Los Angeles – September 13, 2026 -- South Korean beauty brand VT Cosmetics is launching its Reedle scalp care collection inside Target Beauty Studio, the retailer's new prestige beauty section opening September 10 across more than 600 stores and on Target.com.
Four scalp products target hair loss with needle-free technology
The lineup includes the PDRN Reedle Shot Hair Ampoule in 100, 300 and 700 formulations, plus a PDRN Reedle Shot Scalp Shampoo. All four rely on VT's patented Reedle Shot method, which uses hydrolyzed marine-sponge spicules to create micro-channels that boost ingredient absorption without needles or downtime.
The brand has sold 87 million units of its original skin-focused line
Founded in Korea in 2010 by Jeong Cheol, VT Cosmetics built its reputation on that same spicule technology applied to skincare, moving more than 87 million units across over 60 countries. The Target launch marks the company's extension of that microneedling-inspired approach into scalp and hair care.
Target Beauty Studio curates 90 brands and 1,600 products
VT joins a roster of prestige, emerging and global beauty brands inside the new retail concept, which spans skincare, makeup, haircare, fragrance, bath and body, and nails. The format includes dedicated Beauty Advisors, Target Circle offers and rotating product spotlights, both in-store and online.
Seoyeon Oh, PR Lead for Global Marketing at VT Cosmetics, said the partnership arrives at what the company calls a transformative moment for beauty retail, calling Target Beauty Studio a platform to introduce the brand to new shoppers while maintaining its quality standards.
VT Cosmetics' scalp collection goes on sale September 10 at Target Beauty Studio locations nationwide and on Target.com.