Toyota

Plano, Texas – October 31, 2026 -- Toyota has turned the 2026 Crown Signia into a lowered, widebody grand tourer called the Crown Signia GT-S Concept, shown at the 2026 SEMA show. The idea: a vehicle with room for family, friends, and gear that still looks at home on canyon roads.

The one-off was built by the Toyota Motorsports Garage. It keeps the Crown Signia's clean body lines and low-slung SUV proportions, then adds an aggressive stance and a purpose-built wheel-and-tire package.

Widebody fenders and a custom gray finish reshape the Crown Signia

The long roofline is paired with fully integrated widebody fenders, reshaped headlight surrounds with red accents, a revised rear treatment, and a sporty aero package. Toyota says these changes alter the vehicle's proportions while preserving the elegance of the original design.

Plano, Texas – October 31, 2026 -- The 2027 Toyota Crown Signia starts at $44,890 for the XLE grade and $51,155 for the Limited, and the Limited now comes with driver-assist features that previously cost extra. Prices exclude the Delivery, Processing and Handling fee, and the first models are expected at Toyota dealerships later this year.

The Limited grade absorbs the Advanced Technology Package

For the 2027 model year, the Advanced Technology Package is standard on the Limited. That brings a Panoramic View Monitor, Lane Change Assist, Front Cross-Traffic Alert, and Front and Rear Parking Assist with Automatic Braking. Traffic Jam Assist is also included, though it needs an Active Drive Connect trial or subscription and a 4G network. The Limited's outer mirrors gain puddle lights and a reverse tilt-down feature. A new “Inked” exterior color replaces black.

Avondale – October 31, 2026 -- Toyota has won the NASCAR Cup Series Manufacturers' Championship for the fourth time, powered by 18 race wins so far this season. It is the brand's highest single-season win total since 2019.

Tyler Gibbs, president of TRD, U.S.A., credited the work of team members at TRD and at partner teams 23XI Racing, Joe Gibbs Racing and LEGACY MOTOR CLUB. He called the title a product of "teamwork, effort and passion" across the organization.

Reddick opened the year with Toyota's first Daytona 500 win since 2020

23XI Racing's Tyler Reddick began the season by winning the Daytona 500, then added five more wins. Denny Hamlin earned the most points for Toyota, with four wins and the No. 1 seed in the post-season for the first time in his career.

Plano, Texas – October 31, 2026 -- Toyota is showing five Woodland concept vehicles at the 2026 SEMA Show, built on the RAV4, Grand Highlander, Sienna, bZ and Crown Signia and equipped for trips beyond the pavement.

CALTY Design Research gives all five a shared look

CALTY Design Research built the Woodland identity around exploration with everyday usability. The common equipment list includes lift kits, large over-fenders, satin-black wheels, All-Terrain tires, roof racks and cross bars. Roofs and hoods get two-tone paint.

Horizon Blue paint borrows from Toyota's 1960s palette

Each model wears Horizon Blue, inspired by colors Toyota used in the 1960s on the Stout, Crown and Corona.

New York – October 19, 2026 -- Diwali at Times Square returns on October 24, 2026, with a daytime bazaar, a kids' zone, dance performances and an evening concert led by Bollywood singer Kanika Kapoor and Grammy-nominated rapper Raja Kumari.

A gala dinner opens the weekend on October 23

The celebration starts a day earlier with an Awards and Gala Dinner at Tribeca 360 on October 23, 2026. The evening honors Indian Americans for contributions in philanthropy, innovation, medicine and entrepreneurship.

Kids can paint diyas and learn Bollywood dance

The October 24 festival includes a Diwali Bazaar and a dedicated Kids Zone. Children can paint diyas, create colorful rangoli art and take Bollywood dance lessons. Vendors will offer product sampling, and partners will provide educational information.

The afternoon 'Colors of India and America' program features Indian, Indo-Caribbean and Hispanic dance groups.

Los Angeles – October 15, 2026 -- The Los Angeles Auto Show runs Nov. 20–29, 2026, giving shoppers a chance to compare gas, hybrid, plug-in hybrid and electric vehicles from nearly two dozen brands in one place. Test drives and ride experiences are included with admission.

Brands on the floor include Acura, Alfa Romeo, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, Genesis, GMC, Honda, Hyundai, Jeep, Kia, Lucid, Nissan, Porsche DTLA, Ram, Rivian, Subaru, Tesla, Toyota and Volkswagen. Attendees can sit in vehicles, compare competing models side by side and talk to brand representatives without sales pressure.

Show president Terri Toennies says shoppers are weighing powertrain, technology, capability and price more than ever, and that the show offers a comparison that online research or a single dealership cannot.

Plano, Texas – October 15, 2026 -- Two nonprofit leaders who open up youth sports to more girls and kids received $25,000 grants each from Toyota at the 2026 espnW: Women + Sports Summit in Ojai, California. Markeshia Grant of EPIC for Girls and Rhiannon Potkey of Goods4Greatness are the 11th class of Toyota Everyday Heroes.

The Heroes were surprised on stage. Tiffany Shido, general manager of brand at Toyota Motor North America, presented the honors alongside espnW emcee and Toyota Ambassador Jess Sims. Shido said the pair are expanding access to sports and removing barriers to participation.

EPIC for Girls builds up the people who serve girls in sports

Grant is Executive Director of EPIC for Girls, a capacity-building nonprofit based in Omaha, Nebraska. EPIC strengthens the organizations, coaches and systems that serve girls. It gives those groups resources, relationships and support to widen access to quality sports and youth development.

Plano, Texas – October 13, 2026 -- The 2027 Toyota Camry starts at $29,700 (excluding Dealer Processing and Handling) and arrives at dealerships this fall, with every model powered by a hybrid system and the LE FWD carrying a manufacturer-estimated 51 MPG combined rating.

Five grades share one hybrid powertrain

The Camry is available in LE, SE, Nightshade, XLE and XSE grades. All pair the fifth-generation Toyota Hybrid System (THS 5) with a 2.5-liter, 4-cylinder engine. Output is 225 net-combined horsepower on front-wheel-drive models and 232 on all-wheel-drive versions. An electronically controlled CVT handles gear ratios.

Electronic On-Demand All-Wheel Drive is offered on all five grades. It uses an electric motor generator on the rear axle and can send more torque to the rear wheels when it detects slippery roads or lost tire grip.

Plano – – October 11, 2026 -- Toyota has donated the final fifth-generation GR Supra ever built to the disaster relief organization Reach Out WorldWide (ROWW), turning a one-of-one collector car into support for communities in need.

The last MkV Supra is a one-of-one manual

The donated car is the Toyota GR Supra MkV Final Edition, the very last MkV GR Supra produced. It has 382 horsepower and a six-speed manual transmission. Toyota says it also carries commemorative details and factory-exclusive specifications.

ROWW will use the car to fund its disaster relief mission

The gift will help support ROWW's disaster relief work. Toyota describes the donation as a full-circle moment for the fifth-generation Supra and ties it to the company's long-standing support of charitable efforts.

Plano – October 11, 2026 -- The GR Supra will lead the field as Official Pace Car at the 20th annual NASA Championships, running September 24–27, 2026, at Sebring International Raceway in Sebring, Florida. Fans who cannot attend can watch live all weekend through the NASA livestream at DriveNASA.com.

Amateur racers from 15 regions compete for national titles

The pace car wears GAZOO Racing red, white and black livery. It will lead the nation's top amateur road racers, who represent 15 NASA regions and compete in multiple classes over four days. Championship finales are scheduled for Sunday.

Mike Tripp, group vice president of Toyota Marketing, said Toyota is proud to keep supporting grassroots motorsports and to be part of the 20th anniversary event.