Encino, Calif. – October 07, 2026 -- Nearly half of parents with children under age 2 say hands-free babywearing saves them at least one hour a day, according to a new survey commissioned by baby gear brand KeaBabies.
Parents gain back meaningful chunks of their day
The survey of 250 parents and guardians of children ages 0-2, conducted in September 2026, found that 47.6% of respondents save at least one hour on a typical day using hands-free babywearing, while 83% estimate they save at least 30 minutes. KeaBabies points to its Original Wrap Carrier as one tool helping close that time gap.
Parents use the extra time to cook, work and manage family life
Among parents surveyed, 72.4% said they can prepare a full family dinner while babywearing hands-free. 54.4% use the time to clear an inbox or work on a major project, 42.4% join a video or phone call, and 38% manage an older child's meltdown or homework session.
Self-care fits into the freed-up minutes too
Parents also reported using hands-free time for themselves: 72% take a quick walk outside, 61.6% eat lunch without interruption, 61.2% scroll, read or take a mental break, and 60% enjoy a cup of coffee or tea with both hands free.
Nearly all parents report feeling less stressed
Ninety-six percent of parents surveyed said they experience less stress with hands-free babywearing. "Parenthood can make even the simplest task feel like something you need to schedule around your baby,