Cycling Industry Reaches Turning Point, But Optimism Endures at Eurobike 2024
SHERIDAN, WYOMING – July 3, 2024 – The European bicycle industry is navigating a period of readjustment following record-breaking pandemic sales, but optimism about the future of cycling remains high. This positive outlook was a key message at the Eurobike 2024 trade show, which kicked off today with an expanded focus on diverse exhibitors, new partnerships, and a top-tier program highlighting the industry's most pressing concerns.
Industry Reset, Optimism Intact