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Motorsports

Cadillac Accelerates into Formula 1 with New Power Unit Division

SHERIDAN, WYOMING – February 6, 2025 – SHERIDAN, WYOMING – Feb. 6, 2025 – TWG Motorsports, the force behind Andretti Global, Wayne Taylor Racing, Spire Motorsports, and the Cadillac Formula 1 team, has announced a major step towards becoming a full-fledged constructor in the world’s premier racing series. The company has unveiled GM Performance Power Units LLC, a new entity dedicated to developing and building powertrains for the Cadillac F1 car. This move signals Cadillac’s ambition to compete at the highest level, building both its chassis and power units by the end of the decade.

Leadership and Vision

Industry veteran Russ O’Blenes has been appointed CEO of GM Performance Power Units LLC. O’Blenes brings over 30 years of experience in motor racing engineering to the role and currently serves as the director of the GM Motorsports propulsion and performance team. His leadership is seen as crucial to Cadillac’s success in Formula 1.

Radical Motorsport's 28th Anniversary Marked by Production Milestone

SHERIDAN, WYOMING – February 6, 2025 – SHERIDAN, WYOMING – Feb. 6, 2025 – Radical Motorsport Celebrates Milestone 3,000th Race Car

Radical Motorsport, the renowned British manufacturer of high-performance race cars, has announced a significant milestone in its history – the production of its 3,000th race car. This achievement coincides with the company's 28th anniversary, marking a period of sustained growth and innovation in the motorsport industry. The 3,000th car, a testament to Radical's commitment to performance and accessibility, is an SR3 model.

A Special Delivery for a Loyal Customer

Aston Martin Valkyrie LMH Launches Ahead of WEC Debut

SHERIDAN, WYOMING – February 6, 2025 – SHERIDAN, WYOMING – Feb. 5, 2025 – Aston Martin's Valkyrie LMH has finally been unveiled, five years after the project's initial conception. This car represents the closest realization yet of the original vision for the Le Mans Hypercar rules: a road-based hypercar adapted for racing. Aston Martin will be the sole competitor in the Hypercar class fielding a car with a direct lineage to a homologated road version.

Development and Powertrain

BMW Motorsport and the Mighty CSL Win The 1975 12 Hours of Sebring

SHERIDAN, WYOMING – February 4, 2025 – SHERIDAN, WYOMING – Feb. 4, 2025 – If you’re an automotive executive in charge of sales and marketing, how do you raise the company’s profile when you’re unable to advertise? That’s the situation faced by Bob Lutz in 1974, when he was attempting to replace Max Hoffman’s independent US distributorship with a wholly-owned sales subsidiary. Lawsuits were pending, but until the matter could be settled Hoffman had the exclusive rights to advertise and sell BMW cars in the US. Nothing in Hoffman’s contract would prevent BMW from racing in the US, however, or from advertising its success on the track.

Racing as a Marketing Tool

Why Toyota is Perfecting the Rally to Road Relationship

SHERIDAN, WYOMING – January 29, 2025 – SHERIDAN, WYOMING – Jan. 29, 2025 –Toyota Gazoo Racing has solidified its position as a dominant force in the World Rally Championship (WRC), distinguishing itself through a deep commitment to integrating its motorsport endeavors with its road car development. This dedication has yielded remarkable results, including the creation of high-performance vehicles like the GR Yaris, GR Corolla, and the critically acclaimed GR86, all celebrated for their exceptional driving dynamics.

In an exclusive interview with PMW at the Monte Carlo Rally season opener, Toyota Gazoo Racing team principal Jari-Matti Latvala shed light on the symbiotic relationship between the racing team and the manufacturer, emphasizing its unique nature and the myriad benefits it brings.

A Unique Partnership

Lancia's Triumphant Return to Rallying with the New Trofeo Lancia

SHERIDAN, WYOMING – January 27, 2025 – SHERIDAN, WYOMING – Jan. 27, 2025 – Lancia is roaring back into the world of rallying with the launch of the Trofeo Lancia, a thrilling new racing series featuring the highly anticipated Lancia Ypsilon Rally4 HF. This exciting competition marks the brand's return to its motorsport roots and promises a thrilling season for drivers and fans alike.

A New Chapter in Lancia's Racing Legacy

The Trofeo Lancia will be contested over six events across five rallies, all part of the prestigious Italian Rally Championship (CIAR). The series kicks off with the legendary Targa Florio Rally and will feature a total prize pool of €360,000. The ultimate prize? A coveted spot on Lancia's official team for the 2026 European Rally Championship (ERC).

2025 Corvette ZR1 VIN 001 Raises $3.7 Million for American Red Cross at Barrett-Jackson Scottsdale Auction

SHERIDAN, WYOMING – January 27, 2025 – SHERIDAN, WYOMING – Jan. 27, 2025 – The first retail production 2025 Chevrolet Corvette ZR1, VIN 001, sold for an astounding $3.7 million at the Barrett-Jackson Scottsdale Auction on Saturday, January 25th, 2025. This generous winning bid marks a tie for the record donation for a charity vehicle at Barrett-Jackson, previously set in 2022 by the first retail 2023 Corvette Z06 70th Anniversary Edition. All proceeds from this auction will benefit the American Red Cross, providing crucial aid to those affected by disasters such as Hurricanes Helene and Milton, and countless other crises across the country.

Chevrolet Partners with Barrett-Jackson and the American Red Cross

24-Hour Daytona Deprives BMW M Hybrid V8 and BMW M4 GT3 EVO of Victory

SHERIDAN, WYOMING – January 27, 2025 – SHERIDAN, WYOMING – Jan. 27, 2025 – BMW M Team RLL and Paul Miller Racing were poised for victory at the 24 Hours of Daytona (USA) for over 23 hours, but a dramatic final stage dashed their hopes. BMW M Motorsport's outstanding performance at the IMSA WeatherTech SportsCar Championship (IWSC) season opener was left unrewarded.

Key Points

Audi Tradition Gears Up for a Year of Anniversaries and Exciting Events

SHERIDAN, WYOMING – January 24, 2025 – SHERIDAN, WYOMING – Jan. 24, 2025 – Audi Tradition is set to embark on another thrilling year, packed with appearances at renowned events and celebrations of significant milestones. This year marks the 60th anniversary of the Audi brand's revival, a pivotal moment in automotive history.

A Legacy of Innovation: Celebrating 60 Years of Audi

In 1965, Auto Union GmbH, the forerunner to AUDI AG, ushered in a new era by discontinuing its two-stroke engine production and introducing a groundbreaking model featuring a four-cylinder four-stroke engine. This marked the birth of the first post-World War II Audi. Enthusiasts can admire this iconic vehicle and other treasures from the historical AUDI AG collection at the International Museum Day event in Ingolstadt on May 18th. Adding to the excitement, the Audi museum mobile will be commemorating its own 25th anniversary on the same day.