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Oliver Solberg’s Breakout Win Ignites Toyota’s 100th WRC Victory — And Rally Dreams for a New Generation

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Oliver Solberg’s Breakout Win Ignites Toyota’s 100th WRC Victory — And Rally Dreams for a New Generation

SHERIDAN, WYOMING – Sep. 23, 2025 – Rally fans witnessed history in the making this weekend as 23-year-old Oliver Solberg clinched a sensational win at Rally Estonia — not only marking his first-ever World Rally Championship (WRC) victory, but also securing the 100th win for TOYOTA GAZOO Racing in WRC history.

For Solberg, son of 2003 World Champion Petter Solberg, this wasn’t just a race — it was a career-defining moment, a coming-of-age tale on fast gravel roads that played out like a motorsport fairytale.

A Rally Debut That Defied the Odds

With only 12 previous WRC starts in the Rally1 class and nearly three years away from the top category, Solberg returned to the big stage with one goal: to prove himself. Handpicked by Toyota after strong performances in WRC2, he had just two days of testing in Finland to get comfortable in the GR YARIS Rally1. But that was all he needed.

From his first stage win on Friday morning to nine total stage wins and a flawless Sunday under pressure — even with rain soaking the Estonian roads — Solberg showed not just speed, but maturity beyond his years. Co-driver Elliott Edmondson was right there with him every step of the way.

Editorial Insight: Why Solberg’s Win Matters

In a sport where experience often trumps youthful energy, Solberg’s victory offers a refreshing counter-narrative — that raw talent, grit, and mentorship can still upset the odds. It’s a reminder that motorsport is as much about stories as it is about seconds.

More than just a new name on the trophy, his win:

  • Adds a new chapter to Toyota’s rally legacy
  • Inspires a new generation of young drivers
  • Proves that WRC still holds surprises, even in a data-driven era

Family, Legends, and Full-Circle Moments

In a poetic twist, rally legend Juha Kankkunen — now Toyota Deputy Team Principal — was the same man Solberg once asked for a fan photo back in 2022. This weekend, Kankkunen was the mentor behind the magic. As TGR-WRT Chairman Akio Toyoda warmly recalled:
“I took today’s victory by Oliver as a ‘thank you’ for three years ago… If he wins next time while I’m on site, I will rush over to him, so I hope he will take a photo with me!”

That kind of emotional storytelling — generational handoffs and humble beginnings — is what makes rallying deeply human.

Toyota’s Weekend at a Glance

While Solberg dominated, his teammates played important roles in the broader championship picture:

  • Kalle Rovanperä won the Power Stage, finishing 4th overall and gaining crucial points.
  • Elfyn Evans, despite a tough starting position, climbed to 6th and now sits just one point off the championship lead.
  • Sami Pajari rebounded from early mechanical issues to finish 7th — valuable seat time for a rising star.
  • Takamoto Katsuta was forced to retire before the Power Stage, a tough end to a promising start.

Toyota’s performance across the board keeps them 52 points clear in the manufacturer standings.

Young Challenger vs. Veteran Star

Solberg’s win becomes even more impressive when placed next to the seasoned drivers he beat. Estonia’s home hero Ott Tänak, a former WRC champion with over 20 wins, had every advantage of experience and fan support. Yet it was Solberg — fresh off WRC2, in his first Rally1 appearance since 2022 — who stole the spotlight. While Tänak drove with his usual calculated precision, Solberg attacked with youthful boldness and pinpoint control, showing the world that fearlessness and fresh thinking still have a place at the top of the sport.

What’s Next: Rally Finland and the Speed Challenge

With just days to regroup, Toyota now sets its sights on Rally Finland (July 31–August 3), the fastest round on the WRC calendar. It’s also Toyota’s home rally — and expectations couldn’t be higher.

For Solberg, it’s a chance to prove that Estonia wasn’t a one-time fairytale. For fans, it’s a fresh chapter in a season filled with tight battles, unexpected heroes, and emotional victories.

Feeling the Rally Bug?

If you’ve ever dreamed of the open road, the smell of gravel dust, or cheering at the edge of a forest stage, now’s the time to tune in. Oliver Solberg just reminded the world that dreams do come true — sometimes at 120 km/h through the woods.

Learn more and follow the upcoming Rally Finland action at www.wrc.com

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Why Toyota’s Morizo Returned to the Nürburgring—And Why It Matters for Everyday Drivers

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Why Toyota’s Morizo Returned to the Nürburgring—And Why It Matters for Everyday Drivers

SHERIDAN, WYOMING – Sep. 23, 2025 – After a six-year hiatus, Morizo—better known as Toyota Chairman Akio Toyoda—has made a powerful return to the legendary Nürburgring 24 Hours endurance race. But this wasn’t just about speed or bragging rights. It was about reigniting a philosophy: building ever-better cars by taking them to the edge—literally.

For drivers around the world, this symbolic comeback isn’t just motorsport drama—it’s personal. It hints at better Toyotas on our streets, forged from the fire of the world’s toughest track.

The Nürburgring: The Car World's "Green Hell"

Nicknamed the Green Hell, the Nürburgring in Germany is a 25-kilometer stretch of unforgiving terrain—300 meters of elevation changes, over 170 corners, and blind sequences that demand complete faith from drivers and machines.

Many global carmakers rely on it as a brutal development track. And for good reason:

  • If a car can survive here, it can survive anywhere.
  • Drivers often find themselves airborne during high-speed runs.
  • The track’s narrow, visibility-poor layout pushes both precision and durability to the max.

Toyota has long used this venue to sharpen its road cars, but Morizo’s latest appearance feels more symbolic than strategic.

Morizo’s Return: A Tribute and a Statement

This time, Akio Toyoda wasn’t driving for TOYOTA GAZOO Racing, the brand’s high-profile motorsports division. He raced under TOYOTA GAZOO ROOKIE Racing (TG-RR)—a subtle but telling choice.

His message? Back to basics.

“I want everyone to remember the starting point of making ever-better cars by participating in the Nürburgring.”

It was a nod not just to Toyota’s philosophy, but to his own roots. This track was where Morizo trained under his mentor, the late Hiromu Naruse—a revered master test driver who left an indelible mark on Toyota’s performance DNA.

The return wasn’t about podium finishes—it was about learning, refining, and passing on the craft of car-making through experience.

Why This Matters to Everyday Drivers

You may never take your RAV4, Camry, or GR86 to the Nürburgring—but you’ll still feel the benefits of Toyota’s obsession with this track. Here’s how:

  • Handling That Feels Natural: Cars developed with Nürburgring feedback are more stable in corners, with smoother steering response.
  • Durability That Goes Beyond Lab Tests: Real-world stress at the 'Ring ensures parts and systems are ready for any weather or road.
  • Driver Confidence: A car that performs at the edge helps average drivers feel more in control, even in rain or on winding roads.
A New Generation of Grit

TG-RR’s participation also brought fresh faces into the fold—new drivers and engineers gaining firsthand experience at one of the world’s most demanding arenas. It's not just about faster lap times; it's about cultivating future leaders who understand cars as more than machines.

That mindset—of learning by doing, of breaking things and rebuilding smarter—is Toyota’s quiet superpower. It’s why your next Corolla might brake just a bit sharper, or your hybrid SUV feels surprisingly nimble in a mountain curve.

Quick Comparison: Nürburgring vs. Standard Road Testing

Standard Road Testing:

  • Controlled environments
  • Predictable conditions
  • Repetitive test loops

Nürburgring Testing:

  • Extreme terrain and elevation
  • Constant driver adaptation
  • Real-world chaos = real-world durability

By choosing the harder path, Toyota makes the easy drive even easier for you.

Final Lap: A Legacy That Touches the Road

Morizo’s Nürburgring comeback is more than motorsport nostalgia—it’s a roadmap for the future. In a world leaning toward autonomous, electric, and software-defined vehicles, Toyota is reminding us that the heartbeat of a great car still comes from the drive.

For consumers, that means one thing: cars that don’t just get you from A to B, but do it with feeling, balance, and joy.

Learn more about TOYOTA GAZOO ROOKIE Racing and the Nürburgring project at https://toyotagazooracing.com

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Woven City’s Next Chapter: A Community Built by Everyday Dreamers

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Woven City’s Next Chapter: A Community Built by Everyday Dreamers

SHERIDAN, WYOMING – Sep. 23, 2025 – In a world racing to build the future with tech and automation, Woven City is taking a different route—by putting people first. As Toyota’s ambitious “living laboratory” prepares to open its doors in Susono City this fall, the focus is surprisingly human: not gadgets or robots, but the people who will call this place home. They’re known as “Weavers,” and they’re more than just residents—they’re the beating heart of this visionary community.

A Future City Where People Come First

At first glance, Woven City may sound like a tech utopia—an experimental town where smart homes, autonomous mobility, and sustainable systems seamlessly intertwine. But spend time with the Woven by Toyota (WbyT) team, and a new theme emerges: belonging.

From whimsical “picnic-style” info sessions with snacks and notepads on the lawn to a recruitment website that speaks to values, not just logistics, everything about Woven City signals a shift in how future communities can be built—with empathy, collaboration, and everyday life in mind.

Why Woven City Isn’t Just Another Smart City

While traditional smart cities often showcase technology as the star of the show, Woven City flips the script. Here, tech plays a supporting role to human experience. It’s the Weavers—the people living day-to-day in this environment—who shape the city’s evolution by providing real-world insights into what actually works.

According to Risako Kusu, who helped shape the recruitment process, “Even if we have Inventors eager to create things, they cannot achieve this without Weavers—the city can’t exist without Weavers, that’s how important they are.”

In Woven City, “Inventors” (the technologists and developers) and “Weavers” (the residents) are equally vital. One tests; the other lives. The result? Innovations that actually fit real life.

What It's Like to Become a Weaver

Becoming a Weaver isn’t like signing a lease in an ordinary neighborhood. Applicants go through a thoughtful selection process that considers:

  • Personal alignment with Woven City’s purpose of enhancing “well-being for all”
  • Availability of rooms and community needs
  • Participation in ongoing “living laboratory” trials

Rather than focusing on income brackets or demographics, Woven City looks for people ready to co-create the future—not just consume it.

From Application to Arrival: A Seamless Human-Centered Journey

The WbyT team is heavily involved in making the journey smooth for future residents, from answering questions to organizing friendly onboarding events. These gatherings resemble a creative fusion of TED Talk, picnic, and design thinking workshop—inviting curiosity, not conformity.

Even the venue for the recent session—Toyota’s Fuji Susono Technical Center—transformed from a traditional briefing hall into a cozy, welcoming hub where curiosity felt safe.

Mini Comparison: How Woven City Stands Out from Typical Smart Developments

  • Resident Role: Instead of passive users, Woven City invites Weavers to become active co-creators of their surroundings.
  • Innovation Style: Feedback from everyday life takes priority over top-down tech deployment.
  • Community Focus: Emotional well-being, shared values, and human connection are key design principles.
  • Selection Criteria: Residents are chosen based on lifestyle fit and willingness to engage, not just economic profiles.

Why This Matters for Everyday Consumers

While most of us won’t be moving into Woven City tomorrow, its ethos signals a larger cultural shift: the future of living isn’t just about smarter cities—it’s about kinder, more livable ones. Whether you're dreaming of an eco-home, more mindful commuting, or a connected community that actually feels like home, Woven City is hinting at what’s possible when humans—not machines—set the tone.

Looking Ahead: Fall 2025 and Beyond

This fall marks the arrival of Woven City’s first official residents, while broader public participation is set to roll out in the next fiscal year. As more Weavers settle in, their real-life feedback will fuel continuous improvements—not only to tech, but to how we live together in an increasingly connected world.

Want to follow their journey—or maybe become a Weaver yourself someday? Learn more at https://woven-city.global

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Toyota’s Rally Stars Unleash the GR Yaris Power in Estonia’s High-Speed Gravel Spectacle

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Toyota’s Rally Stars Unleash the GR Yaris Power in Estonia’s High-Speed Gravel Spectacle
SHERIDAN, WYOMING – September 23, 2025 – Rally Estonia roared back onto the FIA World Rally Championship calendar this month, delivering heart-pounding speed, flying gravel, and a bold display of youth and talent from Toyota Gazoo Racing’s World Rally Team. From forest-blurred straights to tight technical sections, this Baltic favorite proved to be a turning point in the season — especially for fans craving excitement and a glimpse into rallying’s next generation.

A Shift in Terrain, A Shift in Momentum

After tackling some of the season’s roughest stages in Portugal, Sardinia, and Greece, the team found welcome rhythm on Estonia’s faster, flowing roads. Known for its jump-filled gravel tracks and narrow tree-lined challenges, the Tartu-based event marked the halfway point of the 14-round season — with Toyota holding a commanding 65-point lead in the manufacturers' standings.

Elfyn Evans entered the weekend under pressure, sweeping the gravel roads in recent rallies. “It’s important to have a good feeling in the car and our test last week was good for working through some ideas,” Evans noted. Despite tricky weather-dependent grip conditions, his confidence on Estonia’s rapid routes reflected his comfort on this style of terrain — especially with two Finnish wins already under his belt.

New Roads, Familiar Faces, Fresh Fire

While Estonia wasn’t on the calendar last year, the rally welcomed back Kalle Rovanperä, who won the last three editions. “It’s cool to be going back to Rally Estonia this year. It’s where I took my first win in the WRC… the roads suit my style well, so I’m excited,” said Rovanperä. His recent testing in Estonia helped fine-tune his setup for speed and control.

Fellow teammate Takamoto Katsuta shared similar anticipation. “The fast rallies coming up in Estonia and Finland are some of my favourites on the calendar,” he said, pointing out the challenge of adjusting to narrow, fast sections in the forests — especially with new tire specs in play.

Meanwhile, Sami Pajari, part of Toyota’s WRT2 squad, expressed excitement about transitioning to high-speed stages: “These next two rallies are very different to the ones we’ve just had… it can be more about driving fast than trying to avoid issues.”

A Debut to Watch: Oliver Solberg in GR YARIS Rally1

One of the weekend’s biggest stories? The much-anticipated Rally1 debut of 22-year-old Swedish talent Oliver Solberg. Son of 2003 World Champion Petter Solberg, Oliver stepped up from the Rally2 ranks — where he’d already snagged three wins this season — and into the GR YARIS Rally1.

“It’s a fantastic opportunity and a dream come true for me to be able to do Rally Estonia in the GR YARIS Rally1,” Solberg said. His goal was simple but strategic: build confidence, gain top-tier experience, and enjoy every moment. And while the Estonian stages are notoriously fast and unforgiving, Solberg’s performance offered plenty of promise.

Fast Facts: What Makes Rally Estonia Unique

  • Speed Meets Skill: One of the fastest rallies on the calendar, with flowing roads broken up by jump-filled sections and technical twists.
  • Local Love: Hosted in Tartu, Estonia’s second-largest city, the event kicks off in the historic Town Hall Square and weaves through regional villages and forests.
  • Surface Strategy: Soft and sandy in parts, Estonia’s gravel turns rutted on second passes — putting both tire choice and line precision to the test.
  • Finnish Firepower: With multiple Finnish drivers dominating support categories, Estonia remains a proving ground for young Nordic talent.

Why This Rally Mattered

Beyond the points and podiums, Rally Estonia served as a showcase for Toyota’s long-term investment in nurturing next-gen talent. By giving Solberg a chance in the GR YARIS Rally1, the team emphasized its commitment to “providing a path for young talent to reach rallying’s top level,” as Team Principal Jari-Matti Latvala explained.

For fans, it was a reminder of what makes rally so special: unpredictable terrain, breakneck speed, and the passing of torches from legends to rising stars — all in one dust-swirled weekend.

Learn more about Toyota Gazoo Racing’s rally journey at https://toyotagazooracing.com

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Toyota’s Road to Carbon Neutrality: Akio Toyoda Urges Action, Not Assumptions

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Toyota’s Road to Carbon Neutrality: Akio Toyoda Urges Action, Not Assumptions
SHERIDAN, WYOMING – September 23, 2025 – In a world often driven by speculation and hype, Toyota’s Chairman Akio Toyoda offers a refreshing reminder: real progress in the fight against climate change comes from preparation, not prediction.

At Toyota’s 2025 General Shareholders’ Meeting—attended by a record-breaking 6,752 participants—Toyoda’s closing remarks struck an emotional chord, emphasizing that the automotive giant’s mission is rooted in global inclusivity and climate responsibility. His message was simple yet powerful: “The only enemy is carbon.”

Beyond the Buzzwords: Toyota’s Multi-Pathway Decarbonization Approach

While much of the EV discourse centers around battery electric vehicles (BEVs) alone, Toyota continues to challenge that one-size-fits-all narrative. With over 27 million electrified vehicles sold to date—primarily hybrids—the company estimates a CO₂ reduction equivalent to 9 million BEVs. That’s not a small feat.

What sets Toyota apart isn’t just its numbers, but its strategy. Rather than going all-in on a single solution, the company is committed to a multi-pathway approach, offering hybrids, plug-in hybrids, BEVs, and hydrogen fuel cell vehicles to suit different markets and realities.

Why This Matters: Different Roads, Shared Goals

As Toyoda emphasized, “each country has its own unique energy situation.” That’s not just a line—it’s a lens into Toyota’s philosophy. Whether you’re in a rural area without reliable charging infrastructure or in a densely packed urban center, Toyota’s aim is to offer mobility solutions that actually work for you.

This isn't just about emissions—it’s about accessibility, equity, and making sure no region or community is left behind in the race toward sustainability.

A Brand Built on Teamwork, Not Trend-Chasing

Toyota’s refusal to jump on short-term trends isn’t hesitation—it’s deliberation. “Speculation doesn’t always turn out correct,” Toyoda reminded the crowd, underscoring the brand’s focus on collaboration with dealers, suppliers, equipment vendors, and logistics teams worldwide.

This holistic ecosystem is what allows Toyota to respond to market changes with agility—not desperation. Or as Toyoda phrased it back in 2021: “Quickly adapting to changes is more important than trying to predict the future.”

Mini Comparison: Toyota’s Real-World Readiness vs. EV-Only Purists

  • Toyota’s multi-pathway strategy
    ✔ Hybrids for cities and suburbs
    ✔ BEVs for fully electrified regions
    ✔ Hydrogen for fleets and heavy-duty needs
    ✔ Adaptable to local infrastructure
  • EV-only manufacturers
    ❌ Depend heavily on widespread charging networks
    ❌ Less inclusive for low-income or rural consumers
    ❌ Often vulnerable to market shifts and tech bottlenecks

Editorial Perspective: The Power of Preparedness

Toyoda’s leadership style—deeply rooted in resilience and reality—feels especially relevant in 2025. In a world full of flashy concept cars and bold EV promises, Toyota’s steady hand may be its greatest competitive advantage.

This isn’t just a company selling vehicles—it’s one trying to safeguard future mobility for everyone, everywhere. “As long as we work together and prepare well, we are sure to make many people smile,” Toyoda concluded, reminding shareholders that optimism and strategy can—and must—go hand in hand.

Quick FAQ: Toyota’s Decarbonization Strategy

Q: Is Toyota against battery EVs?
A: Not at all. Toyota has sold millions of hybrids and is actively investing in BEVs and solid-state battery tech.

Q: Why not just focus on one solution?
A: Because energy and infrastructure vary widely across the globe. Toyota aims to meet people where they are.

Q: What’s the advantage of a multi-pathway approach?
A: Flexibility, resilience, and readiness to serve diverse markets without delay or exclusion.

Learn more at Toyota’s official site

Daihatsu’s Emotional Comeback: How a Fresh Start Is Powering a New Kind of Car Culture

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Daihatsu’s Emotional Comeback: How a Fresh Start Is Powering a New Kind of Car Culture

SHERIDAN, WYOMING – July 28, 2025 – Sometimes a fresh start isn’t just a corporate reset — it’s personal. For Daihatsu, a brand long known for compact cars and practical city rides, the path back from a certification scandal has become a story of honesty, humility, and a renewed sense of purpose. And now, with the unveiling of the new Move in June 2025, the company is finally putting its wheels where its heart is.

More Than Just Damage Control — A Culture Shift

In 2023, Daihatsu faced a massive trust crisis when certification irregularities were uncovered. But what followed wasn’t a press-release apology tour. Instead, under President Masahiro Inoue’s leadership, the company rolled up its sleeves and got to work — not just on policies, but on people.

They didn’t just fix procedures; they created space to reflect. The newly launched Koudoukan isn’t a factory or boardroom — it’s a place to think and act, where employees revisit case studies, trace the roots of missteps, and reimagine what ethical carmaking looks like. It’s a very Japanese blend of introspection and action.

“Fresh Start Day”: A Symbol with Substance

December 20, 2023 — the day an independent audit laid out the full scope of the problem — could’ve been just another page in the report. Instead, Daihatsu named it Fresh Start Day, asking every employee to recommit: not just to avoid another failure, but to carry forward a mindset of accountability and pride.

And they didn’t keep that journey behind closed doors. In video interviews from their Osaka headquarters, employees spoke openly about their shame, their determination, and the difficult conversations with suppliers, customers — even their own families. It’s rare, and raw.

A New Move — And a New Meaning

Then came June 2025: the launch of the new Move, a symbol of momentum in every sense. As President Inoue put it, “We’re a carmaker. New cars keep us going.”

But the new Move isn’t just about getting back to business — it’s about designing vehicles that align with a new vision of integrity and transparency. For everyday drivers, that matters more than they might think.

Why This Matters for You

For consumers, especially those who’ve grown skeptical of “greenwashing” or brand spin, Daihatsu’s approach is a breath of fresh air. This isn’t just about emissions stats or infotainment upgrades. It’s about knowing the people who make your car actually believe in doing things right.

And when your car is built with care, responsibility, and renewed purpose — it feels different. You trust it more. Maybe even yourself a little more too.

From Scandal to Strength: How Daihatsu’s Rebuild Stands Apart

Here’s how Daihatsu’s approach compares to other automotive comeback stories:

  • Toyota’s Quality Fix (2010): Focused on technical overhauls, not emotional transparency
  • Volkswagen’s Dieselgate Response: Heavy fines and tech pivots, but limited cultural introspection
  • Daihatsu’s Fresh Start: Rooted in reflection, driven by people, symbolized by a new model

Quick FAQs: Daihatsu’s Fresh Start

What caused the original issue?
In 2023, certification irregularities came to light involving how some vehicles were tested and reported.

What’s changed since then?
A new leadership structure, the creation of Koudoukan for ethics training, and ongoing cultural reform.

What is Fresh Start Day?
December 20, 2023 — now a company-wide annual pledge day to uphold transparency and improvement.

Is the new Move already available?
Yes. The 2025 Move is available in Japan now, with possible export market announcements expected later this year.

Is this just PR, or real change?
Employees themselves asked media to come see the changes — and spoke on record, from the heart.

Why should I care as a consumer?
Because ethical manufacturing builds safer, more trustworthy cars — and you can feel that behind the wheel.

Looking Ahead with Confidence

As Daihatsu rolls out the new Move and rebuilds its reputation, one thing is clear: this isn’t just a return to form — it’s the beginning of a more human kind of carmaking. For drivers who care about more than just price tags or horsepower, that’s a journey worth supporting.

Learn more at https://www.toyota.com/, https://www.daihatsu.com/

Toyota Gazoo Racing Chases Redemption in Brazil After Le Mans Setback

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Toyota Gazoo Racing Chases Redemption in Brazil After Le Mans Setback
SHERIDAN, WYOMING – September 23, 2025 – The roar of hybrid engines, the scent of burnt rubber, and the passionate cheers of Brazilian fans set the stage as TOYOTA GAZOO Racing returned to Interlagos for the 6 Hours of São Paulo on July 13. For a team still recovering from a tough Le Mans, this race wasn’t just another stop on the FIA World Endurance Championship calendar—it was a shot at redemption.

A legendary track with unfinished business

Interlagos—officially the Autodromo José Carlos Pace—is no stranger to TOYOTA GAZOO Racing glory. From their first win in 2012 to clinching the manufacturers' title in 2014, the circuit has been a stage for big moments. And in 2024, a commanding victory here helped propel the team’s title bid.

This year, hopes were high but the pressure was real. After a bittersweet Le Mans finish—5th for the #7 car and a frustrating 15th for the #8—the team needed momentum. They arrived in São Paulo determined to reconnect with the podium and reignite their championship spirit.

Fewer drivers, higher stakes

The absence of Sébastien Buemi, who missed the race due to Formula E obligations, put added pressure on his teammates. That meant Brendon Hartley and Ryo Hirakawa had to handle the six-hour endurance run as a duo in the #8 GR010 HYBRID.

But they were undeterred. As Ryo Hirakawa explained, “It’s going to be a challenge to repeat that result this year but the whole team is fighting hard to get us back on the podium again… Our team spirit is really strong, and we’re all determined to bounce back after Le Mans.”

From history to heart: why Brazil matters

Interlagos isn’t just another racetrack. For many drivers, it’s emotional terrain—full of racing history and a crowd that lives and breathes motorsport. Mike Conway put it best: “It’s a true motorsport country and the fans are just incredible… It’s a place I always enjoy visiting.”

For fans watching, especially those in South America, Toyota’s presence adds weight to a race that blends tradition with innovation. The hybrid-powered GR010 machines are engineering marvels—but what really electrifies the experience is the human drive to persevere, even when odds are stacked.

Editorial highlight: How does Interlagos compare to Le Mans?

While Le Mans is the marathon of endurance racing, Interlagos is more like a punchy 10K—shorter, twistier, and emotionally intense. Here’s a quick look:

  • Length & Layout:
    • Le Mans: Over 13.6km with long straights and chicanes
    • Interlagos: 4.3km, anti-clockwise, with rapid elevation changes
  • Atmosphere:
    • Le Mans: Global spectacle, 24-hour endurance
    • Interlagos: Intimate, passionate fans, high-pressure sprints
  • Car Setup:
    • Le Mans: Balanced for speed and night driving
    • Interlagos: Tuned for grip and quick handling on lower-grip tarmac

Team resilience on full display

Kamui Kobayashi, who juggles roles as driver and Team Principal, acknowledged the uphill battle: “We didn’t get the result we wanted in Le Mans, and this makes it almost impossible in the World Championship, but we never give up and we want to fight for victory at every race.”

And that resilience paid off. Back in their familiar matt black livery, the #7 and #8 cars returned to a track where every curve holds a memory—and every second counts.

Why this matters for fans and future motorsport

For everyday racing fans, TOYOTA GAZOO Racing’s journey is more than just statistics and trophies. It’s a story of persistence, learning from defeat, and showing up stronger. In a world increasingly leaning into hybrid technology, Toyota's racing efforts also represent the cutting edge of what's coming to future road cars.

So whether you’re watching from the grandstands or the comfort of your living room, races like the 6 Hours of São Paulo remind us: high-tech can still have a human soul—and every comeback starts with belief.

Learn more about TOYOTA GAZOO Racing and upcoming races at https://toyotagazooracing.com.

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Toyota’s Bold Battery Bet: Why All-Solid-State Could Change the Game for Everyday Drivers

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Toyota’s Bold Battery Bet: Why All-Solid-State Could Change the Game for Everyday Drivers
SHERIDAN, WYOMING – September 23, 2025 – Toyota is no stranger to leading the charge in mobility innovation, but its current journey toward all-solid-state batteries might just be the boldest yet. With promises of ultra-fast charging, longer range, and enhanced durability, these batteries are shaping up to be more than just a technological upgrade — they could redefine what electric driving feels like for everyday consumers.

A Power Shift That Could Reshape Daily Driving

For drivers who’ve hesitated to make the leap to electric vehicles (EVs) due to long charging times or range anxiety, Toyota’s all-solid-state battery development could be the turning point. Unlike conventional lithium-ion batteries, these cutting-edge systems replace the liquid electrolyte with a solid one, allowing ions to move more rapidly — a change that translates to:

  • Shorter charging times — potentially slashing recharge stops from hours to minutes
  • Extended driving range — making longer road trips less of a hassle
  • Increased power output — meaning peppier performance even in eco-friendly modes
  • Improved safety and durability — due to better thermal stability and reduced degradation

Toyota’s Multi-Pathway Strategy: More Than Just One Solution

Toyota isn’t putting all its batteries in one basket. As Vice President Nakajima explained during the company’s recent General Shareholders’ Meeting, the brand is pursuing a multi-pathway strategy, developing a diverse range of vehicles that meet the unique energy needs of different regions:

  • ICE (internal combustion engine) and hybrid vehicles for markets where charging infrastructure is limited
  • Plug-in hybrids and battery electric vehicles (BEVs) for urban environments
  • Fuel cell EVs and hydrogen-engine vehicles as next-gen solutions for long-haul and heavy-duty use

The focus? To serve global mobility needs while reducing carbon emissions across the entire vehicle lineup — even retroactively, with carbon-neutral fuels for existing cars.

Editorial Insight: Why This Actually Matters to You

This isn’t just a story about batteries and boardrooms — it’s about how Toyota is designing your next car to fit your lifestyle, not the other way around. Whether you’re:

  • A city commuter looking for less time plugged in and more time on the move
  • A road tripper dreaming of fewer stops and more open highway
  • A tech enthusiast curious about what’s powering the vehicles of the future

…these advances mean more practical, more personal, and more powerful electric mobility is coming your way.

Courage, Failure, and Toyota’s Development Ethos

What makes Toyota’s approach stand out isn’t just the tech — it’s the mindset. As Nakajima candidly shared, “Frankly, there’s no telling if it will work out or not.” But in the spirit of Chairman Akio Toyoda’s philosophy — “It’s okay to fail.” — the company embraces setbacks as fuel for future innovation.

He added, “It is through failure that we gain experience. For young developers, such experience fuels new development challenges. That’s what we hope to facilitate.”

This sense of humility and long-term vision is rare in the automotive race for EV supremacy. It suggests that Toyota isn’t just trying to be first — it’s trying to build something that lasts.

Mini FAQ: All-Solid-State Batteries Simplified

Q: What makes all-solid-state batteries better than regular EV batteries?
A: They use a solid electrolyte, enabling faster ion flow — meaning quicker charges, longer life, and better range.

Q: When can I buy a Toyota with this tech?
A: There’s no confirmed release date yet, but development is underway. Toyota aims to keep its timeline — fingers crossed.

Q: Is this safe?
A: Yes — in fact, solid-state batteries are considered safer due to lower fire risk and greater thermal stability.

Q: Will it be expensive?
A: Initial models may carry a premium, but prices are expected to drop as production scales.

A Look Ahead

With its battery manufacturing facility in North Carolina already operating and strategic acquisitions like Primearth EV Energy (now Toyota Battery) boosting its capabilities, Toyota is laying the groundwork for a full-spectrum electrified future.

But perhaps the most human part of the journey came not in the technical specs, but in Vice President Nakajima’s closing words: “We… have taken those words to heart, and they have given us courage to take the next big step forward.”

Toyota isn’t just developing new batteries — it’s building trust, one charge at a time.

Learn more at https://www.toyota.com/

Toyota’s High-Tech Transformation: What It Means for Drivers and Everyday Life

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Toyota’s High-Tech Transformation: What It Means for Drivers and Everyday Life
SHERIDAN, WYOMING – September 23, 2025 – Toyota’s latest shareholder meeting wasn’t just about financials—it was a glimpse into a smarter, safer, and more connected driving future. With its eye on cutting-edge software, artificial intelligence, and zero-emissions mobility, Toyota is evolving from a traditional automaker into a full-fledged mobility tech company. But what does that actually mean for the average driver?

While numbers like “4.8 trillion yen in income” sound like big business talk, the reality is that the innovations behind those numbers could soon reshape your commute, your car's updates, and even your safety on the road.

Smarter Cars, Safer Roads

One of Toyota’s most exciting announcements centered around its software-defined vehicles (SDVs)—cars built to grow smarter over time through updates, just like your smartphone.

Thanks to Toyota’s in-house software platform Arene, new models like the RAV4 are gaining enhanced safety features via over-the-air updates. That means:

  • No more waiting for dealership appointments to get new driving features.
  • Continuous improvements in safety, powered by real-time data.
  • Longer lifespan for vehicles, as performance and usability evolve with tech updates.

In the words of Chairman Akio Toyoda, “Toyota’s SDVs are first and foremost a path to zero traffic accidents.” That bold promise puts safety—not just bells and whistles—at the heart of Toyota’s tech push.

From Cars to Connected Ecosystems

Toyota isn't stopping at the vehicle level. As Executive Vice President Hiroki Nakajima explained, the real magic happens when cars connect with people and infrastructure.

What does that mean for everyday drivers?

  • Predictive AI that can sense your next move—say, when you’re about to change lanes—and assist accordingly.
  • Seamless connectivity, thanks to collaborations with telecom giant NTT and even a rocket company for satellite-based communication.
  • A smoother urban driving experience, as vehicles begin to “talk” to traffic signals and other infrastructure.

Think fewer surprises on the road, more real-time assistance, and an overall calmer drive.

Why It Matters for Your Next Car

Toyota’s tech investment isn’t just about gadgets—it’s about building trust, loyalty, and long-term value for drivers. As Executive Vice President Yoichi Miyazaki explained, Toyota is now earning a growing portion of its revenue—2 trillion yen this year alone—from ongoing services and customer relationships, not just car sales.

So why should you care?

  • Your Toyota may soon come with a lifetime of updates, not just a one-time feature list.
  • Software-powered models could hold value longer, making them smarter investments.
  • Toyota’s focus on safety, AI, and sustainability means your next car could help build not just a better ride—but a better world.

Quick Comparison: Toyota's SDV vs. Traditional Cars

  • Traditional Cars
    • Features locked at time of sale
    • Software rarely updated
    • Safety reliant on hardware
  • Toyota SDVs (like RAV4)
    • Evolving features through updates
    • Continuous safety improvements
    • AI + connectivity for proactive assistance

FAQ: What’s a “Software-Defined Vehicle” (SDV)?

Q: Will my car really get better after I buy it?
A: Yes! Through updates, SDVs like Toyota’s can improve safety, infotainment, and even driving dynamics.

Q: Do I need tech knowledge to use this?
A: Not at all. Updates happen automatically—just like apps on your phone.

Q: Is this only for premium models?
A: Toyota is expanding SDV technology to mass-market vehicles like the RAV4, making it widely accessible.

Final Thoughts

Toyota isn’t just aiming for the top spot in car sales—it’s reimagining what cars can be. With investments in electrification, artificial intelligence, and connected infrastructure, the company is quietly laying the groundwork for a safer, smarter, and more sustainable future.

For consumers, that means buying a Toyota could soon feel more like subscribing to a living, learning mobility experience—one that grows with you, adapts to your needs, and always has your back.

Learn more at https://www.toyota.com/

BYD Teams Up with Inter Milan: A Bold New Drive for Fans and the Future of Mobility

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BYD Teams Up with Inter Milan: A Bold New Drive for Fans and the Future of Mobility
SHERIDAN, WYOMING – September 23, 2025 – When electric cars meet football passion, the result is more than a sponsorship—it’s a lifestyle revolution. BYD Group, the global leader in electric mobility, has kicked off a three-year global partnership with Italian football powerhouse FC Internazionale Milano (Inter), bringing together two high-energy forces with an eye on the future.

At first glance, cars and football might seem like an odd match. But take a closer look, and the synergy becomes electric. Both brands are bold, ambitious, and driven by innovation—and now they’re gearing up to offer fans a whole new experience that blends sport, sustainability, and style.

What the Partnership Means for Fans

Forget static ads on stadium boards—this collaboration goes beyond branding and into real-life perks for supporters. BYD is handing over 70 high-tech electric and plug-in hybrid vehicles to Inter’s top management, staff, and first-team players, turning the football club into a rolling showcase of BYD innovation.

And for fans? BYD is launching a special edition BYD SEALION 7, tailored with the iconic blue and black Nerazzurri colors. It’s not just a nod to fandom—it’s a way for supporters to drive the dream, literally. A limited-edition version will hit the market soon, making Inter the first club to receive a custom electric flagship vehicle built for its community.

Why This Collaboration Matters

This partnership isn’t just another commercial move—it’s a statement. Both brands are leading a shift: Inter Milan in global sports culture, and BYD in sustainable mobility. BYD’s Executive Vice President Stella Li put it powerfully:
“BYD's name means Build Your Dreams, and I think this partnership is a dream for young people, for everybody with a passion for football.”

She added:
“We're a global green technology company with the dream to fight climate change and cool the earth by one degree… This determination, this constant pushing for change and working so hard to make it happen, is something that is really shared between BYD and Inter.”

Global Reach Meets Local Passion

The numbers speak for themselves. Inter has over 533 million fans globally, including 154 million in BYD’s home market of China and 90 million in South America—two of BYD’s strongest territories. This isn’t just good branding; it’s strategic alignment.

Giorgio Ricci, Inter’s Chief Revenue Officer, highlighted the potential:
“This partnership opens up new opportunities for internationally-oriented activations and content capable of engaging fans and consumers around the world.”

More Than Just a Ride: What Fans Can Expect

Coming soon, fans will have access to:

  • BYD fan-exclusive offers: Special purchasing and rental deals on BYD vehicles tailored for Inter supporters
  • Co-branded vehicle experiences: Custom interiors, Nerazzurri color accents, and Inter-inspired tech features
  • Interactive brand moments: Events, digital campaigns, and Europe-wide experiences leading up to DENZA’s premium launch

Quick Look: BYD x Inter Fan Benefits

  • Limited Edition BYD SEALION 7 in Inter colors
  • 🌍 Fan rental & purchase programs launching globally
  • 🚗 Up-close access to BYD vehicles used by players and staff
  • 🎉 Interactive content & football-meets-tech activations

The Bigger Picture: Football and the EV Future

This partnership isn’t happening in a vacuum. BYD was an official sponsor of UEFA EURO 2024 and will continue its presence in UEFA European Under-21 Championship 2025. With more than 4.2 million vehicles sold in 2024 and over 2 million already delivered in 2025, BYD is driving change fast—and football is becoming part of that momentum.

Final Thoughts

This isn’t just about a car company sponsoring a football team. It’s about giving fans a tangible way to engage with their passion while joining the global movement toward cleaner, smarter mobility. Whether you're a die-hard Inter supporter or just curious about the future of driving, this partnership is one to watch—and maybe even drive.

Learn more at byd.com

BYD SEALION 7 Lands in Nepal: Early Buyers Get Big Perks for Going Electric

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BYD SEALION 7 Lands in Nepal: Early Buyers Get Big Perks for Going Electric
SHERIDAN, WYOMING – September 23, 2025 – A new chapter in Nepal’s electric vehicle journey is unfolding with the arrival of the BYD SEALION 7 (100 kW version), now open for blind booking through Cimex Inc., BYD’s official distributor. This all-electric SUV blends futuristic design with terrain-ready performance — and for a limited time, early adopters get exclusive incentives that make the leap to electric more tempting than ever.

Why the SEALION 7 Is More Than Just an EV

The SEALION 7 isn’t just another electric SUV; it’s BYD’s Nepal-specific answer to the growing demand for sustainable, smart mobility with a local touch. Designed on the brand’s advanced e-Platform 3.0, this version is optimized with a 100 kW motor — striking the right balance between affordability, performance, and range for Nepal’s unique driving conditions.

What sets it apart:

  • Blade Battery + CTB (Cell-to-Body) Technology: Boosts safety and structural strength for added peace of mind.
  • FSD Shock Absorbers: Smoother ride and sharper handling on bumpy Kathmandu roads and mountain trails alike.
  • Advanced Suspension Setup: With a Double Wishbone front and Multi-Link rear, you get sportscar-like stability in a family-sized SUV.

A Booking Bonus That Doubles the Joy

BYD isn’t just introducing a new model — it’s rewarding the brave few who book early. The blind booking offer comes with a surprise twist that puts real money back in your pocket.

Here’s what early buyers get:

  • Equal Contribution Offer: Pay NRs. 70,000 to reserve your SEALION 7, and BYD Nepal will top it off with an additional NRs. 70,000 discount at purchase.
  • Extended Peace of Mind:
    • Battery: 10 Years / 200,000 KM
    • Motor: 10 Years / 187,500 KM
    • Low Voltage Battery: 7 Years / 150,000 KM

It’s a rare blend of long-term security and short-term value — ideal for families making their first move into electric or adventurers planning longer cross-country road trips.

Real-World Appeal for Real Nepal Roads

The SEALION 7’s launch comes at a time when Nepali consumers are more open than ever to EVs, but still cautious about quality, reliability, and cost. With this market-specific version, BYD proves it’s not just dropping global models into local markets — it’s adapting for them.

Expect:

  • Smooth power delivery for city streets
  • Strong handling for winding hill roads
  • Enough ground clearance and suspension flexibility for semi-rural areas

How It Compares: SEALION 7 vs. the Typical EV SUV

Compared to most entry-level electric SUVs available in Nepal:

  • Battery innovation: Blade Battery tech is safer and more durable
  • Better suspension: Ideal for potholes, hills, and long hauls
  • Bigger warranty: Most brands offer 5–8 years; BYD offers up to 10

It’s less of a gamble — and more of a smart investment in Nepal’s electric future.

FAQs: Quick Guide for First-Time EV Buyers

Q: What is blind booking?
A: It means reserving the vehicle before full specs or pricing are released — in exchange for special rewards.

Q: Can I test drive it before booking?
A: Not during blind booking, but you can contact BYD showrooms for more info and demos.

Q: Is charging infrastructure ready in Nepal?
A: Yes, and growing fast — BYD and Cimex have been expanding networks across major cities.

Q: When will deliveries start?
A: Delivery dates will be shared with blind booking customers once official pricing is revealed.

Ready to Reserve? Here’s What to Do

Interested drivers can now contact their nearest BYD showroom or connect with Cimex Inc. to secure their blind booking. Whether you're a tech lover, eco-conscious commuter, or someone ready to trade petrol for progress, the SEALION 7 could be your next great adventure.

Learn more at www.byd.com/nepal

BYD SEALION 7 Rolls Out a Sleek 100 kW Variant for Global Flexibility

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BYD SEALION 7 Rolls Out a Sleek 100 kW Variant for Global Flexibility
SHERIDAN, WYOMING – September 23, 2025 – BYD is tuning into global drivers' diverse needs with the upcoming release of its new 100 kW version of the SEALION 7—a move that’s less about scaling back and more about opening doors to a wider world of electric mobility.

While the standard SEALION 7 models pack a powerful punch with 230 kW and even 380 kW configurations, this new variant is all about making sustainable driving more accessible without compromising on core performance. Specifically designed for international markets like Nepal and Sri Lanka, the 100 kW version addresses the real-world needs of regions where infrastructure, pricing, and regulations require a more tailored solution.

Why a 100 kW Version Makes So Much Sense

On the surface, dropping from 230 kW to 100 kW may seem like a step down. But in practice, it’s more like right-sizing for different roads. In places where power grids are evolving and fuel costs are a daily concern, a lighter, less energy-intensive option is a smart and inclusive move.

This new SEALION 7 offers:

  • BYD’s acclaimed Blade Battery technology, known for safety and longevity
  • Intelligent driving assistance and a tech-forward cockpit
  • Signature SUV Coupe styling, with the same sharp design DNA as its more powerful siblings

It’s not a compromise—it’s a calculated expansion that keeps key BYD hallmarks intact.

Style, Safety, and Sustainability Still Come Standard

Despite the lower output, drivers still get the premium feel of the SEALION 7’s design-forward silhouette and BYD’s e-Platform 3.0, which anchors the brand’s next-gen EV lineup. This means smooth handling, advanced connectivity, and a layout optimized for passenger comfort and cargo efficiency.

And yes, the Blade Battery—BYD’s calling card—is still at the heart of the vehicle, offering peace of mind with its renowned thermal stability and extended lifecycle.

How It Compares: BYD SEALION 7 at a Glance

100 kW Version

  • Target Markets: Nepal, Sri Lanka, select regions
  • Power Output: 100 kW
  • Platform: e-Platform 3.0
  • Battery: Blade Battery
  • Driving Tech: Intelligent features
  • Styling: SUV Coupe
  • Best For: Urban agility & affordability

230/380 kW Versions

  • Target Markets: Global / High-demand markets
  • Power Output: 230–380 kW
  • Platform: e-Platform 3.0
  • Battery: Blade Battery
  • Driving Tech: Intelligent features
  • Styling: SUV Coupe
  • Best For: High performance & luxury seekers

Making EVs Truly Global

BYD isn’t just building electric vehicles—it’s building electric solutions. With the 100 kW SEALION 7, the brand reinforces its mission to democratize clean driving. This model isn't about cutting corners—it’s about cutting barriers.

"Tailored specifically for selected international markets like Nepal, Sri Lanka and etc.", the launch represents a new level of awareness in the EV space—one that adapts to varying regulations, energy landscapes, and consumer preferences with agility and grace.

Real-World Take: Who Should Consider This Model?

If you live in a city where ultra-high output isn’t a daily need but comfort, style, and smart tech matter, the 100 kW SEALION 7 is a standout option. It’s the kind of EV you’d choose if you want:

  • A futuristic ride without the high price tag
  • Efficiency optimized for everyday driving
  • Roomy SUV design with coupe-inspired flair
  • Confidence in BYD’s safety and innovation legacy

What’s Next?

Pricing and rollout schedules are expected to be shared soon, but one thing’s already clear: the 100 kW SEALION 7 adds a compelling new layer to BYD’s global EV lineup. Whether you're navigating city streets or regional roads, this model promises to bring more people into the electric age—with fewer obstacles and more inspiration.

Learn more about BYD’s global EV lineup at https://www.byd.com