SHERIDAN, WYOMING – Feb. 17, 2025 – Over the past decade, the concept of luxury has evolved dramatically. Once defined by opulence, exclusivity, and grandeur, it is now centered around authenticity, purpose, and transformative experiences. Today’s travelers seek more than material indulgence—they crave meaningful connections, personal enrichment, and experiences that go beyond traditional luxury.
The Evolving Concept of Luxury