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SHERIDAN, WYOMING – Sep. 23, 2025 – BMW Motorrad USA has just pulled the cover off its 2026 model year lineup, and it's clear: whether you're a weekend adventurer, city cruiser, or track-day junkie, there’s something electrifying waiting for you in the saddle.

With a mix of bold new colors, tech enhancements, and smart price drops on premium packages, the 2026 range blends precision engineering with rider-focused refinement. Most models return with familiar faces—but several arrive completely reimagined, including the all-new BMW R 12 G/S, R 1300 R, and R 1300 RT.

Fresh Looks, Familiar Thrills

The updates may start with colors, but they don't stop there. BMW is leaning into personalization and refinement across the board.

• Models like the F 800 GS and F 900 GS return with new style packages such as the vibrant Gravity Blue, replacing the older Racing Blue scheme.
• The F 900 GS Adventure also receives a fresh Sage Green Metallic option and sees a notable drop in its premium package cost—saving riders up to $770.

Those subtle tweaks might seem cosmetic, but they reflect BMW’s ongoing strategy: offer premium choices without inflated price tags. It’s an accessible entry into the world of adventure touring.

Power, Presence, and Premium Touches

Every 2026 BMW bike now includes the Ultimate Care Break-In Service, aka the “600 Mile Service,” bundled in—no more surprises during those first few weeks of ownership.

Performance purists will gravitate toward these highlights:

• F 900 R / XR: With 105 hp and a connected TFT display, these mid-range dynamos now pack in heated grips and upgraded optional packages with tire pressure monitoring.
• R 12 nineT & R 12 S: Timeless design meets tech sophistication with a 1,170cc boxer engine and updated colorways like Imperial Blue and Meteoric Dust 2.
• S 1000 RR: A track-ready monster boasting 205 hp, carbon winglets, and a reduced-price Premium Package that enhances value without compromise.

Newcomers with Bold Ambitions

BMW doesn’t just refresh; it reinvents. Three major debuts in the 2026 lineup bring fresh energy to the brand’s identity:

• R 12 G/S – A new era for enduro lovers: This off-road-ready icon blends boxer-twin performance with adjustable enduro suspension and rugged styling.
• R 1300 R / RS / RT – A triple strike of performance, luxury, and versatility. All three share a newly designed 145 hp 1,300cc boxer twin, advanced riding assists, Dynamic ESA, and even Hill Start Assist and Intelligent Emergency Call for confidence on any road.

With distinctive paint options like Aurelius Green Matte and Imperial Blue Metallic, BMW proves once again that performance and beauty can coexist.

Cruisers and Touring Machines, Reimagined

Touring enthusiasts can indulge in the elevated luxury of the K 1600 family:

• GTL, GT, B, and Grand America models continue to deliver 160 hp from a silky six-cylinder engine, while improved Premium and Grand America Packages shave up to $235 off last year’s pricing.
• Expect features like seat heating, cruise control, and a massive 10.25” TFT display—all standard.

For riders who demand nothing short of race pedigree, the M 1000 R, RR, and XR remain the pinnacle of performance, delivering up to 205 hp, lightweight forged wheels, M brakes, and competition-ready setups.

Why This Update Matters for Everyday Riders

BMW’s 2026 lineup is more than a model-year refresh—it’s a clear signal that the brand is listening. Lower premium package prices, improved comfort features, smart technology integrations, and a range of engine choices show a deep commitment to making every ride personal, purposeful, and thrilling.

Whether you're commuting, exploring, or chasing lap times, there's a 2026 BMW bike tuned to your rhythm—and now it might be more accessible than ever.

Mini Comparison: Which 2026 BMW Model Fits Your Riding Style?

• Urban Commute & Weekend Fun
  Try: F 900 R or F 900 XR
  Why: Lightweight, agile, stylish—perfect for weekday city riding and quick getaways.
• Adventure Seekers
  Try: F 900 GS Adventure or R 12 G/S
  Why: Off-road capability, large fuel tanks, and rugged suspension systems.
• Luxury Tourers
  Try: K 1600 GTL or Grand America
  Why: Comfort packages, heated seats, and panoramic displays for long-haul bliss.
• Performance Addicts
  Try: M 1000 RR or S 1000 XR
  Why: Race-derived power, rider modes, and aerodynamic engineering.

Explore the full 2026 lineup now at www.bmwmotorcycles.com.

SHERIDAN, WYOMING – Sep. 23, 2025 – MINI USA is throwing the ultimate Independence Day party—with a wink and a nod to its British roots. In a bold splash of red, white, and blue, the iconic carmaker is celebrating the Fourth of July by showcasing three stunning new models that capture the rebellious spirit of both sides of the Atlantic.

The striking trio—each painted in a patriotic hue—was displayed at the BMW of North America campus in New Jersey, commemorating not only America's historic independence but also BMW's 50th anniversary in the U.S. And while MINI originated in the UK, it’s clear the American market has fully embraced the brand. After all, what’s more American than rewriting the rules—especially with style?

A Celebration in Full Color

MINI isn’t just waving the stars and stripes—it’s driving them. The brand's eye-catching display features:

• Chili Red MINI Countryman SE ALL4 – The first-ever tow-rated MINI SUV and fully electric to boot. It’s rugged, zippy, and ready for road trips.
• Nanuq White MINI Cooper S 2-Door – A throwback to MINI’s original Issigonis design, this model keeps things playful, punchy, and utterly fun to drive.
• Blazing Blue MINI Cooper S Convertible – The latest addition to the 2025 lineup, it’s your top-down answer to summer freedom.

In true MINI fashion, the colors also cheekily reflect both Old Glory and the Union Jack—a subtle nod to the brand’s dual citizenship in cool.

Why This Bold Move Matters

MINI could’ve quietly ridden out the holiday weekend. But instead, it leaned into a clever, emotionally resonant narrative—one of independence, innovation, and friendship across borders.

Here’s why this matters:

• It taps into Americana without losing MINI’s British charm.
• It celebrates the all-electric shift with the Countryman SE ALL4 leading the pack.
• It reinforces MINI’s explosive U.S. momentum, with Q2 sales up more than 29%—a direct result of its revamped product portfolio.

And with eleven models across four body styles, including both gas and electric variants, MINI is proving that style and sustainability can drive hand-in-hand.

A MINI Revolution for Every Lifestyle

Whether you’re city-cruising, beach-hopping, or heading to a backyard BBQ, MINI has a personality for every kind of driver:

• Need practicality? Go for the electric Countryman with towing power.
• Love minimalist design? The Cooper S 2-Door keeps it classic and compact.
• Craving summer thrills? The Cooper S Convertible is your open-air ticket.

It’s not just about cars—it’s about how you want to live.

Quick Comparison: MINI’s Patriotic Lineup at a Glance

Model: Countryman SE ALL4
Color: Chili Red
Type: Electric SUV
Highlight: First tow-rated MINI

Model: Cooper S 2-Door
Color: Nanuq White
Type: Compact Gas
Highlight: Classic Issigonis spirit

Model: Cooper S Convertible
Color: Blazing Blue
Type: Gas Convertible
Highlight: Ultimate summer cruiser

MINI’s American Dream Keeps Growing

MINI USA may have landed on American shores in 2002, but it’s been gaining traction ever since. With a network of 105 dealers across the country and five distinct models to choose from, MINI is proving that a little rebellion goes a long way—especially when it’s backed by precision engineering and a whole lot of personality.

This Fourth of July, MINI isn’t just honoring the past—it’s electrifying the future.

Learn more at www.miniusa.com

SHERIDAN, WYOMING – Sep. 23, 2025 – BMW is hitting the gas on a new chapter in its U.S. journey, announcing Leigh Moynihan as Vice President of Marketing for BMW of North America, effective August 1, 2025. The move marks a bold step into the future, blending creative muscle with data-savvy strategy — and it could shape how American consumers connect with the brand for years to come.

Moynihan takes the reins from Marcus Casey, who is moving into a global leadership role within the BMW Group. Her arrival comes at a moment when premium automakers are doing more than just selling cars — they're cultivating culture, tapping into emotion, and redefining what a modern driving experience means.

A Track Record of Human-Centered Storytelling

Moynihan isn’t new to building emotional connections between brands and people. With nearly 25 years of marketing experience, including her most recent role as Vice President and Head of Marketing for Volvo Car USA & Canada, she’s already helped a major automaker carve out a distinctive voice rooted in values like safety and sustainability.

Her background includes leadership positions at Mastercard, Starwood Hotels, and even a start in sports marketing at the 2000 Summer Olympics — a career arc that shows a passion for both performance and people.

As BMW’s new marketing leader, Moynihan will oversee:

• National and regional advertising campaigns
• Retail and dealership marketing
• Brand partnerships and consumer engagement
• CRM strategy and media outreach

And as Sebastian Mackensen, President and CEO of BMW of North America, put it:
"Leigh brings a powerful combination of creativity, data-driven insight, and brand-building expertise to BMW at a dynamic time in our industry."

Why This Matters to Everyday Drivers

This leadership change isn’t just corporate reshuffling — it could impact how you see, hear, and feel BMW in your daily life. From Super Bowl commercials to showroom experiences and digital content, BMW is aiming to go beyond sleek design and horsepower.

Moynihan’s past campaigns have been emotionally resonant and deeply human. At Volvo, she leaned into storytelling that made safety not just a feature, but a feeling. BMW buyers could soon see more of that heartfelt approach, particularly as the brand continues to evolve its identity in an electric and tech-forward era.

From “Talkin’ Like Walken” to What’s Next

Under Marcus Casey, BMW made memorable marketing moves, including the much-loved 2024 Super Bowl ad “Talkin’ Like Walken.” Moynihan steps into a high bar of creativity — but also opportunity.

With EV adoption rising, AI entering the driving experience, and luxury buyers seeking more than status symbols, marketing will be key in shaping the emotional language of tomorrow’s BMW. Moynihan’s mix of purpose-driven campaigns and brand storytelling could be exactly what the brand needs to deepen its cultural relevance.

Editorial Comparison: BMW vs. Volvo Style

While both brands sit in the premium lane, their marketing personalities have traditionally been distinct:

• Volvo leans calm, ethical, minimalist — think “designing for life’s little moments.”
• BMW channels excitement, precision, and driving passion — the “Ultimate Driving Machine.”

Now with Moynihan in the driver’s seat, BMW may find a unique balance between thrill and thoughtfulness — appealing to drivers who want their luxury car to reflect both personality and purpose.

Looking Ahead

With more than 120,000 jobs supported in the U.S. and a $43.3 billion annual economic footprint, BMW’s influence runs deep. Moynihan’s leadership could shape not only how consumers engage with the brand but how the brand engages with a rapidly shifting market.

In other words: expect to see, and feel, the difference.

Learn more at www.bmwusan.com

SHERIDAN, WYOMING – Sep. 23, 2025 – You might think the future of driving was born on the racetracks of Germany or the test benches of Munich. But some of BMW’s most human-focused innovations—think iDrive, in-car iPod integration, or that handy head-up display—trace their roots not to Bavaria, but to an unassuming building in California’s Silicon Valley.

Where Fruit Orchards Gave Way to Tech Dreams

Back in 1998, before the smartphone revolution, BMW planted a seed of innovation in Palo Alto. Inspired by the region’s freewheeling culture of failure-turned-success, BMW launched its Technology Office to explore one radical idea: what if cars could keep up with our digital lives?

As Dr. Joachim Stilla put it, “At Palo Alto, we have the freedom to try things out. This is one of the most flexible places in the BMW world.”

A Think Tank with Real-World Impact

Unlike traditional R&D centers focused purely on mechanical performance, this tech outpost focused on human connection—literally. It hunted down ideas from outside the auto industry, fast-tracking them into your next ride:

• The first iDrive concept was inspired by flight simulator controls.
• BMW’s Connected Drive brought traffic-updated navigation to life back in 2001.
• Bluetooth integration, now taken for granted, first hit BMW dashboards in 2002.
• BMW even teamed up with Stanford and Apple to perfect “iPod Your BMW,” turning the glovebox into a music vault.

Why This Matters: It Made Driving Feel Like Home

This wasn’t tech for tech’s sake. It was about making cars feel more like home—where your playlists, calendar, and communication tools followed you seamlessly. In an era when most automakers were still clinging to CD players, BMW was thinking about how your iPhone could sync with your steering wheel.

The Innovation Triangle That Changed the Game

The Palo Alto lab wasn’t alone. It formed part of BMW’s “California Innovation Triangle,” alongside its Designworks studio and engineering hub in Oxnard. Together, they helped BMW pull off some surprisingly agile moves in an industry known for slow development cycles:

• CarPlay integration came just in time for the app generation.
• Pandora and Facebook were accessible from the driver’s seat.
• Tech from NASA’s ceramic brake materials and aerospace-grade carbon fiber was brought to M series performance cars.

Editorial Extra: How BMW Stacks Up in Tech-Forward Driving

Here’s how BMW’s early tech integration compares to its competitors:

• BMW: First to bring iDrive, Bluetooth, CarPlay, and app-based charging tools into premium cars.
• Audi: Known for slick virtual cockpits, but often a step behind in smartphone ecosystem integration.
• Mercedes-Benz: Caught up with MBUX, but BMW led the lifestyle-tech connection early.

Tech with a Human Touch

Even non-digital ideas, like dirt-repellent upholstery using nanotechnology or head-up displays inspired by fighter jets, emerged from this office. And while BMW chose not to chase full autonomy, it used those same sensors to pioneer active safety features—smart choices that enhanced driver control, not replaced it.

A Global Vision Born in California

Today, BMW’s Palo Alto dream has grown into a network of global innovation hubs—from Seoul and Tel Aviv to Shanghai and Greenville. But it all started with one bold question in California: What happens when German precision meets Silicon Valley imagination?

The result? A driving experience that feels less like a machine, and more like an extension of your digital self.

Want to explore what’s next? Learn more at www.bmwusa.com

SHERIDAN, WYOMING – Sep. 23, 2025 – Most of us have come to rely on AI-powered tools to make life easier—whether it's a smart assistant suggesting dinner spots or a fitness app offering personalized plans. But what happens when those tools are powered by inaccurate data? BMW i Ventures is betting big on a solution, leading a $10 million Series A funding round in Qualytics, a rising star in automated data quality for the AI era.

Why data quality suddenly matters to everyone

While "data quality" might sound like something only IT teams worry about, it's actually a behind-the-scenes issue that affects everyday experiences—like inaccurate banking alerts, buggy shopping recommendations, or misleading health data. Qualytics is working to fix that.

The startup's AI-driven platform continuously monitors data for anomalies, generates intelligent quality rules, and allows business users to work side-by-side with tech teams—without needing to code a thing.

“At its core, Qualytics solves a problem every data-driven organization thinks it’s managing, until the costs of bad data hit,” said Baris Guzel, Partner at BMW i Ventures. “The dirty secret in today’s AI arms race is that most models are trained on unreliable inputs. Garbage in, garbage out. Qualytics flips that on its head.”

From boardroom to your phone: the ripple effect of clean data

What makes this announcement especially relevant now? According to Gartner, 70% of organizations will adopt modern data quality tools by 2027. That means more of the apps, services, and tools we use daily may soon rely on Qualytics-like solutions to operate more reliably.

Here’s what that could mean in real life:

• Your health tracking app may start giving more accurate insights.
• Financial notifications could actually reflect your spending behavior.
• Personalized recommendations—from streaming to shopping—may finally feel right.

One platform, many possibilities

Qualytics isn’t just playing in the lab. It recently signed one of the top three U.S. financial institutions—proof that its product is ready for the big leagues. The platform works across both modern and older systems, integrating with tools like:

• Databricks
• Snowflake
• Oracle
• SQL Server
• Data catalogs such as Atlan and Alation

Instead of the traditional, rule-heavy systems that depend on engineers, Qualytics introduces automation and no-code usability, letting data teams and business users co-own quality. That means faster fixes, fewer misfires, and more trustworthy results across industries.

A team built for scale

With this fresh funding from BMW i Ventures and other major firms, Qualytics plans to grow across several fronts: engineering, product management, sales, and customer success. The company is focused on expanding its capabilities while onboarding new customers more efficiently.

“Working closely with large enterprises has shaped our product into one that’s scalable, flexible, and built for collaboration,” said Gorkem Sevinc, Co-Founder and CEO. “Eric and I built the platform we always wanted in our own careers, one that puts automation and usability at the heart of data quality management.”

Why this investment is a lifestyle win, not just a tech deal

Behind the scenes, cleaner data means better AI—and better AI improves everything from how we travel to how we shop, eat, and manage our money. BMW i Ventures' investment in Qualytics isn't just about enterprise innovation; it's about laying the groundwork for more intuitive, reliable tech in our everyday lives.

For consumers, that means fewer frustrating glitches and more seamless experiences in the digital services we rely on daily.

Learn more at https://qualytics.ai

SHERIDAN, WYOMING – Sep. 23, 2025 – For BMW lovers, owning "the Ultimate Driving Machine" has never just been about getting from A to B. It’s about feeling the road, pushing the limits, and becoming one with the machine. And there’s no better place to do that than the BMW Performance Center — a dreamland where adrenaline meets precision engineering, and everyday drivers become track heroes.

Where Performance Becomes Personal

Tucked beside BMW’s Spartanburg manufacturing plant in South Carolina, the BMW Performance Center isn’t just a test track — it’s a full-fledged experience. Since opening in 2000, it has grown into a destination where 18,000 enthusiasts annually come to not just admire BMWs, but to live them.

You can:

• Take delivery of your brand-new BMW and immediately put it to the test.
• Learn high-speed maneuvers in M Cars from pro instructors.
• Watch your teen master safety and control behind the wheel.
• And even explore rugged terrains with off-road X models or GS motorcycles.

As one M5 owner put it, “You built this, and now we get to come here and learn about what the M5 is capable of, as well as BMW’s new footprint in America.”

East Coast Meets West Coast – BMW Style

In 2015, BMW expanded westward with a second Performance Center in Thermal, California. Located near Palm Springs, it brings the same magic with an extra splash of desert heat and access to three full-blown race tracks.

So what’s the difference?

East Coast (Spartanburg):

• Home of the original BMW plant
• Factory tours + Zentrum museum
• Varied elevation track for deep skill-building
• Home of the BMW Rider Academy (motorcycle programs)

West Coast (Thermal):

• High-speed Advanced M School
• M4 GT4 race car experiences
• SCCA licensing programs
• Cutting-edge M Mixed Reality Experience

Both centers offer one- and two-day clinics, M Schools, and even private coaching for that extra bit of edge. Whether you're in it for fun, skill, or future race-day dreams, there's a course that fits your vibe.

Why This Experience Matters

This isn’t just driver training — it’s brand immersion. BMW's goal isn’t just to sell cars, but to create lifelong fans. “Only a small percentage of BMW customers take part, but those who do become brand ambassadors,” says Dan Gubitosa, who runs the Spartanburg site. And it shows: from word-of-mouth buzz to the ten percent spike in conversions, the experience is driving more than just tires — it’s driving loyalty.

Editorial Quick-Take: Who Should Try It

✅ New BMW Owners: Especially if you want to pick up your car in style — with added thrill
✅ Speed Enthusiasts: Take the M4 GT4 for a spin and feel the G-force
✅ Teen Drivers: Safety first, but make it exhilarating
✅ Adventure Seekers: Off-road motorcycles and X models await
✅ Future Racers: Earn your SCCA license or step into Mixed Reality racing

Real Emotions Behind the Wheel

For many, these aren’t just driving days. They’re life moments. Whether you’re cornering like a pro or simply watching your teen safely brake through a simulated hazard, the BMW Performance Center turns drivers into believers. As Gubitosa puts it, “We try to measure it, and we think there’s an additional ten percent conversion based on word of mouth. People tell their friends that BMW took great care of them, that it’s an awesome company and an awesome car.”

And at the end of the day? You’ll likely go home not just with stories to tell, but with a renewed love for the road.

Learn more and book your experience at bmwperformancecenter.com

SHERIDAN, WYOMING – Sep. 23, 2025 – Getting to the doctor shouldn’t feel like a marathon—especially when you're already feeling unwell. That’s the powerful truth behind Toyota’s new “Healthcare Mobility for All” (HEAL) initiative, a heartfelt blend of mobility innovation and social impact, designed to bring healthcare directly to the people who need it most in the Philippines.

Imagine swapping a day-long journey for a 15-minute consultation right in your neighborhood. Or trading a risky late-night commute for a safe shuttle to work. That’s what HEAL sets out to do—empower patients and healthcare workers alike through practical, compassionate mobility.

Healthcare that Comes to You

At the heart of HEAL is a bold promise: bring medical care to communities, not the other way around. Toyota is converting two of its Coaster vehicles into fully equipped mobile clinics that will serve rural areas like Cavite—where reaching hospitals like the Philippine General Hospital (PGH) can be a daunting task.

These mobile clinics aren't just rolling band-aid stations. They’ll be integrated into PGH’s digital ecosystem, allowing for:

• Online appointment booking
• Streamlined queueing through future IT systems
• Onboard diagnostic services for essential checkups

This isn’t just about convenience—it’s about dignity, timely care, and peace of mind for families who’ve long faced barriers to even the most basic medical attention.

Making the Commute Healthier for Healthcare Heroes

HEAL doesn’t forget those working tirelessly behind the scenes: doctors, nurses, and hospital staff. In a country where night shifts often mean navigating multiple, sometimes unsafe public transport options, Toyota’s solution is refreshingly thoughtful.

Three modern Toyota shuttles will be deployed to:

• Provide safe, dedicated transport for PGH healthcare workers
• Cover the challenging early-morning and late-night shifts
• Reduce dependence on multiple transfers and improve commute reliability

For many frontline workers, this means more time with patients, less time in traffic, and a safer, more dignified journey to and from work.

Why This Matters in Real Life

We often take transportation for granted—but in healthcare, mobility is often the deciding factor between early treatment and emergency care. The HEAL program redefines mobility not as a luxury, but as a lifeline.

It addresses two overlooked but deeply human realities:

• Many patients in remote areas delay care because of travel time, cost, or logistics.
• Healthcare professionals face exhausting and often risky commutes that impact their performance and wellbeing.

With HEAL, both groups gain access to something essential: the freedom to focus on health, not how to reach it.

Voices Behind the Movement

“Mobility equals opportunity—this is what HEAL symbolizes,” said Susumu Matsuda, Deputy Chairman of the Board, Toyota Mobility Foundation. “With strong partnership with Toyota Motor Philippines Foundation and Philippine General Hospital, we are excited to connect people to the care they need, when and where they need it, we are supporting lives, communities, and a more inclusive future in Philippines.”

“We believe that our ‘Mobility plus Health’ advocacy can empower and change lives,” shared Alfred Ty, Chairman of Toyota Motor Philippines Foundation. “That is why we are proud to be part of this program -- to make basic healthcare accessible for all.”

“Together, we are working to build the future of healthcare—one that maintains the highest standards of care while bringing it closer to the communities we serve,” added Dr. Gerardo Legaspi, Director of PGH.

How HEAL Stands Apart

Unlike conventional outreach programs that rely on patients making long trips to centralized hospitals, HEAL reverses the model. It’s mobile-first, community-centered, and digitally connected. By integrating healthcare access with smart mobility, it creates a real-life solution to everyday obstacles.

A Future Model for Asia

The program runs from July 2025 to December 2026, with launch dates for the mobile clinics and shuttles to be announced soon. Beyond the Philippines, HEAL is intended as a model for broader adoption across Asia—demonstrating how transportation can be a powerful lever for public health equity.

In the end, HEAL is not just about vehicles. It’s about vision—one where healthcare is brought closer to the people, and mobility becomes a bridge to dignity, connection, and better lives.

Learn more about the Toyota Mobility Foundation’s work at toyotamobilityfoundation.org.