Choice Mutual Launches First Final Expense Insurance Marketplace on ChatGPT
Reno, Nevada – September 24, 2026 -- Choice Mutual has launched a ChatGPT assistant plugin that lets consumers research, quote, and buy final expense and burial insurance policies through conversation instead of web forms.
The digital insurance agency, based in Reno, Nevada, says the tool is the first final expense insurance marketplace built directly into ChatGPT. Users can compare plans from top-rated providers and complete a purchase in minutes.
The plugin skips traditional web forms entirely
Instead of filling out multi-screen quote forms, users share basic details—age, state of residence, and coverage needs—one step at a time through natural dialogue. The assistant does not require a phone number or email address, and users can ask clarifying questions or adjust coverage amounts mid-conversation without restarting.