BEAUTY DÜSSELDORF. The award ceremony will be held at the Meeting Point in Hall 10 on Saturday, 1st April 2023.

BEAUTY DÜSSELDORF is open from Friday to Sunday, 31th March to 2nd April 2023, from 9.00 am to 6.00 pm. For more and updated information go to www.beauty-duesseldorf.com or contact the BEAUTY Hotline on +49 (0)211 4560 7602. You will also find information on attractive hotel and travel packages here.

Please mention in your coverage that BEAUTY DÜSSELDORF is a trade fair with admission strictly limited to trade visitors with relevant credentials. Private visitors and those from outside the industry will travel to the Exhibition Centre in vain.

BEAUTY DÜSSELDORF is the leading industry meeting for the Cosmetics, Foot, Nail, Wellness and Spa sectors. From 31 March to 2 April 2023 the participating exhibitors and brands will be presenting innovations, trends and new products from the sector. The ranges on display will be accompanied by a programme of wide and varied side events. The highlights of this trade fair include live competitions on the stages. In the presence of a knowledgeable audience international professionals and young talents compete with each other in various make-up and nail tech categories. Here suspense, cheers and tears of joy and the high art of make-up and/or nail design are guaranteed. With immediate effect, all interested parties can now submit their applications for participation in the EUROPEAN MAKE-UP AWARDS and Nailympia Germany again.  

Make-up talents to compete on the ‘Halo Color Pop’ theme

At the EUROPEAN MAKE-UP AWARD New Talent career starters from the age of 18 are required to conjure up make-up under the theme ‘Halo Color Pop’ on the face of a model assigned by lot on the first trade fair day (Friday, 31 March). In this competition colourful entries are welcome as it revolves around colour. The talents are tasked with creating a radiant face using gaudy make-up colours and courageously striking combinations – and this challenge has to be met with an interplay of orange and pink.

Applicants must be at least 18 years of age and either undergoing training as make-up artists or have a maximum of two years’ professional experience.

The first three places will be honoured with cash prizes and trophies (Winner: €1,000 + AWARD, 2nd prize: €750 + AWARD, 3rd prize : €500 + AWARD). In addition, the following year the winner will directly qualify for participation in the Expert category of the EUROPEAN MAKE-UP AWARD. Beyond this, all finalists of the EUROPEAN MAKE-UP AWARD New Talent will receive attractive prizes in kind as well as a free overnight stay incl. breakfast during BEAUTY DÜSSELDORF 2023.

‘80’s SUMMER GLAM’ for make-up professionals

The EUROPEAN MAKE-UP AWARD Expert is designed for nationally and internationally established make-up professionals with long-standing professional experience. This year’s motto reads ‘80’s SUMMER GLAM’ and is inspired by the greatest and most glamorous 80s make-up looks. Full lips, radiant eyes with perfect eyeliner and a beautiful, healthy skin texture – this competition is to create a look that any lady would wish for to make the perfect appearance.

At the EUROPEAN MAKE-UP AWARD Expert held on Sunday, 2 April, true professionals will feature on stage, who are at least 18 years old, have completed their make-up artistry training and acquired at least two years’ professional experience (also as freelancers).  

The first three places will be honoured with cash prizes and trophies (Winner: €2,000 + AWARD, 2nd: €1,500 + AWARD, 3rd: €1,000 + AWARD). The winner will be invited to take part as a jury member in the NEW TALENT category of the EUROPEAN MAKE-UP AWARD the following year. Beyond this, all finalists in the EUROPEAN MAKE-UP AWARD New Talent will receive attractive prizes in kind as well as a free overnight stay incl. breakfast during BEAUTY DÜSSELDORF 2023.

Applications can be addressed to this website: https://www.beauty-duesseldorf.com/european-make-up-awards. The deadline for both make-up awards is 31 December 2022.

Exhibiting companies at BEAUTY DÜSSELDORF have the opportunity to present themselves as sponsors of the EUROPEAN MAKE-UP AWARDS in an attractive event and press environment. If interested, please contact us by e-mail to congressinfo@messe-duesseldorf.de

Nailympia Germany for the second time at BEAUTY

After the successful debut the Nailympia Germany Nail Competition will enter its second round at BEAUTY DÜSSELDORF. “Nailympia is the leading and most prestigious global nail tech competition worldwide. We look forward to welcoming international top nail designers to Düsseldorf again,” says Stefanie Lo Re of Signature Nail International (SNI), who have again taken over the organisation of Nailympia Germany. On the stage in Hall 12 the competitions for Novice, Apprentice and Master will be held in the following categories:  Gel Polish Manicure, Gel Tip/Overlay, Gel Sculpting, Reality Nail Art, Salon Nails, Acrylic Tip/Overlay, Acrylic Sculpting, Joy of Nails, Stiletto Nails and French Twist 5 Shape Challenge.

At Nailympia products and brands have no influence on participants’ placement. This international competition is above all about skills, dexterity and creativity. The scoring system, which has developed and honed over the course of time, stays true to its original concept: all competitions are rated blindly, in other words, the jury members do not know whose work they are assessing. This ensures fair and consistent scoring. And it also means that a contestant in Division 1 can win with a higher score than in the other Divisions. The individual Divisions cater to all skills levels of nail designers from beginners to professionals.

Applications can be addressed to this website: https://www.signature-nail.com/en/home/

BEAUTY DÜSSELDORF

At BEAUTY DÜSSELDORF from 31 March to 2 April 2023 the whole world of service cosmetics will meet to find information and exchange on new treatments, products, care concepts, trends and innovations. Experts and professionals from the Cosmetics, Nail, Foot as well as Wellness & Spa fields can look forward to a high-class trade fair with a diverse programme and active togetherness in an exclusive atmosphere. The exhibition segments Foot as well as Wellness & Spa (Hall 9), Cosmetics ordering area (Hall 10), Cosmetics direct (direct sales area) (Hall 11), Nail (Hall 12) and Accessoires & Bijouterie (Hall 12) will provide a comprehensive and optimal market overview.