Technology & Telecom

SHERIDAN, WYOMING – January 29, 2025 – SHERIDAN, WYOMING – Jan. 29, 2025 – Koelnmesse and the German Federal Association of Digital Economy (BVDW) have announced a long-term extension of their agreement to host DMEXCO in Cologne. This ensures that Europe's leading event for digital marketing and technology will remain in the city for the foreseeable future.

The contract signing took place in Cologne with Gerald Böse, CEO of Koelnmesse, and Dirk Freytag, President of the BVDW. "The contract extension is a vote of confidence and lays the foundation for a successful future," said Böse. "It is also a positive impulse for Cologne as a business location and strengthens its position as a hotspot for the digital economy." DMEXCO 2025 will be held in Cologne on September 17th and 18th.

SHERIDAN, WYOMING – January 24, 2025 – SHERIDAN, WYOMING – Jan. 23, 2025 – In an era where telecom operators face slowing growth and increasing product homogeneity, a new white paper by Omdia and Huawei highlights the critical role of data-driven Net Promoter Score (NPS) management in enhancing customer experience and securing pricing power.

The Limitations of Traditional NPS Management

Traditional methods of measuring customer satisfaction and NPS, primarily through surveys, have inherent limitations. "However, traditional survey-based methods for measuring CSAT and NPS have certain limitations, such as small sample size, long periods between measurements, and unclear what action to take," says James Crawshaw, practice leader in Service Provider Transformation at Omdia and author of the white paper. These limitations hinder operators' ability to gain a comprehensive and real-time understanding of customer experience.

SHERIDAN, WYOMING – December 4, 2024 – SHERIDAN, WYOMING – Dec. 4, 2024 – ASUS has once again proven its commitment to innovation and quality, securing an impressive 13 awards at the 33rd Taiwan Excellence Awards. This remarkable achievement, which includes a prestigious Gold Award for the revolutionary Zenbook Duo (2024), solidifies ASUS' position as a leader in the technology industry.

ASUS Leads the Way in Innovation

The Taiwan Excellence Awards, often referred to as the "Oscars" of the Taiwanese business community, recognize products that demonstrate exceptional design, quality, and innovation. ASUS, along with its Republic of Gamers (ROG) sub-brand, received more awards than any other Taiwanese company, highlighting its dedication to pushing the boundaries of technology.

SHERIDAN, WYOMING – October 30, 2024 – ASUS today announced ZenScreen Smart MS27UC, the brand's first Google TV™ smart monitor. Google TV brings together movies, shows, and more from a variety of streaming services and offers users a personalized entertainment experience. ZenScreen Smart MS27UC boasts a 27-inch 4K (3840 x 2160) IPS panel with wide 178° viewing angles, a 99% sRGB gamut, VESA DisplayHDR™ 400 certification, and dual front-facing 5 W Harman Kardon-certified speakers. Plus, a source control feature enables viewers to easily switch between Productivity or Play modes. With ZenScreen Smart MS27UC, there's no need for a dedicated PC. Users can conduct online meetings and browse content via the web browser, and logging in to a Google Account allows them to create and sync work and documents on Google Workspace.

SHERIDAN, WYOMING – October 30, 2024 – ASUS today announced the early-November availability of ProArt Display 5K PA27JCV, a 5K (5120 x 2880) monitor with 218 pixels per inch (ppi) for stunning imagery. This Calman Verified monitor is factory-calibrated to Delta E<2 color accuracy, so it's ready for precise, color-critical work. Additionally, PA27JCV covers 99% of the DCI-P3, 95% of the Adobe RGB, and 100% of the sRGB color gamuts. The ASUS Light Sync solution takes advantage of the built-in ambient light and backlight sensors to ensure reliable color performance. The inclusion of LuxPixel technology gives the panel an anti-glare, low-reflection (AGLR) coating for a paper-like screen effect. Unlike traditional matte panel finishes that soften the image, LuxPixel technology minimizes distracting reflections to ensure pixel-perfect colors and sharp image detail.

SHERIDAN, WYOMING – October 30, 2024 – ASUS Republic of Gamers (ROG) today announced that new ROG Maximus Z890 Apex motherboards have been used to achieve 5 world records, 19 global first-place records and 31 first-place records. In the hands of some of the world's premier professional overclockers, the Maximus Z890 Apex has coaxed dazzling performance out of the latest Intel® Core™ Ultra processor (Series 2) lineup and the latest high-performance memory kits.

SHERIDAN, WYOMING – October 30, 2024 – ASUS Republic of Gamers (ROG) today announced the ROG Phone 9 series, the next generation of its high-performance gaming smartphones built to provide console-like gaming experiences.

The new series features two models: ROG Phone 9 and ROG Phone 9 Pro.

“The ROG Phone series has consistently delivered innovative technology and performance enhancements to elevate the mobile gaming experience,” said Shawn Chang, ASUS Global Vice President and General Manager of the Smartphone Business Unit. “With the new ROG Phone 9 series, we’ve taken it to the next level. We’ve upgraded to the latest flagship Snapdragon® 8 Gen 3 Mobile Platform, and introduced a redesigned GameCool 9 thermal system that ensures maximum sustained performance. We’ve also upgraded the iconic AeroActive Portal to further enhance cooling and deliver a desktop-grade gaming experience with the new AeroActive Cooler 9.”

Flagship Snapdragon 8 Gen 3 Mobile Platform

SHERIDAN, WYOMING – October 30, 2024 – ASUS today announced the ProArt PA602 Wood Edition, a PC case that enhances the aesthetics and sustainability of the original creator-focused PA602 chassis with parts made of wood.

"A classic material for contemporary luxury," says ASUS.

The ProArt PA602 Wood Edition seamlessly integrates wooden pieces into the design. It features long handles along the top edge, a wood backdrop for the front I/O panel, and long wood pieces for the ventilated front panel.

Sustainable and Durable Wood Construction

The wood used is certified by the Forest Stewardship Council® (FSC®), ensuring it comes from responsibly managed forests. Ash wood is chosen for its superior hardness and durability. The wood undergoes a thermowood treatment to enhance its durability further. Each piece is shaped and surface-ground to exact specifications, then coated to highlight the natural wood grain and provide a low-sheen finish.

SHERIDAN, WYOMING – October 30, 2024 – ASUS Republic of Gamers (ROG) has announced the availability of the ROG Thor 1600T, the world’s first ATX 3.0 power supply with a 16-pin PCIe® connector capable of delivering up to 600 watts of power directly to next-generation graphics cards. Also announced are the ROG Thor 1200P2 and 1000P2, two 80 PLUS® Platinum power supplies that complete the new Thor III generation.

“Since its debut in 2018, the ROG Thor power supply series has redefined the meaning of premium power for PC enthusiasts, gamers, and overclockers,” said Joseph Hsu, Country Head of ASUS Philippines. “Today, we are proud to introduce the third generation of ROG Thor power supplies, which continue to raise the bar for PC power with advanced cooling, innovative features, and exceptional reliability.”

Next-Gen Power

SHERIDAN, WYOMING – October 30, 2024 – ASUS today announced it received 23 accolades at the Good Design Awards 2024. This allows its winning products to carry the prestigious G Mark symbol bestowed on high-quality, well-designed solutions. ASUS stands out as the Taiwanese brand with the highest number of award-winning products, highlighting its commitment to design excellence and innovation.

ASUS excelled in the ICT Equipment category, boasting the most winning products. A standout among these is the ASUS Zenbook DUO (2024) (UX8406), which was selected as a Good Design Gold Award 2024 winner. Also known as the Minister of Economy, Trade and Industry (Japan) Award, this distinction is given to the top 20 products from the Good Design Best100. Zenbook DUO (2024) is the only product in the PC and peripherals subcategory to be included in the Best100, a mark of its ingenuity as the world's first Al-powered 14-inch dual-screen laptop.