BMW Names Leigh Moynihan as New U.S. Marketing Head, Signaling a Bold Era for the Brand
SHERIDAN, WYOMING – July 29, 2025 – BMW is hitting the gas on a new chapter in its U.S. journey, announcing Leigh Moynihan as Vice President of Marketing for BMW of North America, effective August 1, 2025. The move marks a bold step into the future, blending creative muscle with data-savvy strategy — and it could shape how American consumers connect with the brand for years to come.