Sport & Leisure

SHERIDAN, WYOMING – December 4, 2025 – Holiday shopping is getting a full glam upgrade this year as TJ Maxx hits the road with the first-ever Maxxinista Express, a double-decker tour bus created for the brand’s most devoted superfans. Rolling into Los Angeles, Dallas and Miami this December, the experience turns a day of “Maxx-hopping” between stores into a festive, content-ready celebration of style, community and seriously good deals.

A holiday road trip made for Maxxinistas

The Maxxinista Express is more than a branded bus – it’s a moving love letter to shoppers who swap TJ Maxx hauls, compare “you won’t believe what I got this for” moments and share their finds on social media. The tour takes select fans on a full day of visits to three beloved TJ Maxx stores in each city, complete with surprises and themed challenges along the way.

SHERIDAN, WYOMING – December 4, 2025 – Fans of Hello Kitty®, cuddly plush and over-the-top mall adventures are getting a new reason to smile: the immersive Build-A-Bear x Hello Kitty and Friends Workshop experience is going national. After a hugely successful debut in Los Angeles, Build-A-Bear Workshop and Sanrio® are opening two new themed Workshops at American Dream in New Jersey and Mall of America in Minnesota in early 2026.

From LA hit to nationwide fan destination

The first Build-A-Bear & Hello Kitty and Friends Workshop quickly became a must-visit spot in Los Angeles, drawing collectors, families and longtime Sanrio fans who wanted more than just another store visit. It proved there’s something uniquely powerful about choosing a character, stuffing it yourself and sealing it with the signature Heart Ceremony in a world filled with bows, pastel colors and iconic faces.

SHERIDAN, WYOMING – December 2, 2025 – Standing just metres from a glowing lava lake, clipped into a rope 600 metres inside an active volcano, most people would be thinking about getting out as fast as possible – but for German adventure photographer and filmmaker Ulla Lohmann, that’s exactly where she feels most alive. For more than 25 years, she has chased eruptions, lava flows and extreme landscapes around the world, turning a childhood fascination with volcanoes into a dream career that blends travel, storytelling and science.

From childhood volcano fan to National Geographic storyteller

Ulla’s path into adventure photography started young. At eight years old, her father took her to Vesuvius, Campi Flegrei and Pompeii, where she fell in love with what she calls “the breath of the earth”. That mix of danger, history and raw power never left her.

SHERIDAN, WYOMING – November 28, 2025 – At the Paris Nautic Show, two French icons are stepping onto the same stage as BENETEAU and Alpine reveal the new Gran Turismo 50 Alpine limited edition, a sport-luxury yacht designed for people who love performance on both land and sea.

Two French legends meet on the water

The Gran Turismo 50 is already the flagship of BENETEAU’s Gran Turismo line, but this new Alpine limited edition turns it into something even more special for style-conscious boaters. BENETEAU brings 140 years of boatbuilding expertise, while Alpine contributes its motorsport DNA and bold design language. Together, they’ve created a yacht that feels like a natural extension of a French performance car lifestyle.

SHERIDAN, WYOMING – November 27, 2025 – Speedway Motorsports is proving that great racing starts with great workplaces, earning Sports Business Journal’s Best Places to Work in Sports Silver Medalist recognition for the second year in a row. For motorsports fans and jobseekers alike, the honor underlines how a company built around speed, sound and spectacle also invests deeply in its people and culture behind the scenes.

What it means to be a ‘Best Place to Work in Sports’

The recognition comes from Sports Business Journal’s 2025 Best Places to Work in Sports awards, based on a confidential employee satisfaction survey conducted by Quantum Workplace. More than 9,000 employees from 98 companies took part, rating their organizations across more than 40 culture factors including trust in leadership, perks and benefits, and internal communication.

SHERIDAN, WYOMING – November 25, 2025 – South America’s legendary gravel, deserts and high-altitude stages are getting a fresh dose of excitement in 2026 as Stellantis Motorsport launches the Rally Cup South America – a new trophy that lets privateers in Peugeot, Opel and Lancia Rally4 cars compete for glory across an entire continent.

One trophy, three brands, a whole continent of stages
With the Stellantis Motorsport Rally Cup South America, the brand is bringing its successful Rally4 formula to an even bigger audience. The new series is open to drivers competing in Peugeot 208 Rally4, Opel Corsa Rally4 and Lancia Ypsilon Rally4 machinery across national and regional championships. Instead of being tied to a single country, the Cup spans all of South America, uniting drivers from different federations in one shared ranking.

SHERIDAN, WYOMING – November 25, 2025 – Lancia is officially back at the sharp end of rallying, unveiling the new Ypsilon Rally2 HF Integrale and launching a full WRC2 programme for 2026 that links its legendary past with a bold, electrified and performance-driven future for everyday drivers.

Lancia’s rally legend returns with a modern mission
At Stellantis Motorsport headquarters in Satory, Lancia presented the Ypsilon Rally2 HF Integrale to international media, confirming that the car will compete in WRC2 from 2026. For fans who grew up with Delta Integrale posters on their walls, this is a landmark moment: the most successful marque in rally history – 11 World Rally Constructors’ titles, plus victories at the Mille Miglia, Targa Florio and Carrera Panamericana – is back where it belongs.

SHERIDAN, WYOMING – November 25, 2025 – Lancia is officially writing a bold new chapter in rallying history, unveiling the Ypsilon Rally2 HF Integrale and confirming a full WRC2 programme for 2026 that connects its legendary past with an electric, performance-focused future for everyday drivers.

A legend returns: from Stratos and Delta to Ypsilon Rally2 HF Integrale
Presented at Stellantis Motorsport headquarters in Satory, the new Ypsilon Rally2 HF Integrale will compete in the FIA World Rally Championship’s WRC2 category from 2026. For rally fans, it’s more than just another new car: it’s the rebirth of the most successful marque in the sport’s history, a brand that has collected 11 World Rally Constructors’ titles as well as wins at the Mille Miglia, Targa Florio and Carrera Panamericana.

SHERIDAN, WYOMING – November 25, 2025 – As BMW of North America celebrates 50 years in the U.S., the most powerful part of its story isn’t just the cars or the campuses—it’s the people whose careers, passions, and everyday decisions keep the brand moving forward.

The People Who Turn a Brand into a “Family”
Ask former BMW of North America CEO Bernhard Kuhnt what associates contribute to the company’s success and his answer is instant: “Everything!” He describes BMW NA colleagues as “hugely diverse in the truest sense, and very professional, very motivated,” and remembers his time from 2017 to 2021 as a period when “the individual areas of the organization were all driven, and they all wanted to succeed.”

SHERIDAN, WYOMING – November 13, 2025 – Audi is stepping onto the biggest stage in motorsport — and doing it with purpose. Just 115 days before its first Formula 1 race, the brand unveiled its striking new R26 Concept in Munich, offering a clear look at how Audi intends not only to compete, but to redefine its identity through F1. With a new design philosophy, ambitious leadership, and a modern factory-team structure spanning Germany, Switzerland, and the UK, Audi’s entry into Formula 1 signals far more than a sporting milestone.

A new chapter in Audi’s transformation
For CEO Gernot Döllner, Formula 1 is a crucial driver of cultural and technological renewal:

“Entering Formula 1 is the next chapter in the company’s renewal. Formula 1 will be a catalyst for the change towards a leaner, faster and more innovative Audi.”