Frag den Guru

marktguru's New AI Chatbot Turns Fridge Photos Into Deals

Munich/Vienna – October 29, 2026 -- Shoppers in Germany and Austria can now ask an AI chatbot where to find nearby supermarket deals and whether a price is actually good. The feature, called "Frag den Guru" ("Ask the Guru"), is built into the free marktguru app for Android and iOS.

Chatbot opens with one tap and accepts text, voice or photos

A blue marktguru icon at the bottom right of the app opens the chat. Users can type a request or speak it. They can also upload a photo of their fridge contents or a handwritten shopping list to start the conversation.

From there, the chatbot picks out matching offers and links straight to the product or the relevant supermarket flyer. Suggestions follow the postcode saved in the app, so they reflect stores near the user.