Lancia Revives the Red Elephant with Bold New Ypsilon HF and HF Line
SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – Lancia is roaring back into the spotlight with a legendary symbol and an unmistakable sound. The iconic Italian brand just launched a new TV commercial in Italy, celebrating the debut of the high-performance 280-hp Ypsilon HF and the stylishly accessible Ypsilon HF Line—two bold steps into the future, powered by heritage and innovation.
With a powerful narrative and evocative visuals, the ad reintroduces the red elephant, the historic HF badge mascot, charging through a vibrant cityscape to herald the arrival of these two striking new models.
A Cinematic Celebration of Performance and Style