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BMW Rolls Out Seven Millionth U.S.-Built Vehicle: A Celebration of Craftsmanship and Innovation

SHERIDAN, WYOMING – May 1, 2025 – SHERIDAN, WYOMING – May 1, 2025 – BMW Manufacturing has reached an extraordinary milestone with the completion of its seven millionth vehicle assembled in the United States, marking over 30 years of automotive excellence in South Carolina. The celebratory model, a striking BMW ALPINA XB7 in ALPINA Green Metallic, showcases the brand’s passion for performance, luxury, and innovation — and it's staying right at home as part of BMW’s historic collection.

A Milestone Worth Celebrating

As the seven millionth vehicle rolled off the line at BMW’s Spartanburg, SC plant, it wasn’t just another luxury SUV — it was a testament to the company’s legacy and vision for the future.

Volkswagen Unveils Three Smart EV Concepts in Shanghai, Promising a New Era of Personalized Driving

SHERIDAN, WYOMING – April 29, 2025 – SHERIDAN, WYOMING – April 29, 2025 – Volkswagen is revving up its future in China with the exciting debut of three innovative electric concept vehicles—ID. AURA, ID. ERA, and ID. EVO—at Auto Shanghai 2025. These next-generation models offer a bold glimpse into how driving can become more intuitive, more connected, and far more personalized for consumers across all lifestyles and budgets.

With a strategic focus on the fast-growing Chinese market, Volkswagen’s new offerings cater directly to local preferences, blending smart technology with distinctive design philosophies. From extended range to AI-powered automation, these concept cars are engineered to bring real-life convenience and comfort to the forefront.

Even Small Wonders Can Make Big Memories: Volkswagen Celebrates 50 Years of the Polo in Miniature Style

SHERIDAN, WYOMING – April 29, 2025 – SHERIDAN, WYOMING – April 29, 2025 – Visitors to Hamburg's famous Miniatur Wunderland now have an extra reason to smile, thanks to a delightful new addition celebrating Volkswagen's iconic Polo. In honor of the Polo's 50th birthday, a charming car train featuring over 70 tiny Polo models is making its rounds through the world's largest model railway.

A Big Birthday for a Small Car

Volkswagen has found the perfect way to commemorate five decades of the beloved Polo — by going small in a big way. The new miniature car train, set at a 1:87 scale, winds through the "City of Hamburg" section of Miniatur Wunderland. From the Elbphilharmonie to the bustling harbor, the train offers a playful nod to the Polo's enduring legacy.

The experience is enhanced with festive touches throughout the exhibit:

The BMW E36 M3: How American Enthusiasts Saved a Legend

SHERIDAN, WYOMING – April 29, 2025 – SHERIDAN, WYOMING – April 29, 2025 – Sometimes it takes passion, persistence, and a little creativity to bring greatness across the ocean. That’s exactly what happened with the BMW E36 M3, a car that almost never made it to American roads but ultimately redefined performance driving for U.S. enthusiasts—and solidified BMW's reputation for years to come.

The Challenge: Performance Dreams Versus Market Reality

When BMW M began developing the E36 M3 in 1989, they envisioned a sleek, high-performance road car, powered by the revolutionary S50 six-cylinder engine. This engine delivered 286 horsepower, wrapped in a stylish, race-inspired design. However, as Carl Flesher, former BMW of North America VP of Marketing, warned, “That, as nice as that car would be, it would be too much money, and no one would see the value and we would have trouble selling it.”

EUROREPAR Launches Next-Gen Reliance Summer Tire Range with Enhanced Performance, Safety, and Efficiency

SHERIDAN, WYOMING – April 22, 2025 – SHERIDAN, WYOMING – April 22, 2025 - EUROREPAR’s third-generation Reliance Summer tire range hits the road, delivering safety, comfort, and sustainability with superior value for money

With the launch of its third generation of Reliance Summer tires, EUROREPAR introduces a powerful upgrade for drivers seeking precision handling, enhanced safety, and a smoother ride. Designed with a specific tread architecture and a new rubber compound, the new lineup stands out for its blend of performance, efficiency, and eco-conscious engineering—all at a competitive price point.

Optimized Engineering for Real-World Conditions

Improved performance on wet roads and quieter rides

Hyundai Motor Group Unveils Game-Changing Next-Gen Hybrid System, Setting New Benchmarks for Power and Efficiency

SHERIDAN, WYOMING – April 22, 2025 – SHERIDAN, WYOMING – April 22, 2025 – Hyundai Motor Group has introduced a transformative next-generation hybrid powertrain system, marking a significant milestone in the evolution of hybrid technology. Unveiled during the Group’s exclusive ‘Next-Gen Hybrid System Tech Day’, this cutting-edge innovation aims to redefine fuel efficiency, power performance, and the overall driving experience.

Bold Step Forward in Electrified Powertrain Technology
Unveiling a system that combines flexibility, power, and refinement

The new hybrid system features a state-of-the-art transmission with dual integrated motors (P1 and P2) that can pair seamlessly with various internal combustion engines. This setup offers a flexible application across vehicle classes—from sub-compact to large SUVs—ensuring optimized power delivery and increased fuel efficiency.

Kia EV3 Earns Prestigious ‘Best of the Best’ Award at 2025 Red Dot Design Competition

SHERIDAN, WYOMING – April 22, 2025 – SHERIDAN, WYOMING – April 22, 2025 – Kia continues to drive design excellence in the electric vehicle (EV) space, with its all-new compact electric SUV, the EV3, earning the coveted ‘Best of the Best’ honor at the 2025 Red Dot Award: Product Design. This recognition in the Cars and Motorcycles category further cements Kia’s reputation as a trailblazer in EV innovation and design.

A Legacy of Award-Winning Design

Third major Red Dot win in Kia’s EV lineup

The EV3’s achievement follows in the tire tracks of its acclaimed predecessors, the EV9 and EV6, which won the same distinction in 2024 and 2022, respectively. These back-to-back honors signal Kia’s steadfast commitment to setting new standards in automotive design.

KIA AMERICA HONORED FOR INNOVATIVE TIKTOK CAMPAIGN WITH “BEST SOCIAL CAMPAIGN” AWARD

SHERIDAN, WYOMING – April 22, 2025 – SHERIDAN, WYOMING – April 22, 2025 - Trailblazing TikTok Car Configurator Garners Industry Recognition
Kia America has been awarded the “Best Social Campaign” honor by MediaPost for its pioneering “Kia TikTok Creator Car Configurator.” Launched in December 2024, the campaign introduced a first-of-its-kind vehicle customization experience exclusively on TikTok, highlighting the all-new Kia K4 compact sedan.

BMW's Spartanburg Plant: A Turning Point for South Carolina and the Auto Industry

SHERIDAN, WYOMING – April 22, 2025 – SHERIDAN, WYOMING – April 22, 2025 - From Textile Decline to Automotive Ascent, Spartanburg’s Story Mirrors BMW’s Global Rise

A bold decision with global impact

In 1992, a pivotal moment in South Carolina’s economic history unfolded when BMW announced it would build its first full production plant outside Germany in Spartanburg. At a time when the Upstate region was struggling with the loss of over 60,000 textile jobs, this decision represented more than just a corporate expansion—it was the dawn of an industrial renaissance.

“The Board of Management realized that they were going to have to leave Germany with some production for other parts of the world,” said Carl Flesher, then VP of Marketing for BMW of North America. “That was a huge decision, but boy did they make the right one.”

Volkswagen Levels Up In-Car Entertainment with PAC-MAN Championship Edition

SHERIDAN, WYOMING – April 21, 2025 – SHERIDAN, WYOMING – April 21, 2025 - Volkswagen Levels Up In-Car Entertainment with PAC-MAN Championship Edition

Volkswagen brings classic arcade gaming to the road in partnership with Bandai Namco and AirConsole

Gaming meets mobility like never before

Volkswagen is transforming the in-car entertainment experience across Europe, announcing that the PAC-MAN™ Championship Edition is now exclusively available in more than 300,000 Volkswagen vehicles through the AirConsole In-Car App. With a dynamic blend of nostalgia and innovation, drivers and passengers can now enjoy immersive gameplay from the comfort of a parked vehicle—using a smartphone as the controller.

Immersive lighting turns your car into a gaming arena