Lifestyle & Leisure

SHERIDAN, WYOMING – November 4, 2024 – Peloton, a leading interactive fitness platform, and Truemed, a healthcare administrator, announced today that Peloton customers in the U.S. can now use their HSA/FSA funds to purchase Peloton equipment. This partnership makes it easier for consumers to invest in their health and wellness by using pre-tax dollars to purchase Peloton Bikes, Treads, and accessories.

"We are excited to partner with Truemed to make it easier for our Members to invest in their health and wellness," said a Peloton spokesperson. "This partnership is a testament to our commitment to providing access to fitness for everyone."

SHERIDAN, WYOMING – October 31, 2024 – boot Düsseldorf 2025 is set to be the top event in the water sports industry, with 17 exhibition halls filled with boats, yachts, diving and surfing equipment, and destinations from around the world.

"The music is playing in Düsseldorf! If you want to experience the diversity of water sports and learn more about them in person, this is the right place for you," says boot Director Petros Michelidakis.

The event will feature a wide range of yachts and boats, making it the leading trade fair in the industry. Despite the current economic challenges, boot Düsseldorf will showcase the biggest names in the industry, including X-Yachts, Jeanneau/Beneteau, Dufour, Excess, Hallberg Rassy, Contest, Amel, Saffier, Solaris, Elan, Grand Soleil, Lagoon, and Bali in sailing halls 15 and 16.

SHERIDAN, WYOMING – October 27, 2024 – SHERIDAN, WYOMING – October 27, 2024 – The health and fitness industry is abuzz with innovation and growth, and at the forefront are trends that are reshaping how people exercise and prioritize their wellbeing. These trends not only reflect the evolving needs of consumers but also the industry's commitment to providing cutting-edge fitness solutions.

The Strength Training Boom

Strength training is experiencing a surge in popularity, with participation rates increasing by 15% in the past year alone. This trend is driven by a growing awareness of the benefits of strength training, which include increased muscle mass, improved bone density, and enhanced metabolic health.

Health club operators are responding to this demand by expanding their strength training offerings, incorporating innovative equipment and personalized programs to cater to a diverse range of fitness goals.

SHERIDAN, WYOMING – October 27, 2024 – SHERIDAN, WYOMING – October 27, 2024 – The health and fitness industry is experiencing a period of growth and innovation, with new trends emerging that are changing the way people exercise and prioritize their wellbeing.

The Rise of Brain Training

As the global population ages, healthspan and longevity are becoming increasingly important to consumers. This has led to a rise in brain training offerings, with facilities like Sparkd Fitness in Singapore pioneering brain-body fitness solutions.

Sparkd's multi-component training modality includes cardiovascular and strength training, coordination and motor-skill training, and cognitive motor training or dual-task training. This type of training, which involves doing two things at once, has been shown to increase neuroplasticity and improve brain health.

Female Empowerment Through Fitness

SHERIDAN, WYOMING – October 20, 2024 – SHERIDAN, WYOMING – October 20, 2024 – Virgin Active CEO Dean Kowarski will be a keynote speaker at the HCM Summit on October 24th in London.

Kowarski will share his insights on the future of the fitness industry and discuss how Virgin Active is leading the way in innovation and customer experience.

"I am honored to be speaking at the HCM Summit," said Kowarski. "I believe that the fitness industry is at a critical juncture and that we have a unique opportunity to make a positive impact on the health and well-being of people around the world. I look forward to sharing my thoughts on how we can work together to achieve this goal."

Kowarski is a passionate advocate for the fitness industry and has a deep understanding of the challenges and opportunities facing operators today. He is committed to making Virgin Active the most innovative and customer-centric fitness company in the world.

SHERIDAN, WYOMING – October 16, 2024 – SHERIDAN, WYOMING – October 16, 2024 – Get ready to feel the burn, New York, New Jersey, and Connecticut! JetSet Pilates, the renowned modern reformer Pilates franchise, is setting its sights on the Northeast with an ambitious expansion plan that promises to bring its unique fitness experience to more than ten new locations. This exciting news comes hot on the heels of the brand's grand debut in New York City with the opening of its flagship SoHo studio.

"Opening in SoHo is not just a geographic expansion—it's a defining moment for JetSet as we bring our unique approach to Pilates to the epicenter of global trends in fashion, fitness and culture," enthused Tamara Galinsky, JetSet's founder and brand president. "We are thrilled to introduce JetSet's transformative fitness experience to New York's dynamic clientele, further solidifying our brand's position in the luxury wellness space."

SHERIDAN, WYOMING – October 9, 2024 – SHERIDAN, WYOMING – October 10, 2024 – PRESTIGE Yachts, a leading luxury yacht manufacturer, has announced the appointment of a new dealer in South Korea, Hyundai Yachts. This strategic partnership marks a significant step in PRESTIGE's expansion strategy in the Asia-Pacific region.

Hyundai Yachts, established in 2008, is a prominent player in the South Korean marine industry with a strong reputation for its expertise and service standards. The company's own marina, opened in 2013, further strengthens its position in the market.

"We are thrilled to announce our new partnership with Hyundai Yachts for South Korea," said Tanguy Tertrais, PRESTIGE Asia-Pacific Sales Director. "By combining Hyundai Yachts' experience, technical expertise and services standards, we'll satisfy the increasing demands of yachting enthusiasts in South Korea, and invite our owners and future owners to fully savor our Art de Vivre."

SHERIDAN, WYOMING – October 9, 2024 – SHERIDAN, WYOMING – October 10, 2024 – PRESTIGE Yachts, a renowned luxury yacht manufacturer, made a significant impact at the 2024 Cannes Yachting Festival, showcasing its commitment to innovation and customer satisfaction. The company presented two new yacht models and introduced an expanded customer service portfolio, PRESTIGE Unlimited.

New Yacht Models

The highlight of PRESTIGE's presence at Cannes was the world premiere of the PRESTIGE F5.7. This new 57-foot flybridge yacht builds on the success of the F4.9, further enhancing the F-Line with spacious living areas, increased comfort, and greater privacy.

The company also announced the expansion of its M-Line range with the new PRESTIGE M7. Positioned between the M48 and M8, this model will feature innovative layout designs and a refined aesthetic, solidifying PRESTIGE's position in the multihull motor yacht segment.

SHERIDAN, WYOMING – October 7, 2024 – In sunny but stormy weather, the Passat presented itself to North German water sports fans with its brand-new tarpaulin in Travemünde on October 3rd. The new boot Düsseldorf motto was emblazoned on the canvas and visible from both banks of the Trave. "We love water" has been on everyone's lips since September and has been inspiring the boot community both as a slogan and as a song. Director Petros Michelidakis was able to get an idea of the motto's radiance in Travemünde and explains: "We love water means that we fans love the water. If you want to belong to the community, join in, come to boot, find out more and just have fun with friends. With our new motto, we will carry the topic of water sports with all its facets into society and inspire people to take part.

SHERIDAN, WYOMING – August 10, 2024 – Reaxing, an innovator in the realm of high-performance training, is revolutionizing the way athletes condition and rehabilitate with its groundbreaking neuroreactive training equipment and protocols. With a focus on improving neuromotor response, dynamic competence, and cognitive skills, Reaxing is empowering athletes to reach new levels of performance and resilience.

Training for the Unpredictable

Reaxing's training philosophy centers on preparing athletes for the unexpected, replicating the dynamic and often chaotic nature of competitive sports. By exposing athletes to unpredictable stimuli and perturbations during training, Reaxing enhances their ability to react swiftly and effectively, leading to improved performance under pressure.

Reaxing Pro: A Game-Changer for High Performance