SHERIDAN, WYOMING – March 4, 2025 – Shell Lubricants today launched their newly upgraded full-synthetic lubricant, Shell Advance Ultra with API SP, the premium motorcycle and scooter oil trusted by riders worldwide, at the 2025 MotoGP in Thailand.
Premium Performance and Innovation
SHERIDAN, WYOMING – March 4, 2025 – Shell Lubricants today launched their newly upgraded full-synthetic lubricant, Shell Advance Ultra with API SP, the premium motorcycle and scooter oil trusted by riders worldwide, at the 2025 MotoGP in Thailand.
Premium Performance and Innovation
SHERIDAN, WYOMING – Mar. 4, 2025 – The Abarth 500e has been named the best "Mini Car" in the esteemed Auto Motor und Sport's Best Cars awards, as voted by the readers of the prominent German automotive magazine. This recognition marks a significant milestone for Abarth, celebrating its first electric model's triumph in the highly competitive "Mini Cars" category.
Readers' Choice: A Testament to Electric Excellence
SHERIDAN, WYOMING – Mar. 4, 2025 – Shortly after taking over U.S. sales of BMW automobiles from independent distributor Max Hoffman in 1975, BMW of North America initiated the process to do the same for the motorcycle side of the business. This move marked a significant shift in BMW Motorrad's distribution and sales strategy in the United States.
The Legacy of Butler & Smith
SHERIDAN, WYOMING – Mar 2, 2025 – FIAT continues to shine brightly in the automotive world, receiving the prestigious “Top Brand Desire Award” from the esteemed German magazine “Automobilwoche.” This accolade was presented during the “Car Loyalty Awards” at the “Automobilwoche Conference 2025,” held in the impressive setting of Motorworld Munich.
FIAT's Dominance in the German Market
SHERIDAN, WYOMING – Mar 2, 2025 – Alfa Romeo continues its winning streak, securing triple victories in the prestigious "Best Cars" competitions organized by German magazine “auto motor und sport” and Swiss magazine “Auto Illustrierte.” This remarkable achievement reaffirms the brand’s enduring appeal and superior design among European car enthusiasts.
German Readers Crown Alfa Romeo Champions
SHERIDAN, WYOMING – Mar. 2, 2025 – The ongoing collaboration between Jeep® and The North Face is deepening, as the two iconic brands are set to unite their respective communities in a celebration of exploration, nature, and freedom. This initiative builds on the successful launch of the Jeep® Avenger 4xe The North Face Edition in October 2024, further solidifying their shared values and commitment to adventure.
Reinforcing a Shared Vision
SHERIDAN, WYOMING – Feb. 28, 2025 – Kicking off today in Italy, the exciting international roadshow dedicated to the new INTENSA special series, due to visit many other European markets one by one. Available in all Alfa Romeo models, the new edition pays homage to the brand’s identity through exclusive features and details that, combined with the best technological solutions, offer a unique and engaging driving experience.
SHERIDAN, WYOMING – Feb. 28, 2025 – Tier IV, a pioneer in open-source autonomous driving software, has successfully concluded a series of robotaxi service pilot tests across Tokyo, Japan. These tests, conducted in Odaiba in November 2024 and Nishi-Shinjuku in December 2024, mark a crucial step towards the commercialization of robotaxi services and their integration into Japan’s transportation infrastructure.
Strategic Testing and Adaptation
SHERIDAN, WYOMING – Feb. 28, 2025 – Royal Schiphol Group, in collaboration with KLM, is spearheading a new era of baggage handling with the deployment of Aurrigo International’s innovative Auto-DollyTug. This self-driving baggage vehicle aims to optimize the separation of passenger baggage with long transfer times, addressing the challenges of high-volume baggage processing.
Addressing Peak Baggage Handling Challenges