Sports

Jim Beam Turns NFL Field Goal Misses Into Prize Giveaways This Season

Clermont, KY – September 15, 2026 -- Jim Beam is rewarding fans every time an NFL kicker clangs a field goal off the goalpost, launching a season-long sweepstakes tied to the sound known as the "doink."

The "Hit the Beam" campaign debuts today ahead of the NFL season kickoff game, with a spot featuring comedian Ben Marshall coaching former NFL kicker Kai Forbath on how to intentionally miss and hit the upright instead of clearing it.

Every missed kick becomes a chance to win an 85-inch TV

Throughout the regular season, each time a kick strikes the goalpost, fans get an entry into a weekly drawing for an 85-inch television, with up to five TVs given away per week. Winners are chosen at random based on how many doinks occur that week; if no kicks hit the post, entries roll over to the following week.

Pepsi Enlists Jerome Bettis & Justin Jefferson for NFL Season 26

Purchase, N.Y. – September 14, 2026 -- Pepsi is offering fans a free 12-pack of Pepsi Zero Sugar through September 14 as it launches its 26th season of NFL partnership with a new ad campaign starring Pro Football Hall of Famer Jerome Bettis and Minnesota Vikings receiver Justin Jefferson.

The free 12-pack offer runs through September 14 while supplies last.

Starting September 9, fans in the United States can redeem a digital offer for one free 12-pack of Pepsi Zero Sugar 12 oz cans at participating retailers. The promotion ends the earlier of September 14 or when 5,000 redemptions are reached. Tax and deposit are not included.

Treasure Cave Cheese Becomes Official Cheese of the Buffalo Bills

Milwaukee – September 11, 2026 -- Treasure Cave cheese has been named the Official Cheese of the Buffalo Bills, bringing blue cheese samples, photo activations and stadium food to select home games at Highmark Stadium this season.

The brand kicks off with the Sept. 17 home opener against the Detroit Lions

Fans can visit the Treasure Cave activation in the Pregame Plaza, located within the secure perimeter between Gates C and D. There, Bills Mafia can sample the brand's blue cheese dip and spread, pose inside the oversized "Don't Fumble the Crumble" tub filled with foam blue cheese crumbles, and compete in a tailgate-style game called "Flip the Tub."

22,000 Runners Descend on Shenyang for Marathon Blending Speed and Local Culture

Shenyang – September 11, 2026 -- About 22,000 runners from China and abroad took to the streets of Shenyang, capital of Liaoning province in northeast China, for the 2026 Shenyang Marathon, organized by Shengjing Bank Shenyang.

The race, held on the morning of September 6, started from the Shenyang Olympic Sports Center and split into two distances: 10,000 runners tackled the full marathon while 12,000 competed in the half marathon.

A Kenyan runner topped the men's full marathon field

An Ethiopian runner won the women's full marathon title. In the half marathon, Chinese runners Zhang Xiaorui and Zhao Na took the men's and women's titles respectively.

Thirty certified first-aid runners paced vulnerable participants

Organizers deployed 30 runners holding first-aid credentials to accompany older competitors, visually impaired runners and wheelchair athletes throughout the course.

22,000 Runners Race Through Shenyang in China's Growing Marathon Spectacle

Shenyang – September 11, 2026 -- The Shengjing Bank Shenyang Marathon 2026 drew roughly 22,000 runners from China and abroad on Sunday, September 6, cementing the northeastern Chinese city's status as a rising international racing destination.

Runners set off early that morning from the Shenyang Olympic Sports Center, with 10,000 competing in the full marathon and 12,000 in the half marathon.

A Kenyan runner claims the men's full marathon title

A Kenyan athlete won the men's full marathon, while an Ethiopian runner took first place in the women's full marathon. In the half marathon, Chinese runners Zhang Xiaorui and Zhao Na won the men's and women's titles respectively.

Thirty first-aid certified runners escort vulnerable participants

Organizers deployed 30 runners holding first-aid certificates to accompany elderly participants, visually impaired runners and wheelchair users throughout the course.

Shenyang Marathon Draws 22,000 Runners With Kenyan, Ethiopian Winners

Shenyang – September 10, 2026 -- The Shengjing Bank Shenyang Marathon 2026 kicked off Sunday morning, drawing around 22,000 running enthusiasts from China and abroad to the northeastern Chinese city.

Full and half marathon fields split evenly across distances

The full marathon drew 10,000 runners while the half marathon attracted 12,000, with both races starting from the Shenyang Olympic Sports Center early on September 6.

Kenyan and Ethiopian runners top the full marathon podium

A Kenyan runner won the men's full marathon title, while an Ethiopian runner claimed the women's crown. In the half marathon, Chinese runners Zhang Xiaorui and Zhao Na won the men's and women's titles respectively.

Germany Beats Japan 74:58 at Women's Basketball World Cup in Berlin

Berlin – September 09, 2026 -- Germany's women's basketball team defeated Japan 74:58 in a sold-out Max-Schmeling-Halle, securing its first win of the World Cup after an opening loss to Spain. The victory sets up a decisive final group match against Mali on Monday at 5:20 p.m., broadcast live on MagentaSport.

Forward Nyara Sabally, who grew up in Berlin and trained in the same arena, scored 18 points. "It was really cool, the arena is loud," she said, adding that the team was "logged in" from the start of the game.

Frieda Bühner scores 19 points to earn MVP honors

Bühner led all German scorers with 19 points and was named player of the match. She said the team shook off frustration from the Spain loss overnight and "woke up this morning with a clear head," crediting improved ball movement and interior play for opening up scoring chances.

Germany Suffers 53-83 Loss to Spain in Women's Basketball World Cup Opener

Berlin – September 09, 2026 -- Germany's women's basketball team opened the home FIBA Women's World Cup 2026 with a 53-83 defeat to Spain in Berlin, despite a packed and enthusiastic home crowd. The game aired live on MagentaSport and MagentaTV, which will broadcast 23 matches of the tournament overall.

Spain dominates the opening quarter with a 19-6 scoring run

Spain pulled away early, hitting nearly every shot attempted in the first quarter and building a commanding lead that Germany could never fully close. Germany's best offensive stretch came in the third quarter, when the team scored 15 points, but otherwise struggled against Spain's defense throughout the match.

Bellagio Fountain Club Lands José Andrés, David Chang for F1 Vegas GP

Las Vegas – September 07, 2026 -- MGM Resorts International has unveiled the culinary lineup for Bellagio Fountain Club during the Formula 1 Heineken Las Vegas Grand Prix 2026, running Nov. 19-21, with tickets available through Ticketmaster.

Star chefs headline race-weekend dining

The roster includes José Andrés, David Chang, Mario Carbone, Masaharu Morimoto, Michael Mina, Jean-Georges Vongerichten, and brothers Michael and Bryan Voltaggio. They're joined by television talent Maneet Chauhan (two-time "Tournament of Champions" winner), Rhoda Magbitang ("Top Chef" 2026 champion), and Britt Rescigno ("Chopped" and "Beat Bobby Flay" winner).

Also cooking: Executive Chef Eleazar Villanueva of Joël Robuchon, a two-Michelin-star restaurant at MGM Grand Las Vegas, and San Francisco's David Nayfeld of Che Fico, a World's 50 Best Discovery recipient.

Georgia Angler Caleb Hudson Claims Bassmaster Rookie of the Year by Two Points

Clayton, N.Y. – September 03, 2026 -- Georgia pro Caleb Hudson has won the 2026 Pro-Guide Batteries Elite Series Rookie of the Year title, finishing the season with 621 points and a $10,000 bonus.

The 24-year-old edged Alabama's Fisher Anaya by just two points, with Pake South of Texas finishing third at 569 points. Hudson took the points lead after the circuit's second stop and held it through the rest of the season, but the race stayed tight until the final day on the St. Lawrence River.