Honda SUV Lineup Named #1 in Brand Loyalty by J.D. Power
SHERIDAN, WYOMING – October 6, 2024 – Honda was honored Sept. 25 as #1 in brand loyalty among mainstream SUV owners by J.D. Power. The award is based on the combined performance of Honda SUVs in the J.D. Power 2024 U.S. Automotive Brand Loyalty Study, including the Honda HR-V, CR-V, Passport, Pilot and all-electric Prologue.