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SHERIDAN, WYOMING – May 27, 2025 – If you're looking for a practical, efficient way to burn calories, tone your muscles, and boost your overall well-being, treadmill workouts might be exactly what you need. From quick 30-minute sessions to longer endurance runs, the treadmill offers a safe, versatile space to reach your fitness goals—rain or shine.

Whether you’re a beginner or a seasoned runner, these five effective treadmill workouts are designed to help you lose weight, tone up, and feel better with every step.

1. The 30-Minute Fat-Burning Routine

Short on time? You can still get great results with just half an hour on the treadmill, three times a week. Staying in your fat-burning zone is the key here, and that depends on your heart rate.

Try this beginner-friendly structure:

• 5 minutes of slow walking (warm-up)
• 4 sets of: 2 minutes running + 3 minutes fast walking
• 5 minutes of slow walking (cool down)

This mix keeps your heart rate in check while activating fat-burning and improving stamina without overwhelming your body.

2. Climb Higher: The Incline Workout

Adding incline to your treadmill workout can drastically improve cardiorespiratory efficiency and muscular endurance. For runners, a 4% incline is ideal, while walkers benefit most from 5% to 8%.

Tips for incline training:

• Start with 1–2% and increase gradually
• Alternate between incline and flat surface every 4 minutes
• Always finish with a cool-down walk and light stretching

MyRun by Technogym is an ideal compact treadmill to use at home and supports this type of training perfectly.

3. Walk or Run? Choose What Fits Your Goal

Walking and running both offer unique benefits, and the best part? You can tailor the speed to match your fitness level.

Speed categories:

• <5 km/h = slow walk
• 5–6.5 km/h = brisk walk
• 6.5–8 km/h = light jog
• ~10 km/h = consistent run

• 12 km/h = speed training

Fast walking tones muscles and improves circulation, while running is more effective for weight loss. Choose based on your goals—and your body's comfort.

4. The One-Hour Fat-Melter

If you're up for a longer session, an hour-long treadmill workout can torch calories and improve endurance. Start slow, and work your way up.

How to begin:

• Walk at 4–5 km/h for 60 minutes before adding running intervals
• Gradually replace walking segments with longer runs
• Aim to stay within 50–70% of your maximum heart rate (220 – your age)

This slow progression helps you avoid injury while steadily burning fat and increasing stamina.

5. Don’t Underestimate Fast Walking

Fast walking might seem less intense, but it’s incredibly effective. It involves less risk and strain, making it a smart choice for all ages—especially for those focusing on joint health and longevity.

Why fast walking works:

• Engages multiple muscle groups
• Improves circulation and breathing
• Supports weight loss without high-impact strain

Consistency matters more than intensity. Stick to your routine, and you'll begin to see results.

Treadmill Training: More Than Just Running

There’s a reason treadmills remain a favorite in fitness routines: they’re flexible, safe, and super effective. You can fully control your speed, incline, and duration—customizing every workout to your needs.

Calorie-burning examples:

• A 55 kg person walking at 5.5 km/h for 30 minutes burns ~120 calories
• An 80 kg person doing the same burns ~178 calories
• At a 15% incline, someone weighing 97 kg can burn up to 1500 calories per hour

Want to burn more? Try these tips:

• Avoid talking
• Move your arms
• Increase speed or incline gradually
• Alternate between walking and running

Treadmill vs. Outdoor Running

Running on a treadmill is easier on your joints, especially compared to hard surfaces like pavement. It’s also safer—no uneven terrain or unexpected obstacles. You’re in complete control, and with entertainment options like music or TV, it never has to feel boring.

Plus, it eliminates excuses. Rain or snow, your workout is just a step away.

How Often Should You Use It?

You don’t have to run daily to see results. In fact, rest days are essential. Aim for:

• 3 sessions/week for steady progress
• 4–5 sessions/week for faster weight loss
• 20–60 minutes per session, depending on your level

And don’t forget: pairing your treadmill training with a healthy diet is crucial for long-term success.

Ready to take the first step toward a healthier, more active lifestyle? Discover more at technogym.com

SHERIDAN, WYOMING – May 27, 2025 – Whether you’re a seasoned athlete, a casual fitness enthusiast, or someone seeking more balance in daily life, mindfulness meditation offers a wide range of benefits—both mental and physical. Backed by emerging scientific research, this simple yet impactful practice is gaining popularity among sports professionals and everyday individuals alike.

Mindful meditation helps strengthen your mental game, improve focus, and support overall wellness—all essential tools for living healthier and performing at your best.

Reduces Stress

Stress is one of the biggest performance-killers in sports and life. From pre-competition nerves to the pressures of daily responsibilities, it can take a toll on your mind and body. Mindfulness meditation has been proven to lower stress levels significantly.

A study published in the Journal of Health Psychology revealed that athletes who meditate experience a decrease in cortisol, the body's primary stress hormone. Regular meditation teaches the body to relax and stay calm in tense moments. It also fosters a positive, proactive mindset that can turn challenges into opportunities—key for anyone striving to improve performance and well-being.

Helps You Concentrate

Concentration is crucial in sports like tennis, golf, or track events where a single distraction can cost you everything. Top athletes know the battle is often mental: staying focused under pressure is what separates winners from the rest.

Mindfulness empowers you to stay fully present. “You have to stay absolutely focused, even more so when you are about to make the point of victory, or when you are a few metres from the finish line.” Whether it’s self-doubt or fear of winning, meditation gives you tools to clear your mind, block out distractions, and stay locked into your moment.

Improves Sleep and Recovery Times

We all need sleep—but for athletes, quality sleep is vital for recovery, energy, and performance. Research from the Journal of Sleep shows that athletes with sleep issues often face:

• Mood disorders
• Lack of concentration
• Increased anxiety
• Impaired motor skills
• Weight gain

Mindfulness meditation helps improve sleep quality, reduce the time it takes to fall asleep, and boost immune function. Those who meditate regularly report better rest and faster recovery, making them less prone to overtraining injuries and burnout.

Strengthens the Immune System

Stress and fatigue weaken the immune system—something athletes can’t afford, especially during training seasons or competitions. Meditation helps prevent that.

Studies, including one from Perspectives on Psychological Science, have found that mindfulness meditation:

• Strengthens the immune system
• Lowers blood pressure
• Enhances cognitive performance

Even just a few minutes a day can have meaningful effects on your body’s ability to fend off illness and keep you training strong.

Improves Endurance

Mindfulness also boosts physical endurance. Athletes who use meditation techniques like visualization and breathing exercises find that their stamina improves over time. They’re able to push through fatigue and stay focused longer.

“Training means trying and failing, repeatedly,” and mindfulness helps break negative thought patterns that can sabotage progress. When your mindset shifts, so does your performance.

Makes You Aware of Yourself and Your Body

One of the most valuable gifts of mindfulness is self-awareness. It allows you to understand your strengths, limitations, and emotional triggers. With this insight, athletes can build resilience and develop a stronger personal identity.

“Thanks to mindfulness meditation you have a greater awareness of yourself, with limits, strengths, fears and qualities that are the basis for building a 'healthy identity.’” It also helps athletes tune into their bodies, improving movement awareness and reducing the risk of injury.

The Takeaway: A Stronger You—Inside and Out

Mindfulness isn’t just about meditation—it’s a mindset shift. It can change how you approach your workouts, handle stress, recover from setbacks, and even sleep. No matter your fitness level or lifestyle, integrating mindfulness into your routine can help you feel better, think clearer, and live stronger.

Learn more about how to start your mindfulness journey today at technogym.com.

SHERIDAN, WYOMING – May 27, 2025 – If you’ve ever looked at your treadmill and felt unsure how to make the most of it, you’re not alone. The good news? There are some powerful treadmill workouts that go far beyond simple jogging—and they’re incredibly effective for burning fat, improving endurance, and boosting energy.

Whether you’re short on time, love a challenge, or prefer a steady pace, these four curated workouts bring variety and results to your cardio sessions. Let’s dive into the options and discover the added lifestyle tips that can help you supercharge your fitness journey.

Burn Fat by Alternating Running and Walking

Tired of monotony? A treadmill routine that mixes walking and running not only keeps things fresh—it accelerates fat burning through variable intensity.

Running-Walking Treadmill Workout:

• 5 min walking warm-up at 4–6 km/h
• 1 min jogging at 11 km/h
• 3 min walking at 5.5 km/h at 5% incline
• 1 min jogging at 11 km/h at 5% incline
• 3 min walking at 5 km/h at 8% incline
• 1 min jogging at 9 km/h at 8% incline
• 5 min cooldown walking at 4 km/h

The constant shift in pace not only boosts cardiovascular activity but also prevents your body from adapting, keeping calorie burn high.

Burn Fat with an Inclined Treadmill

Looking for a high-impact workout at a low speed? Using the incline function on your treadmill activates more muscle groups and pushes your heart rate up efficiently.

Inclined Treadmill Workout:

• 10 min warm-up at 0% incline
• 25 min walking with the incline set to 3–8%
• 5 min cooldown walking at 0% incline

Incline workouts mimic hiking and uphill walking, making them ideal for building strength in your glutes, calves, and core—all while torching fat.

30-Minute Fat-Burning Treadmill Workout

Pressed for time? This 30-minute session delivers a balanced mix of warm-up, dynamic movement, and cardio bursts.

30-Minute Workout Plan:

• 2 min walking warm-up + 3 min jogging at 0% incline
• 30 sec side stepping in a squat position on each side
• 2 min easy-paced running
• Alternate 2 min easy running with 30 sec side shuffles (switch sides) for 20 minutes
• 5 min cooldown walking

Perfect for busy schedules, this workout ensures you get maximum fat-burning benefits in just half an hour.

Fat-Burning Treadmill Interval Workout

For those who enjoy intensity, High-Intensity Interval Training (HIIT) on the treadmill is the gold standard. It mixes short, intense bursts with recovery phases for peak fat loss.

HIIT Treadmill Workout:

• 5 min warm-up off the treadmill: dynamic drills like high knees, hip openers, and butt kicks
• 3 min easy jogging at 0% incline
• 30 sec run at 80% effort
• 30 sec walk at 20% effort (repeat 10 times)
• 2 min jog at conversational pace
• Repeat the 30-sec run/walk block 10 more times
• 3 min cooldown walking

HIIT is known for its "afterburn" effect—meaning you continue burning calories long after your workout ends.

Additional Tips for Effective Fat Loss

Treadmill workouts are just one part of a successful fat-burning strategy. Supporting your fitness goals with the right lifestyle habits is equally important.

Here’s what helps:

• Eat for your metabolism: "Fatty fish like salmon, herring, sardines, mackerel, and other oily fish contain omega-3 fatty acids that may help you lose body fat." Eggs are also excellent thanks to their high-quality protein.
• Avoid sugary drinks: "You must absolutely avoid drinking alcoholic drinks or sodas: any 16-ounce of such drinks contain about 13 teaspoons of sugar, which is more than your recommended intake in a whole day!"
• Use probiotics: "In a recent study, it has been shown that eating yogurt (that contains Lactobacillus fermentum or Lactobacillus amylovorus) reduced body fat by 3–4% over 6 weeks."
• Get quality sleep: "Restricted sleep and poor sleep quality may lead to metabolic disorders and weight gain… So, we suggest that you add regular sleep to your fitness routine, maybe also with the help of a sleep app."

Ready to Step Up?

No matter your fitness level or lifestyle, these treadmill routines offer a structured path to better health. Combine them with nutritious meals, healthy habits, and quality rest to unlock your body’s fat-burning potential.

Learn more at technogym.com.

SHERIDAN, WYOMING – May 26, 2025 – If you’re short on time but still want a workout that packs a punch, superset training—especially when targeting antagonistic muscle groups—might be your new favorite fitness strategy. And with Technogym’s new Selection 700 Line, it’s never been easier to harness the full benefits of this powerful approach to strength and performance training.

What Are Antagonistic Muscles and Why Supersets Work

Antagonistic muscles are pairs that perform opposite actions, such as biceps and triceps or quadriceps and hamstrings. When one contracts, the other relaxes, creating smooth and efficient movements. Keeping both muscles strong and balanced is key—not just for aesthetics, but for joint health, flexibility, and injury prevention.

Superset training involves alternating exercises between these pairs without rest. This method was made famous in the 1970s by none other than Arnold Schwarzenegger, and it remains popular today for good reason:

• Boosts muscle growth through increased metabolic stress
• Increases testosterone peaks compared to traditional training
• Saves time by minimizing rest periods without compromising quality

Research supports its effectiveness. For instance, a 2010 study by Dr. Daniel Robbins found that superset workouts maintained training quality while cutting duration. And a 2005 study by Dr. Dean Baker revealed a 4.7% increase in muscle power in athletes using antagonistic pair training. Supersets even help with calorie burn—another 2010 study by Dr. Kelleher showed that energy expenditure was significantly higher with supersets than with traditional workouts.

How Technogym Makes Supersets Simple and Effective

For those training in a gym, however, performing supersets can be tricky. Machines might be spread out, used by others, or require setup changes—disrupting the flow that makes supersets so powerful.

Enter Technogym’s Selection 700 Line, a smart and space-saving solution for modern gyms. Especially in its Dual products, this line allows users to train opposing muscle groups on a single machine. That means:

• Less time walking between equipment
• Faster transitions between exercises
• Better workout flow and consistency

Some standout Dual products include:

• Dual Pectoral / Reverse Fly: Trains pectorals, deltoids, and scapular muscles with ergonomic precision.
• Dual Leg Extension / Seated Leg Curl: Allows smooth training of quadriceps and hamstrings by simply adjusting resistance pad positions.
• Dual Abductor / Adductor: Offers rapid switching for complete inner and outer thigh workouts.

These machines not only double efficiency but also cut space requirements in half, making them ideal for compact gyms or home fitness spaces.

Circuit Training Reinvented with Biocircuit

For those seeking a full-body experience without the hassle, Biocircuit is Technogym’s next-generation solution. It features:

• Interconnected machines that automatically adjust to your personal biometric settings
• Guided circuit flow to minimize downtime between stations
• Capacity for up to 12 users training simultaneously

Biocircuit adapts to your goals—whether you’re new to fitness, toning up, or preparing for competition—providing a customized workout with optimized resistance settings at every station.

Skillrow: All-in-One Power and Cardio

For a standalone machine that delivers strength, endurance, and excitement, the Skillrow is hard to beat. With MULTIDRIVE Technology, you can shift seamlessly between cardio and resistance workouts. Plus, the Skillrow appbrings training to life with fun, engaging formats and even competitive race modes—either solo or team-based.

Whether your goal is to tone up, get lean, or build explosive strength, Skillrow makes it possible with just one compact machine.

Redefine Your Training Routine

With Technogym’s Selection 700 Line, Biocircuit, and Skillrow, achieving balanced muscle development, high-calorie burn, and time-efficient workouts has never been easier. Superset training isn’t just for elite athletes anymore—it’s for anyone who wants to train smarter, not longer.

Learn more at www.technogym.com

SHERIDAN, WYOMING – May 26, 2025 – If you’ve recently ramped up your home workouts or are just getting back into a fitness routine, chances are you’ve met DOMS – Delayed Onset Muscle Soreness – that achy feeling in your muscles 24 to 72 hours after a tough session. While it may feel uncomfortable, DOMS is totally normal and even a positive sign that your body is adapting and becoming stronger.

Understanding DOMS is the first step to managing it. It’s caused by small muscle tears and inflammation that occur when your body is pushed harder than usual. The good news? It fades with time – and with a few smart strategies, you can ease the discomfort and recover faster.

Stay Hydrated – Your Muscles Will Thank You

Hydration plays a critical role in muscle recovery. Since around 82% of your blood volume is water, staying hydrated helps keep oxygen and nutrients flowing to your muscles, reducing stiffness and speeding up healing.

• Sip water regularly during your workout – every five minutes during cardio or after every set.
• After training, rehydrate with fresh coconut water or an electrolyte drink.
• Steer clear of sugary, salty, or caffeinated beverages that may worsen dehydration.

Get a Massage – Relief You Can Feel

Post-workout massages aren’t just luxurious—they’re effective. Massage reduces inflammation, improves blood flow, and helps muscles relax and heal.

“Massage has been found to play a critical role in reducing inflammation in the body. It also stimulates the mitochondria, the tiny cells that convert glucose into energy, and which are essential for cell function and repair.”

You don’t need a spa appointment either. Lightly rub your sore muscles while applying lotion or in the shower—target calves, hamstrings, quads, and arms for relief.

Increase Circulation – Heat and Compression Help

Boosting blood flow speeds up muscle recovery by delivering nutrients and removing waste.

• Take a warm bath (not hot!) and add 200–400 grams of Epsom salts. The magnesium can reduce soreness and improve muscle function.
• Try compression clothing to gently push blood through your veins, reducing swelling and fatigue.

“Better blood circulation means more oxygen-rich and nutrient-rich blood will be going to the injured muscles, while increased blood flow also helps to wash away the chemical irritants responsible for pain.”

Prioritize Quality Sleep – Nature’s Recovery Tool

Sleep is essential for healing and muscle growth. Your body releases Human Growth Hormone during deep sleep stages, accelerating recovery and boosting performance.

• Aim for at least 7 hours of quality sleep.
• Wind down with deep breathing and turn off screens at least an hour before bed.
• Soaking in a warm salt bath before sleep can further promote relaxation and restorative rest.

“Sleep is a truly regenerative process where your body is able to restore, rebuild and adapt.”

Don’t Skip Active Recovery

It might seem counterintuitive, but gentle movement can do wonders for sore muscles. Light activity increases blood flow, eases stiffness, and helps you bounce back faster.

• Take a walk, do some stretching, or try light cardio.
• End your workouts with a 10-minute cool-down and dynamic stretches like lunges or arm circles.

“Active recovery can be painful to start, but after a few minutes, when the blood gets flowing and the muscles get warmed up, it will usually start to feel better.”

Listen to Your Body and Find Balance

While DOMS is a normal part of fitness progression, pushing too hard can lead to burnout or injury. Tune in to what your body is telling you—rest when needed, and focus on recovery as much as your workouts.

“DOMS is a positive reaction and is an alert from the body to ease off the hard training until you feel comfortable again.”

Finding the sweet spot between effort and rest is key to long-term success. Stay consistent, stay smart, and you’ll reach your fitness goals with strength and confidence.

Learn more at https://www.technogym.com

SHERIDAN, WYOMING – May 26, 2025 – Looking for a way to stay fit, strengthen your heart, and tone your body — all without punishing your joints? The elliptical trainer might just be your new best friend. Long praised in gyms, these versatile machines have now found their way into homes, thanks to compact designs like the Technogym Elliptical that offer professional-grade workouts in small spaces.

What Makes Elliptical Trainers So Effective?

Unlike traditional cardio equipment, elliptical machines use a unique elliptical motion — rather than circular pedaling — for a more natural, low-impact movement. This makes them ideal for everyone from fitness beginners to seniors and recovery patients.

By moving the pedals in sync with the handlebars, you engage your entire body: arms, legs, glutes, and core. Even better, “Crosstrainers are the ideal workout partner when you want to mix up your routine: they can boost endurance, stimulate the whole body, activate the aerobic system, and burn fats and carbs — all with minimal joint stress.”

A Versatile Workout for Every Fitness Level

Whether you’re looking for steady-state cardio or high-intensity interval training (HIIT), an elliptical fits the bill. Its low-impact nature protects joints while still delivering serious results:

• Improves cardiovascular endurance
• Builds muscle tone
• Increases overall stamina
• Burns fat and calories efficiently

“Crosstrainers train endurance and muscle tone and can shape the muscles of arms, legs, glutes, shoulders, and abs,” while also enhancing heart health and reducing recovery time.

Yes, You Can Use It at Home — And Here’s How

With space-saving features, the Technogym Elliptical is designed for modern homes. “The Technogym Elliptical takes up only 1 m² in use and 0.5 m² when folded,” making it perfect even for small apartments. The pedals are just 25 cm off the ground, allowing easy access for everyone.

The smart features make it even more user-friendly:

• Fast Track Control lets you adjust intensity with a single touch
• Built-in wheels allow for easy movement
• Sleek foldable design fits into almost any room

Simple to Use, Powerful in Results

New to elliptical machines? Don’t worry — using one is intuitive:

1. Step on from the lower pedal side.
2. Hold the stationary bars for balance, then switch to the moving grips.
3. Sync your arms and legs in a comfortable rhythm.
4. Adjust speed and resistance as you go.

“Keep your core engaged, back straight, and eyes forward throughout your workout.”

4 Reasons to Choose an Elliptical

Still not convinced? Here’s why an elliptical machine deserves a spot in your fitness routine:

• Low-Impact Movement: Ideal for injury recovery or joint sensitivity.
• Whole-Body Activation: Trains upper and lower body simultaneously.
• Cardiovascular Health: Strengthens heart and lungs.
• Compact and Convenient: Easy to use and store at home.

“The Technogym Elliptical machines are a blend of comfort, design, and technology. They are designed to guarantee the most natural and least stressful movements possible.”

Smart, Joint-Friendly Design

Thanks to Technogym’s 40+ years of research, the elliptical’s motion avoids foot impact, which can strain knees and ankles. “Cross-trainers use rear-drive technology for smoother, more natural training with improved control over movement and balance.” Heart rate sensors are built into the handles to track your performance in real time.

Resistance Training Benefits, Too

Want to build muscle and boost metabolism? Add resistance.

“Slowly increase resistance with each step on the crosstrainer to strengthen the muscles in your legs, glutes, core, and arms.” Strength training also enhances bone density — an important benefit for post-menopausal women looking to prevent osteoporosis.

Burn Calories and Lose Weight

Elliptical workouts are incredibly efficient for weight loss. Depending on speed and resistance, you can burn an average of 200 calories in just 30 minutes — and even more at higher intensities.

A Smarter Way to Train at Home

Whether you’re recovering from an injury, starting a new fitness journey, or simply want a low-impact, high-efficiency workout, the elliptical is a game-changer. With the Technogym Elliptical, you get pro-level results from the comfort of your home.

Learn more at www.technogym.com

SHERIDAN, WYOMING – May 26, 2025 – Arthritis can make even the simplest movements feel overwhelming—but staying inactive is often the worst response. For those living with arthritis, especially in the lower limbs, gentle and consistent exercise can help ease pain and preserve joint flexibility. One increasingly popular and effective solution? A recumbent exercise bike that brings comfort, convenience, and mobility right into your home.

Why Movement Matters for Arthritis Relief

When joint pain strikes, the natural instinct is to slow down. But in reality, regular, low-impact physical activity is one of the best defenses against arthritis-related stiffness and discomfort. Not only does it keep joints flexible, but it also helps prevent weight gain—a known contributor to worsening joint pain.

Doctors strongly advise against high-impact sports such as:

• Martial arts
• Jump-based exercises
• Racket sports
• Team sports involving sudden movements

Instead, focus on joint-friendly activities like:

• Walking
• Yoga
• Cycling—especially on a recumbent bike

Why Recumbent Bikes Are a Game-Changer

Cycling is a standout choice for managing knee (gonarthrosis) and hip arthritis (coxarthrosis). But outdoor biking on uneven terrain can sometimes trigger joint discomfort. This is where recumbent bikes shine. They allow for controlled, smooth pedaling in a semi-reclined position, eliminating strain and offering full back support.

“Recumbent bikes are the best allies in the fight against arthritis,” explains the source. “They enable flat pedaling at moderate intensity without worrying about rough ground.”

This setup makes them ideal for:

• Strengthening the legs without joint impact
• Supporting the lower back during exercise
• Staying active indoors, regardless of weather or mobility

Recline Personal: Comfort Meets Performance

One standout model, Recline Personal, blends performance with ergonomic comfort. With its semi-lying design, users can ride safely even with back issues. It's particularly beneficial for people who want to remain active without risking new sources of pain.

“A recumbent bike with a backrest is an excellent choice if you suffer from arthritis and lower back pain. This position supports the back and helps prevent discomfort,” notes the source. “It combines the comfort of sitting with the benefits of physical activity.”

Preventing Arthritis Through Healthy Habits

While some are managing existing joint issues, others may wonder how to prevent arthritis in the first place. The answer includes:

• Maintaining a healthy weight
• Staying active with low-impact sports
• Avoiding high-impact training without proper equipment

Indoor cycling is a fantastic choice, especially for beginners or those recovering from injury. It builds strength and cardio endurance without putting unnecessary strain on the joints. And since it can be done at home, there’s no pressure to perform in front of others or stick to gym schedules.

Training at Home, on Your Terms

Many people feel more comfortable working out in the privacy of their own space. Home fitness solutions like exercise bikes or treadmills offer freedom and flexibility—ideal for anyone managing arthritis.

Benefits of home workouts include:

• Privacy and comfort
• Control over workout intensity and equipment
• Access to online classes tailored to your needs
• No excuses due to bad weather or packed gym schedules

“There’s no need to feel guilty about skipping the gym. You can train whenever motivation strikes,” the source emphasizes. “Plus, a wide range of online workouts can guide you through arthritis-safe routines tailored to your personal health goals.”

A More Active, Comfortable Life Starts at Home

Arthritis doesn't have to mean giving up on movement. With the right tools, like a recumbent exercise bike, you can stay active, reduce pain, and enjoy a higher quality of life—right from the comfort of your home. Whether you're looking to prevent joint stiffness or ease existing pain, low-impact cycling offers a safe, effective path forward.

Learn more at technogym.com.

SHERIDAN, WYOMING – May 26, 2025 – Matcha may be trending across cafes, kitchens, and social feeds in Europe—but not all green powders are created equal. As more products hit the shelves claiming “ceremonial grade” quality, AIYA Europe, a leading supplier of premium Japanese organic matcha, is taking a stand to educate consumers and professionals alike on how to spot the real deal.

The Matcha Confusion: What’s in a Name?

In Europe, “Matcha” and even “Ceremonial Matcha” are not legally protected terms. That means everything from low-grade industrial powders to top-tier Japanese tea can be labeled the same, leaving consumers to guess at what’s really in their cup.

To help cut through the confusion, AIYA Europe encourages everyone—from casual tea drinkers to professional buyers and chefs—to look beyond the label and evaluate key quality markers like:

• Color – Deep, vibrant emerald green suggests premium grade.
• Texture – Fine, velvety powder is a sign of traditional stone-milling.
• Origin – Authentic Japanese matcha from regions like Kagoshima ensures the highest standards.
• Harvest method – Shade-grown Tencha leaves are rich in chlorophyll and antioxidants.

The Streak Test: A Simple Way to Check Your Matcha

To make quality control even more accessible, AIYA Europe introduces a no-fuss, highly visual method known as the Matcha Streak Test. Designed to help consumers and professionals alike spot high-grade matcha at a glance, the test requires just paper and your finger.

Here’s how to do it:

1. Place a white sheet of paper on a smooth surface.
2. Sprinkle a small amount of matcha powder along the top edge.
3. Use your index finger to draw a downward streak through the powder.

Then, examine the line:

• High-quality matcha forms a smooth, even, velvety streak—thanks to the gentle, slow grinding of premium Tencha leaves with granite mills.
• Low-grade matcha leaves a rough, broken, or grainy line—often the result of fast, industrial processing or lower-quality ingredients.

You can see the demonstration for yourself on AIYA Europe’s official YouTube channel.

Why Color and Origin Matter

Color isn’t just about looks—it’s a direct reflection of how the tea was grown and processed. As AIYA Europe explains, “Qualitatively high and traditionally produced matcha has a rich emerald green color, typical for fresh Tencha that has been shaded before harvest.” This shading boosts chlorophyll and antioxidants and contributes to matcha’s signature umami flavor.

In contrast, yellowish or brownish powders often indicate oxidized leaves or cheap production methods—typically from non-Japanese sources like China. These versions tend to be less flavorful, less nutritious, and overall less authentic.

A Trusted Name in Matcha for Over a Century

AIYA Europe is the European arm of AIYA Japan, a family-run company with over 130 years of experience in producing premium matcha. All of its products are organically certified and carefully crafted using only shaded Tencha leaves, which are stone-milled to perfection.

What makes AIYA stand out?

• Only stemless Tencha leaves are used for unmatched taste and smoothness.
• Stone milling produces just 30g of matcha per hour, preserving quality.
• Sourcing comes exclusively from elite growing regions like Kagoshima, where the climate and soil are ideal for organic cultivation.

“Our experience shows: The demand for matcha continues to grow, and with it, the need for education. With the streak test, we present a practical tool to make quality standards in the market more visible,” says Thomas Grömer, founder and CEO of AIYA Europe.

Why It Matters for You

Whether you're a tea enthusiast, café owner, or product developer, knowing how to recognize true matcha quality ensures you get the best taste, the most health benefits, and real value for your money.

So next time you buy matcha, give the streak test a try—and choose only what meets the standard.

Learn more and explore authentic matcha at aiya-europe.com.

SHERIDAN, WYOMING – May 26, 2025 – ProWine Hong Kong 2025 has wrapped up with resounding success, reaffirming its role as Asia’s premier platform for global wines and spirits. Held at the Hong Kong Convention and Exhibition Centre, the event welcomed 12,090 trade visitors and nearly 200 exhibitors from over 20 countries and regions, creating meaningful connections across borders and showcasing the future of the industry.

A global meeting point for innovation and flavor
With participants spanning Europe, the Americas, and Asia, ProWine Hong Kong 2025 demonstrated the strength of international collaboration in the beverage world. Germany led the way with its largest national pavilion to date, and Spain featured two official showcases from the DO Toro and Junta de Castilla y León regions. France, Italy, Australia, and Portugal also presented their latest regional highlights, alongside unique exhibitors from Ireland, Ukraine, Mexico, Singapore, and China.

Michael Degen, Executive Director of Messe Düsseldorf, emphasized the importance of the event: “Despite the current headwinds facing the global wines and spirits industry, the successful staging of ProWine Hong Kong 2025 once again underscores the industry’s resilience and the strategic importance of Hong Kong as a gateway for international trade. We are encouraged to see a growing number of exhibitors from across the globe continue to rely on the ProWine platform to deepen their presence in the Asian market and explore new business opportunities.”

Spirits and strategy: opportunities on the rise
This year’s show offered a diverse landscape of spirits, with participants from Ireland, Slovakia, Mexico, and China showcasing culturally rich offerings. Viktor Fomichov of Slovak brand Gas Familia noted: “Hong Kong’s recent reform of the spirits excise tax offers a substantial advantage for premium imported labels like ours. The reduction in tax burden supports more competitive pricing strategies and strengthens our long-term commitment to developing the broader Asian market.”

Exhibitors expressed strong satisfaction. Manuela Liebchen of the German Wine Institute said: “This exhibition allowed us to enhance our connection with Hong Kong and surrounding markets, while also laying the groundwork for the upcoming summer season – a peak time for white wine consumption.” Ms. Yang of Shangri-La Winery added: “Our goal with this debut was to showcase the unique high-altitude terroir and distinct flavor profile of Shangri-La wines to top-tier global buyers. This marks a key step in our international journey and lays the foundation for deeper expansion across the Asian market.”

Expert insights and tastings drive industry knowledge
ProWine Hong Kong didn’t stop at product displays. The event featured over 20 professional sessions focused on sustainability, market trends, and regional identity. A major highlight was the Wine & Spirits Asia Market Outlook and Expert Dialogue, which presented the “ProWein World Business Report – China 2025.”

The debut of the DB Asia Green Awards honored leaders in environmental and social responsibility, adding depth to ProWine’s commitment to sustainable development.

A series of high-level masterclasses provided hands-on experiences:

• Jackie Ang MW from Singapore led tastings of German and French classics.
• Patrick Schmitt MW from the UK explored the evolution of fine wine styles.
• Xing Wei MW from China presented a deep dive into the identity and future of Chinese wine.

Dr. Jackie Ang MW remarked: “It was an honor to join industry peers at ProWine Hong Kong and exchange perspectives on classic wine regions. Hong Kong’s wine market is dynamic, sophisticated, and deeply engaged, making it a regional leader in both consumption and education. I firmly believe that rigorous, high-quality wine education can elevate buying standards and foster more sustainable industry development.”

Mr. Wang of Huiwei Food Co., Ltd in Guangdong shared: “This is my third time attending ProWine Hong Kong. The professionalism of the ProWine brand is evident in every aspect – from access to iconic wines from around the world to the opportunity to participate in high-quality masterclasses and forums. Each edition helps me continuously expand my knowledge and refine our sourcing strategy.”

A seamless fusion with HOFEX
The 2025 edition once again co-located with HOFEX, Asia’s leading food and hospitality show, creating a holistic trade experience. This strategic collaboration enabled exhibitors to reach new customer segments and allowed buyers to discover cross-category solutions in one place.

Margaret Ma Connolly, President & CEO of Asia – Informa Markets, summed it up perfectly: “ProWine Hong Kong and HOFEX once again demonstrated the strong synergies generated through their co-location. This integrated platform brings together key decision-makers from the wine, food, and hospitality sectors—enabling high-quality business engagement and cross-category collaboration across the industry.”

Save the date for 2027
ProWine Hong Kong will return from May 10–12, 2027 at the same iconic venue. Whether you're a buyer, exhibitor, or industry enthusiast, mark your calendar now. Learn more at https://www.prowine-hongkong.com and www.mdna.com.

SHERIDAN, WYOMING – May 26, 2025 – ProWine Tokyo 2025 closed its doors on a high note, proving once again that Japan is not just a major player in the global wine and spirits industry—it’s a market full of rich potential, unique tastes, and cultural depth. Attracting a record-breaking 190 exhibitors from 21 countries and over 56,000 trade visitors, the event showcased the very best in global and local offerings.

For consumers and businesses alike, this year’s show delivered a world of discovery, from European wine heritages to cutting-edge tools and even manga-inspired wine education—all under one roof at Tokyo Big Sight.

A World of Wines Under One Roof

This year’s ProWine Tokyo embraced its international roots with vibrant pavilions from France, Germany, Spain, and Portugal. For the first time, exhibitors from Serbia and Georgia added their distinct flair, while China, Mexico, and New York introduced exciting new trends.

“Today marks the final day of the show, and feedback from our exhibitors has been overwhelmingly positive! The strong interest from Japanese professionals in French wines and spirits reaffirms that this market remains strategic and promising, even amid global uncertainties,” said Sandrine Krummenacher of Business France.

China’s debut was also warmly welcomed. Ian Dai, founder of Loong’s Toast & YGCW, noted, “This is Loong's Toast's first participation in an international exhibition, and the feedback we received met our expectations… These factors make Japan a promising choice for exporting Chinese wine.”

Celebrating Japan’s Own Legacy

Not to be overshadowed, Japan’s traditional beverage makers took the spotlight as well. The Japan Sake and Shochu Makers Association unveiled both heritage and innovative products, reaffirming local pride and global interest.

Meanwhile, exhibitors offering wine tools found a captivated audience. Greg Lambrecht, Chairman at CORAVIN, shared: “We are a new technology in a very old industry… Here, people who love wine, their desire to study and gain deep understanding of everything around wine is so intense.”

A Market that’s Mature, Curious, and Growing

Despite global declines in alcohol consumption, Japan continues to carve out a strong and evolving niche. Attendees were eager to learn, taste, and share insights. Hugues Amesland of Rounagle-Halcools SAS reflected, “Japan is a mature market… We received valuable feedback, and the overall response was very encouraging.”

The event wasn’t just about tradition—it was about innovation, too. From AI-powered sommeliers for small restaurants to grape varieties turned manga characters, ProWine Tokyo made learning about wine playful, personal, and perfectly in tune with Japanese pop culture.

Connecting with Japan’s Culinary Scene

A highlight of this year’s show was its integration with Japan’s top-tier food world. With events like the “Star Wine List of the Year Japan 2025” and the Tokyo Italian Sommelier Award, ProWine Tokyo aligned perfectly with the needs of gourmet restaurants, luxury importers, and wine aficionados.

“This edition was perfect… I made great contacts, including importers and restaurants—exactly the clients we’re targeting,” said Knopfler Ellia, Sales Manager of Château de Gourdon.

Learning and Networking at a Whole New Level

Beyond tasting and showcasing, ProWine Tokyo 2025 offered over 30 masterclasses and forums. Attendees gained deep insights into wine trends and market strategies, while international brands discovered the keys to successful entry in Japan’s refined and competitive landscape.

Paulo Repetto, CEO of NOMORA, summed it up best: “I had high expectations and they will be well met. Even on the first day I met so many importers and I’m afraid it will be tough to select the right ones.”

What’s Next?

ProWine Tokyo returns April 15–17, 2026, once again co-located with FABEX at Tokyo Big Sight. Whether you’re a producer looking to enter the Japanese market or a buyer searching for the next big label, ProWine Tokyo is your gateway to authentic flavors, innovative ideas, and international success.

Learn more at https://prowine-tokyo.com/en and www.mdna.com.