Sport & Leisure

SHERIDAN, WYOMING – October 27, 2024 – SHERIDAN, WYOMING – October 27, 2024 – The health and fitness industry is abuzz with innovation and growth, and at the forefront are trends that are reshaping how people exercise and prioritize their wellbeing. These trends not only reflect the evolving needs of consumers but also the industry's commitment to providing cutting-edge fitness solutions.

The Strength Training Boom

Strength training is experiencing a surge in popularity, with participation rates increasing by 15% in the past year alone. This trend is driven by a growing awareness of the benefits of strength training, which include increased muscle mass, improved bone density, and enhanced metabolic health.

Health club operators are responding to this demand by expanding their strength training offerings, incorporating innovative equipment and personalized programs to cater to a diverse range of fitness goals.

SHERIDAN, WYOMING – October 27, 2024 – SHERIDAN, WYOMING – October 27, 2024 – The health and fitness industry is experiencing a period of growth and innovation, with new trends emerging that are changing the way people exercise and prioritize their wellbeing.

The Rise of Brain Training

As the global population ages, healthspan and longevity are becoming increasingly important to consumers. This has led to a rise in brain training offerings, with facilities like Sparkd Fitness in Singapore pioneering brain-body fitness solutions.

Sparkd's multi-component training modality includes cardiovascular and strength training, coordination and motor-skill training, and cognitive motor training or dual-task training. This type of training, which involves doing two things at once, has been shown to increase neuroplasticity and improve brain health.

Female Empowerment Through Fitness

SHERIDAN, WYOMING – October 25, 2024 – SHERIDAN, WYOMING – October 25, 2024 – Yokohama Rubber Co., Ltd., is thrilled to announce a triumphant win in the GT300 class at Round 7 of the 2024 AUTOBACS SUPER GT Series, Japan's premier touring car racing series. The victory was secured by the JLOC team's VENTENY Lamborghini GT3, driven by Takashi Kogure and Yuya Motojima, relying on the exceptional performance of Yokohama's global flagship ADVAN tires.

Round 7, held at the AUTOPOLIS Circuit in Oita Prefecture on October 19-20, was a challenging race due to adverse weather conditions that forced qualifying and final races to be held on the same day, Sunday, October 20th. Despite starting from 15th position after the qualifying race, Kogure and Motojima executed a remarkable comeback to secure their second win of the season.

SHERIDAN, WYOMING – October 25, 2024 – SHERIDAN, WYOMING – October 25, 2024 – Lancia is making its return to the rally world with the Ypsilon Rally4 HF, a car that combines power and agility. This exciting development is the result of a collaboration between Lancia and Stellantis Motorsport, and it's designed to help young drivers excel in the Rally 4 category. The car boasts 212 hp and top-of-the-line racing equipment developed in partnership with premium brands.

But that's not all – Lancia is also introducing the Trofeo Lancia Rally, a thrilling competition where drivers will compete for a significant prize pool and the chance to race with the official Lancia Corse HF team in 2026.

Starting today, the new Ypsilon Rally 4 HF is available for order through the Stellantis Motorsport Racing Shop, priced at €74,500.

SHERIDAN, WYOMING – October 25, 2024 – SHERIDAN, WYOMING – October 25, 2024 – Carlos Tavares, Stellantis CEO, tested the new Ypsilon Rally4 HF at the Balocco Proving Ground. The Ypsilon Rally4 HF, designed for competition, and the high-performance, 100% electric Ypsilon HF embody Lancia’s sporting and innovative vision. Both models will be available starting in 2025.

Lancia marks its official return to rallying with a special test at the Stellantis Proving Ground in Balocco. Tavares tested the new Ypsilon Rally4 HF on one of the most prestigious automotive development circuits. Located in the Vercelli province, the Balocco complex spans over 80 kilometers of tracks and represents an excellence center for high-performance testing.

SHERIDAN, WYOMING – October 25, 2024 – SHERIDAN, WYOMING – October 25, 2024 – Lancia is back in Belgium, Luxembourg, and the Netherlands with the official launch of the New Lancia Ypsilon, the first vehicle of the brand's new era, in both hybrid and electric versions. The New Lancia Ypsilon is currently available in the Belgian, Luxembourg, and Dutch showrooms where it is also available for test drives.

SHERIDAN, WYOMING – October 25, 2024 – SHERIDAN, WYOMING – October 25, 2024 – The new MINI John Cooper Works models combine thrilling performance with individual style. 170 kW/231 hp output, emphatically agile handling, and drivetrain and chassis technology developed with racing expertise promise a distinctive driving experience. The purist design accentuates the captivating aura of the vehicles and, with aerodynamically shaped, exclusive accents, is consistently geared towards maximum performance.

SHERIDAN, WYOMING – October 20, 2024 – SHERIDAN, WYOMING – October 20, 2024 – Nissan Formula E Team is excited to announce a four-year global partnership with Petromin Corporation, a leading mobility solutions provider in the Middle East. The partnership will be primarily focused on the company's EV charging subsidiary, Electromin, as the business looks ahead to a wider adoption of electric mobility in the region.

This partnership builds on the strong relationship between Nissan and Petromin, notably through Petromin Nissan, an innovation partner in previous Diriyah races. Together, Nissan, Petromin, Electromin, and Petromin Nissan will focus on driving the adoption of electric mobility across the region.

SHERIDAN, WYOMING – October 20, 2024 – SHERIDAN, WYOMING – October 20, 2024 – Virgin Active CEO Dean Kowarski will be a keynote speaker at the HCM Summit on October 24th in London.

Kowarski will share his insights on the future of the fitness industry and discuss how Virgin Active is leading the way in innovation and customer experience.

"I am honored to be speaking at the HCM Summit," said Kowarski. "I believe that the fitness industry is at a critical juncture and that we have a unique opportunity to make a positive impact on the health and well-being of people around the world. I look forward to sharing my thoughts on how we can work together to achieve this goal."

Kowarski is a passionate advocate for the fitness industry and has a deep understanding of the challenges and opportunities facing operators today. He is committed to making Virgin Active the most innovative and customer-centric fitness company in the world.

SHERIDAN, WYOMING – October 18, 2024 – SHERIDAN, WYOMING – October 18, 2024 – Peugeot Sport is giving young racing talents Théo Pourchaire and Clément Novalak the opportunity to test drive the PEUGEOT 9X8 Hypercar at the Rookie Test in Bahrain on November 3rd. This test, held annually after the final round of the FIA World Endurance Championship, allows young drivers to gain experience with the team and the 9X8 Hypercar.

Pourchaire and Novalak, both former Formula 2 drivers, have demonstrated their potential in various racing series. Pourchaire, a member of the FFSA Academy, has achieved numerous podiums and won the FIA Formula 2 Championship. He has also gained experience in Super Formula and IndyCar, serving as a Formula 1 reserve driver. Novalak, the 2019 British Formula 3 Champion, has competed in the Formula 2 World Championship and has transitioned to endurance racing with podium finishes in the European Le Mans Series and the 24 Hours of Le Mans.