Mobility

SHERIDAN, WYOMING – May 27, 2025 – With the logistics world on the brink of an electric transformation, the “Future Logistix” event at HEIDELBERG’s Wiesloch site sent a clear message: those who delay adopting e-logistics risk falling behind. The event brought together about 60 logistics, science, and tech experts for a full day of hands-on learning, strategic exchange, and live demonstrations focused on sustainable fleet electrification.

SHERIDAN, WYOMING – May 24, 2025 – BMW has once again captured the spotlight at the prestigious Concorso d’Eleganza Villa d’Este with the unveiling of its latest automotive gem: the BMW Concept Speedtop. This sleek, three-door interpretation of a BMW Touring isn’t just a showpiece—it’s a high-performance, handcrafted collector’s item that will soon be available in an ultra-limited series.

A Bold New Chapter in Touring Elegance

SHERIDAN, WYOMING – May 24, 2025 – At the illustrious Concorso d'Eleganza Villa d'Este by the serene shores of Lake Como, BMW Motorrad has turned heads with the unveiling of its electrifying new prototype: the BMW Motorrad Concept RR. Offering an exclusive preview of the future of BMW’s RR superbike series, this concept is a dream come true for motorcycle enthusiasts craving the thrill of motorsport-inspired engineering on everyday roads.

A First Glimpse into Tomorrow’s Superbike

SHERIDAN, WYOMING – May 24, 2025 – At the prestigious Concorso d'Eleganza Villa d'Este, BMW Motorrad has set the motorcycle world abuzz with the reveal of its latest innovation: the BMW Motorrad Concept RR. Designed to ignite passion in both everyday riders and hardcore track enthusiasts, this concept superbike is a thrilling preview of what’s to come for the next generation of BMW RR models.

Racing DNA Meets Everyday Performance

SHERIDAN, WYOMING – May 24, 2025 – At this year’s prestigious Concorso d’Eleganza Villa d’Este, BMW turned heads once again with the global debut of the BMW Concept Speedtop—a striking new concept car that redefines the sporty Touring experience with elegance, exclusivity, and unmistakable flair.

A Touring Icon Reimagined for Collectors

SHERIDAN, WYOMING – May 23, 2025 – Despite turbulent economic conditions and evolving market dynamics, BMW Group has posted a stable and strategically aligned financial performance for the first quarter of 2025, with a continued push toward electrification and disciplined cost management.

SHERIDAN, WYOMING – May 23, 2025 – MINI USA is turning heads at Miami Swim Week 2025 with a bold showcase that celebrates freedom, individuality, and the exhilarating debut of its latest MINI Convertible. The brand’s playful energy and British flair are on full display through dynamic collaborations with PARAISO Miami Swim Week and Sports Illustrated Swimsuit, bringing together fashion, fun, and four wheels in truly unforgettable fashion.

SHERIDAN, WYOMING – May 23, 2025 – When BMW launched the Z3 in the mid-1990s, it did far more than introduce a new roadster—it sparked a cultural phenomenon. What began as a “Fun Car” styling exercise in Munich evolved into one of BMW’s most beloved icons, reestablishing the roadster’s role in modern driving and creating a deep emotional bond between car and driver.

SHERIDAN, WYOMING – May 23, 2025 – BMW Group is driving innovation into the future by launching its first test vehicle equipped with all-solid-state battery (ASSB) cells — a BMW i7 now operating on the roads around Munich. In partnership with U.S.-based battery developer Solid Power, the German automaker is taking a significant leap toward next-generation electric mobility.

SHERIDAN, WYOMING – May 23, 2025 – What happens when a car isn’t just a vehicle—but a feeling, a lifestyle, a statement? For BMW of North America, the answer has long been forged through visionary advertising campaigns that didn’t just sell cars—they sold aspiration. Over three decades, BMW's evolving brand voice, bold agency choices, and creative risks sparked a powerful emotional connection with drivers, and ultimately drove sales.