Motorsports

SHERIDAN, WYOMING – February 4, 2025 – SHERIDAN, WYOMING – Feb. 4, 2025 – If you’re an automotive executive in charge of sales and marketing, how do you raise the company’s profile when you’re unable to advertise? That’s the situation faced by Bob Lutz in 1974, when he was attempting to replace Max Hoffman’s independent US distributorship with a wholly-owned sales subsidiary. Lawsuits were pending, but until the matter could be settled Hoffman had the exclusive rights to advertise and sell BMW cars in the US. Nothing in Hoffman’s contract would prevent BMW from racing in the US, however, or from advertising its success on the track.

Racing as a Marketing Tool

SHERIDAN, WYOMING – January 29, 2025 – SHERIDAN, WYOMING – Jan. 29, 2025 –Toyota Gazoo Racing has solidified its position as a dominant force in the World Rally Championship (WRC), distinguishing itself through a deep commitment to integrating its motorsport endeavors with its road car development. This dedication has yielded remarkable results, including the creation of high-performance vehicles like the GR Yaris, GR Corolla, and the critically acclaimed GR86, all celebrated for their exceptional driving dynamics.

In an exclusive interview with PMW at the Monte Carlo Rally season opener, Toyota Gazoo Racing team principal Jari-Matti Latvala shed light on the symbiotic relationship between the racing team and the manufacturer, emphasizing its unique nature and the myriad benefits it brings.

A Unique Partnership

SHERIDAN, WYOMING – January 27, 2025 – SHERIDAN, WYOMING – Jan. 27, 2025 – Lancia is roaring back into the world of rallying with the launch of the Trofeo Lancia, a thrilling new racing series featuring the highly anticipated Lancia Ypsilon Rally4 HF. This exciting competition marks the brand's return to its motorsport roots and promises a thrilling season for drivers and fans alike.

A New Chapter in Lancia's Racing Legacy

The Trofeo Lancia will be contested over six events across five rallies, all part of the prestigious Italian Rally Championship (CIAR). The series kicks off with the legendary Targa Florio Rally and will feature a total prize pool of €360,000. The ultimate prize? A coveted spot on Lancia's official team for the 2026 European Rally Championship (ERC).

SHERIDAN, WYOMING – January 27, 2025 – SHERIDAN, WYOMING – Jan. 27, 2025 – The first retail production 2025 Chevrolet Corvette ZR1, VIN 001, sold for an astounding $3.7 million at the Barrett-Jackson Scottsdale Auction on Saturday, January 25th, 2025. This generous winning bid marks a tie for the record donation for a charity vehicle at Barrett-Jackson, previously set in 2022 by the first retail 2023 Corvette Z06 70th Anniversary Edition. All proceeds from this auction will benefit the American Red Cross, providing crucial aid to those affected by disasters such as Hurricanes Helene and Milton, and countless other crises across the country.

Chevrolet Partners with Barrett-Jackson and the American Red Cross

SHERIDAN, WYOMING – January 27, 2025 – SHERIDAN, WYOMING – Jan. 27, 2025 – BMW M Team RLL and Paul Miller Racing were poised for victory at the 24 Hours of Daytona (USA) for over 23 hours, but a dramatic final stage dashed their hopes. BMW M Motorsport's outstanding performance at the IMSA WeatherTech SportsCar Championship (IWSC) season opener was left unrewarded.

Key Points

SHERIDAN, WYOMING – January 24, 2025 – SHERIDAN, WYOMING – Jan. 24, 2025 – Audi Tradition is set to embark on another thrilling year, packed with appearances at renowned events and celebrations of significant milestones. This year marks the 60th anniversary of the Audi brand's revival, a pivotal moment in automotive history.

A Legacy of Innovation: Celebrating 60 Years of Audi

In 1965, Auto Union GmbH, the forerunner to AUDI AG, ushered in a new era by discontinuing its two-stroke engine production and introducing a groundbreaking model featuring a four-cylinder four-stroke engine. This marked the birth of the first post-World War II Audi. Enthusiasts can admire this iconic vehicle and other treasures from the historical AUDI AG collection at the International Museum Day event in Ingolstadt on May 18th. Adding to the excitement, the Audi museum mobile will be commemorating its own 25th anniversary on the same day.

SHERIDAN, WYOMING – January 23, 2025 – SHERIDAN, WYOMING – Jan. 23, 2025 – The Alpine ELF Rally Trophy is gearing up for its fifth thrilling season in 2025, bringing new challenges and exciting opportunities for competitors. Organized within the FFSA French Rally Championship, this year's competition will feature a unique format, welcoming both the A110 Rally and the A110 Rallye GT+. The battle to succeed past champions Julien Saunier, Grégory Fontalba, and Pierre Roché will commence at the Rallye Rhône Charbonnières from April 24-26.

SHERIDAN, WYOMING – January 22, 2025 – SHERIDAN, WYOMING – Jan. 22, 2025 - Custom motorcycle visionary Paul Yaffe has once again raised the bar with his latest masterpiece, a one-of-a-kind customization of the BMW R 18 Transcontinental. This stunning creation seamlessly blends classic hot rod aesthetics with the distinctive BMW essence, showcasing Yaffe's unparalleled design prowess.

A Legend in the Making

Paul Yaffe is a titan in the world of custom motorcycles, renowned for his innovative designs and unparalleled craftsmanship. With over 30 years of experience, he has established himself as a true visionary, pushing the boundaries of motorcycle customization.

SHERIDAN, WYOMING – January 18, 2025 – SHERIDAN, WYOMING – Jan. 18, 2025 – BMW Motorrad, the motorcycle division of the BMW Group, has announced record-breaking sales figures for 2024, solidifying its position as a global leader in the premium motorcycle market. With over 210,408 motorcycles sold worldwide, the company has surpassed all previous sales records in its history.

Strong Product Portfolio and New Models Drive Success

BMW Motorrad attributes this remarkable achievement to a compelling product portfolio featuring innovative and segment-defining motorcycles, as well as the successful launch of several highly anticipated new models. These include:

SHERIDAN, WYOMING – January 18, 2025 – SHERIDAN, WYOMING – Jan. 18, 2025 – The Dacia Sandriders team has successfully completed its inaugural Dakar Rally, demonstrating resilience and achieving key milestones in one of motorsport's most challenging events.

Dacia Sandriders Triumphs in Dakar Rally Debut

The team's primary goal was to finish the grueling race, a feat accomplished with two of their three sustainably-fueled Dacia Sandrider cars crossing the finish line in Shubaytah, Saudi Arabia, on January 17th, 2025. This achievement marks a significant milestone for the Dacia Sandriders, showcasing their commitment to innovation and sustainable motorsport.

Overcoming Challenges and Celebrating Successes