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SHERIDAN, WYOMING – November 5, 2025 – SHERIDAN, WYOMING - November 1, 2025 - ART COLOGNE 2025 won't just be about the latest names and high-profile galleries - it will also look back at a powerful woman who helped give space to artists working outside the academy. With its special event "Charlotte Zander: collector, gallery owner, museum founder," ZADIK (the Central Archive for German and International Art Market Studies) is telling the story of a collector who spotted value in so-called "naïve art" long before it became fashionable, and who then spent decades making it visible to a wider audience.

A woman who built a career out of conviction

Charlotte Zander (1930-2014) started where many art journeys begin: collecting. From the mid-1960s she focused on artists who had not studied at art colleges - back then often grouped under the label "naïve art." That choice was anything but mainstream. Yet exactly this focus became the foundation for her later roles: in 1971 she opened the "Charlotte Galerie für naive Kunst" in Munich, which she ran successfully until 1995. In 1996 she went one step further and founded her own private museum in Castle Bönnigheim, where she presented her collection, curated exhibitions, and collaborated with international cultural institutions.

What visitors will see in Cologne

The special exhibition will be shown in Hall 11.1, Stand D19 at ART COLOGNE from 6 to 9 November 2025. It is dedicated to Zander's many roles - collector, mediator, and champion of artists who were not part of the academic system. The curatorial idea is almost investigative:

• How did she use her network to push artists she believed in?
• Which exhibition formats and collaborations helped her make these works visible?
• And how did she deal with terminology that was, at the time, often stigmatising?
  Because the show is embedded in the 58th ART COLOGNE - with its broad international gallery programme and strong supporting events - it places Zander's work right where she always wanted art to be: in the middle of the market, not at its edge.

Why this matters for today's art lovers

This special presentation arrives at exactly the right cultural moment. Many collectors and museum visitors are currently revisiting terms like "naïve art" and questioning older hierarchies in the art world. By telling Zander's story, ZADIK shows how a single, consistent collector's vision can correct the canon over time. It also reminds fair visitors that the art market is not just driven by trends - it is shaped by people who insist on bringing overlooked voices into view.

Editorial extra: how to get the most out of this show

• Plan two visits: see the compact version at ART COLOGNE (6-9 Nov 2025), then visit the large exhibition at ZADIK in Cologne between 10 October 2025 and 25 September 2026.
• Look for the "role changes": collector → gallery owner → museum founder - it's a great real-life case of how careers in art can evolve.
• Use it as a learning tour: perfect for students, young gallerists, or anyone interested in how to build visibility for non-mainstream art.
• Pair it with the fair: the contrast between historical, often marginalised positions and contemporary market art makes the experience richer.

ZADIK's broader mission

ZADIK, today a scientific institute of the University of Cologne, has been archiving and researching the history, structures, and players of the international art market since 1992. It now holds more than 200 holdings from gallery owners, art dealers, auction houses, curators, specialised photographers and other market participants - with a focus from the early 20th century to the present. That makes it the ideal institution to show how the Zander collection can carry her legacy into the future and how historical terminology around "outsider" positions can be discussed more critically today.

Learn more about the fair and programme at artcologne.com.

SHERIDAN, WYOMING – October 22, 2025 – Hamburg’s harbor just got a new splash of color: the first-ever Krombacher Spezi-branded event ship has taken to the Elbe, turning heads between the Elbphilharmonie, the Reeperbahn, and St. Michael’s Church. With its vibrant design and upbeat energy, it’s an unmistakable symbol of refreshment and individuality.

In collaboration with the long-established Kapitän Prüsse shipping company, known since 1973 for authentic harbor cruises, Krombacher Spezi brings its latest campaign — “Feier Dein Speziell” (“Celebrate Your Special Side”) — to one of northern Germany’s most iconic spots. The result is a feel-good combination of nostalgia, lifestyle, and a cult beverage that’s ready to make waves.

A ship that radiates good vibes

The event ship, aptly named “Lütte Adler”, is more than a boat — it’s a floating celebration of what makes life special. Dressed head to toe in the unmistakable Krombacher Spezi look, it invites passengers to enjoy the extraordinary, just as the campaign promises. Whether it’s gliding past the glowing lights of the Speicherstadt or soaking in a sunset over the docks, the “Lütte Adler” offers a one-of-a-kind experience for everyone who loves life bright, bubbly, and a little bit different.

Perfect for private parties and corporate events

Now available for exclusive bookings for up to 100 guests, the ship’s interior has been fitted with padded benches and leather-look stools, creating a comfortable lounge atmosphere. Thanks to its open design connecting the cabin and the helm, the captain becomes part of the fun — ideal for birthdays, team events, or after-work gatherings with a real harbor vibe.

Naturally, refreshments are part of the journey: Krombacher Spezi, the iconic cola-orange mix, takes center stage, alongside other Krombacher beverages — perfectly chilled and ready for toasting life’s special moments.

Celebrating individuality, Hamburg-style

This colorful initiative gives Krombacher Spezi fresh visibility at one of northern Germany’s most popular landmarks. The brand’s message — celebrate what makes you unique — resonates perfectly with the city’s open, creative spirit. For fans of the drink, it’s a playful reminder that being “special” isn’t something to hide — it’s something to raise a glass to.

Easy booking for your own harbor adventure

The Krombacher Spezi ship departs from St. Pauli Landungsbrücken, Bridge 3, and can now be reserved for private cruises through the Kapitän Prüsse website at www.hafenrundfahrt.com. Just choose the “Lütte Adler,” grab your friends or colleagues, and enjoy an unforgettable Spezi-style ride on the Elbe.

Editorial Extra – Mini Feature: Cult Drinks Meet Cult Places

• Spezi on the Elbe: Where maritime charm meets soft drink nostalgia.
• Ahoj-Brause at festivals: From childhood favorite to trendy refreshment.
• Club-Mate in co-working spaces: The creative scene’s caffeine classic.

These drinks prove that iconic brands with history can reinvent themselves — adding fun, color, and connection to modern life.

SHERIDAN, WYOMING – October 22, 2025 – Ice rinks may soon have their smartest upgrade yet. At FSB 2025 in Cologne, Italian company WM technics is unveiling IceSense, a breakthrough system that transforms ice maintenance into a fully data-driven process. Designed for professional arenas and local ice halls alike, IceSense promises smoother surfaces, lower energy costs, and greener operations — all through the power of precision data.

A new era of ice perfection

Keeping an ice rink in top condition has always been an art. But with IceSense, it becomes a science. The system’s core is a high-precision temperature sensor that continuously monitors the ice during maintenance. Linked with IPS coordinates, the data creates a detailed thermal map visible in the WM Connect app, showing operators exactly where the ice may be too warm, uneven, or energy-draining.

In other words, no more guesswork. Ice technicians can now detect problem spots early, adjust water use efficiently, and ensure every glide feels smooth and balanced — whether it’s a hockey match or a figure skating performance.

Smart, sustainable, and cost-efficient

IceSense goes beyond convenience; it’s a game-changer for sustainability and cost control. Continuous temperature monitoring helps rink managers fine-tune their cooling systems, reducing unnecessary energy and water consumption. Over time, that means lower utility bills, extended equipment lifespan, and a dramatically smaller carbon footprint.

For municipalities and clubs operating public rinks, those savings can make a real difference — freeing up budgets for facility improvements or new community programs.

Technology that feels the ice

Mirko Sparber, Sales Manager at WM technics, sums it up perfectly: “With IceSense, we're taking ice maintenance to an entirely new level. We're setting another milestone in connecting technology, sustainability, and sports—demonstrating how data can be the key to perfect ice.”

That focus on connectivity is key. Through the WM Connect app, operators can visualize historical trends, analyze performance over time, and adapt settings to different types of ice use. Whether it’s a fast-paced hockey session or a graceful figure skating show, the ice can be adjusted to fit the moment.

Why it matters for the everyday skater

While IceSense is aimed at professional operators, its benefits reach everyone who steps onto the rink. Smoother ice means fewer accidents, better glide, and a more enjoyable experience for all — from kids taking their first laps to seasoned pros chasing perfection.

And since IceSense helps reduce energy consumption, it also contributes to keeping local rinks open and affordable, even as energy costs rise.

Quick Look: IceSense in Action

• Measures: Real-time temperature data across the entire ice surface
• Displays: Visual heat maps via WM Connect app
• Saves: Energy, water, and maintenance costs
• Benefits: Consistent ice quality for every sport and event
• Supports: Long-term sustainability goals and budget efficiency

Experience it live at FSB 2025

Visitors to FSB 2025 in Cologne can explore IceSense in action at Hall 9, Stand E028, where WM technics will demonstrate how smart sensors and data analytics are reshaping the world of ice sports.

SHERIDAN, WYOMING – October 15, 2025 – In an era where 90% of European jobs require basic digital skills, a striking 32% of citizens remain digitally underprepared. To help close this growing gap, Xiaomi and the European Schoolnet (EUN) are taking action — turning the global tech brand’s vision of inclusive innovation into tangible impact across classrooms in Europe.

Empowering Access Where It Matters Most

Digital readiness is no longer a luxury — it’s a lifeline for education and future employability. Yet, for many students across Europe, limited access to devices, training, and funding remains a significant obstacle. Guided by its mission to “let everyone in the world enjoy a better life through innovative technology,” Xiaomi is stepping up through its Bridging the Digital Divide in Education initiative.

This program works directly with EUN’s Scientix STEM Alliance, connecting technology and learning to help students and teachers gain the digital skills they need for a modern job market. The collaboration is part of Xiaomi’s broader corporate social responsibility strategy — proving that innovation can serve not just efficiency, but equality.

Turning Technology Into Real Learning Opportunities

In early 2025, Xiaomi supported EUN’s STEM Discovery Campaign — a Europe-wide program focused on identifying and assisting schools and science clubs most in need of digital tools.

Highlights of the campaign include:

• 700,000 educators and students reached across Europe through classrooms, libraries, and STEM centers.
• 51 educator stories collected, offering firsthand insight into how teachers navigate outdated hardware, minimal funding, and limited training resources.

A supporting research report revealed key challenges that continue to slow down digital transformation in education:

• Device shortages: Over 80% of educators lack enough modern devices for flexible teaching.
• Training gaps: 60% reported a shortage of quality, hands-on digital training.
• Funding limits: Nearly half depend on grants, donations, or personal funds to cover tech needs.

From Research to Real-World Results

To move beyond analysis and into action, Xiaomi and EUN held two practical training sessions at the Future Classroom Lab in Brussels in June 2025. Nineteen educators from ten institutions learned how to integrate Xiaomi tablets into their teaching, exchanging lesson ideas and building confidence to bring digital learning into everyday practice.

This hands-on approach ensures technology doesn’t just reach classrooms — it empowers teachers to use it effectively.

Expanding Reach Across Europe

The initiative’s next phase will bring 100 Xiaomi tablets to educational centers across Croatia, Greece, Portugal, Romania, Serbia, and Türkiye — directly benefiting around 1,000 students. Beyond the devices themselves, the program focuses on long-term skill-building and empowerment, helping students strengthen their digital competencies and prepare for careers in an increasingly digital economy.

Why This Matters Beyond the Classroom

What makes this project stand out is its focus on shared knowledge and sustainable impact. Findings from Xiaomi’s collaboration will be shared publicly through EUN’s network of 34 Ministries of Education, industry partners, and educational institutions — helping shape national and regional digital education policies.

In essence, Xiaomi isn’t just donating technology; it’s helping build the foundation for a more inclusive digital future — one classroom, one teacher, and one student at a time.

Editorial Extra: 3 Ways Xiaomi’s Digital Education Initiative Benefits Students

• Equal Opportunity: Gives under-resourced students the same digital tools as their peers in urban or high-income areas.
• Empowered Teachers: Offers hands-on training so educators can integrate tech with confidence.
• Future Readiness: Strengthens skills that align with today’s job market demands, reducing barriers to employment.

SHERIDAN, WYOMING – October 15, 2025 – What started as a small community jog for Xiaomi fans has grown into a global movement inspiring thousands to lace up and live healthier. Now in its eighth year, Xiaomi POP Run 2025 returns with a record-breaking scale — combining the fun of fitness with the spirit of togetherness across 16 countries and more than 30,000 runners.

Run at Your Pace: From 5K to Half Marathon
This year’s POP Run is designed for everyone — from first-time joggers to long-distance pros. For the first time, participants could choose from 5KM, 10KM, and even a half marathon, each tailored to different fitness levels and lifestyles.

Runners in the half marathon experienced several exciting upgrades, including:

• Pro-level race kits with quick-dry shirts, bibs, pace bands, and thermal blankets
• Dedicated pacers across various finish-time groups
• Full-service energy stations with refreshments and hydration support

Whether it’s chasing a new personal record or simply enjoying the sunrise with friends, the event reminds us that running is not just about speed — it’s about health, motivation, and joy.

Tech Meets Wellness: Smart Gadgets That Keep You Moving
True to Xiaomi’s spirit, this year’s POP Run wasn’t just about the race — it was a showcase of smart technology meeting healthy living. The company brought its latest lineup of fitness and wellness gadgets to the event, letting runners experience how connected tech can make wellness effortless.

Among the highlights was the Xiaomi Smart Band 10, a crowd favorite for its long-lasting 21-day battery life, heart rate monitoring, and pacing accuracy. Whether tracking your morning jog or a full marathon, this sleek device proves that staying fit is easier when your tech keeps up.

A Global Family Run: Shared Passion, Shared Progress
Beyond the miles, Xiaomi POP Run has become a symbol of connection and community. Participants from all walks of life come together in bright orange, united by a shared goal: living healthier and happier.

The atmosphere goes far beyond a typical race — it’s a festival of movement, friendship, and celebration. From group stretches before the start to joyful finish-line selfies, every moment captures what makes the event special: the feeling of belonging and progress.

16 Countries. 30,000 Runners. One Healthy Mission.
In 2025, Xiaomi POP Run expands its reach across 16 countries, inviting over 30,000 runners to join a global journey toward better health. Each local event carries the same message — that fitness should be open, inclusive, and fun.

So whether you’re running through city streets, parks, or seaside trails, you’re part of something bigger. As Xiaomi puts it: Run for one cause — health for all.

Editorial Extra: Why Xiaomi POP Run Matters

• It’s more than a race: It’s a celebration of lifestyle, motivation, and community.
• It’s accessible: With multiple race distances, anyone can join — no elite status required.
• It’s powered by tech: Xiaomi’s smart wearables make tracking your fitness both simple and rewarding.
• It’s global: From Asia to Europe, thousands of participants share the same positive energy.

Join the movement and take your first step toward a healthier lifestyle at https://s.mi.com/taPRNN9D.

SHERIDAN, WYOMING – October 15, 2025 – Xiaomi’s first-ever AI Glasses are turning heads and redefining what “smart eyewear” really means. Blending cutting-edge artificial intelligence with sleek, all-day wearability, these glasses are designed to be your personal assistant, translator, and content creator—all while looking effortlessly stylish.

Always-On Intelligence for Daily Life

Imagine being able to say “Hey, Xiao Ai” and have your glasses instantly recognize objects, calculate calories, translate a sign, or summarize your last meeting. That’s exactly what Xiaomi AI Glasses do. Acting as a Smart Device Control Centre, they respond to voice commands and connect to your Xiaomi ecosystem—adjusting your home’s thermostat, turning off the lights, or sending quick answers directly to your ear.

At work, the glasses shine as a productivity booster. They can automatically transcribe meetings, summarize key points, and translate text or speech in real time across multiple languages. It’s like having a multilingual personal assistant that never blinks.

Designed for Comfort, Built for Everyday Wear

Despite their futuristic capabilities, Xiaomi AI Glasses are impressively lightweight—only 40 grams. With titanium alloy hinges and a 12° tilt angle, they promise a secure yet pressure-free fit. The D-shaped frame complements every face shape, available in elegant Black, Tortoiseshell Brown, and Verdant Green.

But the real magic lies in the electrochromic lenses. They automatically adapt to your surroundings, darkening in bright sunlight and clearing indoors. You can even switch between four lens tones in just 0.2 seconds by sliding your fingers along the temple—no more swapping glasses or fumbling for shades.

Capture Life From Your Point of View

For content creators, travelers, and anyone who loves to share their world, the built-in 12 MP HD camera with ƒ/2.2 wide aperture turns these glasses into a wearable camera. They can snap photos in 0.8 seconds or record 2K/30 FPS stabilized videos—perfect for first-person vlogs, biking adventures, or video calls.

Thanks to Xiaomi HyperOS, the glasses sync seamlessly with your Xiaomi smartphone, letting you switch between first-person and phone views during calls or livestreams. The result: a smooth, connected experience that turns your perspective into a shared moment.

Immersive Audio That Travels With You

Whether you’re cycling at high speed or walking through a busy street, the dual-driver surround sound system with five-microphone array ensures clear voice capture and immersive playback. Wind noise cancellation (rated for speeds up to 12 m/s) keeps conversations and videos crisp, even outdoors.

Create, Charge, Repeat

Powering all this innovation is the Xiaomi Surge Battery—a high-density 263mAh cell that keeps the glasses running for up to 8.6 hours. Charging is simple with the USB-C port cleverly built into the temple, allowing both power and data transfer wherever you are.

Editorial Extra: Why It Matters

Smart glasses aren’t new, but Xiaomi’s entry marks a turning point. Earlier models like Meta’s Ray-Ban or the Huawei Eyewear II focused on style or audio, while Xiaomi’s approach combines AI-driven functionality, camera integration, and true device control. For consumers already using Xiaomi’s ecosystem—from smart lamps to phones—these glasses extend that seamless experience into real-world interaction.

Quick Highlights:

• Voice-activated AI for control and translation
• 12 MP camera with 2K video recording
• Adaptive electrochromic lenses
• Lightweight titanium frame (40 g)
• Up to 8.6 hours of use per charge

Xiaomi’s AI Glasses are currently available in Mainland China, with expanded global availability expected as app and device support grows. For now, they represent an exciting glimpse into the future of wearable AI—where tech meets true lifestyle convenience.

Learn more at www.mi.com.

SHERIDAN, WYOMING – October 15, 2025 – Redmi’s newest colorway, Sand Gold, brings a touch of timeless luxury to the popular Redmi Note 14 Series. Blending soft golden tones with modern craftsmanship, this edition transforms the smartphone from a tech device into a statement piece that radiates warmth, balance, and refined confidence.

A Golden Touch of Sophistication

There’s something quietly captivating about the new Sand Gold finish. Unlike flashy metallics, this tone reflects natural light with understated allure, echoing the glow of desert dunes at sunset. Its finely textured matte surface offers a tactile, premium feel — smooth yet subtly grained for elegance that lasts.

Available across the Redmi Note 14 Pro+ 5G, Redmi Note 14 Pro 5G, Redmi Note 14 Pro, and Redmi Note 14, the Sand Gold version stands out as a perfect match for those who prefer sophistication over showiness.

Built to Endure Everyday Life

Behind the graceful design lies Redmi’s hallmark durability. Each model is fortified with Corning Gorilla Glass, delivering drop resistance and scratch protection you can rely on. Whether it’s a long commute or a spontaneous weekend adventure, the Sand Gold edition promises both peace of mind and visual delight.

• Pro+ 5G model: Gorilla Glass protects both screen and battery cover.
• Pro 5G, Pro, and Note 14 models: Gorilla Glass shields the screen.

In short — beauty and resilience now coexist perfectly.

Curved Comfort and Refined Form

The Redmi Note 14 Series departs from the sharp edges of typical smartphones. Its softly curved frame and back panel rest naturally in your hand, merging comfort and confidence in one elegant gesture.

The 6.67-inch curved display on the Pro models enhances immersion, allowing movies, games, and scrolling moments to flow effortlessly across the screen’s edges. It’s an everyday luxury you can see and feel — immersive, calming, and stylishly modern.

Design that Dances with Light

The Pro models take refinement a step further with a frame that plays with contrast — deep-brushed textures and glossy accents that shimmer like liquid metal under the light. Each surface reflects Redmi’s dedication to craftsmanship and detail, while the symmetrical Deco camera design becomes a visual centerpiece.

Its 200MP main camera refracts light into a stunning, starburst-like glow. It’s more than a camera — it’s wearable art that catches attention from every angle.

Where Minimalism Meets Emotion

Sand Gold isn’t just a color; it’s a mood. It carries a calm confidence — equally fitting for boardroom meetings or relaxed café moments. Its warmth complements any lifestyle, expressing personality without loudness.

• At work: Sophisticated poise and quiet authority.
• At leisure: A soft, luminous charm that blends with nature and relaxation.
• In hand: A tactile expression of craftsmanship that feels like holding sunlight.

This blend of aesthetic grace and engineering precision makes the Redmi Note 14 Series more than a smartphone — it’s a companion that elevates the way you connect, capture, and express yourself.

Mini Editorial Extra: How It Compares

If smartphone colors were moods:

• Silver speaks of precision and tech appeal.
• Black projects strength and timelessness.
• Sand Gold whispers confidence, warmth, and sophistication — ideal for those who prefer elegance over extravagance.

It’s the subtle statement that says: you know style when you see it.

Conclusion: Everyday Luxury, Effortlessly Modern

With the Sand Gold Redmi Note 14 Series, Redmi blends art and engineering into something truly sensory. It’s sleek yet strong, modern yet timeless — a design that fits perfectly into every lifestyle moment, from busy mornings to serene sunsets.

Learn more about the Redmi Note 14 Series Sand Gold edition at www.mi.com.

SHERIDAN, WYOMING – October 15, 2025 – Xiaomi’s upcoming YU7 model is more than just another electric vehicle — it’s a sculpted vision of balance, emotion, and performance. Drawing from the brand’s refined EV design DNA, the YU7 embodies the fusion of art and aerodynamics, blending sleek contours with intuitive human connection.

Every curve, texture, and color in the YU7 was shaped to feel instinctively right — creating, as Xiaomi describes it, “a silent harmony between you and the machine.” This isn’t simply about power or technology; it’s about how a car can stir emotion through design.

The Evolution of Xiaomi’s Design Language

Xiaomi’s YU7 continues the design legacy that began with the company’s first EVs, now refined with greater precision and visual fluidity. The studio sketches reveal two models — a silver sports car and a green SUV — each exuding athletic energy and effortless symmetry.

Distinct elements define the YU7’s family design:

• Waterdrop Headlights: Integrated airflow channels merge seamlessly into the hood, creating both beauty and aerodynamic function.
• Halo Taillights: More streamlined and sculptural, emphasizing the car’s “shoulder lines” for a wider, more confident stance.

These features highlight Xiaomi’s obsession with proportions and purity of form — every detail designed not only to look stunning but to enhance driving feel.

The Beauty of Ratios and Real-World Elegance

The YU7’s design is built around perfect proportions — the foundation of automotive grace. A 3:1 wheel-to-axle ratio and a 2.1:1 wheel-to-height ratio give the car a dynamic, low-slung posture, while the 1.25:1 width-to-height balance ensures stability and spaciousness worthy of an SUV.

The result is an unmistakably athletic silhouette that remains practical for everyday use — a car that looks like it’s in motion even when standing still.

Xiaomi calls it “a pinnacle of athletic elegance,” and it’s hard to disagree. The widebody rear and muscular stance are not just for show; they communicate motion, confidence, and control.

Colors That Breathe — And Speak Personality

Few EVs embrace color as boldly as the YU7. Xiaomi introduces three distinct finishes, each expressing a different mood and personality:

• Emerald Green: Inspired by Colombian gemstones, created through a dual-layer paint process for a deep, shifting brilliance.
• Lava Orange: Pulses with energy — vibrant, eye-catching, and designed for drivers who want to stand out.
• Titanium Silver: A futuristic metallic tone infused with oversized flakes that capture and transform light from every angle.

Each hue plays with light and shadow in motion, making the YU7 feel alive — a design philosophy Xiaomi calls “colors that breathe.”

Editorial Extra: How It Stacks Up Against Other EV Aesthetics

Compared to minimalist EVs like the Tesla Model 3 or the Polestar 2, the Xiaomi YU7 leans into emotional expression. While many brands chase simplicity, Xiaomi embraces visual storytelling — surfaces that shift, lights that flow, and colors that dance.

• Tesla: Prioritizes aerodynamic efficiency, often at the expense of visual warmth.
• Polestar: Scandinavian restraint, elegant but subdued.
• Xiaomi YU7: Expressive futurism — dynamic ratios, bold hues, and sculpted form.

The YU7 represents a new wave in EV design: one where artistry and personality return to the conversation.

Why It Matters for Everyday Drivers

For many, electric cars can feel sterile — efficient but emotionless. The YU7 changes that narrative. It’s a statement piece that connects innovation with human instinct. Whether you’re drawn by the emerald glow, the assertive orange, or the metallic brilliance, Xiaomi’s design makes driving electric feel exciting again.

As the company notes, “Every detail from what you touch, see, and hear feels instinctively right.” The YU7 isn’t just built to move — it’s built to move you.
For more information please visit https://www.mi.com/global/ev/.

SHERIDAN, WYOMING – October 15, 2025 – In cities where traffic jams, tight parking, and unpredictable weather are part of daily life, Xiaomi’s new Electric Scooter 5 Max is redefining how people move. Combining power, comfort, and smart safety, it’s designed not just to get you from A to B, but to make the journey itself part of the joy.

A new standard for smooth urban riding
Unlike many compact scooters that rattle over cobblestones or uneven roads, the Xiaomi Electric Scooter 5 Max introduces front dual hydraulic-spring and rear dual-spring suspension, creating a ride that feels steady and composed even on rough pavement. This isn’t a small tweak — it’s a leap toward comfort that commuters will feel instantly. Potholes, bricks, or curb edges fade into the background as the suspension system absorbs the chaos beneath your wheels.

Confidence in every weather condition
Rainy days no longer mean leaving your scooter at home. With its Traction Control System (TCS), the 5 Max acts like it’s wearing “anti-slip shoes,” automatically adjusting power when it senses slippage. Combined with IPX5 splash resistance, this smart protection means you can confidently glide through light rain or damp roads without worrying about the motor or battery.

Stronger build, safer ride
Xiaomi clearly took rider safety seriously. The reinforced carbon steel frame supports up to 120 kg, while a wider 511 × 178 mm deck offers more space for both feet — an underrated upgrade that drastically improves stability on longer rides. Add to that large 10-inch tires for better grip and smoother turns, and you get a scooter that feels solid even when the streets don’t.

The dual braking system (front and rear) provides quick, controlled stops, while the intelligent slope parking function prevents the scooter from rolling backward on hills. It’s the kind of feature you hope you’ll never need — but will be thankful for when you do.

Go the distance with 60 km of freedom
Range anxiety? Not here. Thanks to a 477Wh high-capacity battery, riders can cover up to 60 km on a single charge — more than enough for several days of commuting or weekend exploring. When it’s time to recharge, the fast charger (sold separately) can get you back on the road in just 3 hours, or 9 hours with the standard charger.

Performance that powers up your commute
The 5 Max packs serious muscle for an urban scooter. Its 400W rear-wheel brushless motor peaks at 1000W, giving it the strength to conquer 22% inclines with confidence. The energy recovery system cleverly reuses kinetic energy from braking and downhill rides, extending battery life while making each trip more efficient.

Smart, stylish, and connected
Like any good Xiaomi device, this scooter comes with smart features baked in. The multifunctional dashboard and Mi Home app integration let you check ride stats, lock your scooter, or locate it in a crowd via Bluetooth-enabled turn-signal lighting. The auto-sensing headlight, customizable tail light, and subtle ambient light strips blend safety with style — because visibility can look good too.

Mini comparison: Why the 5 Max stands out
Compared to Xiaomi’s previous generation scooters, the 5 Max offers:

• Up to 30% longer range and quieter ride dynamics
• Wider deck and improved stability over the 4 Pro Max
• Faster charging time with optional quick charger
• Enhanced waterproofing and traction control for safer all-weather riding

Why this matters for real commuters
Urban electric scooters aren’t just a tech trend — they’re a lifestyle shift. The 5 Max blends daily practicality with design that feels premium and intuitive. It’s not just about getting there faster — it’s about doing so with less stress, more freedom, and zero emissions. For modern commuters juggling work, errands, and social plans, this scooter delivers a sense of control that cars and buses simply can’t match.

Bottom line: With its powerful motor, long range, and advanced safety features, the Xiaomi Electric Scooter 5 Max turns city travel into something to look forward to. It’s built for those who want efficiency without compromise — and a bit of fun along the way.

Learn more at www.mi.com.

SHERIDAN, WYOMING – October 15, 2025 – In Madrid, Xiaomi turned photography into a deeply human experience. Over three days, from April 27 to 29, the brand’s Xiaomi Master Experience merged art, emotion, and cutting-edge mobile photography, proving that technology can be just as much about feeling as it is about function.

A Marathon of Motion and Emotion
The event began with the Zurich Rock 'n' Roll Running Series in Madrid, where Xiaomi’s citywide displays and marathon sponsorship reached more than 45,000 runners and two million spectators. Using the Xiaomi 15 Series, world-renowned photographers captured the intense mix of exhaustion, joy, and triumph that defines the finish line. The resulting photos weren’t just about the sport—they told stories of human determination and connection, frozen in time through a smartphone lens.

Taste of Emotions: When Food Meets Photography
On the second day, the experience moved from the streets to the senses. Humanity: Taste of Emotions combined high-end gastronomy with artistic storytelling. Guests were guided through intimate exhibitions where each photograph, shot with the Xiaomi 15 Series, expressed feelings like euphoria, surprise, or love. Every emotion-inspired image was paired with a culinary creation designed to match its mood—transforming photography into a multisensory journey.

It wasn’t just an exhibition—it was an invitation to see, feel, and even taste emotion itself. Xiaomi Creators and photography masters then led a photo walk through Madrid, revealing how the Xiaomi 15 Ultra could transform ordinary moments into works of art.

Humanity in Focus: Conversations That Inspire
The final day, Humanity: Emotions in Focus, gathered global photography icons for dialogue and creative exchange. Led by award-winning documentary photographer Jonas Bendiksen and Alessia Glaviano, founder of PhotoVogue, the event highlighted personal storytelling and cross-cultural perspectives. Together with creators like Shane Taylor, Navaneeth Unnikrishnan, and Kevin V. Ton, participants explored how visual storytelling continues to shape our understanding of humanity.

For the first time, PhotoVogue partnered with Xiaomi, unveiling new photo series exploring humanity’s bond with nature—shot entirely on the Xiaomi 15 Series. The collaboration also launched Xiaomi Master Cross-Talk, a new global platform designed to foster ongoing creative dialogue among elite photographers.

Technology Meets Humanity: The Power of the Xiaomi 15 Ultra
At the heart of the event was the Xiaomi 15 Ultra, equipped with the Leica Summilux optical lens and an advanced quad-camera system. The device impressed professionals for its ability to capture cinematic depth, color, and detail usually reserved for dedicated cameras.

Images presented by master photographers like Jonas Bendiksen, Andy Cao, and Claudia Revidat showcased powerful human stories—from cultural rituals at sunset to vibrant festivals glowing with emotion. These photos, captured on a smartphone, blurred the line between professional equipment and pocket-sized creativity.

Why It Matters
While many smartphone launches focus on megapixels and features, Xiaomi’s Madrid showcase stood out for something deeper—its emotional storytelling. It wasn’t about specs; it was about what those specs make possible: empathy, art, and human connection.

By bridging cutting-edge imaging technology with artistic expression, Xiaomi continues to redefine how people use smartphones—not just to document life, but to feel it more vividly. Learn more at www.mi.com.

SHERIDAN, WYOMING – October 15, 2025 – Whether it’s a long-haul flight, a weekend in the mountains, or a day of back-to-back meetings, one thing remains universal: battery anxiety. Xiaomi’s new 212W HyperCharge Power Bank 25000 isn’t just another power brick — it’s a travel-ready powerhouse that turns charging into a seamless, high-speed experience.

A Charging Beast That Handles Everything at Once

Most portable chargers struggle when you connect multiple devices. The 212W HyperCharge, however, is built to handle your entire digital ecosystem. With three ports working simultaneously, it delivers a combined output of up to 212 watts (65W + 27W + 120W) — enough to charge your smartphone, laptop, and even a drone all at once.

Plug in just one device, and the speed ramps up even more. The USB-C1 port reaches a staggering 140W, enough to bring a MacBook Pro to 40% in 30 minutes, while the USB-A port’s 120W output can fully charge a Xiaomi 14T Pro in just 29 minutes. It’s a serious step up from the average 20W or 45W power banks that dominate the market.

Battery Confidence That Lasts for Days

Packing a 25000mAh battery, this power bank doesn’t flinch at powering large devices. A single charge can:

• Fully recharge a 5000mAh smartphone over three times.
• Bring a tablet like the Xiaomi Pad 6 (8840mAh) from zero to full charge more than twice.

Even better, it recharges itself in record time — as fast as 2.5 hours using a 100W input. That means you can power it up over lunch and be ready for a full day’s use.

Smart Power for Small Accessories

Not every device needs a massive energy boost, and Xiaomi knows it. The smart low-current mode automatically detects smaller gadgets like earbuds or fitness trackers and delivers exactly what they need — then stops once the battery is full. It’s a thoughtful touch that helps extend the life of your wearables while saving precious power for your bigger devices.

Designed to Travel – Stylish, Smart, and Airline-Approved

Beyond performance, the design language is pure Xiaomi: sleek, modern, and a little futuristic. The glass-metal body gives it a premium edge, while the color digital display keeps you informed in real time — showing voltage, current, and battery percentage at a glance. Despite its massive capacity, the device is compact enough for a carry-on, and at under 100Wh, it’s fully compliant with airline safety standards.

Durability and Safety That Inspire Trust

Under the hood, Xiaomi added nine layers of circuit protection to safeguard against overheating, short circuits, and overcharging. A high-precision temperature monitor and intelligent control chip ensure consistent, safe performance — even if you use it daily. It’s not just about raw power, but confidence that your devices (and you) are in good hands.

Editorial Extra: Why It Stands Out Against Other Power Banks

If you often travel, shoot photos, or juggle multiple devices on the go, this is the kind of charger that can replace two or three smaller ones in your bag.

The Takeaway

The Xiaomi 212W HyperCharge Power Bank 25000 isn’t just for tech enthusiasts — it’s for anyone tired of seeing that dreaded red battery icon. It merges speed, safety, and style into one compact solution that’s ready for business trips, outdoor adventures, or everyday commutes.

Learn more about Xiaomi’s charging innovations at www.mi.com.

SHERIDAN, WYOMING – October 15, 2025 – Imagine your phone, tablet, laptop, and smart home devices all working together like one perfectly synchronized team. No app juggling, no cable swapping, no endless switching between screens — just pure, seamless flow. That’s the everyday magic Xiaomi is bringing to life with Xiaomi HyperConnect, the heart of its new HyperOS 2.

This innovation promises to make your digital life smoother than ever, boosting data transfer speeds by 33% and cutting latency by 54%. In essence, it turns your connected world into one intelligent, responsive network — a kind of “wireless neural system” for your daily life.

Smarter Control, Seamless Living

Xiaomi HyperConnect creates harmony across phones, tablets, and smart home devices. Whether you’re dimming the living room lights, switching music to your Bluetooth speaker, or jumping from phone to tablet for work, everything feels instant and intuitive.

With the Xiaomi Smart Hub, you can:

• Manage all connected devices from a single interface.
• Sync calls or messages across devices.
• Transfer content effortlessly between screens.

The result? Your home feels more intelligent, your work setup more efficient, and your daily tasks far less fragmented.

See More, Do More: Cross-Device Cameras

One of the most exciting features is multi-camera live streaming and conferencing. You can now access and merge camera feeds from multiple Xiaomi devices — imagine hosting a video call where your phone’s rear camera zooms in on details while your tablet keeps your face perfectly framed.

This isn’t just tech for tech’s sake. It’s a real lifestyle upgrade for creators, remote workers, and anyone who loves simplicity and flexibility in their setup.

Never Miss a Call Again

If you’re working in the kitchen and your phone rings in the bedroom, there’s no need to dash across the house. With Call Sync, incoming calls automatically appear on your Xiaomi Pad 7 Pro, ready for you to answer with a single tap. It’s the kind of effortless experience that feels futuristic — yet quickly becomes something you can’t live without.

Switch Devices, Not Apps

With Home Screen+ 2.0, Xiaomi takes multitasking to the next level. Pin apps across your devices, drag them from your phone to your tablet, and keep them running without re-logging in or duplicating downloads. It’s like having one continuous workspace that follows you wherever you go.

Music lovers will appreciate the same simplicity. With a tap, you can transfer your favorite track from phone to speaker, or from tablet to TV — without complex pairing or lag.

Breaking Barriers: Beyond the Xiaomi Ecosystem

Perhaps the most impressive part of HyperConnect is how it extends its reach. You’re no longer limited to Xiaomi-only devices.

• Link to Windows lets you access your phone content directly on your PC — view photos, reply to messages, or make calls without reaching for your phone. With Microsoft Copilot integration, you can even use natural language commands to send texts or set reminders.
• Link to Mac brings the same smooth experience to Apple users. With Xiaomi Interconnectivity Services, file transfers, app continuity, and shared controls are finally effortless between platforms.

That cross-ecosystem compatibility makes HyperConnect a truly universal bridge for the modern digital lifestyle.

Editorial Extra: Why It Matters

In a world where we each own 5–10 connected devices, juggling them all can feel overwhelming. Xiaomi’s HyperConnect doesn’t just solve a tech problem — it reduces mental clutter. Fewer interruptions. Fewer steps. More focus.

It’s not about being “smarter”; it’s about feeling less fragmented. For anyone who’s ever fumbled between apps just to send a file or answer a call, this is what true convenience looks like.

Conclusion

With Xiaomi HyperConnect, your devices finally act like they belong to one mind — yours. From creative multitasking to smart home control, it’s a leap toward digital harmony.

Learn more at www.mi.com.