HUL Acquires Premium Beauty Brand Minimalist
SHERIDAN, WYOMING – February 6, 2025 – SHERIDAN, WYOMING – Feb. 6, 2025 – Hindustan Unilever Limited (HUL) has announced a definitive agreement to acquire Minimalist, a premium actives-led beauty brand. This acquisition reinforces HUL's commitment to evolving its Beauty & Wellbeing portfolio to meet growing demands in the premium segment.
Minimalist: A Rising Star in the Beauty Industry
Founded in 2020 by Mohit Yadav and Rahul Yadav, Minimalist has quickly become a leading digital-first brand, focusing on science-backed, efficacious skincare and haircare solutions. The brand's mission, #HideNothing, reflects its dedication to transparency and effective products. Minimalist has experienced rapid growth, achieving an Annual Revenue Runrate (ARR) of INR 500 cr. in just four years.
Acquisition Details and Future Plans