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In the survey of over 1,000 U.S. adults, a striking 92% believe ongoing innovation in EV technology is important—highlighting how tech-forward design is no longer just a nice-to-have, but a make-or-break factor for brand consideration. More than 30% said that innovation is their top priority when choosing an electric vehicle brand.

From fringe to future: EVs are going mainstream

Once seen as niche, electric vehicles are increasingly viewed as part of the everyday mobility landscape. Compared to 2023, fewer Americans today categorize EV buyers as “early adopters,” with that number dropping from 67% to 62% in just two years.

And while cost is still a top hurdle—cited by 40% of future EV buyers—more than half of consumers now say they expect to purchase an EV in the future. Nearly one in five even plan to make that leap within the next 3 to 5 years.

Why this matters: The consumer mindset is maturing

BMW’s findings reveal something deeper than a trend—they show a cultural shift toward more practical EV expectations:

• 75% believe 75 miles of daily range is sufficient
• 29% say 50 miles would cover their needs
• 66% would consider a hybrid or plug-in hybrid before a full EV
• 47% now know where the nearest public charging station is—up from 40% last year

This indicates a consumer base that’s becoming more educated, more flexible, and more realistic about EV ownership—making them ready for broader adoption.

Editorial Insight: Hydrogen curiosity is rising too

The survey also highlighted growing intrigue in hydrogen technology. While infrastructure and awareness lag behind battery-electric vehicles, 58% of Americans say they’re open to hydrogen fuel cell vehicles. That figure includes 14% who are “very open,” suggesting a strong opportunity for brands to educate the public on emerging alternatives.

BMW and MINI position themselves at the forefront

BMW isn’t just surveying attitudes—it’s acting on them. The company offers eight electrified models in the U.S., including fully electric options like the BMW i4, i5, iX, and i7, plus four plug-in hybrids.

“As more consumers make the switch and realize that there is no compromise to doing so, it will become even more clear that electric vehicles are the future for many customers,” said Dr. Andreas Meyer, Vice President, BMW Product Management Americas.

MINI is also stepping up with its boldest EV yet: the 2025 MINI Countryman SE ALL4. As Mike Peyton, Vice President MINI of the Americas, put it: “People want options that fit their lifestyles without compromise—and MINI is uniquely positioned to deliver EVs that combine everyday usability with iconic design and personality.”

Quick comparison: BMW iX3 vs. MINI Countryman SE ALL4

Infrastructure and digital services complete the puzzle

BMW and MINI are also investing in the ecosystem around EVs. Through IONNA, a joint venture with seven other automakers, they’re building a high-speed charging network across North America. Features like Plug & Charge and Chargescape are also helping simplify home and public charging—making it easier than ever to own an EV.

As the survey shows, the EV conversation is no longer just about range or acceleration—it’s about lifestyle alignment, design personality, and whether automakers are truly innovating to match evolving expectations.

Ready to electrify your drive? Learn more at bmwusa.com or miniusa.com.

EVs Are Moving Into the Mainstream

Gone are the days when electric vehicles (EVs) were considered a novelty. According to the nationally representative study, 62% of Americans now see EV buyers as early adopters—down from 67% in 2023. And with 55% of consumers planning to buy an EV in the future, the transition is clearly gaining momentum.

But that future won’t be driven by novelty alone. According to the survey:

• 92% of Americans say ongoing innovation in EV tech is important
• 40% of future buyers still cite cost as the top barrier
• 75% say a daily range of 75 miles is sufficient—signaling more realistic range expectations

This shift in perception is significant, especially as BMW and MINI continue to roll out vehicles designed for everyday usability without sacrificing design or driving fun.

Why Innovation Is the Make-or-Break Factor

More than 30% of respondents ranked a “reputation for innovation” as the most important factor when choosing an EV brand. That’s more than performance, design, or even range. In a market where many EVs look the same and offer similar specs, standing out with breakthrough tech matters.

BMW’s next-generation “Neue Klasse” platform is poised to meet these expectations. Launching next year with the all-new BMW iX3, the new EVs will feature sixth-generation battery tech with:

• Greater energy density
• Faster charging times
• Improved sustainability across the lifecycle

It’s a strong signal that BMW isn’t just participating in the EV race—it’s leading it.

Hydrogen Curiosity Grows—but Needs More Support

While battery electric vehicles dominate the conversation, 58% of Americans say they’re open to hydrogen fuel cell vehicles, too. It’s a notable shift in awareness, though infrastructure remains limited. As more options hit the road, this openness signals an emerging market that could expand with the right investment and education.

Consumers Want Versatility Without Compromise

“MINI’s electric future is rooted in making sustainable driving more accessible and fun,” said Mike Peyton, Vice President MINI of the Americas. “As the survey shows, people want options that fit their lifestyles without compromise—and MINI is uniquely positioned to deliver EVs that combine everyday usability with iconic design and personality.”

It’s not just about being electric—it’s about staying true to what drivers love. That’s a theme echoed across BMW Group’s entire electrified lineup, which already includes eight models in the U.S., from the luxurious i7 to the powerful XM plug-in hybrid.

Mini Feature Snapshot: BMW vs. MINI EV Lineup

FAQ: What Consumers Want to Know

Q: Is 75 miles of range really enough?
Yes. 75% of respondents say it meets their daily needs, with 29% preferring even just 50 miles.

Q: Are people still hesitant about charging?
Less so. 47% of Americans now know where their nearest public charger is—up from 40% last year.

Q: Do people really plan to buy EVs soon?
Absolutely. Nearly 1 in 5 plan to purchase an EV in the next 3–5 years.

BMW’s U.S. Footprint and Commitment

BMW Group’s Spartanburg plant—its largest in the world—will play a major role in expanding EV production domestically. By the end of the decade, at least six electric models will be assembled in the U.S., further boosting the local economy and reducing emissions across the vehicle lifecycle.

Dr. Andreas Meyer, VP of BMW Product Management Americas, summed it up best: “The ‘Ultimate Driving Machine’ tagline is a brand promise that applies to every BMW – whether it is one of our highly efficient internal combustion vehicles or a fully electric BEV – and it goes beyond driving performance to include everything from range and charging speed to quality, fit and finish.”

Looking Ahead

With strong consumer interest, evolving expectations, and a clear push from BMW Group, electric mobility is no longer a distant future—it’s arriving faster than expected. For consumers looking to make the switch without compromise, the options are expanding—and getting smarter, too.

Learn more at bmwusa.com and miniusa.com.

The nationally representative study, conducted by Big Village, highlights a growing appetite for EVs, alongside evolving expectations. While challenges like cost and infrastructure remain, Americans increasingly view electric mobility as not just viable—but desirable.

Americans Embrace Innovation, With Eyes on Affordability

According to the survey, 92% of respondents believe that continued innovation in EV technology is important, and over 30% ranked “reputation for innovation” as their top priority when considering an EV brand. This emphasis on innovation aligns closely with BMW’s strategy.

As Dr. Andreas Meyer, Vice President of BMW Product Management Americas, explained, “‘The Ultimate Driving Machine’ tagline is a brand promise that applies to every BMW – whether it is one of our highly efficient internal combustion vehicles or a fully electric BEV – and it goes beyond driving performance to include everything from range and charging speed to quality, fit and finish.”

Still, affordability remains a barrier. 40% of those considering an EV cited cost as the main obstacle to purchase—indicating room for improvement in making premium electric mobility more accessible.

Hydrogen Curiosity and Hybrid Compromises

The report also found that 58% of Americans are open to hydrogen fuel cell vehicles, suggesting a broader willingness to explore emerging technologies. But perhaps most telling is the rise in hybrid interest—66% of respondents said they would prefer a hybrid or plug-in hybrid before jumping to a fully electric vehicle.

This hybrid appeal reflects a desire for flexibility—an area where MINI, BMW’s sibling brand, sees great potential. “MINI’s electric future is rooted in making sustainable driving more accessible and fun,” said Mike Peyton, Vice President of MINI Americas. “As the survey shows, people want options that fit their lifestyles without compromise—and MINI is uniquely positioned to deliver EVs that combine everyday usability with iconic design and personality.”

Practical Driving Needs Over Range Anxiety

One of the most compelling shifts revealed by the survey: Americans are redefining what they really need in an EV. While long-range was once considered essential, 75% of respondents now say 75 miles of daily range is enough—with 50 miles being the most common preference (29%). That means the average driver is thinking less about epic road trips and more about efficient day-to-day use.

Mini Comparison: BEV vs. Plug-In Hybrid for Everyday Use

BMW and MINI: Expanding Electric Options

BMW already offers eight electrified models in the U.S., including the i4, i5, i7, and iX. The next chapter begins with the upcoming “Neue Klasse” electric vehicles, starting with the iX3. These models introduce BMW’s sixth-generation battery tech—promising faster charging, improved range, and lower environmental impact.

MINI isn’t sitting still either. The all-new 2025 MINI Countryman SE ALL4, the brand’s most powerful EV yet, just launched, continuing MINI’s legacy of compact design and driving joy with electric punch.

Beyond the Car: Charging Networks and Digital Support

To support this transition, BMW and MINI are investing in the EV ecosystem:

• IONNA: A high-powered charging network created with seven other major automakers
• Plug & Charge: Makes charging as easy as filling up
• Chargescape: Enhances energy management at home and across the grid

FAQ: What Consumers Want to Know About EVs

Q: Is there really enough range for everyday needs?
A: Yes. Most Americans only drive 30–50 miles per day, and modern EVs far exceed that.

Q: What if I can’t afford a luxury EV?
A: BMW and MINI are expanding options, including plug-in hybrids and compact EVs that fit smaller budgets.

Q: Where can I charge?
A: 47% of survey respondents now know where their nearest public charger is—up from 40% in 2024, and networks are rapidly expanding.

An Electrified Tomorrow, Within Reach

BMW Group's survey makes one thing clear: Americans are ready to plug in, but only if the experience is intuitive, inspiring, and attainable. With new models, smarter tech, and a firm eye on consumer needs, BMW and MINI are positioning themselves not just to ride the wave—but to lead it.

Learn more at www.bmwusa.com or www.miniusa.com.

Helping Texas Families Rebuild After the Floods

The donation will help fund crucial emergency relief efforts across flood-stricken regions of Texas. The American Red Cross will use the funds to provide vital services including:

• Emergency shelter for displaced residents
• Food and water distribution
• Medical assistance and trauma care
• Rebuilding support for affected homes and communities

This aid comes at a time when many families are struggling to recover from one of the state’s most disruptive natural disasters in recent memory.

A United Effort With Local Kia Dealers

Kia’s donation was not a solo act but a collaborative effort with its Central Texas dealer network. Together, they’re reinforcing their dedication to the people and communities that support them year-round.

“Kia America and our Central Texas Dealer Network stand united in the face of hardship, committed to supporting the communities we serve,” said SeungKyu (Sean) Yoon, President and CEO of Kia North America and Kia America. “This $100,000 donation reflects our continued dedication to aiding neighbors and families impacted by natural disasters. We are grateful to the American Red Cross for its rapid and sustained response in Texas, and we hope these funds help bring relief and stability to those who need it most.”

“Accelerate the Good” in Action

The donation is the latest effort under Kia’s long-standing “Accelerate the Good” program. Since 2019, this charitable initiative has contributed over $30 million to people in need through a wide range of causes:

• Fighting childhood cancer and life-threatening diseases
• Combating childhood hunger
• Providing shelter for homeless youth
• Supporting communities after natural disasters
• Assisting military families and veterans
• Helping animals find permanent homes
• Backing environmental restoration and cleanup efforts

This broad and compassionate mission ensures Kia’s support reaches communities across America in both everyday struggles and moments of crisis.

Empowering Local Communities Beyond the Check

While the $100,000 donation is a significant financial commitment, Kia’s support doesn’t stop there. The company is also exploring additional ways to assist affected communities, including:

• Customer assistance programs for flood victims
• Volunteer efforts through Kia employees and dealership staff
• Long-term recovery partnerships with local organizations

By combining immediate financial relief with hands-on support, Kia is helping Texans move forward with strength and dignity.

A Trusted Partner in Crisis

The American Red Cross has long been a cornerstone of disaster relief across the United States. Its mission extends far beyond natural disasters, including:

• Supplying nearly 40% of the nation’s blood
• Teaching life-saving skills to the public
• Delivering international humanitarian aid
• Supporting U.S. military families and veterans

As a nonprofit powered by volunteers and public generosity, the Red Cross relies on donations like Kia’s to continue making an impact.

Learn more about Kia’s “Accelerate the Good” initiatives at https://www.kia.com

A fusion of flavor, heritage, and design

At the heart of the event was Sarah Henke’s bold culinary vision, artfully blending her Korean roots with European influences — a delicious parallel to Kia’s design philosophy, “Opposites United.” In her own words: “I’m fascinated by how Kia unites opposites: tradition and innovation, movement and balance, clarity and emotion. That’s exactly what I show in my dishes – not seeing contrasts as contradictions but as creative inspiration.”

Guests were treated to an unforgettable afternoon hosted by Elena Meer and Tim Bruchhaus. From a dynamic live cooking session to an interactive dessert workshop, the event offered a full taste of Henke’s signature style while spotlighting the next generation of Kia’s electric vehicles.

Debut of the Kia EV4 and EV5 electrifies the crowd

Two all-electric models took center stage: the sleek, sporty Kia EV4 compact and the spacious, rugged Kia EV5 SUV. Both vehicles impressed with their progressive design and standout range capabilities:

• Kia EV4: Up to 625 kilometers of range with the 81.4-kWh battery
• Kia EV5: Up to 530 kilometers of range with the same high-capacity battery

These next-gen models are set to arrive at Kia dealerships across Germany later this year, promising sustainable driving without compromise.

From kitchen to coast: a tour with a purpose

The Kia Kitchen Experience Tour 2025 – inspired by Sarah Henke – continues across Germany, combining high-end cuisine with hands-on EV previews in seven additional cities from August through October. The tour also supports the MBRC Foundation, a global organization committed to clean oceans and coastal protection, with proceeds going toward its conservation efforts.

Upcoming tour stops include:

• Hannover (Maschseefest): August 8–10
• Dresden (Canaletto City Festival): August 15–17
• Frankfurt (Museumsuferfest): August 29–31
• Berlin (East Plaza): September 5–6
• Essen (Lightfestival): October 2–4
• Augsburg (Light Nights): October 17–19
• Düsseldorf (Schadowplatz): October 24–25

Whether you're a food enthusiast, design lover, or EV fan, the Kia Kitchen Experience Tour offers a fresh, flavorful way to explore the future of mobility — with a gourmet twist.

Learn more at www.kia.com.

Built for Europe, Designed to Stand Out

Despite the SUV trend dominating many markets, compact cars remain highly popular across Europe — particularly in Germany, where nearly one in five new registrations in 2024 belonged to this segment. Kia is responding to this demand with the EV4, a 4.43-meter-long hatchback that turns heads with its bold, expressive design.

The EV4 introduces a fresh look to the traditionally conservative C-segment. Its low nose, stretched silhouette, and Kia’s signature “Opposites United” design philosophy give it a dynamic presence. Inside, the floating user interface and asymmetrical steering wheel blend inspiring aesthetics with enhanced functionality, while passengers enjoy a spacious cabin and a generous 435-liter trunk.

Impressive Range, Quick Charging, and Modern Driving Comfort

Consumers can choose between two battery options — 58.3 kWh or 81.4 kWh — offering up to 625 km of range on a single charge (440 km with the smaller battery). Both versions support fast charging from 10 to 80 percent in around 30 minutes, perfect for busy urban lifestyles.

Comfort and drivability are also at the forefront. A refined suspension system and optimized front-wheel drive geometry ensure a smooth, agile ride with excellent cornering stability. The advanced regenerative braking system includes the intuitive “i-Pedal 3.0” mode for one-pedal driving — even in reverse.

Smart Tech and Generous Standard Features

Even in its base configuration, the EV4 is packed with premium features designed for modern drivers:

• Kia’s new ccNC infotainment system with video streaming
• Panoramic display with 12.3" digital cluster and navigation screen
• Climate touchscreen (5.3") and automatic air conditioning
• Rear-view camera and parking sensors
• Kia Connect online services with real-time updates
• A full suite of advanced driver assistance systems

“The EV4 is a fully electric alternative to the Kia best-seller Ceed,” said Thomas Djuren, Managing Director and COO of Kia Germany. “With its bold design and dynamic proportions, its innovative, spacious interior, comprehensive connectivity, long range, fast charging, and, not least, its agility and driving dynamics, the EV4 has the potential to excite drivers of ‘classic’ compact cars for electric mobility.”

Connected, Comfortable, and Ready for the Future

Depending on trim level, the EV4 offers features like the “Vehicle-to-Load” function (V2L) for powering 220V devices, and V2X hardware preparation (V2H/V2G) to integrate the vehicle battery with home or public power grids. Premium extras include a head-up display, digital car key, and luxurious relaxation seats.

Thanks to over-the-air (OTA) updates and Kia’s 7-year map and software update program, the EV4 stays up to date without a dealership visit. The model comes standard with Kia’s 7-year factory warranty and an 8-year battery warranty (up to 160,000 km), reinforcing its long-term value.

Availability and Pricing

The Kia EV4 with the 58.3-kWh battery will start at €37,590 in Germany. Pre-orders open soon, and deliveries are set to begin in Q4 2025. Full pricing details will be published shortly at kia.com/de. Information about the EV4 Fastback version will follow at a later date.

Learn more at kia.com/de

Electric made easy for everyone

With the EV4 hatchback and EV4 Fastback sedan, Kia is bringing electric driving into the heart of the compact segment — a category that made up nearly 19% of all new car registrations in Germany last year. The EV4 is developed specifically for European needs and produced locally in Slovakia, while the Fastback is built at Kia’s dedicated EV plant in South Korea.

Both models are aimed at drivers ready to embrace electric driving without compromising on space, comfort, or performance. With ranges of up to 625 km for the EV4 and up to 633 km for the Fastback, these compact EVs meet the demands of daily life — and then some.

Roomy, practical, and made for every journey

The EV4 hatchback boasts a striking, aerodynamic design with a spacious interior and a flexible cargo area offering up to 1,415 liters of storage. The Fastback, with its elongated 4.73-meter profile, adds even more trunk space — up to 1,435 liters — and a sleeker silhouette.

Both versions offer:

• A choice between 58.3 kWh and 81.4 kWh batteries
• Fast charging from 10 to 80% in just 30 minutes
• Towing capacity up to 1,000 kg (braked)
• Intuitive one-pedal driving with i-Pedal 3.0 and energy-saving regenerative braking

Premium features from the start

Even the base EV4 Air comes generously equipped. Every model includes:

• Navigation with Kia Connect services
• Dual 12.3-inch panoramic displays
• Smart-Key system and LED headlights
• Dual-zone automatic climate control
• Extensive advanced driver assistance features

The EV4 Fastback, available exclusively with the long-range battery and in Earth and GT-line trims, adds further refinements like heated front seats, inductive smartphone charging, and automatic flush door handles.

Smart tech for smarter driving

At the heart of the EV4 is Kia’s new ccNC infotainment system, which supports video streaming, music apps, and even gaming. Three entertainment packages are available, including access to platforms like Netflix, YouTube, Disney+, and Stingray Karaoke. The top-tier “Entertainment+ (WiFi)” adds hotspot functionality for passengers’ devices.

A standout feature is the built-in AI assistant, which enhances voice control with adaptive learning — offered free for the first year. Drivers can also use the in-car payment system for services like Parkopedia, making everyday tasks simpler and more seamless.

Safety and comfort beyond expectations

Kia has equipped both models with a host of high-tech safety and comfort systems, including:

• Adaptive cruise control with stop-and-go
• Highway driving assist
• Front collision warning with turn support
• Lane keeping and lane following assistants
• Parking assist with 360° camera and remote park function
• Optional head-up display and relaxation seats

Pricing and availability

The EV4 hatchback starts at €37,590 with the standard battery, while the long-range version begins at €43,240. The EV4 Fastback, available only with the 81.4 kWh battery, is priced from €47,140. All models come with Kia’s standard 7-year vehicle warranty and 8-year battery warranty (or up to 160,000 km).

Deliveries are set to begin at the end of Q3 2025. Buyers can find full pricing and package details on kia.com/de.

Ready for your next move? Learn more and place your order today at kia.com/de.

The integration brings a familiar and powerful search experience right to the vehicle’s screen, enabling drivers to access detailed, real-time information about landmarks, restaurants, businesses, and other popular locations directly through the navigation interface.

Google POIs Boost Driving Confidence and Convenience

By leveraging Google’s widely used database, drivers can now easily identify relevant spots on the map — each marked with a distinctive pin and enriched with practical details.

“The detailed information provided by Google POIs enables customers to make informed decisions before each drive and adjust them on the go,” said Pablo Martinez Masip, Vice President Product & Marketing at Kia Europe. “Facilities close, opening hours change, more parking becomes available. We provide this and more to our customers through the vehicle screen, elevating navigation and the driving experience to a whole new level.”

Through the system, drivers can now view:

• Opening hours and admission prices
• Real-time crowd levels and availability (e.g. parking)
• User-submitted reviews and star ratings
• Menus, accessibility features, and updated photos

These insights help drivers plan better, avoid closed or overcrowded destinations, and enjoy smoother, more enjoyable trips.

EV4 Leads the Way in Navigation Innovation

The Kia EV4, a compact and practical electric hatchback designed specifically for Europe, is the first Kia model to include Google POIs from the start. Its intuitive onboard navigation system will allow seamless access to location data and updated route guidance with turn-by-turn directions to any selected POI.

This feature will also be pre-installed in all future Kia models with the Connected Car Navigation Cockpit (ccNC) system.

Free Updates for Existing ccNC Models

Kia is also making sure that current owners don’t miss out. All Kia vehicles already equipped with ccNC will receive Google POIs via a free software update later this summer. Even better, the update will be delivered Over-the-Air (OTA), meaning drivers won’t need to visit a dealership to access the upgrade.

A major advantage of using Google POIs is the constant stream of user-contributed updates within the Google ecosystem, which helps maintain the accuracy and richness of the information. This includes everything from updated menus and operating hours to newly posted photos and accessibility details.

Making Every Journey Smarter

With the integration of Google POIs, Kia is turning its navigation systems into dynamic, real-time travel companions. Whether it's finding the best-rated lunch spot on the way or checking parking availability at a local museum, drivers can rely on their Kia to provide smart, up-to-date information that enhances every trip.

Learn more at www.kia.com

Running from August 14 to 16, 2025, the event promises to be more than a celebration of classic cars — it's a journey through time, technology, and tradition, set against the picturesque backdrop of Dresden and its surrounding landscapes.

A Rallye That Bridges Generations

For the first time, both the start and finish lines of the Sachsen Classic Rallye will be located in the heart of Dresden, coinciding with Germany’s largest city festival. This creates a dynamic setting where spectators can enjoy both cultural festivities and the unmistakable beauty of vintage automobiles.

The rally will feature legendary vehicles from across eras, but none will garner more attention than the T1 Bulli, affectionately dubbed a "rolling museum." Its futuristic twist — running on e-Fuel developed by CAC-Engineering and Parafuel — ensures the past meets a sustainable future.

Celebrity Appeal and Memorable Moments

Olympic figure skating champion Katarina Witt will also join the event, driving the very same model of VW Golf she once cruised in during her younger years. She will depart from the Dresdner Whisky Manufaktur at precisely 12:01 p.m. on Thursday.

Highlights of the route include:

• A stop at “Die gläserne Manufaktur”, Volkswagen’s electric mobility experience center
• A thrilling drive across the Dekra-Lausitzring
• A scenic journey through Chemnitz, the 2025 European Capital of Culture

The grand finale takes place at Dresden’s Terrassenufer on Saturday at 4 p.m., where the public can see the future-forward Bulli up close.

Celebrate 50 Years of the VW Polo

This year’s rally also marks the 50th anniversary of the VW Polo, a model that has captured hearts for generations. From seasoned car enthusiasts to young fans discovering these classics for the first time, the event promises stories, nostalgia, and inspiration for all.

Join the Action or Support a Good Cause

A few starting spots for the rally are still available, and fans can even bid for a seat via auction, with proceeds benefiting a children’s hospice in Wiesbaden.

• Learn more about the rally at: event.motorpresse.de/sachsen-classic-2
• Auction details available at: www.unitedcharity.de/Auktionen/Sachsen-Classic

Whether you're a classic car lover, a sustainability supporter, or simply in search of unforgettable summer moments, the Sachsen Classic Rallye 2025 offers a unique way to celebrate the past — while driving straight into the future.