Motorsports

SHERIDAN, WYOMING – November 13, 2025 – Audi is stepping onto the biggest stage in motorsport — and doing it with purpose. Just 115 days before its first Formula 1 race, the brand unveiled its striking new R26 Concept in Munich, offering a clear look at how Audi intends not only to compete, but to redefine its identity through F1. With a new design philosophy, ambitious leadership, and a modern factory-team structure spanning Germany, Switzerland, and the UK, Audi’s entry into Formula 1 signals far more than a sporting milestone.

A new chapter in Audi’s transformation
For CEO Gernot Döllner, Formula 1 is a crucial driver of cultural and technological renewal:

“Entering Formula 1 is the next chapter in the company’s renewal. Formula 1 will be a catalyst for the change towards a leaner, faster and more innovative Audi.”

SHERIDAN, WYOMING – November 13, 2025 – Audi has officially revealed the design direction that will carry the brand into its long-awaited Formula 1 debut in 2026 — and the message from Munich is clear: this is more than entering a racing series. It’s a transformation of the entire company. The newly unveiled Audi R26 Concept delivers the first glimpse of what the four rings will look like at the pinnacle of motorsport, combining cutting-edge engineering with an elevated emotional identity.

A racing entry with a deeper purpose
During the Audi One reveal event, CEO Gernot Döllner emphasized that Formula 1 is not merely a thrill — it's a strategic leap:

“Our entry into Formula 1 is part of something bigger… a catalyst for change towards a leaner, faster, and more innovative Audi.”

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - For decades, American BMW privateers had to wrench their own street cars into race shape. Today, they can order a factory-built BMW race car with a parts pipeline, tech support, and a clear pathway from entry level to the top of GT racing. Chapter 45 of PressClub USA's customer-racing history explains how that transformation happened - and why it reshaped paddocks across the U.S.

Why North America was a special challenge
Sanctioning bodies in the U.S. long used rulebooks that didn't match Europe's, which meant BMW's touring and GT customer cars couldn't slot in. While BMW NA's factory team adapted Euro-spec machines for IMSA, private teams had to strip road cars and build them up - roll cages, suspension, brakes, the works. The missing piece wasn't enthusiasm; it was a formal structure for support and parts on this side of the Atlantic.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - As dusk settles over Daytona International Speedway this weekend, a new era of BMW endurance racing will quite literally shine. BMW M Team WRT is taking the BMW M Hybrid V8 onto American soil for its first official IMSA WeatherTech SportsCar Championship test - and the prototype's new yellow headlights are stealing the show before the race even begins.

A debut that blends design and performance
BMW's latest evolution of its hybrid hypercar pairs technological refinement with visual drama. Alongside aerodynamic tweaks like a slimmer kidney grille and reworked front splitter, the 2026 version debuts new high-performance headlights designed to improve night visibility while paying homage to BMW M's racing heritage.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - The next generation of racing talent is ready to take the wheel. BMW M Motorsport has proudly concluded the inaugural year of its M Racing Academy, a comprehensive training program dedicated to shaping rising stars from customer racing into complete professional drivers. The "Class of 2025" - Berkay Besler, Nerea Martí, Matt Million, and Niels Tröger - spent the past year immersed in a hands-on journey of performance, mentorship, and personal growth under the guidance of BMW's elite works drivers.

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – BMW fans, motorsport lovers, and car-curious families have a new reason to hit the road to Los Angeles this summer. The Petersen Automotive Museum has teamed up with BMW of North America to unveil a high-octane tribute to one of the brand’s most beloved icons: the BMW 3 Series. The exhibit, The Ultimate Racing Machine. 50 Years of the 3 Series in Motorsports, is now open in the newly reimagined Vault and will run for an entire year.

A golden anniversary worth celebrating

For half a century, the BMW 3 Series has been more than just a car—it’s been a global symbol of spirited driving, accessible luxury, and everyday performance. Whether spotted at a local racetrack or cruising down Pacific Coast Highway, the 3 Series carries a reputation built on generations of innovation, competition, and driver-first engineering.

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – When it comes to sibling rivalry, few stories can rival the emotional horsepower behind BMW's 2001 American Le Mans Series (ALMS) campaign. On one side stood the established might of BMW Motorsport’s Team Schnitzer. On the other, BMW of North America’s scrappy but determined Prototype Technology Group (PTG). What unfolded was a turbocharged season of drama, grit, and—ultimately—vindication.

More Than Just a Race Car—It Was a Statement

In the late ‘90s, PTG dominated GT racing with the E36 M3, taking wins and titles, yet earning little respect from BMW headquarters in Munich. As former BMW NA executive Rich Brekus put it, “Paul Rosche thought we had a hick NASCAR team running our M3 program.” That slight became fuel.

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – BMW fans, speed lovers, and adrenaline chasers — this one's for you. The new BMW M2 CS has just etched its name into Nürburgring history with a blistering lap time of 7:25.5, redefining what we can expect from compact performance cars. But this isn't just about lap times — it's about passion, precision, and the pure joy of driving.

A new compact king on the ‘Green Hell’

The Nürburgring-Nordschleife is no ordinary racetrack. Nicknamed the “Green Hell,” it’s a 12.9-mile stretch of asphalt revered (and feared) by racers across the world. On April 11, 2025, BMW M development engineer Jörg Weidinger tackled its 70+ turns with the M2 CS — and beat the existing compact car record by eight full seconds.

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – At one of the most grueling motorsport events in the world, MINI and Bulldog Racing proved once again that endurance, precision, and personality can go hand in hand—finishing an exhilarating 24-hour race at Nürburgring with a proud second place in the SP3T class.

For racing fans and MINI lovers alike, this wasn’t just a competition—it was a story of grit, elegance, and bold flair. Piloted by a diverse international team, the MINI John Cooper Works once again lit up the legendary “Green Hell,” capturing hearts both on and off the track.

A Third Podium and a First-Class Show of Spirit

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – Racing fans and BMW enthusiasts alike have something to cheer about as the BMW M4 GT3 EVO clinched its first win of the IMSA season during the Six Hours of the Glen. This wasn't just any race—it was a gutsy, come-from-behind performance that turned what looked like a setback into a spectacular celebration of strategy, teamwork, and pure driving talent.

A North American Breakthrough for Harper and Hesse

For BMW M works drivers Dan Harper and Max Hesse, this win marked a milestone. Racing for Paul Miller Racing in the GTD PRO class, the duo not only earned their first-ever North American victory, but also secured the first IMSA triumph for the newly evolved BMW M4 GT3 EVO.