Mobility

SHERIDAN, WYOMING – April 29, 2025 – SHERIDAN, WYOMING – April 29, 2025 – Sometimes it takes passion, persistence, and a little creativity to bring greatness across the ocean. That’s exactly what happened with the BMW E36 M3, a car that almost never made it to American roads but ultimately redefined performance driving for U.S. enthusiasts—and solidified BMW's reputation for years to come.

The Challenge: Performance Dreams Versus Market Reality

When BMW M began developing the E36 M3 in 1989, they envisioned a sleek, high-performance road car, powered by the revolutionary S50 six-cylinder engine. This engine delivered 286 horsepower, wrapped in a stylish, race-inspired design. However, as Carl Flesher, former BMW of North America VP of Marketing, warned, “That, as nice as that car would be, it would be too much money, and no one would see the value and we would have trouble selling it.”

SHERIDAN, WYOMING – April 22, 2025 – SHERIDAN, WYOMING – April 22, 2025 - EUROREPAR’s third-generation Reliance Summer tire range hits the road, delivering safety, comfort, and sustainability with superior value for money

With the launch of its third generation of Reliance Summer tires, EUROREPAR introduces a powerful upgrade for drivers seeking precision handling, enhanced safety, and a smoother ride. Designed with a specific tread architecture and a new rubber compound, the new lineup stands out for its blend of performance, efficiency, and eco-conscious engineering—all at a competitive price point.

Optimized Engineering for Real-World Conditions

Improved performance on wet roads and quieter rides

SHERIDAN, WYOMING – April 22, 2025 – SHERIDAN, WYOMING – April 22, 2025 - Horizon Robotics and Chery Automobile Announce Mass Production Launch of HSD

Horizon Robotics’ Horizon SuperDrive (HSD) is set to make its global mass-production debut in Chery’s premium EXEED model this September. The announcement was made during a high-profile launch event in Shanghai on April 18, 2025, marking a significant milestone in the advancement of intelligent urban driving solutions.

Breakthrough Driving Assistance System Built for Urban Environments

HSD is powered by Horizon Robotics’ cutting-edge Journey 6 processor and an end-to-end architecture. Developed entirely in-house and designed specifically for mass production, HSD simulates human driving behavior to deliver a safer, more comfortable, and more intuitive urban driving experience.

SHERIDAN, WYOMING – April 22, 2025 – SHERIDAN, WYOMING – April 22, 2025 – Hyundai Motor Group has introduced a transformative next-generation hybrid powertrain system, marking a significant milestone in the evolution of hybrid technology. Unveiled during the Group’s exclusive ‘Next-Gen Hybrid System Tech Day’, this cutting-edge innovation aims to redefine fuel efficiency, power performance, and the overall driving experience.

Bold Step Forward in Electrified Powertrain Technology
Unveiling a system that combines flexibility, power, and refinement

The new hybrid system features a state-of-the-art transmission with dual integrated motors (P1 and P2) that can pair seamlessly with various internal combustion engines. This setup offers a flexible application across vehicle classes—from sub-compact to large SUVs—ensuring optimized power delivery and increased fuel efficiency.

SHERIDAN, WYOMING – April 22, 2025 – SHERIDAN, WYOMING – April 22, 2025 – Kia continues to drive design excellence in the electric vehicle (EV) space, with its all-new compact electric SUV, the EV3, earning the coveted ‘Best of the Best’ honor at the 2025 Red Dot Award: Product Design. This recognition in the Cars and Motorcycles category further cements Kia’s reputation as a trailblazer in EV innovation and design.

A Legacy of Award-Winning Design

Third major Red Dot win in Kia’s EV lineup

The EV3’s achievement follows in the tire tracks of its acclaimed predecessors, the EV9 and EV6, which won the same distinction in 2024 and 2022, respectively. These back-to-back honors signal Kia’s steadfast commitment to setting new standards in automotive design.

SHERIDAN, WYOMING – April 22, 2025 – SHERIDAN, WYOMING – April 22, 2025 - Trailblazing TikTok Car Configurator Garners Industry Recognition
Kia America has been awarded the “Best Social Campaign” honor by MediaPost for its pioneering “Kia TikTok Creator Car Configurator.” Launched in December 2024, the campaign introduced a first-of-its-kind vehicle customization experience exclusively on TikTok, highlighting the all-new Kia K4 compact sedan.

SHERIDAN, WYOMING – April 22, 2025 – SHERIDAN, WYOMING – April 22, 2025 - From Textile Decline to Automotive Ascent, Spartanburg’s Story Mirrors BMW’s Global Rise

A bold decision with global impact

In 1992, a pivotal moment in South Carolina’s economic history unfolded when BMW announced it would build its first full production plant outside Germany in Spartanburg. At a time when the Upstate region was struggling with the loss of over 60,000 textile jobs, this decision represented more than just a corporate expansion—it was the dawn of an industrial renaissance.

“The Board of Management realized that they were going to have to leave Germany with some production for other parts of the world,” said Carl Flesher, then VP of Marketing for BMW of North America. “That was a huge decision, but boy did they make the right one.”

SHERIDAN, WYOMING – April 21, 2025 – SHERIDAN, WYOMING – April 21, 2025 - Volkswagen Levels Up In-Car Entertainment with PAC-MAN Championship Edition

Volkswagen brings classic arcade gaming to the road in partnership with Bandai Namco and AirConsole

Gaming meets mobility like never before

Volkswagen is transforming the in-car entertainment experience across Europe, announcing that the PAC-MAN™ Championship Edition is now exclusively available in more than 300,000 Volkswagen vehicles through the AirConsole In-Car App. With a dynamic blend of nostalgia and innovation, drivers and passengers can now enjoy immersive gameplay from the comfort of a parked vehicle—using a smartphone as the controller.

Immersive lighting turns your car into a gaming arena

SHERIDAN, WYOMING – April 21, 2025 – SHERIDAN, WYOMING – April 21, 2025 - A new era of innovation on display in China’s automotive capital

Volkswagen’s latest reveal at Auto Shanghai puts the spotlight on a trio of electric innovations that mark a major step forward in the company’s “In China, for China” strategy.

Three distinct concept cars from Volkswagen’s Chinese joint ventures
Volkswagen is showcasing three exciting concept vehicles at Auto Shanghai 2025, one of the world’s most influential automotive exhibitions. The lineup includes:

SHERIDAN, WYOMING – April 21, 2025 – SHERIDAN, WYOMING – April 21, 2025 - Volkswagen launches future-focused initiative with new Amarok for South America

A regionally tailored approach for long-term impact
Volkswagen is driving its global future plan forward with a bold investment of 580 million USD in Argentina. The funding will support the development and production of a new generation Amarok pick-up truck—designed from South America, for South America—at the Pacheco plant starting in 2027. This move not only reaffirms the company's commitment to regional markets but also strengthens its presence in the strategically vital mid-size pick-up segment.