BMW of North America Marks the End of an Iconic Era with Move from Legendary 300 Building
SHERIDAN, WYOMING – April 8, 2025 – SHERIDAN, WYOMING – April 8, 2025 - A milestone moment for BMW USA as it closes the doors on a celebrated chapter of its corporate journey.
An American Legacy Begins in Montvale
When BMW of North America first planted its roots in the U.S., few could have predicted the tremendous success the brand would experience. Just five years after opening its doors on March 15, 1975, BMW NA had doubled its sales, propelled by the runaway popularity of the first-generation 3 Series introduced in 1976.
With this explosive growth came a new challenge: space. The Montvale, New Jersey headquarters—originally built by Hoffman Motors and leased to BMW as part of the transition deal—quickly became a cramped home for a company selling five times the number of vehicles it was originally designed to support.