Consumer Goods & Shopping

Newark, Del. – October 14, 2026 -- FitVille has launched the Rebound Nova Collection, six wide-fit walking shoes available in widths up to 4E through the company's official website.

Six models share one comfort-first design

The lineup includes Men's Rebound Apex, Rebound Nova, Rebound Nova Elite, Rebound Nova Edge, Rebound Nova Grand and Rebound Summit. The extra width gives more room around the forefoot and toes, and the shoes keep a modern look.

Dyno Foam uses three densities instead of two

Earlier Rebound Core and Neo models use dual-density EVA foam. Rebound Nova adds a third layer, with densities of 53C, 55C and 58C.

The softer 53C foam cushions the forefoot. The 55C layer supports smooth transitions, and the firmer 58C heel is meant to add stability and impact control.

Dubai – October 14, 2026 -- HONOR has announced the upcoming HONOR X9e Pro, the first Pro model in its X Series, with an 11,000mAh battery, 3-metre drop resistance, IP69K water protection and a 10,000-nit display.

The phone survives 3-metre drops and 10 metres underwater

HONOR says a new 360° shock-absorbing architecture protects against drops of up to 3 metres. The phone earned the SGS Premium Performance 5-Star rating for Drop Resistance in Harsh Scenarios, which covers complex terrains and low-angle drops.

IP69K protection lets it withstand submersion in water up to 10 metres and supports underwater photography. It also handles hot-water splashes of up to 85°C.

Los Angeles – October 13, 2026 -- Kids' tech brand myFirst has launched three new devices under the banner "The Magic Begins": the Insta magiCam thermal-print camera, the Insta magiBox creative printer and CareSip, a fingerprint-lock water bottle that can hold hot drinks back until a parent approves.

Insta magiCam prints what kids photograph

The camera has built-in thermal printing, so children can hold, color, decorate and share their pictures off-screen. Snap and Discover lets kids explore a photographed object through different perspectives, from science to storytelling and humour. Snap and Ask handles follow-up questions, turning "What's that?" into a chain of discovery.

Magic Styles lets children reimagine their photos, while Voice-to-Image turns spoken ideas into creations.

Houston – October 13, 2026 -- WavEnforcer, the 40-year-old men's grooming brand from Firstline Brands, has named NASCAR driver Rajah Caruth its first celebrity brand ambassador, with social content live on Instagram and TikTok since October 9, 2026.

The partnership launched at Charlotte Motor Speedway

The deal began at the EcoSave 200 NASCAR Craftsman Truck Series race on Friday, October 9, 2026. Caruth drove the #77 Chevy Silverado for Spire Motorsports, with WavEnforcer by Firstline Brands as an associate sponsor. The program combines social media content with event activations aimed at a new generation of men looking to step up their grooming.

Caruth's hair routine is part of his identity

"My hair is a huge part of my culture and identity," Caruth said. He added that WavEnforcer products help him maintain his style while training, traveling and relaxing.

New York – October 13, 2026 -- Dog owners heading into holiday travel now have a new daily option: PetLabCo.® has launched NeuraBlendTM Calming Chew, a melatonin-free soft chew priced at $38.60 to $43.93 for a 30-day tub, depending on dog size.

It is the company's first calming product. Each pork-flavored chew combines 10 active ingredients, including valerian root, ashwagandha, L-theanine and a postbiotic blend, to help support calm behavior.

Ten ingredients target four pathways

According to PetLabCo.®, the ingredients work across four pathways: gut-brain, stress response, neurotransmitter and botanical support. The vet-reviewed formula includes PRIOME® MW, a postbiotic blend designed to support the gut-brain axis, and KSM-66® Ashwagandha Root Extract, a clinically studied, branded adaptogen.

The chew contains no melatonin, which the company says makes it suitable for daily use without leaving dogs sluggish.

New York – October 13, 2026 -- Starting Thursday, October 15, fans aged 21 and over can buy an oversized inflatable bar, a vintage photo booth or a cocktail-serving armchair for $12.99 each, the suggested retail price of a 750mL bottle of Smirnoff No. 21 Vodka.

Smirnoff launches three weekly drops with Kayla Nicole

Smirnoff calls itself the Official Partner of the Pregame and built the drops with Kayla Nicole, host of the podcast The Pre-Game with Kayla Nicole. She helped pick the items that would make the cut at her own pregame. New drops go live every Thursday morning on October 15, 22 and 29 at shop.smirnoff.com.

"Anyone who knows me knows I'm all about the pregame — half the time, it ends up being even more fun than the main event," Nicole said.

Irvine – October 13, 2026 -- HI-CHEW is taking a haunted-manor trunk-or-treat experience to five US cities this October, with free candy, games and a mystery flavor that will only be revealed on Halloween Day.

The Mystery Manor Tour is built around the returning HI-CHEW Halloween Mystery Mix. The assortment includes three familiar flavors, Green Apple, Orange Creamsicle and Cotton Candy, plus one new flavor the brand is keeping secret.

Visitors walk through a graveyard of candy-flavored props

Guests enter through a graveyard with Orange Creamsicle tombstones, wispy Cotton Candy trees and glowing Green Apple jack-o'-lanterns. At the door, the brand's mascot Chewbie appears as FrankenChewbie, dressed in a Frankenstein's Monster-inspired costume and handing out treats.

Newark, N.J. – October 13, 2026 -- Panasonic's expanded residential ventilation lineup, including a bathroom fan with built-in Bluetooth speakers, is now available at Lowe's stores and online across the United States.

The expansion adds six products aimed at homeowners and contractors working on new construction and remodels. The source describes four of them in detail. Panasonic says all are backed by its warranty.

A bathroom fan streams music from two phones at once

The Whisper SymphonyTM Fan has dual speakers and QuikConnectTM Bluetooth® technology for streaming music, podcasts or audiobooks. It can pair with two devices at the same time, iOS or Android. A Pick-A-Flow® selector offers 80 or 110 CFM airflow, and a Flex-Z Fast® bracket handles installation.

San Francisco – October 13, 2026 -- Aonic Club, a new membership service, lets members buy products at cost with no retail markup. Founding members pay $49 for the first year, a launch rate that undercuts the regular $99 first-year fee.

The service starts with Aonic's existing catalog of protein and supplement products. A waitlist for membership opens October 13 at aoniclife.com.

Membership fees replace product markups

Aonic says traditional retail prices stack markups from brokers, distributors, brands and retailers. To remove those layers, it sources ingredients directly, controls its formulas and production, and sells online to members.

Membership is the company's only source of profit. After the first year, the fee rises to $149. The company says it uses AI to improve sourcing and operations, and relies on its community and product value to cut marketing spend.

Aurora, N.Y. – October 13, 2026 -- MacKenzie-Childs has added a 1 Quart Tea Kettle to its signature collection, priced at $149.95 and available now. It is the most accessibly priced kettle in the lineup.

The new size is built for city apartments, first homes and smaller counters. It is meant for tea for one or two, and it joins the existing 2 and 3 quart kettles.

The kettle comes in seven Check colorways

Buyers can choose from Courtly Check, Sterling Check, Rosy Check, Emerald Check, Mocha Check, Violet Check and Sky Check. MacKenzie-Childs presents the kettle as an entry point for new collectors and as an addition for existing fans of the Check pattern.