Digital Customization

Dallas – September 17, 2026 -- DOJO, the vape brand powered by VAPORESSO, has launched five new flavors for its PUREX 60K device, bringing the lineup to 17 total flavors available in the United States.

Five new flavors join the Blast Edition drop

The additions are Cherry Lime, Strawberry Lychee Mix, Trio Berry, Mango Pineapple and Mint Green, each packaged in a gradient-colored, clear capsule that shows remaining juice levels. Cherry Lime combines cherry and raspberry with a lime finish, while Strawberry Lychee Mix blends strawberry with floral lychee. Trio Berry mixes blueberry, raspberry and blackberry, Mango Pineapple pairs tropical mango with pineapple, and Mint Green offers a smooth mint profile.

New York – September 16, 2026 -- GORGIE has launched Berry Burst, a new flavor available exclusively at Target locations nationwide starting September 13th.

Each can packs 150mg of green tea caffeine with zero sugar

Berry Burst contains 150mg of green tea caffeine alongside Biotin, B Vitamins, and L-Theanine. The drink has zero grams of sugar, five calories, and no artificial sweeteners.

The purple-toned can was designed to match fall fashion trends

GORGIE styled the launch campaign on the streets of New York City, pairing the can with leather jackets and seasonal looks tied to Fashion Week. Founder and CEO Michelle Cordeiro Grant said the flavor was built around the idea that "your drink can double as your best accessory," adding that Berry Burst was made to bring energy to everything from meetings to workouts to late-night plans.

Auburn Hills, Mich. – – September 16, 2026 -- Jeep has unveiled the 2027 Wrangler JL-2A, a special edition that pays tribute to the Willys CJ-2A, the first Jeep vehicle built specifically for civilian buyers in 1945. The model is the 11th release in the brand's yearlong Twelve 4 Twelve series and will be available to order in October.

Built on the Wrangler Rubicon platform, the JL-2A adds a package priced at an MSRP of $4,995, just $115 more than a similarly equipped Rubicon.

The original CJ-2A brought Jeep capability from the battlefield to the farm

In July 1945, Willys-Overland of Toledo, Ohio adapted the military Willys MB for civilian use, creating the CJ-2A. The vehicle introduced a tailgate, rear power takeoff, larger headlights and the now-iconic seven-slot grille, serving farms, ranches and industry. It also debuted bold postwar color pairings like Harvest Tan with Sunset Red wheels.

Warsaw – September 16, 2026 -- Nocpix has launched the ACE 2 Series, a new flagship lineup of thermal riflescopes that includes three models: the ACE 2 S60R, ACE 2 H50R and ACE 2 H35R.

Hybrid zoom pairs optical and digital magnification in one system

The ACE 2 introduces what Nocpix calls Ocular Zoom 2.0, blending optical and digital magnification through a single zoom ring. As users adjust magnification, the interface and reticle adjust in tandem to keep key details visible. The scopes offer 60mm of eye relief and a 10mm exit pupil, aimed at reducing eye strain during long observation sessions.

Berlin -- QIVIKA will launch its Smart Scope on Kickstarter on September 15, 2026, a smartphone-connected optical device offering 24x optical magnification for both night sky and wildlife viewing.

The device delivers up to 3000mm equivalent focal length

QIVIKA's periscope-style optical system uses ED glass and multi-coated optics to bring distant subjects closer through a physical optical path, rather than relying on software-based digital zoom. The company says this approach helps maintain image clarity and contrast at long range.

A 300-gram body supports handheld and tripod use

Users can operate the Smart Scope handheld for quick, spontaneous shots or mount it on a tripod for extended observation sessions, such as stargazing or birdwatching.

Los Angeles – September 16, 2026 -- Pacsun has launched a 32-piece women's NFL apparel collection in partnership with licensed sports brand The Wild Collective, with prices ranging from $45 to $90.

The collection is available now at select Pacsun stores and online, covering fans of eight teams: the Buffalo Bills, Dallas Cowboys, Kansas City Chiefs, Los Angeles Rams, Miami Dolphins, Philadelphia Eagles, Pittsburgh Steelers, and San Francisco 49ers.

Officially licensed apparel gets a fashion-forward redesign

Instead of standard team merchandise, the lineup reworks NFL gear into sculpted tanks, boyfriend tees, cropped knit cardigans, polos, and bomber jackets. The pieces are built with women's proportions and styling in mind, designed to transition from the stadium into everyday wear.

New York – September 16, 2026 -- ALLSWIFIT will launch its new carbon-plate running shoe, ActiveRise+, exclusively on the brand's website on September 15, 2026, targeting everyday runners rather than race-day specialists.

The shoe weighs approximately 6.35 to 6.56 ounces in a US Men's Size 9 and delivers more than 80% energy return, according to the company. ALLSWIFIT positions ActiveRise+ as a more approachable alternative to aggressive race-day carbon-plate shoes, aimed at runners doing tempo runs, interval sessions, and long-distance training.

Seattle – September 16, 2026 -- Tineco closed out IFA 2026 with a string of awards for three new floor care products, covering steam cleaning, wet-dry washing and cordless vacuuming.

The FLOOR ONE S11 Artist Fusion Steam, FLOOR ONE S9 Artist Boost Steam and PURE ONE STATION 7 ZeroTouch each received the Gadgety Award Best of Showstopper IFA 2026.

The FLOOR ONE S9 Artist Boost Steam heats water to 230°C in seconds

The S9 Artist Boost Steam also won the Global Product Technology Innovation Awards 2026 Indoor Cleaning Technology Gold Award, plus recognition from Smarthome Assistant and a Tech Star 2026 honor from GameStar Tech. Its BoostSteam technology reaches 230°C, producing steam in 20 seconds on first use and as fast as five seconds afterward. The device pairs high-temperature steam with Tineco's intelligent floor-washing system in one machine.

New York – September 16, 2026 -- Consumer365 has spotlighted NELL, a Japanese direct-to-consumer mattress brand, in its 2026 cooling mattress coverage following the company's first U.S. launch.

NELL packs four times the standard coil count into its mattresses

A king-size NELL mattress contains 4,704 individually wrapped pocket coils, compared to the 500 to 1,000 coils typically found in standard mattresses, according to the company. Each coil responds independently to pressure, with firmer support built into the middle and perimeter zones and more contouring at the shoulders and hips.

Thin layers of foam and cotton sit above the coils, allowing air to move around the springs and through the comfort layers to help release heat and moisture during the night.

Hong Kong – September 16, 2026 -- Cheerble has launched Wickedbone Air, an app-controlled dog toy priced at an introductory $59.99, now available at cheerble.com after pre-orders opened September 7, 2026.

Owners steer the toy in real time through a virtual joystick

The toy offers two play modes. In Drive Mode, owners use the Cheerble App's virtual joystick to guide the toy's movement live, adjusting direction as their dog chases it. Auto Mode relies on built-in movement patterns and touch responses so the toy can play on its own while owners supervise nearby. Built-in sound effects add an audio cue during play, and a separate Find Device feature triggers a sound through the app to help owners locate the toy if it ends up under furniture.