Health Clubs Are Taking Member Engagement to the Next Level
During the past couple of years, there’s been a lot of coverage regarding the acceleration of technology in the club industry, especially in terms of streaming programming, fitness and wellness apps, CRM-enabled, targeted communications, digital connectivity, and more. As this digital transformation has unfolded, it has created—whether intentionally or not—a powerful form of self-driven member engagement, putting greater levels of choice in members’ hands.