Motorsports

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – Toyota’s relentless motorsport spirit is taking the GR Yaris to new heights – not just on racetracks, but in how it shapes the future of street-ready performance cars. This weekend, Toyota is returning to the ENEOS Super Taikyu Series at Autopolis, Japan, with the GR Yaris DAT – fresh from its demanding run at the 24 Hours Nürburgring – and it’s not just about the race. It’s about refining what drivers like us might experience in future Toyota performance models.

Track-tested tech made personal

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – Racing fans and BMW enthusiasts alike have something to cheer about as the BMW M4 GT3 EVO clinched its first win of the IMSA season during the Six Hours of the Glen. This wasn't just any race—it was a gutsy, come-from-behind performance that turned what looked like a setback into a spectacular celebration of strategy, teamwork, and pure driving talent.

A North American Breakthrough for Harper and Hesse

For BMW M works drivers Dan Harper and Max Hesse, this win marked a milestone. Racing for Paul Miller Racing in the GTD PRO class, the duo not only earned their first-ever North American victory, but also secured the first IMSA triumph for the newly evolved BMW M4 GT3 EVO.

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – At one of the most grueling motorsport events in the world, MINI and Bulldog Racing proved once again that endurance, precision, and personality can go hand in hand—finishing an exhilarating 24-hour race at Nürburgring with a proud second place in the SP3T class.

For racing fans and MINI lovers alike, this wasn’t just a competition—it was a story of grit, elegance, and bold flair. Piloted by a diverse international team, the MINI John Cooper Works once again lit up the legendary “Green Hell,” capturing hearts both on and off the track.

A Third Podium and a First-Class Show of Spirit

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – BMW fans, speed lovers, and adrenaline chasers — this one's for you. The new BMW M2 CS has just etched its name into Nürburgring history with a blistering lap time of 7:25.5, redefining what we can expect from compact performance cars. But this isn't just about lap times — it's about passion, precision, and the pure joy of driving.

A new compact king on the ‘Green Hell’

The Nürburgring-Nordschleife is no ordinary racetrack. Nicknamed the “Green Hell,” it’s a 12.9-mile stretch of asphalt revered (and feared) by racers across the world. On April 11, 2025, BMW M development engineer Jörg Weidinger tackled its 70+ turns with the M2 CS — and beat the existing compact car record by eight full seconds.

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – When it comes to sibling rivalry, few stories can rival the emotional horsepower behind BMW's 2001 American Le Mans Series (ALMS) campaign. On one side stood the established might of BMW Motorsport’s Team Schnitzer. On the other, BMW of North America’s scrappy but determined Prototype Technology Group (PTG). What unfolded was a turbocharged season of drama, grit, and—ultimately—vindication.

More Than Just a Race Car—It Was a Statement

In the late ‘90s, PTG dominated GT racing with the E36 M3, taking wins and titles, yet earning little respect from BMW headquarters in Munich. As former BMW NA executive Rich Brekus put it, “Paul Rosche thought we had a hick NASCAR team running our M3 program.” That slight became fuel.

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – BMW fans, motorsport lovers, and car-curious families have a new reason to hit the road to Los Angeles this summer. The Petersen Automotive Museum has teamed up with BMW of North America to unveil a high-octane tribute to one of the brand’s most beloved icons: the BMW 3 Series. The exhibit, The Ultimate Racing Machine. 50 Years of the 3 Series in Motorsports, is now open in the newly reimagined Vault and will run for an entire year.

A golden anniversary worth celebrating

For half a century, the BMW 3 Series has been more than just a car—it’s been a global symbol of spirited driving, accessible luxury, and everyday performance. Whether spotted at a local racetrack or cruising down Pacific Coast Highway, the 3 Series carries a reputation built on generations of innovation, competition, and driver-first engineering.

SHERIDAN, WYOMING – May 23, 2025 – SHERIDAN, WYOMING – May 23, 2025 – In a major boost for motorsport fans and diversity in racing, BMW of North America has announced that Samantha Tan will continue her role as BMW M Motorsport Global Ambassador through 2026. The dynamic 27-year-old Asian-Canadian driver and co-owner of Samantha Tan (ST) Racing will make appearances across North America, Europe, and Asia—bringing her energy, excellence, and passion to one of the world’s most storied automotive brands.

Inspiring Ambassadorship on and off the Track

Samantha Tan’s journey with BMW has been nothing short of remarkable. As the current front-runner in the IMSA VP Racing SportsCar Challenge, piloting a BMW M4 GT3 in the GTDX class, she has already claimed two wins and four podiums this season. Sitting fourth in the championship and leading the Bronze cup, her trajectory shows no signs of slowing down.

SHERIDAN, WYOMING – May 23, 2025 – SHERIDAN, WYOMING – May 23, 2025 – BMW’s momentum in the IMSA WeatherTech SportsCar Championship shows no signs of slowing down, as the BMW M Hybrid V8 once again stole the spotlight at Laguna Seca. With a fourth consecutive pole position and a dramatic third-place podium finish for the #24 car, the race delivered excitement, strategy, and promising signals for fans and drivers alike.

Pole to Podium: BMW’s Bold Performance

Dries Vanthoor continued his qualifying dominance, securing the #24 BMW M Hybrid V8's fourth straight pole position, a feat achieved alongside teammate Philipp Eng. During the race, the duo fought fiercely, leading the field for the first 50 minutes and keeping pressure on the top contenders right to the final corner.

SHERIDAN, WYOMING – May 20, 2025 – SHERIDAN, WYOMING – May 20, 2025 – The unmistakable Jeep® logo is back on the iconic black and white stripes of Juventus, signaling the return of a powerhouse partnership that blends performance, passion, and purpose. As the Official Sponsor once again, Jeep is rekindling its celebrated alliance with one of Europe’s most storied football clubs, bringing fans and drivers a fresh chapter filled with excitement and innovation.

A Legendary Duo, Back on the Field

Starting Sunday, May 18, fans will see the Jeep brand proudly displayed on the jerseys of Juventus’ men’s first team, women’s first team, and Next Gen squad during their final home match of the season. This renewed collaboration celebrates not just a shared heritage of excellence but a future fueled by ambition and mutual values.

SHERIDAN, WYOMING – May 14, 2025 – SHERIDAN, WYOMING – May 14, 2025 – For vintage car lovers and adrenaline seekers alike, Lake Como is the place to be this May. From May 24–25, the scenic Villa Sucota transforms into a temple of Italian speed and style as Alfa Romeo takes center stage at the prestigious FuoriConcorso 2025, celebrating a century-long legacy of racing excellence and design brilliance.

A Weekend for Speed Lovers and Style Seekers

The 2025 edition of FuoriConcorso, themed “Velocissimo – Italian Race Cars”, promises an emotional journey through the golden eras of Italian motorsport. Alfa Romeo, the Official Partner of this iconic event, is bringing an unmatched lineup of race-bred masterpieces to Lake Como—each a testament to the brand’s DNA of performance, elegance, and innovation.