KitKat Races into Formula 1: A Sweet Break for Fans in Latin America
SHERIDAN, WYOMING – September 23, 2025 – Nestlé’s KitKat is shifting into high gear as it launches its biggest global brand partnership yet—with none other than Formula 1. Starting this October, fans in Latin America will get their first taste of this collaboration at the FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO 2025, with Brazil’s São Paulo Grand Prix following in November.
This bold new alliance blends the thrill of motorsport with the universal joy of taking a break. KitKat, now the Official Chocolate Bar of Formula 1, is bringing its iconic red branding to racetracks, fan zones, exclusive merchandise, and immersive experiences. It’s not just about racing—it’s about enjoying the moment.
A Break Unlike Any Other
From cheering in the stands to snapping photos in branded fan zones, KitKat is making sure fans experience Formula 1 in a whole new way. The campaign promises: