Dallas – September 17, 2026 -- Topgolf is transforming Dooley Field at the University of Georgia's Sanford Stadium in Athens into a live golf and hospitality zone for six days, October 20-25, during the football team's bye week.
Up to 22 hitting bays will fill the West End Zone
Fans can take aim at interactive targets and compete for prizes on the field itself, marking the first time golf and on-field VIP access have combined during a bye week at the stadium.
The stadium plaza becomes a watch-party hub called Fanfest Central
Ticketed guests can grab food and drinks while watching football games on the stadium's videoboard from the plaza beneath the scoreboard.
Fans get simulator access inside the football recruiting lounge
Guests will be able to watch games and hit golf balls on simulators inside the recruiting lounge, an area normally reserved for prospective players.
The UGA locker room turns into a VIP photo lounge
Georgia's football locker room will be converted for the week into a fan-accessible space offering photo opportunities and other experiences.
The event is a partnership between Topgolf and Glory Glory, UGA's fan engagement platform. Glory Glory managing director Miles McCluskey said Topgolf's experience in sports entertainment made it "the perfect partner" for the project. Topgolf CEO David McKillips said the goal is to bring live sports energy into spaces where fans already gather.
Atlanta-based agency MELT has been named agency of record for the project, handling bay hosting and event execution as part of Topgolf's broader Stadium Series. Topgolf has said more details on corporate opportunities and additional experiences will be announced later.