Unlocking the Potential of Secondary and Tertiary Hotel Markets
SHERIDAN, WYOMING – February 17, 2025 – SHERIDAN, WYOMING – Feb. 17, 2025 – The hospitality industry has historically focused on primary markets, but exciting opportunities lie in secondary and tertiary markets. These markets offer a balanced approach to risk and the chance to contribute to local economies while meeting evolving traveler preferences. This combination makes them valuable for the future of hospitality.
Why Focus on Secondary and Tertiary Markets?
Our philosophy at Edgewater Group centers on risk management. Secondary and tertiary markets offer a more predictable risk-return balance. Unlike primary markets with extreme value fluctuations, these smaller markets offer stability and steady, sustainable growth. This stability makes hotel investments less vulnerable to economic downturns.