Motorsports

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – BMW fans, motorsport lovers, and car-curious families have a new reason to hit the road to Los Angeles this summer. The Petersen Automotive Museum has teamed up with BMW of North America to unveil a high-octane tribute to one of the brand’s most beloved icons: the BMW 3 Series. The exhibit, The Ultimate Racing Machine. 50 Years of the 3 Series in Motorsports, is now open in the newly reimagined Vault and will run for an entire year.

A golden anniversary worth celebrating

For half a century, the BMW 3 Series has been more than just a car—it’s been a global symbol of spirited driving, accessible luxury, and everyday performance. Whether spotted at a local racetrack or cruising down Pacific Coast Highway, the 3 Series carries a reputation built on generations of innovation, competition, and driver-first engineering.

SHERIDAN, WYOMING – May 23, 2025 – SHERIDAN, WYOMING – May 23, 2025 – In a major boost for motorsport fans and diversity in racing, BMW of North America has announced that Samantha Tan will continue her role as BMW M Motorsport Global Ambassador through 2026. The dynamic 27-year-old Asian-Canadian driver and co-owner of Samantha Tan (ST) Racing will make appearances across North America, Europe, and Asia—bringing her energy, excellence, and passion to one of the world’s most storied automotive brands.

Inspiring Ambassadorship on and off the Track

Samantha Tan’s journey with BMW has been nothing short of remarkable. As the current front-runner in the IMSA VP Racing SportsCar Challenge, piloting a BMW M4 GT3 in the GTDX class, she has already claimed two wins and four podiums this season. Sitting fourth in the championship and leading the Bronze cup, her trajectory shows no signs of slowing down.

SHERIDAN, WYOMING – May 23, 2025 – SHERIDAN, WYOMING – May 23, 2025 – BMW’s momentum in the IMSA WeatherTech SportsCar Championship shows no signs of slowing down, as the BMW M Hybrid V8 once again stole the spotlight at Laguna Seca. With a fourth consecutive pole position and a dramatic third-place podium finish for the #24 car, the race delivered excitement, strategy, and promising signals for fans and drivers alike.

Pole to Podium: BMW’s Bold Performance

Dries Vanthoor continued his qualifying dominance, securing the #24 BMW M Hybrid V8's fourth straight pole position, a feat achieved alongside teammate Philipp Eng. During the race, the duo fought fiercely, leading the field for the first 50 minutes and keeping pressure on the top contenders right to the final corner.

SHERIDAN, WYOMING – May 20, 2025 – SHERIDAN, WYOMING – May 20, 2025 – The unmistakable Jeep® logo is back on the iconic black and white stripes of Juventus, signaling the return of a powerhouse partnership that blends performance, passion, and purpose. As the Official Sponsor once again, Jeep is rekindling its celebrated alliance with one of Europe’s most storied football clubs, bringing fans and drivers a fresh chapter filled with excitement and innovation.

A Legendary Duo, Back on the Field

Starting Sunday, May 18, fans will see the Jeep brand proudly displayed on the jerseys of Juventus’ men’s first team, women’s first team, and Next Gen squad during their final home match of the season. This renewed collaboration celebrates not just a shared heritage of excellence but a future fueled by ambition and mutual values.

SHERIDAN, WYOMING – May 14, 2025 – SHERIDAN, WYOMING – May 14, 2025 – For vintage car lovers and adrenaline seekers alike, Lake Como is the place to be this May. From May 24–25, the scenic Villa Sucota transforms into a temple of Italian speed and style as Alfa Romeo takes center stage at the prestigious FuoriConcorso 2025, celebrating a century-long legacy of racing excellence and design brilliance.

A Weekend for Speed Lovers and Style Seekers

The 2025 edition of FuoriConcorso, themed “Velocissimo – Italian Race Cars”, promises an emotional journey through the golden eras of Italian motorsport. Alfa Romeo, the Official Partner of this iconic event, is bringing an unmatched lineup of race-bred masterpieces to Lake Como—each a testament to the brand’s DNA of performance, elegance, and innovation.

SHERIDAN, WYOMING – May 12, 2025 – SHERIDAN, WYOMING – May 12, 2025 – The roar of engines, the thrill of the curves, and a legendary name reborn—Lancia’s return to racing has electrified motorsport fans with the high-octane debut of the Trofeo Lancia Cup at the iconic Targa Florio Rally. Set against the scenic backdrop of Sicily’s Madonie mountains, the Italian brand made a powerful comeback, combining nostalgia with cutting-edge performance in a weekend that thrilled crowds and racers alike.

A New Chapter in Lancia’s Racing Legacy

For motorsport enthusiasts, few names carry the heritage of Lancia. After decades of rally domination, the brand reignited its legacy in Palermo with the launch of the Trofeo Lancia Cup—an all-new, one-brand racing series featuring the sensational Ypsilon Rally4 HF.

SHERIDAN, WYOMING – May 12, 2025 – SHERIDAN, WYOMING – May 12, 2025 – Lancia is officially back on the racing scene, and it's making a triumphant return in one of motorsport’s most storied arenas: the legendary Targa Florio. From May 8 to 10, 2025, racing fans and automotive enthusiasts can witness history in the making as the brand debuts its all-new Trofeo Lancia cup at the 109th edition of the world’s oldest car race.

A Historic Comeback with Modern Flair

After years of anticipation, Lancia’s return is more than just a nostalgic nod—it's a bold leap into the future. The newly introduced Trofeo Lancia features the debut of the Ypsilon Rally4 HF, a dynamic rally car that has already generated buzz with 90 units sold in just four months. The sleek and powerful vehicle is built to thrill, powered by a 212-hp turbo engine with a SADEV 5-speed gearbox and Ohlin adjustable shocks—perfect for young, ambitious racers.

SHERIDAN, WYOMING – May 6, 2025 – SHERIDAN, WYOMING – May 6, 2025 – The roar of engines and the emotional strains of Fratelli d’Italia set the stage for a dramatic showdown at the 6 Hours of Imola, where Team Peugeot TotalEnergies battled their way to a hard-earned top-10 finish. Despite weather uncertainties, strategic challenges, and mid-race misfortunes, the team showcased perseverance and promising pace that kept fans on the edge of their seats.

An Unlucky Day at a Legendary Track

The historic Imola circuit, with its tight corners and unforgiving layout, played host to 36 contenders and more than 65,000 passionate tifosi. Right from the green light, both Peugeot 9X8 Hypercars showed strong starts—Paul Di Resta in car #93 jumping to 6th, and Loïc Duval in car #94 breaking into the top 10.

SHERIDAN, WYOMING – May 6, 2025 – SHERIDAN, WYOMING – May 6, 2025 – With the 24 Hours of Le Mans just over a month away, Team Peugeot TotalEnergies is turning up the heat at the iconic Spa-Francorchamps circuit in Belgium. Known as the “Ardennes Rollercoaster,” this high-speed track will host the 6 Hours of Spa on May 10 – a key dress rehearsal for the world’s most prestigious endurance race.

Momentum Builds Ahead of Le Mans

Coming off a strong performance at Imola, where they clinched another Hyperpole appearance and their 17th top-10 finish in just 20 FIA World Endurance Championship races, Peugeot TotalEnergies arrives at Spa with confidence.

Jean-Marc Finot, Senior VP of Stellantis Motorsport, summed up the team’s ambition: “At Imola, even though luck wasn’t fully on our side and we made a few small mistakes, we saw progress in our race pace compared to Qatar, and we want to keep moving in that direction.”

SHERIDAN, WYOMING – May 6, 2025 – SHERIDAN, WYOMING – May 6, 2025 – Cadillac is revving up excitement for its Formula 1 debut with the unveiling of a brand-new team logo, revealed just days before the 2025 Miami Grand Prix. This striking emblem offers fans a first glimpse at the identity of the Cadillac Formula 1 Team, a distinctly American entry set to join the FIA Formula One World Championship in 2026.

A Symbol of American Ambition on the Global Stage

The newly released logo marks a defining moment in the partnership between TWG Motorsports and General Motors, capturing the essence of Cadillac’s bold heritage and forward-looking vision. With sleek lines and a modern design, the emblem reflects the team’s core values—performance, precision, and prestige.