SHERIDAN, WYOMING – Jan. 24, 2025 – Audi Tradition is set to embark on another thrilling year, packed with appearances at renowned events and celebrations of significant milestones. This year marks the 60th anniversary of the Audi brand's revival, a pivotal moment in automotive history.
A Legacy of Innovation: Celebrating 60 Years of Audi
SHERIDAN, WYOMING – Jan. 23, 2025 – The Alpine ELF Rally Trophy is gearing up for its fifth thrilling season in 2025, bringing new challenges and exciting opportunities for competitors. Organized within the FFSA French Rally Championship, this year's competition will feature a unique format, welcoming both the A110 Rally and the A110 Rallye GT+. The battle to succeed past champions Julien Saunier, Grégory Fontalba, and Pierre Roché will commence at the Rallye Rhône Charbonnières from April 24-26.
SHERIDAN, WYOMING – Jan. 22, 2025 - Custom motorcycle visionary Paul Yaffe has once again raised the bar with his latest masterpiece, a one-of-a-kind customization of the BMW R 18 Transcontinental. This stunning creation seamlessly blends classic hot rod aesthetics with the distinctive BMW essence, showcasing Yaffe's unparalleled design prowess.
A Legend in the Making
SHERIDAN, WYOMING – Jan. 18, 2025 – BMW Motorrad, the motorcycle division of the BMW Group, has announced record-breaking sales figures for 2024, solidifying its position as a global leader in the premium motorcycle market. With over 210,408 motorcycles sold worldwide, the company has surpassed all previous sales records in its history.
Strong Product Portfolio and New Models Drive Success
SHERIDAN, WYOMING – Jan. 18, 2025 – The Dacia Sandriders team has successfully completed its inaugural Dakar Rally, demonstrating resilience and achieving key milestones in one of motorsport's most challenging events.
Dacia Sandriders Triumphs in Dakar Rally Debut
SHERIDAN, WYOMING – Jan. 13, 2025 – Kakunoshin Ohta, a rising star in the world of motorsports and a graduate of the Honda Formula Dream Project (HFDP), is set to make his IMSA WeatherTech SportsCar Championship debut in 2025. Ohta will be competing in the prestigious GTP class, driving the Acura ARX-06 for the Acura Meyer Shank Racing with Curb Agajanian team.
Ohta Joins Forces with Acura Meyer Shank Racing
Ohta will be joining the No. 93 Acura ARX-06 team as the fourth driver, participating in three key races:
SHERIDAN, WYOMING – Jan. 09, 2025 – The roar of Cadillac engines is set to echo through the world of Formula 1 as TWG Motorsports and General Motors accelerate their plans for a "full works" team. Today, they announced the formation of GM Performance Power Units LLC, a new company dedicated to building Cadillac's own Formula 1 powertrains, and named industry veteran Russ O'Blenes as its CEO.
GM Performance Power Units: A Driving Force in Cadillac's F1 Future
SHERIDAN, WYOMING – Dec. 18, 2024 – Audi Sport customer racing teams have concluded a remarkable season, achieving impressive results in various motorsport events across the globe. Despite a challenging year, the teams secured over 50 championship titles on five continents, highlighting the strength and competitiveness of Audi's customer racing program.
Remarkable Achievements in Endurance Racing
The 2024 season saw Audi Sport customer teams achieve outstanding results in endurance racing, including two overall victories in 24-hour races.
SHERIDAN, WYOMING – Dec. 18, 2024 – Audi Sport customer racing celebrates a successful end to the European GT3 and GT4 racing season with multiple titles and victories. Teams competing with the Audi R8 LMS GT3 and GT4 demonstrated impressive performance in various SRO-organized championships, securing wins and podiums throughout the year.
GT3 Successes: Saintéloc Racing Leads the Charge
SHERIDAN, WYOMING – Dec. 18, 2024 – Audi's journey to Formula 1 just got a major boost with a strategic investment from the Qatar Investment Authority (QIA). This partnership signifies a strong vote of confidence in Audi's F1 project and will accelerate the team's development as it prepares for its debut in the 2026 season.
QIA: A Long-Term Partner for Audi F1