News

SHERIDAN, WYOMING – September 25, 2025 – Pfanner – the family company
The name Pfanner stands for one family, one company, one brand and one philosophy, best summed up in the company’s avowed intention of doing its utmost to produce quality products from nature’s gifts. The philosophy is centred on people and the satisfaction of their needs for exquisite taste, exclusive enjoyment and excellent health. Pfanner has earned the trust of millions of consumers within over 160 years thanks to the enormous care it takes in processing, due to its innovative products and because of the highest levels of quality.

Pfanner employs more than 450 staff in Lauterach/Vorarlberg and Enns/Upper Austria. Since February 2001, Pfanner products have also been manufactured in Hamburg in Northern Germany. The latest production site of Pfanner in Policoro in South Italy further develops the know how of making highest quality juices. The direct processing of fresh, ripened fruits within its agricultural cultivation areas guarantees finest quality. In the markets such as Germany, Italy, the Czech Republic, Ukraine, Bulgaria and Rumania, Pfanner’s sales operations are handled by subsidiaries and sales & distribution companies.

Sales in 2020 amounted to 302 million euros. The turnover was achieved in main markets Germany, Italy and Austria but also by activities in countries of East and South East Europe. Since 1997 sales has quadrupled, mainly due to successful export activities. Pfanner juices and ice teas can be found in the shelves of more than 80 countries and the export share is more than 80%.

Pfanner puts major attention on the company’s quality standards. It has successfully gained IFS certification at each of its plants. Hardly surprising, the first topic to be addressed in the company’s mission statement is the belief that ‘the love of fruit is the base for our high quality’.

Corporate areas of business
· Pfanner is one of Europe’s largest processors of fruits. The main focus is on the processing of apples, pears and red fruits. These raw materials are also the base for our fruit juices.  

· Pfanner offers a wide range of ready-to-drink fruit juices, fruit nectars and iced teas, as well as ‘wellness’ teas. Only ingredients of the highest quality are used. Pfanner iced tea is brewed freshly from the best types of tea and enriched with fruit juices, producing a healthy, refreshing drink with a natural taste.

· Pfanner, among European ice tea brands is number 2 (according to Canadean UK, an English marketing research institute in beverage industry. In the main market Germany Pfanner has been market leader in the Ice Tea category since 2001.)

· Pfanner is also a reliable partner in the field of co-packing. Numerous packagings and pack sizes can be produced: Tetra Rex 2.0l, Tetra Slim 1.5l | 0.2l, Elopak 1.0l, SIG combidome 1.0l | 0.75l | 0.5l, Pet bottles, cans, glass bottles, etc…


Product Portfolio
· Pfanner offers the largest range of fruit juices, nectars and iced teas across Europe in the practical
· 2.0l and 1.0l packs with screw caps, making Pfanner the ‘European champion of packs with screw caps’.
· Pfanner also offers the widest range of iced teas in various containers (soft packs, cans, PET and glass) throughout Europe.
· Pfanner FAIRTRADE range: 20 years ago the cooperation with FAIRTRADE started. Today Pfanner not only takes a lead in Austria but also world wide as per variety and sales of fair traded fruit juices and fruit nectars. A great success. A large activity by a small logo.

New products in 2020/2021:

· Spicy, fruity and organic: Pfanner ginger shot and ginger turmeric shot are trending as natural immune boosters. Filled in the compact 0.15L can, you can feel the strength of the NFC juices and characteristic ginger spiciness already when drinking it. 

· 100% Apple-Ginger immune+ is the latest variety within the fruit juice range in 1.0L soft pack SIG combidome. Fruity enjoyment with subtle ginger spiciness! The contained vitamins C and D as well as zinc additionally contribute to a normal function of the immune system.

· Made from about 4 lemons in organic quality, Pfanner tangy 100% NFC lemon juice (0.25L glass bottle) is rich in natural vitamin C. The portioner spout simplifies the dosing of the juice.

· Botanic Tea (2.0L soft pack) is Pfanner’s delicious summer limited edition in 2020 and 2021: Carefully blended with a dash of fruity raspberry juice and Mediterranean rosemary, this herbal tea drink combines the best of refreshing fruit and the finest herbs from nature.

· Wellness Tea Range: Wellness of today is reflected, among other things, in the sugar reduction of beverages. In this context, Pfanner “The Yellow” and “The Red” (2.0L soft pack) were reduced by 30% calories and now promise an even more refreshing taste experience.

· The new fruit drink range “Senza Zuccheri Aggiunti” (2.0L soft pack) in the 4 varieties Multifruit, Orange, Pineapple and ACE promises fruity enjoyment without any added sugar. The fruit (and vegetable) content corresponds to 50-60%.

· Pfanner Organic Juice Range in 1.0L soft pack Elopak convinces in the new brown board packaging: As a climate-neutral packaging, the natural brown beverage carton generates fewer CO2 emissions than the standard board beverage carton thanks to material efficiency and resource conservation.

Clearly, Pfanner’s strength continuously lies in its winning innovations, in the fruit juice as well as in the ice tea segment. Our strengths are creativity and innovation.

Hermann Pfanner Getränke GmbH, Alte Landstraße 10, Lauterach, Austria
Press contact
Bettina Weilbuchner
bettina.weilbuchner@pfanner.com
004355746720126

SHERIDAN, WYOMING – September 25, 2025 – It is on animal welfare that the Sorì company focuses to guarantee the quality of the products while respecting the environment and nature. Not "only" family tradition and high technology, but also attention to animal welfare, certified by the DQA. These are the factors that make the company a dairy production of excellence since 1868, among the largest and most technologically advanced in all of Southern Italy. A 360 ° commitment sealed by a territory surrounded by nature, that of the Roccamonfina Natural Park, a source of irreplaceable riches, such as uncontaminated air, and animal and plant biodiversity, and characterized by the presence of water sources that, together with milk, play a substantial role in the creation of a high-quality product.

"Our buffalo milk comes exclusively from carefully selected farms in the PDO area – says Gaetano Sorrentino, founding partner of Sorì Italia s.r.l. -, and we have always paid extreme attention to the animal welfare of our farms, which we constantly monitor through periodic activities. We are proud of the certification according to the production standard "Welfare farms", a serious tool to assess the state of health of animals in line with the company's sustainability and food safety objectives. "

The certification guarantees that all the measures necessary for the care of buffaloes are implemented, from healthy nutrition appropriate to age and species, to the space appropriate to the needs, because only by controlling the supply chain starting from the total care of animal welfare can a safe quality raw material be born, such as milk at the base of the company's productions, which has always been attentive not only to the characteristics of the finished product, but also to its production process, and to compliance with hygienic-sanitary and ethical standards.

The Mozzarella-Fiordilatte TSG, produced from cow's milk, and the Mozzarella di Bufala Campana PDO, produced from buffalo milk, have very different flavors, unmistakable, unique, but united by a very similar processing technology; their production process has never changed over the years: raw milk arriving at the plant, natural whey starter culture, slow-maturation, and stretching. Sorì processes every day over 50,000 liters of buffalo milk from carefully selected farms in the PDO area alone, and 40,000 of cow's milk.

The development of innovative processes and products, new eco-sustainable packaging and respect for animal welfare are the new frontiers of the company to continue to stand out and evolve with the needs of the market and the environment. The total quality, the trust of customers, the development of new products, have always been the strengths of this great reality in Campania.

Sorì Italia Srl, Strada Statale Casilina KM 181 400, TEANO, Italy
 

SHERIDAN, WYOMING – September 25, 2025 – Milan, december 2020– D’Amico’s Limited edition 2020 of “Designer jars” and the Pistachio Pesto are among the winners of the category "New Entry" of Brands Award 2020. In their 21st edition, the awards to the best brands of consumer goods were promoted by the magazine Gdoweek and Mark Up in collaboration with Iri an Toluna.

“Designer jars” are winners among Preserved vegetables, they are real design objects. This fifth edition, bears the signature of the Master of contemporary art Giovanni Frangi.
The theme of the four limited edition capsules, which embellish the vases in the 700gr maxi-format are the Seasons.
For their realization, the Milanese artist was inspired by the forest, that changing color and shape over the months, represents the passage of the four seasons.
Each season is associated with a specific color. The green of Spring indicates joy and rebirth, the red attributed to Summer, symbolizes maturity and splendor, the brown of Autumn represents quiet and memory. Lastly the blue represents Winter, dedicated to calm and purity.
The combination of colors stimulate sight and flavors that delight the palate. The consumer will be caught by a unique sensory and taste experience.
Designer jars are a representation of the artistic and creative sense of D'Amico, they are destined to have new life in a sustainable key. The capsules transform the jars into contemporary objects of design and furniture for your home. Once tasted the product, they can be transformed into practical containers used to contain spices, sugar or coffee, in a functional and elegant way. 

You just have to free your imagination to reuse them to their fullest in compliance with sustainability.


The 2020 Collection is available for references: Eggplant Strips, Rustic Artichokes “quartered”, Sun Dried Tomatoes and Castelvetrano Pitted Green Sweet Olives.

Pistachio Pesto is the winner in the category of Creamy Sauces and it is a new reference that enriches the line of Pestos and Creamy Sauces. It is a smart and versatile product created to enrich the first courses but also ideal to enhance bruschette, pizzas, tapas and stuffing.
It is pleasant to the taste and with the typical flavor of pistachio. It is the result of a careful selection of finely chopped pistachios, mixed with sunflower oil and flavored with a pinch of salt and black pepper; it is the ideal ingredient for seasoning pasta, but also to accompany main courses of meat or fish, to enrich bruschette and pizzas or to be used for savory pastry. 

D & D Italia SPA-D'Amico, Via Irno, PONTECAGNANO FAIANO, Italy
 

SHERIDAN, WYOMING – September 25, 2025 – During the past few years, we had presented ourselves and our products through the international food show. Talking to our clients in person lets us know firsthand feedback from the actual market. However, it has become harder and harder to communicate with the world since the cancellation of the food show.
To get out of this predicament, we have turned back to internet resources. Updated information on the new and existed products is uploaded to our website. After completing the product information and optimizing the function of our official website, we have launched our products on Alibaba to open up new opportunities. Through these efforts, more and more people have got to know us and showed their interest in our products, which helps us not only continually communicate with the clients of Europe and the United States that we are familiar with, but also open the gate of the African market.

SHERIDAN, WYOMING – September 25, 2025 – Alfa pastry creates a new product category, the handmade portion size pies! With tasteful and rich filling and Protected Designations of Origin (PDO) ingredients, the new handmade portion size pies will be your favorite every time during the day.

Athanasios D. Koukoutaris S.A., 1st Km Kozani - Argilos Road, Kozani, Greece
 

SHERIDAN, WYOMING – September 25, 2025 – The new handmade Country Style Crinkled pies are a new product category created with the knowledge and passion of alfa. Alfa pastry selects the best ingredients, such as cheeses with a Protected Designation of Origin (PDO), and specifically Graviera cheese from Naxos island, Feta cheese from Kalavryta, Kalathaki cheese from Limnos island, Cretan Graviera cheese, to produce mouthwatering pies. Their taste will amaze you!

Athanasios D. Koukoutaris S.A., 1st Km Kozani - Argilos Road, Kozani, Greece
 

he company Paste & Juice was accepted as an Associate Member of AMITOM during the organisation's AGM held in Rome on 13 January 2020.

Paste and Juice Co., which processed 30,600 tonnes of tomatoes in 2019, is a pioneer in Egypt for the cultivation of tomatoes for processing and are now cultivating their own industrial tomatoes in order to secure the needed quantities of tomatoes in high quality to their factories, as the company announced during the Tomato News conference in Avignon & the Tomato Forum in Cologne last year.

P&J for juice and paste company S.A.E, 59 A abdel moneim riyad - Mohandesseen, Giza, Egypt
Press contact
Tarek El Kattan
t_elkattan@paste-juice.com
+2 01066111455

SHERIDAN, WYOMING – September 25, 2025 – *Startuper's ready-to-EAT innovative food on the go.
*Only one smoothie will keep an adult person full for up to three hours (the formula is created with scientists);
*Quick, easy, and delicious snack intakes of protein, minerals, vitamins, and fiber is perfect for breakfast or lunch;School & colleges, Offices, Camping, Traveling, Trainings, Quick survival, Outside working for staff, etc.
*Packed in portable tubular 200grams pouches.
*Shelf- life 18 months. The product does not require any special storage conditions.
*Our production capacity is 45.000 units per day.
www.startupersmoothies.com

67 products have made it onto the exhibition area of the Anuga taste Innovation Show

The international food and drinks industry will once again be meeting up at Anuga in Cologne from 9 to 13 October 2021. The world's largest trade fair for the food industry is also setting new benchmarks with its digital format and will additionally bring professionals from all over the globe together from 11 to 13 October via the new digital platform Anuga @home. Under the key theme "Transform", over the next five days more than 4,600 exhibitors from 97 countries will present a variety of products in 10 trade shows. New trends and international product innovations are of particular interest here.

In this context, the Anuga taste Innovation Show takes on a key function as a trend barometer for the global food business. Selected by a jury comprising of international trade journalists and market research analysts, the most important new products of Anuga are presented to the trade visitors and media representatives. In total, over 418 companies have applied to have their over 1,332 ideas included in the special event. The jury selected 67 products and concepts from among these, which convinced in terms of their idea, innovative power, sustainability and creative implementation - spanning across the different Anuga trade shows. In addition, ten products were also distinguished as being especially innovative.

The top ten innovations are:

• Dried salmon - Jerky Chips by Royal Nordic (Latvia)
• Ready to Eat - Beet Root Tots by Frostkrone (Germany)
• Aztek Lager by IMAG Organics (Mexico)
• THE COOLIVES by Aceitunas Torrent (Spain)
• 12 Scallops on Crispy Crackers by Escal (France)
• Frozen Pesto Drops by Il Pesto di Pra' srl (Italy)
• Safran Sosse - Sugosi® I Prestigiosi by Surgital (Italy)
• Compostable Coffee Capsules by Café Sati (France)
• Lotao Green Jackfruit Veggie Balls by Lotao (Germany)
• Happy Veggies – Beetroobee by Finest Selection Kft. (Hungary) 

All of the new products will be presented in an attractive special event in Hall 4.1 as well as on Anuga @home. The catalogue of the exhibition will exclusively appear online under this link. 

This year's new products demonstrate above all: The innovations of Anuga 2021 are characterised by sustainability, health and convenience. Plant-based foodstuffs are an ongoing theme. The trend towards plant-based protein has recorded a big breakthrough in 2020. Various food and beverage companies are seeking to use plant-based ingredients as supplements or the main attraction of their new product developments. The consumers are becoming more sensitive to the theme sustainability so that plant-based proteins are also becoming increasingly popular wiith them. Foodstuffs that carry the product claim "purely plant-based" are particularly popular. Plant-based sources of protein include among others soya, peas, pumpkin seeds and sunflower seeds. New products include for instance whole grain chickpea crackers, protein balls, plant-based fish salad, a plant-based sauce made of fava beans or beetroot wraps.

Alternative meat proteins form a second main trend. Meat substitution is one of the food trends of the future - and we are no longer just talking about veggie burgers or vegetarian meat substitution products. The new alternatives range from laboratory meat or cell-based meat through to insects. Because the consumers' demands for a meatless diet and alternative products are constantly increasing. The new products at Anuga range from ready-made meals with plant-based meat balls, through to plant-based chicken nuggets or sausages. Cell-based meat will for example be presented at Anuga on 11.10 in the scope of the New Food Conference.

The third main trend topic of this year's Anuga encompasses products with health-related additional benefits and natural ingredients without artificial colourings. This is where clean label products come into play. Clean labelling provides the end user with information on the ingredients, origin, ethical factors and ecological factors. Here, the exhibitors present for instance Turkish coffee with collagen, which combats the classic effects of coffee such as vascular constriction and wrinkles. Products containing kombucha are also very high in trend: The variety ranges from lemonades, teas, through to kombucha shots, which contribute towards healthy intestinal flora.

The subject of sustainability also remains topical. Here, products such as compostable coffee capsules, lemonade made from unusably sour grapes, through to paper-based cups are going down well.

Unusual flavour profiles and ways of presenting products are not restricted to beverages – they can also be found in the frozen foods segment. Examples include spirulina dyed blue as an energy booster for athletes or purple-coloured chips.

The latest trends and potential future solutions can also be found at Anuga’s other special events and themed areas. These include the sections Dairy Alternatives, Meet more Meatless or Clean Label. This year's congress programme also provides insights into the food transform. The New Food Conference discusses the opportunities of cell-based meats, the Nutrition X Innovation Summit addresses solutions for personalised diets and the ZNU Congress deals with holistic approaches for sustainability.

Koelnmesse – industry trade fairs for the food and beverage sector: Koelnmesse is an international leader in organising trade fairs in the food and beverage segment. Events such as Anuga and ISM are established, world-leading trade fairs, hosted in Cologne/Germany. Anuga HORIZON in 2022 will mark the launch of an additional event format dedicated to food industry innovations in Cologne. In addition to the events at its Cologne headquarters, Koelnmesse also stages numerous food trade fairs with different sector-specific areas of focus and content in further key markets across the world, including Brazil, China, India, Japan, Columbia, Thailand and the United Arab Emirates. These global activities enable Koelnmesse to offer its customers bespoke events and leading regional trade fairs in a variety of markets, thus creating the foundation for sustainable international business. Koelnmesse is also ideally positioned in the field of food technology with its leading international trade fairs Anuga FoodTec and ProSweets Cologne and its global network of satellite events. 
Further information: https://www.anuga.com/trade-fair/anuga/industry-sectors

The next events:
ISM - The world's largest trade fair for sweets and snacks, Cologne 30.01. - 02.02.2022
Annapoorna - ANUFOOD India - Indiaâ’s international exhibition on food & beverage trade and retail market, Mumbai 03.02. - 05.02.2022
ANUFOOD Brazil - International Trade Show Exclusively for the Food and Beverage Sector, São Paulo 12.04. - 14.04.2022
Note for editorial offices:
Anuga photos are available on the Internet at www.anuga.com/imagedatabase
Press information is available at: www.anuga.com/Pressinformation
If you reprint this document, please send us a sample copy.

Anuga in the Social Web:
https://www.facebook.com/anugacologne
https://www.instagram.com/anugacologne/
https://www.linkedin.com/company/anugashowcase
https://twitter.com/anugacologne

Your contact: 
Peggy Krause
Communications Manager

Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Germany
Tel.: +49 221 821 2076
E-Mail: p.krause@koelnmesse.de
www.koelnmesse.com

"Anuga Organic Market" is presenting itself as an organic product idea exchange for the trade

The coming Anuga from 9 to 13 October 20217 in Cologne offers an overview of the international offer of organic products. A concentrated spectrum of organic products that carry proof of a recognised organic certification commonly-found on the marketplace awaits the visitors in the specialised "Anuga Organic" trade show.

The theme "organic" has additionally gained in significance over the past few years due to the consumers' growing awareness for health and the environment Thanks to the Corona pandemic and the trend towards healthy, regional and natural products, the global market for organic food and beverages and the related innovations have experienced an additional boost. According to a market survey by Global Industry Analysts Inc. (GIA), the international market for organic products, which was estimated to be worth US dollars 198.1 billion in the year 2020, is anticipated to increase up to US dollars 495.9 billion by 2027. An annual growth rate of 14.7% is being forecast for the segment fruit and vegetables alone. For the segments meat, fish and poultry an annual growth rate of 15.3 % is expected for the next 7-year period.

Also in the scope of Anuga Organic, an organic offer that suits the customers and location, regional products and fair trade continue to be the trends and drivers of the industry. The list of exhibitors at Anuga currently includes around 2,000 suppliers for organic, Clean Label and non-GMO products. Of whom around 180 exhibitors are directly exhibiting at Anuga Organic. The most important exhibitors include: BioOrto, English Tea Shop, Followfood, Lauretana, Natur’inov, Sipa, Spack, Trouw, The iidea Company, Veganz, Wechsler Feinfisch and Wholey. Anuga Organic also boasts a good international alignment with group stands from Denmark, Italy, Latvia, Lithuania, Austria, Peru, Hungary and the USA.

Anuga Organic Market and the Anuga Organic Forum

The exhibitor offer is enhanced by the "Anuga Organic Market" special event in Hall 5.1, which has already been staged by Koelnmesse and the bioPress publishing company since 2003. It skilfully presents organic products to the retail trade and graphically demonstrates the possibilities of a diversified organic line-up. An organic offer that suits the customers and location, regional products, fair trade and vegan food continue to be the trends and drivers of the industry. The focus additionally lies on fresh meat, milk and dairy products, Matcha products, organic delicatessen and organically grown wines.

Parallel to the "Anuga Organic Market" special event, in the scope of lectures and informative events high-calibre speakers will discuss the current and forward-looking themes of the organic industry in the "Anuga Organic Forum" of the digital format Anuga @home. The focus here lies on practical information and training. The aim is to promote and enhance the knowledge on and about organic products and their marketing. The top themes include:
 

• The development of the organic landscape in Europe in the context of the green deal
• Organic in the USA: Maintaining integrity
• 25% organic in the EU - how will we manage that by 2030?
• Organic in Russia - current status and where the development is headed
• Organic brand essence as a driver of the transformation 

Koelnmesse – industry trade fairs for the food and beverage sector: Koelnmesse is an international leader in organising trade fairs in the food and beverage segment. Events such as Anuga and ISM are established, world-leading trade fairs, hosted in Cologne/Germany. Anuga HORIZON in 2022 will mark the launch of an additional event format dedicated to food industry innovations in Cologne. In addition to the events at its Cologne headquarters, Koelnmesse also stages numerous food trade fairs with different sector-specific areas of focus and content in further key markets across the world, including Brazil, China, India, Japan, Columbia, Thailand and the United Arab Emirates. These global activities enable Koelnmesse to offer its customers bespoke events and leading regional trade fairs in a variety of markets, thus creating the foundation for sustainable international business. Koelnmesse is also ideally positioned in the field of food technology with its leading international trade fairs Anuga FoodTec and ProSweets Cologne and its global network of satellite events. 
Further information: https://www.anuga.com/trade-fair/anuga/industry-sectors

The next events:
Anuga - The leading trade fair for the global food industry, Cologne 07.10. - 11.10.2023
ISM - The world's largest trade fair for sweets and snacks, Cologne 30.01. - 02.02.2022
Annapoorna - ANUFOOD India - Indiaâ’s international exhibition on food & beverage trade and retail market, Mumbai 03.02. - 05.02.2022
Note for editorial offices:
Anuga photos are available on the Internet at www.anuga.com/imagedatabase
Press information is available at: www.anuga.com/Pressinformation
If you reprint this document, please send us a sample copy.

Anuga in the Social Web:
https://www.facebook.com/anugacologne
https://www.instagram.com/anugacologne/
https://www.linkedin.com/company/anugashowcase
https://twitter.com/anugacologne

Your contact: 
Peggy Krause
Communications Manager

Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Germany
Tel.: +49 221 821 2076
E-Mail: p.krause@koelnmesse.de
www.koelnmesse.com

The world’s leading trade fair for the food and beverage industry will provide a targeted format for the halal market

Halal-certified foods, which are foods that may be consumed under Islamic dietary law, have been gaining traction in the food industry for some time now. More and more halal products are entering the conventional food retail market – including in Europe. With the Anuga Halal Market in Hall 4.1, the world’s leading trade fair for the food and beverage industry, hosted from 9 to 13 October 2021, will provide a targeted format for the halal market.

Staged in the form of shop shelves at the point of sale, the Anuga Halal Market covers the entire halal sector: ranging from meat and dairy products, chilled and fresh foods, cold drinks and hot beverages, fine foods, health foods and organic produce to bread and bakery produce, sweets and snacks, frozen foods as well as a full range of technologies for start-ups and the retail sector. The special event will give conventional food retailers the opportunity to gain an overview of the range of halal products. At the same time, the format is aimed at international buyers, who are seeing rising demand for halal products, not just from Muslim consumers but also among non-Muslims, and view this as a lucrative market niche.

For exhibitors of halal products, the Anuga Halal Market provides the ideal setting that allows them to present their ranges to the international trade audience in a high-profile format. The Anuga Halal Market focuses on showcasing culinary delicacies from across the world in the form of an excellent range of halal products.

The halal market is facing both challenges and new opportunities: Promoting transparency and industrialisation for halal products, something which is long overdue, requires a certification system that takes into account the needs for assurance and quality of the more than five million Muslims in Germany and the more than 50 million Muslims across Europe. Demand for halal convenience food in particular is rising in Middle Eastern markets while demand for halal-certified food products is growing in the West. This has led to strong growth in halal foods overall. Halal-certified food launches witnessed average annual growth of +17.7% globally.  Asia, the continent with the largest share of the world’s Muslim population, also recorded the highest share of halal food launches in 2019 at 68.1%. Africa and the Middle East also represent important regional markets for halal foods. This growing market potential offers a host of new opportunities, which are reflected in the Anuga Halal Market.

Koelnmesse – industry trade fairs for the food and beverage sector: Koelnmesse is an international leader in organising trade fairs in the food and beverage segment. Events such as Anuga and ISM are established, world-leading trade fairs, hosted in Cologne/Germany. Anuga HORIZON in 2022 will mark the launch of an additional event format dedicated to food industry innovations in Cologne. In addition to the events at its Cologne headquarters, Koelnmesse also stages numerous food trade fairs with different sector-specific areas of focus and content in further key markets across the world, including Brazil, China, India, Japan, Columbia, Thailand and the United Arab Emirates. These global activities enable Koelnmesse to offer its customers bespoke events and leading regional trade fairs in a variety of markets, thus creating the foundation for sustainable international business. Koelnmesse is also ideally positioned in the field of food technology with its leading international trade fairs Anuga FoodTec and ProSweets Cologne and its global network of satellite events. 
Further information: https://www.anuga.com/trade-fair/anuga/industry-sectors

The next events:
Anuga - The leading trade fair for the global food industry, Cologne 07.10. - 11.10.2023
ISM - The world's largest trade fair for sweets and snacks, Cologne 30.01. - 02.02.2022
Note for editorial offices:
Anuga photos are available on the Internet at www.anuga.com/imagedatabase
Press information is available at: www.anuga.com/Pressinformation
If you reprint this document, please send us a sample copy.

Anuga in the Social Web:
https://www.facebook.com/anugacologne
https://www.instagram.com/anugacologne/
https://www.linkedin.com/company/anugashowcase
https://twitter.com/anugacologne

Your contact: 
Peggy Krause
Communications Manager

Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Germany
Tel.: +49 221 821 2076
E-Mail: p.krause@koelnmesse.de
www.koelnmesse.com

A strong participation of more than 4,600 exhibitors from 98 countries - industry shows strong commitment to the leading global trade fair for food and beverages

Anuga, the largest trade fair regarding the number of exhibitors and exhibition space, opens its doors in the regular mode at the fair grounds of Koelnmesse on 9 October. The result is impressive, because with over 4,600 exhibiting companies, Anuga 2021 boasts an excellent alignment after the pandemic.

"Hence, we will be the largest trade fair in Europe - if not indeed worldwide - after the re-start of the trade fair industry. The trade fair will be staged in 11 halls of the fair grounds. The newly constructed Hall 1, which satisfies all of the modern demands of a trade fair, will also celebrate its premiere during Anuga. This really is a strong signal, which we here at Koelnmesse and the trade fair industry as a whole can build on. Furthermore, this good resonance also confirms how much the industry is looking forward to this year's Anuga as the most important trade fair for food and beverages after the long abstinence," explained Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH, at the business conference of Anuga.

Overall, the net exhibition space booked is currently two thirds of the amount booked in 2019. Whereby twelve percent of the stand area is booked by domestic exhibitors and 88 percent by foreign exhibitors. With a current exhibitor participation from 98 countries, the level of internationality of Anuga is as high as usual and will continue to set benchmarks with regards to its product diversity and innovations. The ten country participations with the highest number of exhibitors come from Belgium, Germany, France, Greece, Italy, the Netherlands, Poland, Spain, Turkey and the USA.

In terms of visitors, Anuga will once again unite national and international top decision-makers from the trade, industry and out-of-home market from all over the world. The number of visitors will no doubt not quite match the previous event in the year 2019. The decision as to whether to visit the trade fair is being taken much more spontaneously and at shorter notice than usual. However, numerous renowned food dealers and distributors from over 50 different countries have already confirmed their attendance. Among others, ALDI Einkauf SE & Co. oHG, Eismann Tiefkühl-Heimservice GmbH, Gate Group (formerly the LSG Group), Metro AG, REWE Group Buying GmbH as well as Supermarketfoods Asia and World Finer Foods are planning to visit Anuga.

Furthermore, the significance of Anuga as the leading global trade fair for food and beverages is going to be reinforced by the participation of Ursula Heinen-Esser, Federal Minister for Environment, Agriculture, Nature Conservation and Consumer Protection of the Land of North Rhine-Westphalia at the opening of the trade fair.

The leading global trade fair for food and beverages is treading new paths for the first time with its hybrid concept for the trade fair, which foresees the physical trade on-site in Cologne being additionally enhanced by the digital format, Anuga @home. In addition to the Showrooms of the exhibiting companies, the digital counterpart to the exhibition stand, there are for instance target group-specific specialised stages such as the Trend Zone, which will provide valuable information and analyses on industry developments as well as interesting start-up pitches or panel discussions. The trade fair participants can engage in extensive networking opportunities on various specialist areas and fields of interest per audio, video or chat communication options.

"Anuga @home will thus bring the industry players all over the world together regardless of their location or time zone and create a digital trade fair experience on the screens at home or in the office. Furthermore, we can offer our customers a host of new participation options and set new benchmarks regarding international reach, lead generation and networking over the coming years," Böse emphasised further.

Available from 11.-13-10.2021, the start of the digital event Anuga @home is staggered. A large range of contents will also be available there on-demand after the trade fair has closed. 

In terms of content, Anuga will pick up where the 2019 anniversary edition of Anuga left off and as a global driving force of the industry provide an outlook on the new developments and innovations of the industry. This year's edition is focusing on the food transformation, which has picked up even more speed due to the pandemic and has once again underlined the volatility of the global food and ecosystem as well as the necessity for a global food change. Trade fairs like Anuga are always a reflection of the market, which not only actively accompany the transformation process, but which also support the industry in carrying on and sustainably securing its economic success. Under the key topic, "Transform", Anuga is not only presenting trailblazing future themes in the scope of new event and congress formats, but is also offering the international product diversity the leading global trade fair stands for with its customary 10 trade shows under one roof.

The new special events "Anuga Clean Label", "Anuga Free From, Health & Functional Foods“ as well as the Anuga Meet More Meatless“ format within Anuga Meat pick up on new consumer needs and offer buyers and the media an overview of product innovations in these trend categories.

In the congress section, the New Food Conference is celebrating its Anuga debut this year. Here, Anuga will be the first food trade fair to focus on the theme cell-based proteins, so-called "laboratory meat" as well as on alternative dairy products. What's more, the sustainability conference of the Centre for Sustainable Corporate Management (ZNU) will examine the complexity of a wide range of sustainability challenges across the supply chain such as, for example, the climate, packaging, food losses and human rights. The innovation summit, Newtrition X, will be addressing topics of change and will provide insights into new cognitions regarding personalised diets. This year's Anuga Executive Summit, to be held on the eve of Anuga, will also focus on the food transformation.

The transformation becomes most visible when assessing the food trends and product innovations of Anuga 2021. Here it is demonstrated that the food and beverage industry is encountering the challenges of the transformation with new approaches and innovative products. Trends such as alternative meat proteins, clean label, plant-based proteins or food such as sustainably-produced or packaged will thus also be reflected in the Anuga taste Innovation Show, the trend barometer of Anuga. Here, for the first time the trade fair participants can look forward to double the amount of innovative power this year. For example, the Anuga taste Innovation Show is participating both on the digital stage of Anuga @home this year as well as with a physical special event format in Hall 4.1. The top innovations of 2021 will be present, which have been selected by an expert jury comprising of journalists and market researchers - for top buyers a benchmark as to which products will be found on the shelves next.

But Anuga not only offers buyers, but also experts from the food service area several highlights. For example, one can start the day off at the Anuga trade fair with a breakfast in the hack enjoyment and beer garden or in the DEHOGA Lounge in Hall 7. Furthermore, the stage of the Anuga Culinary Concept in Hall 7 invites guests to attend cooking shows, lectures and product presentations. As in the previous years, this is where the finals of the two established professional competitions "Chef of the Year" and "Patissier of the Year" take place. Furthermore, the 30th DEHOGA System Catering Forum as well as the Gastro Power breakfast, which is also being staged as a hybrid event this year, provide professionals from the out-of-home market with valuable information. Themes such as contract food service in Europe or the expectations placed in the food service industry after COVID-19 are to be addressed here.

Anuga is still taking place under special circumstances and Koelnmesse has accordingly undertaken extensive preparations to ensure the Corona-conform conduction of the trade fair, including a comprehensive package of measures that have been put together under the term #B-SAFE4business. The current Corona Protection Ordinance of the state of North Rhine-Westphalia has provided significantly more planning security in this regard.

The basic requirement for holding a safe trade fair is the implementation of the 3G principle, which we call CH3CK with our foreign trade fair guests in mind. All trade fair guests, service providers and journalists go through the same process and are only allowed to enter the fair grounds if they are full vaccinated, recovered or have tested negative for COVID. In order to make everything run as smoothly as possible, it will also be possible to have a test carried out at the fair grounds. In this way, Anuga will ensure the best possible safety in the exhibition halls.

Anuga 2021 is being staged on-site in Cologne 9 to 13 October and is exclusively open to trade visitors. In addition to this, the digital format Anuga @home is available from 11 to 13 October.

Koelnmesse organises Anuga in close and trusting cooperation with the Federal Association of the German Retail Grocery Trade e.V., Berlin, (BVLH). Other industry sponsors include the Federation of German Food and Drink Industries and the German Hotel and Restaurant Association.

Koelnmesse – industry trade fairs for the food and beverage sector: Koelnmesse is an international leader in organising trade fairs in the food and beverage segment. Events such as Anuga and ISM are established, world-leading trade fairs, hosted in Cologne/Germany. Anuga HORIZON in 2022 will mark the launch of an additional event format dedicated to food industry innovations in Cologne. In addition to the events at its Cologne headquarters, Koelnmesse also stages numerous food trade fairs with different sector-specific areas of focus and content in further key markets across the world, including Brazil, China, India, Japan, Columbia, Thailand and the United Arab Emirates. These global activities enable Koelnmesse to offer its customers bespoke events and leading regional trade fairs in a variety of markets, thus creating the foundation for sustainable international business. Koelnmesse is also ideally positioned in the field of food technology with its leading international trade fairs Anuga FoodTec and ProSweets Cologne and its global network of satellite events. 
Further information: https://www.anuga.com/trade-fair/anuga/industry-sectors

The next events:
ISM - The world's largest trade fair for sweets and snacks, Cologne 30.01. - 02.02.2022
Anuga - The leading trade fair for the global food industry, Cologne 07.10. - 11.10.2023
Note for editorial offices:
Anuga photos are available on the Internet at www.anuga.com/imagedatabase
Press information is available at: www.anuga.com/Pressinformation
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Your contact: 
Peggy Krause
Communications Manager

Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Germany
Tel.: +49 221 821 2076
E-Mail: p.krause@koelnmesse.de
www.koelnmesse.com