SHERIDAN, WYOMING - November 12, 2025 - Peugeot is taking the art of car design into a bold new dimension - one that exists both on the road and in the digital world. With the reveal of the Polygon Concept, the French automaker is not just unveiling a vehicle; it's introducing a vision of the future that fuses innovation, emotion, and gaming culture.

A new design chapter begins
The Peugeot Polygon Concept marks the next era of Peugeot's "feline" design language - sleek, sculpted, and unmistakably confident. Its first official image hints at a charismatic exterior that captures the brand's ambition to redefine driving pleasure for the future. At its heart is an innovative cabin centered around the brand's new Hypersquare® Steering Control - a Steer-by-Wire system that replaces traditional mechanical steering with precise electronic control.

SHERIDAN, WYOMING – November 12, 2025 – SHERIDAN, WYOMING - November 12, 2025 - Owning an electric vehicle is about to get a whole lot easier - and smarter. In a move that feels tailor-made for modern drivers, Peugeot is now including its most practical digital tools as free lifelong companions for every new electric model. From real-time route planning to remote control of charging and climate comfort, the brand's new connected services promise to turn daily driving into a more relaxed, tech-savvy experience.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 11, 2025 - The Princess F58 has arrived - and it's redefining what luxury and space mean in a 58-foot yacht. With the unmistakable elegance that has made Princess Yachts a symbol of British craftsmanship, the new F58 blends refined design, cutting-edge engineering, and effortless livability in one exceptional package.

A yacht that feels far larger than its size
At 59 feet overall, the new Princess F58 Flybridge Yacht has been masterfully designed to feel like a much larger vessel. Her generous flybridge, complete with a sleek GRP hardtop and dimmable lighting, invites guests to dine, lounge, or simply take in the sea breeze in total comfort. Forward, a spacious foredeck terrace offers a second alfresco area - ideal for sunbathing or cocktails at sunset.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - For decades, American BMW privateers had to wrench their own street cars into race shape. Today, they can order a factory-built BMW race car with a parts pipeline, tech support, and a clear pathway from entry level to the top of GT racing. Chapter 45 of PressClub USA's customer-racing history explains how that transformation happened - and why it reshaped paddocks across the U.S.

Why North America was a special challenge
Sanctioning bodies in the U.S. long used rulebooks that didn't match Europe's, which meant BMW's touring and GT customer cars couldn't slot in. While BMW NA's factory team adapted Euro-spec machines for IMSA, private teams had to strip road cars and build them up - roll cages, suspension, brakes, the works. The missing piece wasn't enthusiasm; it was a formal structure for support and parts on this side of the Atlantic.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - As dusk settles over Daytona International Speedway this weekend, a new era of BMW endurance racing will quite literally shine. BMW M Team WRT is taking the BMW M Hybrid V8 onto American soil for its first official IMSA WeatherTech SportsCar Championship test - and the prototype's new yellow headlights are stealing the show before the race even begins.

A debut that blends design and performance
BMW's latest evolution of its hybrid hypercar pairs technological refinement with visual drama. Alongside aerodynamic tweaks like a slimmer kidney grille and reworked front splitter, the 2026 version debuts new high-performance headlights designed to improve night visibility while paying homage to BMW M's racing heritage.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - MINI USA is making it easier than ever to join the fun side of premium driving. With the launch of the 2026 MINI Oxford Edition Countryman S ALL4, the brand introduces a new, value-driven model that blends everyday practicality with signature MINI style and spirit - all at a refreshingly accessible price.

A MINI that maximizes fun and minimizes compromise
The Oxford Edition Countryman S ALL4 continues MINI's mission of offering premium design and driving excitement without inflating the budget. Priced at $34,900 (plus destination and handling), this model packs the essentials that make MINI such a joy to own - energetic performance, clever features, and a confident stance - while delivering strong value across the board.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - BMW is charging into 2026 with smarter power, longer range, and more excitement behind the wheel. The latest update to the BMW i4 lineup brings not just incremental improvements, but a meaningful evolution of efficiency and performance - led by the newly named BMW i4 M60, a model that embodies the next level of electric driving confidence and M performance DNA.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - The next generation of racing talent is ready to take the wheel. BMW M Motorsport has proudly concluded the inaugural year of its M Racing Academy, a comprehensive training program dedicated to shaping rising stars from customer racing into complete professional drivers. The "Class of 2025" - Berkay Besler, Nerea Martí, Matt Million, and Niels Tröger - spent the past year immersed in a hands-on journey of performance, mentorship, and personal growth under the guidance of BMW's elite works drivers.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - Two icons of British creativity are once again joining forces. MINI and Sir Paul Smith, both renowned for their style and innovation, have unveiled the new MINI Paul Smith Edition - a playful, design-driven take on the classic MINI spirit. Premiering at the Japan Mobility Show in Tokyo, this edition captures everything we love about British design: timeless, bold, and a little cheeky.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - BMW of North America's record 371,346 U.S. sales in 2024 didn't happen by chance - they're the result of decades of listening to American drivers and reshaping the lineup around how people really live, drive, and buy. From service-first dealerships to the "Power of Choice" across gas, hybrid, and fully electric models, BMW's story is ultimately about giving consumers more ways to feel connected to their car.