KitKat’s 'Break Better' Campaign Resonates Globally with Consumers, Wins Creative Effectiveness Honor
SHERIDAN, WYOMING – April 15, 2025 – SHERIDAN, WYOMING – April 15, 2025 - KitKat’s humorous and heartfelt global ad campaign takes home top honors for creativity and impact
Nestlé’s iconic KitKat brand is once again in the spotlight, earning international recognition for its consumer-centric marketing. The brand’s global ‘Break Better’ campaign has secured second place in the TV category of Kantar’s 2025 Creative Effectiveness Awards. This prestigious accolade, awarded by the global market research leader Kantar, celebrates the most creative and effective advertisements from the previous year—evaluated by consumer response worldwide.
Reimagining a timeless message for a modern world