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Dunlop Brings Enhanced Tire Fitting and Test Ride Experience to ABR Festival 2025

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Dunlop Brings Enhanced Tire Fitting and Test Ride Experience to ABR Festival 2025
SHERIDAN, WYOMING – September 23, 2025 – Adventure motorcycling enthusiasts heading to this year’s Adventure Bike Rider (ABR) Festival in Warwickshire are in for a thrilling treat, as Dunlop returns with an expanded presence offering both cutting-edge tire innovations and a hands-on test ride experience.

Held on the stunning grounds of Ragley Hall from June 27 to 29, Europe’s largest adventure motorcycling event will feature a dedicated Dunlop exhibition stand, an upgraded on-site tire fitting service, and the popular Dunlop Test Ride Loop—giving festivalgoers more ways than ever to explore, ride, and upgrade their gear.

More Grip, More Convenience: On-Site Tire Fitting Returns

Riders looking to explore the ABR Festival’s 50 kilometers of off-road trails can do so with added confidence thanks to Dunlop’s comprehensive tire fitting service. In partnership with Holbeach Motorcycle Tyres (HMT), Dunlop will offer professional on-site installations of their top adventure models, including:

  • Trailmax Raid – Ideal for 50/50 on/off-road performance
  • Trailmax Meridian – Engineered for 90% on-road touring adventures
  • Mutant – A crossover tire with excellent wet weather handling

Participants can pre-order their tires and have them installed directly at the event, eliminating the hassle of changing tires before or after the festival.

“We’re excited to return to Adventure Bike Rider Festival with an expanded presence and a stronger focus on supporting riders both on and off the trails. This year we’re offering a bigger on-site tire fitting service, giving riders the convenience of having their new adventure tires professionally fitted during the event,” said Peter Huckin, Dunlop Motorcycle Sales and Marketing Manager UK and Ireland.

“This service proved very popular last year, so we’re building on that success by reintroducing it this year and offering the option to have used tires shipped back home. We look forward to being part of an event that brings together so many passionate riders.”

Test Top Bikes on the Dunlop Test Ride Loop

One of the most anticipated features of this year’s event is the Dunlop Test Ride Loop, a five-kilometre trail course designed to showcase the performance of both bike and tire under real-world conditions.

As title sponsor, Dunlop ensures festivalgoers have access to:

  • Test rides from every major bike manufacturer
  • Bikes pre-equipped with Dunlop tires, including Yamaha adventure models and Suzuki V-Strom variants
  • A course that mixes road and trail to evaluate performance across surfaces

“The Dunlop Test Ride Loop is a brilliant opportunity for riders to explore what a bike can really do when matched with the right tires. We want riders to experience the traction and feedback our products are built to provide. It’s a unique chance to try something new and test both bike and tire in real-world conditions,” Huckin added.

Showcasing Dunlop’s Full Adventure Lineup

Visitors to the Dunlop stand will get a close-up look at the brand’s most innovative adventure and off-road tires, including:

  • D908RR and D952 – Rugged enduro favorites
  • Geomax Trial TL01 – A sticky trials option for precision control
  • Geomax EN91 – Designed for grip and versatility across changing terrain

With Dunlop’s expert team on hand, festivalgoers can get tailored advice on the best tire choices for their riding style—whether heading into the hills or commuting back to the city.

Get Ready for an Unforgettable Ride

Whether you're chasing thrills on the trail or planning your next touring adventure, Dunlop’s expanded offering at the ABR Festival promises to elevate every ride. From real-time tire swaps to adrenaline-fueled test loops, there’s never been a better time to discover what Dunlop tires can really do.

Learn more and pre-book your tire fitting at www.dunlopmotorcycle.eu

Goodyear Expands UltraGrip Ice 3 Tire Range to Tackle Nordic Winters with Confidence

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Goodyear Expands UltraGrip Ice 3 Tire Range to Tackle Nordic Winters with Confidence
SHERIDAN, WYOMING – September 23, 2025 – Winter driving in the Nordic region is about to get a major upgrade. Goodyear has announced the expansion of its UltraGrip Ice 3 tire line, introducing 44 new sizes in 2025 to meet the growing demand for high-performance, non-studded winter tires.

More Size Options for Modern Vehicles

With this expansion, Goodyear's UltraGrip Ice 3 range will grow to an impressive 106 fitments, now covering wheel sizes from 15 to 22 inches. This includes 25 brand-new size offerings, making it easier for drivers of the latest vehicle models to find their perfect winter tire match.

Whether you drive a sleek sedan or a state-of-the-art electric vehicle like the Volkswagen ID.7, Volvo EX90, or Audi Q6 and SQ6 e-tron, you’ll find options tailored to your needs.

Winter-Ready Technology for Safer Roads

Goodyear has designed the UltraGrip Ice 3 with features specifically for the icy, snowy conditions common across the Nordics. The tire combines:

  • Ice Grip technology for enhanced traction on slick surfaces
  • Ice Handling+ for greater control, especially on heavier SUVs
  • Snow Braking technology for quicker stops in challenging conditions

Its innovative compound remains flexible even at -30°C, staying 35% softer than its predecessor, the UltraGrip Ice 2, for better winter performance.

Enhanced Performance for Heavier and Electric Vehicles

With more EVs and SUVs hitting the road, Goodyear’s Ice Handling+ Technology increases the tire’s contact area by 20%, ensuring better handling and safety for these larger vehicles. This update reflects a growing need among Nordic drivers for tires that can match the power and weight of modern mobility.

A Tire Built for Harsh Nordic Conditions

Goodyear understands that Nordic winters aren’t just cold—they're brutal. The UltraGrip Ice 3 was built with these extremes in mind, helping drivers feel more confident and secure whether commuting to work or heading out on a snow-covered weekend adventure.

Sonia Leneveu, Director Marketing Consumer EMEA, Goodyear, stated: “The Nordic region poses a unique challenge to tire manufacturers with some of the coldest and harshest driving conditions on the planet. Goodyear has made another step forward in expanding the available fitments of this Nordic-specific tire, and we are extremely proud to now be able to offer this outstanding non-studded tire to a much wider range of drivers and cars. Equipping premium winter tires, like Goodyear UltraGrip Ice 3, is the ideal way to enhance your driving experience on road trips this winter.”

Available Now for Winter Season Preparation

Many of the new sizes are already available, so drivers can prepare early for winter without the last-minute rush. With broader coverage and improved performance, the Goodyear UltraGrip Ice 3 is set to become a top choice for safe, smooth driving in icy conditions.

Learn more at https://www.goodyear.eu

Goodyear Expands UltraGrip Performance 3 Lineup to Tackle Winter with Confidence

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Goodyear Expands UltraGrip Performance 3 Lineup to Tackle Winter with Confidence
SHERIDAN, WYOMING – September 23, 2025 – Just in time for the cold season, Goodyear is ramping up its commitment to safe and smooth winter driving with its biggest winter tire range ever. The UltraGrip Performance 3 lineup is expanding by an impressive 68 new SKUs, bringing the total offering to 269 — the most extensive in the company’s history.

For drivers across Europe navigating snow-covered streets or wet, slippery highways, this expansion couldn’t come at a better time. The new sizes make Goodyear’s acclaimed winter tire accessible to a wider range of modern vehicles, from compact cars to large SUVs and electric models.

Built for Today's Drivers and Tomorrow's Roads

Goodyear's expanded lineup reflects growing demand across two key segments: electric vehicles (EVs) and SUVs. With fitments ranging from 14 to 22 inches — and a remarkable 84% of them measuring 19” or more — the UltraGrip Performance 3 range is designed to meet the needs of high-performance and family-friendly vehicles alike.

The tire is EV-ready, meaning it includes special design features that reduce interior noise and enhance efficiency — ideal for modern models like the BMW i5, Volkswagen ID.7 Tourer, and Volvo EC40 and EX40.

Winter Grip, Confidence, and Safety in Every Journey

Goodyear’s UltraGrip Performance 3 is engineered for reliable traction in harsh winter conditions. It features advanced technologies that improve handling on snow, slush, and wet roads:

  • Snow Protect Technology for enhanced snow traction
  • Wet Grip+ Technology for optimal control in rainy or icy conditions

These innovations have earned the tire high praise, including four test wins and 11 podium finishes since its 2023 debut. Most recently, it was named the test winner in ADAC’s 2024 winter tire test, further reinforcing its reputation for excellence.

Meeting Evolving Needs with Premium Performance

Goodyear is focused on keeping up with what today’s drivers want — and delivering real-world improvements to their winter journeys. As Sonia Leneveu, Director Marketing Consumer EMEA, Goodyear, explains:
“We are responding directly to the evolving needs of drivers across Europe by extending the Goodyear UltraGrip Performance 3 range. This strengthens our winter tire portfolio, forms part of Goodyear’s largest-ever winter offering and once again demonstrates Goodyear’s commitment to delivering innovation and performance for drivers. The increase in available sizes is a testament to the popularity and performance of the product, proving that premium winter tires like Goodyear UltraGrip Performance 3 are the ideal way to enhance your driving experience on winter road trips.”

Availability and Where to Find It

Many of the new UltraGrip Performance 3 sizes are already available for purchase across Europe. Drivers seeking improved winter driving safety and EV-optimized comfort can now find the perfect fit for their vehicle at authorized Goodyear dealers.

Take Winter Driving to the Next Level

Whether you're planning a snowy road trip or simply want peace of mind for the daily commute, Goodyear’s latest expansion ensures there's a premium winter tire ready to meet your needs.

Learn more at https://www.goodyear.eu

Stellantis Races Ahead in Europe with Hybrid Surge and Sales Success

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Stellantis Races Ahead in Europe with Hybrid Surge and Sales Success
SHERIDAN, WYOMING – September 23, 2025 – Stellantis is making major strides across Europe, with hybrid car sales and commercial vehicle leadership driving a wave of momentum for the global automaker. Consumers across the EU30 are embracing the brand’s growing electrified lineup, while popular models like the PEUGEOT 208, Citroën C3, and Opel Corsa are topping the charts in multiple countries.

Hybrid car success boosts confidence

Stellantis reached an impressive 16% market share in hybrid vehicle sales across the EU30 in May—a leap of nearly 5 percentage points compared to the previous month. This surge highlights the company’s successful decision to expand its hybrid lineup in late 2024 to meet rising consumer demand.

Luca Napolitano, Commercial Operations Officer for Stellantis, shared: "The recorded progression, almost 5 percentage points, is not coincidental. We are actually reaping the benefits of the strategic decision made in the second half of 2024, when we widened our line-up of hybrid vehicles to meet the demands directly expressed by the market."

PEUGEOT in particular saw steady hybrid growth, increasing its share by 3.8 percentage points—a reflection of growing trust in the brand’s electrified innovations.

Commercial vehicle leadership remains strong

The Stellantis Pro One range also strengthened its leading position in commercial vehicles, capturing a market share of 29.9%—a 3.1-point gain. With leadership in 8 of the top 10 European markets, Stellantis continues to provide dependable mobility solutions for businesses.

Models that resonate with everyday drivers

Stellantis vehicles are clearly resonating with consumers. The PEUGEOT 208 and 2008 and the Citroën C3 are among the top 10 best-selling models in the EU30 year-to-date. In Portugal, Stellantis remains the undisputed market leader, with the PEUGEOT 2008 and Citroën C3 taking the top two sales spots in May.

Meanwhile, the fully electric version of the new Citroën C3 is gaining serious traction:

  • It now leads BEV (Battery Electric Vehicle) sales in Spain
  • It holds second place in France

Local favorites drive national success

In Italy, Stellantis continues to dominate:

  • FIAT Panda remains the top-selling vehicle, both in May and year-to-date
  • Jeep® Avenger is the best-selling SUV
  • Alfa Romeo sales are up 31%, with the Alfa Romeo Junior leading the premium B-SUV segment

Other country highlights include:

  • Belgium: Best market share in 20 months (+4.4 points vs. May 2024)
  • Austria: Market share up 2.7 points with a 45% sales volume increase
  • Germany: Opel Corsa leads the B-Hatch segment with a 14.3% share
  • UK: Opel Corsa once again tops the B segment rankings

Orders continue to grow

Consumers aren’t just buying—more are placing orders. Stellantis recorded an 8% increase in order intake compared to May 2024, confirming the continued demand across the region.

Luca Napolitano noted: "Another decidedly positive signal comes from a new confirmation of the trend observed in previous months: even May in fact stands out for an excellent order intake, significantly higher than a year ago. Additionally, our models continue to gain increasing approval in competitive markets: I am particularly referring to the new Citroën C3 and Opel Corsa, not to mention, in the Premium segment, the new outstanding performance of Alfa Romeo in Italy. And soon, we will see the impact of the FIAT Grande Panda..."

New arrivals spark excitement

Adding to the momentum, Stellantis has just begun deliveries of the new FIAT Grande Panda—a fresh addition expected to further energize the market and delight fans of efficient, stylish driving.

Experience the new era of driving

With an ever-expanding lineup of electrified and efficient vehicles, Stellantis is proving that innovation, reliability, and performance can go hand in hand. Consumers looking for smart, future-ready cars are finding more reasons than ever to turn to Stellantis brands.

Learn more at www.stellantis.com

Design Legends Honored: Hyundai Motor Group Leaders Win Automotive News Centennial Awards

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Design Legends Honored: Hyundai Motor Group Leaders Win Automotive News Centennial Awards
SHERIDAN, WYOMING – September 23, 2025 – Hyundai Motor Group’s design vision has just received global recognition, with three of its most influential figures being honored at the prestigious Automotive News Centennial Awards in Turin, Italy. The awards, celebrating 100 years of Automotive News, recognized Luc Donckerwolke, Peter Schreyer, and legendary designer Giorgetto Giugiaro for their lasting contributions to automotive design excellence.

Celebrating visionaries who redefined automotive design

Luc Donckerwolke, President, Chief Design Officer, and Chief Creative Officer of Hyundai Motor Group, was lauded for his leadership and innovative spirit that continues to shape the creative direction of the Hyundai, Kia, and Genesis brands. Known for pushing design boundaries and emphasizing human-centered innovation, Donckerwolke shared his appreciation for the award with the teams that support his creative journey.

“I am deeply honored to receive this award,” said Donckerwolke. “This recognition is a testament to Hyundai Motor Group’s belief in design as a driving force for innovation and identity. I share this award with all the talented teams that inspire me every day and work relentlessly to challenge the status quo.”

Donckerwolke’s design career spans decades, with past roles at prestigious automakers like Audi, Lamborghini, and Bentley. He joined Hyundai Motor Group in 2016, becoming a central force in crafting its global design strategy.

Peter Schreyer’s bold legacy at Kia and Hyundai

Peter Schreyer, now an executive design advisor and brand ambassador, was also honored for his transformative work, particularly his role in redefining Kia’s global design identity with the bold ‘tiger nose’ grille. Schreyer's leadership extended across Hyundai Motor Group’s SUV lineup and luxury Genesis brand, helping establish their design excellence on the world stage.

“It is an incredible honor to receive this award. It belongs to the many creative and dedicated teams I’ve had the privilege to work with – and to Hyundai Motor Group for its unwavering belief in the power of design to drive meaningful progress and change,” said Schreyer.

Since retiring at the end of 2023, Schreyer has continued to mentor the next generation of automotive designers through partnerships with the Royal College of Art.

A timeless tribute to Giorgetto Giugiaro

The ceremony also honored Giorgetto Giugiaro, the iconic Italian designer behind the original Hyundai Pony and Pony Coupe concept. Celebrated as a key inspiration for both Donckerwolke and Schreyer, Giugiaro’s legacy began in the 1970s and has remained a foundational influence on Hyundai's design evolution.

A proud moment for Hyundai and the global design community

KC Crain, President and CEO of Crain Communications, emphasized the impact of these design leaders during the ceremony: “Peter Schreyer and Luc Donckerwolke have helped redefine what modern automotive design means – not just for Hyundai Motor Group, but for the entire industry. Their bold creativity and leadership have elevated the role of design as a strategic force, and their legacy is reflected in vehicles recognized around the world for both their beauty and innovation. We are proud to honor them with Automotive News Centennial Awards for their extraordinary contributions.”

Design-driven future with global impact

This recognition reinforces Hyundai Motor Group’s commitment to innovation through design. With a focus on creativity, collaboration, and pushing boundaries, the company continues to lead the way in shaping the future of mobility with purpose and style.

Learn more at http://www.hyundaimotorgroup.com

Kia Brings Electrified Excitement to Electrify Expo Los Angeles This June

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Kia Brings Electrified Excitement to Electrify Expo Los Angeles This June
SHERIDAN, WYOMING – September 23, 2025 – Kia America is charging up the excitement for eco-conscious drivers as it prepares to showcase its innovative electric and hybrid lineup at Electrify Expo Los Angeles, taking place June 21–22 at the Port of Los Angeles in San Pedro, California.

Electrify Expo attendees will have the chance to get up close and personal with many of Kia’s award-winning electrified vehicles — and even take them for a spin. With sustainability and ease of use in mind, Kia is using the event to show how hybrid and electric mobility can seamlessly fit into everyday life.

A hands-on look at the future of driving

Kia’s booth at the event will feature several eye-catching models, including:

  • 2026 EV9 GTL
  • 2026 EV9 Land Nightfall Edition
  • 2025 EV6 Wind
  • 2026 Sportage X-Line Plug-in Hybrid

Visitors interested in testing the vehicles themselves can take part in the ride-and-drive experience, with the following models available:

  • 2026 EV9 GTL
  • 2026 EV6 GT
  • 2025 EV6 GTL
  • 2025 EV6 Wind
  • 2025 Sorento Plug-in Hybrid

From bold SUVs to sleek electric crossovers, Kia’s diverse range offers something to fit a variety of lifestyles—all while helping reduce emissions and lower fuel costs.

Driving toward a greener tomorrow

Kia’s participation in Electrify Expo Los Angeles reflects its ongoing commitment to sustainability and consumer education. The brand continues to push boundaries in making electrified driving accessible and practical.

"Electrify Expo is the best place for consumers to experience the benefits of hybrid and electric vehicles first-hand and learn more about the all-electric vehicles available to them. Kia is committed to sustainable mobility leadership and consumer education is a key element to moving the electrified lifestyle forward,” said Steven Center, COO & EVP, Kia America. “Our Electrify Expo Los Angeles lineup includes a great mix of our most popular and pioneering all-electric and hybrid vehicles that illustrate how Kia is making electrified vehicle ownership easier and more accessible than ever before.”

Kia’s vision for the road ahead

Headquartered in Irvine, California, Kia continues to top automotive quality rankings and was recently recognized as one of the TIME World’s Most Sustainable Companies of 2024. As the Official Automotive Partner of the NBA and WNBA, and with several vehicles assembled in the U.S., Kia is clearly committed to innovation, responsibility, and community.

Whether you're considering your first EV or looking to upgrade to the latest in electrified technology, Kia's presence at Electrify Expo Los Angeles is a can’t-miss opportunity.

To find out more about the event, visit www.electrifyexpo.com. For media details and vehicle information, go to www.kiamedia.com.

Nestlé Expands Sinergity: A Breakthrough in Early Childhood Nutrition Reaches More Families Worldwide

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Nestlé Expands Sinergity: A Breakthrough in Early Childhood Nutrition Reaches More Families Worldwide
SHERIDAN, WYOMING – September 23, 2025 – Parents across Latin America and the Middle East can now access one of the most scientifically advanced infant nutrition solutions as Nestlé expands its innovative Sinergity formula to new global markets.

Sinergity, launched under the trusted NAN brand, blends cutting-edge science with nature’s own design by combining probiotics and six human milk oligosaccharides (HMOs) that are structurally identical to those found in breastmilk. This unique formula is designed to promote a healthier gut environment and support a child’s developing immune system—two factors essential to early growth and well-being.

Supporting Families With Proven Nutrition Science

Developed through decades of research, Sinergity is the result of Nestlé’s more than 30-year commitment to understanding and replicating the beneficial properties of HMOs in breastmilk. These naturally occurring components play a powerful role in helping infants build strong immune systems during their most formative years.

"Nestlé is at the forefront of providing the most advanced, science-based solutions to support nutrition," said Laurent Alsteens, Global Head of Infant and Early Childhood Nutrition at Nestlé. "Our products containing HMOs are available in over 50 countries. With parents seeking the best for their little ones, we continue to invest in products with proven benefits, creating an opportunity for growth of trusted brands in this area."

A Trusted Formula, Now Closer to Home

After gaining widespread success in Europe, Sinergity is now becoming available in key countries across Latin America and the Middle East. Nestlé also plans to bring this solution to additional parts of Asia later this year, making its scientifically developed infant nutrition more accessible to families worldwide.

For parents, this means:

  • Easier access to clinically backed early-life nutrition
  • Added peace of mind with a formula built on extensive HMO research
  • Support for their child’s gut health and immunity during critical development stages
A Global Vision for Infant Well-Being

Nestlé’s global rollout of Sinergity is part of its broader mission to meet the evolving needs of parents seeking better nutrition for their children. As one of Nestlé’s six "big bets" for 2025, Sinergity is more than a product—it’s a key innovation driving the future of early childhood wellness.

The company’s commitment goes beyond formula. Nestlé shares its scientific findings with the global health community and remains a leader in shaping the conversation around early-life nutrition.

Where to Find Sinergity

Sinergity under the NAN brand is already available in over 50 countries and is now being introduced in:

  • Select Latin American markets
  • Multiple countries in the Middle East
  • Additional parts of Asia (planned later in 2025)

Parents interested in Sinergity should check availability through local retailers and online stores carrying NAN products.

A Brighter Start for Little Ones

With Sinergity, Nestlé continues to bring parents closer to nature’s blueprint for nurturing strong, healthy children. This global expansion means more families will benefit from Nestlé’s science-based nutrition solutions—designed to give babies the healthiest start possible.

Learn more at www.nestle.com

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KitKat Races into Formula 1: A Sweet Break for Fans in Latin America

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KitKat Races into Formula 1: A Sweet Break for Fans in Latin America
SHERIDAN, WYOMING – September 23, 2025 – Nestlé’s KitKat is shifting into high gear as it launches its biggest global brand partnership yet—with none other than Formula 1. Starting this October, fans in Latin America will get their first taste of this collaboration at the FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO 2025, with Brazil’s São Paulo Grand Prix following in November.

This bold new alliance blends the thrill of motorsport with the universal joy of taking a break. KitKat, now the Official Chocolate Bar of Formula 1, is bringing its iconic red branding to racetracks, fan zones, exclusive merchandise, and immersive experiences. It’s not just about racing—it’s about enjoying the moment.

A Break Unlike Any Other

From cheering in the stands to snapping photos in branded fan zones, KitKat is making sure fans experience Formula 1 in a whole new way. The campaign promises:

  • Limited edition chocolate bars and exclusive merchandise
  • Exciting in-store activations and prize promotions
  • Fun and interactive moments in fan zones and Paddock Clubs™
  • Social media content that celebrates the joy of taking a break

In Mexico, consumers will be able to enjoy unique experiences alongside Pato O’Ward - the McLaren F1 team’s reserve driver and a member of the ARROW McLaren IndyCar team. Originally from Monterrey, Mexico, O’Ward is a rising star, inspiring a new generation of fans. Nestlé Mexico is giving away Grandstand and Paddock Club™ tickets in pairs for the GRAN PREMIO DE LA CIUDAD DE MÉXICO 2025, along with a dedicated 'Break' moment at the fan zone, to the lucky winners.

Mexico Leads the Way in Chocolate and Speed

"For many Mexicans, Formula 1 embodies national pride and excitement," said Ricardo Bassani, Confectionery Business Executive Officer at Nestlé Mexico. "Each Mexico City Grand Prix is a vibrant celebration with over 400 000 attendees. Kicking off the new KitKat-Formula 1 partnership in Mexico is therefore the perfect opportunity to connect with fans looking for a thrilling experience both on and off the track."

KitKat is not new to F1 in Mexico. Since 2023, Sergio 'Checo' Pérez, the most successful best Mexican driver in F1 history, has been serving as a KitKat brand ambassador.

São Paulo to Host Brazil’s Sweetest Pit Stop

In Brazil, F1 fans can look forward to a major KitKat promotion that will award tickets to the São Paulo Grand Prix, where the brand will offer an exciting experience in its traditional fan zone. In addition, KitKat will continue its sponsorship of Brazilian driver Gabriel Bortoleto, one of the most promising talents in global motorsport.

"The sponsorship of F1 by KitKat marks a historic moment for the brand in Brazil," commented Patrício Torres, Vice President of Confectionery at Nestlé Brazil. "This partnership enables us to strengthen and expand the connection of KitKat with GenZ. We will work closely with retailers to launch a robust promotion for consumers and will roll out communication initiatives over the coming months."

A Global Rollout, Starting With Airports

Nestlé International Travel Retail (NITR) is also preparing for its first F1 activations, offering travelers engaging experiences that will begin in October at São Paulo/Guarulhos–Governor André Franco Montoro International Airport. NITR will then expand these activations to top airports around the world throughout 2026.

Formula 1 Meets Chocolate Joy

"I cannot wait for our passionate fans in Mexico and Brazil to experience the world of KitKat, through this exciting partnership," added Emily Prazer, Chief Commercial Officer at Formula 1. "When our fans attend a Grand Prix, we want them to take a break from the norm and become immersed in the drama and excitement of Formula 1. KitKat’s activations add a real sense of fun and relaxation at our races and create even more memorable moments."

With more rollouts coming globally in 2026, this is just the beginning of an exciting new chapter where speed meets sweetness.

Learn more at www.kitkat.com

Nescafé Exceeds 2025 Goal for Regenerative Coffee Farming, Empowering Farmers and the Planet

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Nescafé Exceeds 2025 Goal for Regenerative Coffee Farming, Empowering Farmers and the Planet
SHERIDAN, WYOMING – September 23, 2025 – In a major win for both coffee lovers and the environment, Nescafé has officially surpassed its 2025 target for sourcing coffee grown with regenerative agriculture methods—an achievement that signals real progress for a more sustainable future in your morning cup.

According to the newly released Nescafé Plan 2030 Progress Report, 32% of Nescafé’s coffee was sourced from farmers practicing regenerative agriculture in 2024—well above the original 20% target for 2025. From composting and soil cover to mulching and optimized fertilization, these sustainable methods are delivering benefits to farmers and helping to reduce greenhouse gas emissions in coffee production.

Helping Coffee Farmers Thrive, Naturally

Behind every delicious cup of Nescafé is a growing network of farmers adopting eco-friendly practices that support soil health and resilience. Through its global initiative, Nescafé is helping farmers transition to regenerative techniques that not only preserve their land but also improve yields and reduce long-term costs.

"Regenerative agriculture is at the heart of the Nescafé Plan and our efforts to build resilience in our coffee supply chain. This third Progress Report shows that farmers are becoming increasingly aware of the benefits of these practices, as shown by the increased adoption rates. This encourages us to continue the work we do with our partners, suppliers and farmers in the regions where we source our coffee," said Axel Touzet, Head of Nestlé's Coffee Brands Strategic Business Unit.

Greener Beans, Lower Emissions

One of the standout results from the 2024 program was the reduction of greenhouse gas emissions—between 20% and 40% per kilogram of green coffee among participating farms. This not only makes your coffee more planet-friendly but also helps protect the supply chain from future climate challenges, which have already caused global coffee prices to spike.

As part of the effort, Nescafé distributed 21 million coffee plantlets to help rejuvenate aging farms and improve productivity—a smart move for sustainability and farm profitability alike.

Training and Empowerment for a Stronger Future

To support this transition, Nescafé trained over 200,000 coffee farmers in 16 countries last year with the help of 1,400+ agronomists and field staff. These experts assist farmers with critical topics like soil erosion prevention, organic matter management, and fertilizer optimization—ensuring that regenerative agriculture is accessible and effective.

Through strategic partnerships, like the one with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and its Coffee++ Project, farmers are gaining essential business skills. Using the Farmer Business Schools approach, growers learn how to diversify, boost yields, and manage finances more effectively.

Regeneration That Pays Off

According to a study by TechnoServe, funded by partners including Nestlé and Nespresso, regenerative coffee farming has the potential to significantly increase farmer incomes while lowering environmental impacts. The study found that an annual investment of $500–600 million in regenerative agriculture could yield:

  • Over $2 billion in additional farmer income
  • Up to $2.6 billion in added coffee exports
  • As much as 3.5 million metric tons of CO₂e abated annually

"We are proud to have worked alongside Nestlé and the other partners on this study. As a result of this effort, we have the data to show that regenerative agriculture is not only good for nature, but essential for farmer livelihoods and the future of the coffee industry," said Paul Stewart, Global Coffee Director at TechnoServe. "We hope it will inspire greater investment from governments and the private sector to scale-up regenerative coffee production around the world."

Brewing a More Resilient Coffee Future

With climate change posing growing threats to coffee production, Nescafé’s commitment to regenerative agriculture is a powerful step toward securing a steady, high-quality coffee supply—while helping farmers build a better livelihood.

Through the Nescafé Plan, Nestlé continues to invest in long-term sustainability, making every cup of coffee more meaningful—from farm to mug.

Learn more at www.nescafe.com

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Nestlé Embraces AI and Digital Twins to Transform Content Creation for Beloved Brands

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Nestlé Embraces AI and Digital Twins to Transform Content Creation for Beloved Brands
SHERIDAN, WYOMING – September 23, 2025 – Nestlé is stepping boldly into the future of digital content by launching a powerful new AI-driven service designed to revolutionize how consumers experience their favorite brands online.

By using advanced “digital twins”—realistic 3D replicas of products like Purina, Nespresso, and Nescafé Dolce Gusto—Nestlé can now create tailored, high-quality content faster and more affordably. These digital versions allow the company to update packaging visuals, adapt them to seasonal campaigns, or match platform-specific formats—all without the need for reshoots.

Smarter Content, Faster and More Flexible

At the core of this innovation is a new in-house service built with NVIDIA’s Omniverse platform and OpenUSD technology. This system enables Nestlé’s marketing teams to generate a wide range of product visuals using AI, adjusting them quickly for various digital environments like social media, eCommerce, or streaming platforms.

This leap in efficiency means:

  • Faster content creation across platforms
  • Cost savings of over 70% in scaling digital assets
  • Consistent, high-quality visuals across all global and local campaigns

Nestlé already has 4,000 digital twin products and aims to reach 10,000 in the next two years.

Empowering Creative Teams Around the World

The service is fully integrated into Nestlé’s existing marketing infrastructure. The company’s Integrated Marketing Services (IMS), consisting of 250 experts in seven hubs, alongside 45 global content studios, are now equipped to scale and localize content with speed and precision.

David Rennie, Head of Strategic Business Units, Marketing and Sales at Nestlé, said: "We want to connect with consumers where they are and how they want, with the right message at the right time. That means providing engaging content in multiple formats to fit the wide variety of online media platforms and formats available. Our new content organization means we can do more with the talented teams we have, leveraging their skills to produce high-quality, consistent, scalable content supported by AI digital assistants and digital twin technologies. This is a big step forward in our journey to reimagine content creation and deliver exceptional digital experiences."

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To bring this vision to life, Nestlé partnered with Accenture Song, used NVIDIA AI Enterprise for generative AI, and relied on Microsoft cloud systems to host and manage the infrastructure—ensuring a seamless, robust, and secure content pipeline.

This smart, tech-driven solution is particularly relevant in a world where a single campaign might require six or more ad formats just to reach audiences effectively. With AI-powered digital twins, Nestlé stays agile and responsive to the fast-moving demands of today’s digital ecosystem.

A Digital Leap for Modern Consumers

With 72% of its media investment already in digital and over 340 million first-party data records, Nestlé is steadily pushing toward deeper personalization and stronger consumer engagement. The company has also doubled its online sales share in just five years, now targeting 20% of total sales through digital channels.

From coffee pods to pet food, the way we see and shop for Nestlé products is evolving. And thanks to the power of digital twins, consumers can expect more immersive, accurate, and engaging experiences from the brands they love.

Learn more at www.nestle.com

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Nestlé Launches Global Food Bank Alliance to Fight Hunger and Reduce Food Waste

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Nestlé Launches Global Food Bank Alliance to Fight Hunger and Reduce Food Waste
SHERIDAN, WYOMING – September 23, 2025 – Nestlé has unveiled the Nestlé Food Bank Alliance, a major new initiative aimed at tackling food insecurity and reducing food waste on a global scale by partnering with key food banking organizations worldwide.

Uniting its long-standing partnerships with The Global FoodBanking Network (GFN), Feeding America® (FA), and the European Food Banks Federation (FEBA), Nestlé’s new alliance is designed to strengthen access to food and minimize food waste in over 80 countries. These organizations currently help reach more than 100 million people globally with essential food assistance.

A Global Commitment to Bridging Need and Surplus

Through this alliance, Nestlé and its partners will work together to improve the efficiency and reach of local food banking operations. This includes sharing best practices, collaborating on waste reduction programs, and expanding opportunities for employee involvement in food assistance efforts.

"Food insecurity and food waste are two of the most urgent and interconnected challenges we face," said Nina Kruchten, Head of Community Giving at Nestlé. "It’s a paradox that while over two billion people struggle to access adequate nutrition, we continue to witness food wastage at scale. With this global alliance, we’re strengthening the vital link between surplus and need. Together with our partners, we’re turning excess into access - so that nutritious food reaches those who need it most."

Building on Decades of Local Partnerships

The launch of the Nestlé Food Bank Alliance is a natural evolution of the company’s longstanding support of food banks and community organizations.

  • In the U.S., Nestlé has partnered with Feeding America for nearly 40 years, providing product donations, employee volunteers, and corporate grants to help improve food access.
  • In the UK, Nestlé joined forces with Arla Foods in 2024 as part of the Coronation Food Project, donating the equivalent of 1.25 million breakfasts to food charity FareShare, a member of both FEBA and GFN.

These examples show how Nestlé’s localized efforts are now being brought together under one unified, global platform to maximize impact.

Supporting Communities with Action and Investment

This alliance reflects Nestlé’s continued investment in community giving, especially in the area of food access. In 2024 alone, the company contributed CHF 152 million to charitable causes. This included CHF 110 million in product donations — supporting both ongoing food bank relationships and emergency relief efforts during crises around the world.

The Nestlé Food Bank Alliance reinforces the company’s belief that sustainable, impactful partnerships are key to reducing food waste and fighting hunger, especially as economic challenges persist in many regions.

Making a Difference Starts with All of Us

While the alliance will be driven by Nestlé and its partners, consumers can also support the effort by engaging in local food donation programs, volunteering, and spreading awareness about food insecurity in their communities.

Learn more about the Nestlé Food Bank Alliance and ways to get involved at www.nestle.com

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Nestlé Dives Into Sustainable Aquaculture to Help Shape the Future of Food

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Nestlé Dives Into Sustainable Aquaculture to Help Shape the Future of Food
SHERIDAN, WYOMING – September 23, 2025 – Nestlé is making waves in the world of sustainable food with new research collaborations that explore innovative aquaculture practices designed to support both the planet and future generations.

Through partnerships in New Zealand and the United Kingdom, the Nestlé Institute of Agricultural Sciences is studying how marine production systems—particularly integrated multi-trophic aquaculture—can contribute to cleaner oceans, healthier ecosystems, and more sustainable food production.

A Regenerative Marine Approach With Big Potential

Aquaculture offers more than just seafood. When multiple aquatic species are farmed together across the food chain, the waste of one can nourish another—a natural cycle that enhances water quality, promotes biodiversity, and creates income opportunities for local communities.

According to Nestlé, “Aquaculture has the potential to improve the sustainability of our food systems, from low-carbon ingredients in foods to algal bioplastics for packaging. One approach involves farming different aquatic species from various levels of the food chain together. Known as integrated multi-trophic aquaculture, it can enable the waste from one species to serve as food for another – a natural recycling process that helps to maintain water quality. This species diversification can also help to improve biodiversity and income stability for farmers.”

Science-Driven Collaborations in New Zealand and the UK

In New Zealand, Nestlé is working with the Cawthron Institute, the country’s largest independent science organization, to explore the interactions between seaweed and shellfish species. The project is backed by marine science experts and PhD research, all focused on finding the most productive species combinations and ideal ocean conditions.

“In New Zealand, Nestlé is partnering with the Cawthron Institute, the country's largest independent science organization, to study the interactions between different species of seaweed and shellfish. Supported by the Cawthron Institute's marine science and aquaculture expertise, as well as local PhD research, this work will help scientists to better understand the best mix of species and ocean conditions to optimize productivity and environmental benefits.”

In the United Kingdom, Nestlé is partnering with start-up Algapelago to research offshore aquaculture systems near Devon. This farm features mussels and seaweed grown together in open waters, where researchers apply advanced monitoring tools alongside field data to examine biodiversity, productivity, and overall environmental impact.

“In parallel, Nestlé is conducting research on offshore conditions at an existing aquaculture farm with the start-up Algapelago in the United Kingdom. The farm, located off the north coast of Devon, features seaweed and mussels growing together. Scientists use a combination of state-of-the-art monitoring technology and field data collection to evaluate biodiversity, water quality, environmental conditions and productivity. In partnership with the University of Portsmouth, this research also benefits from the expertise of local marine scientists and PhD research.”

Research Aimed at Real Climate Solutions

These forward-looking initiatives are part of Nestlé’s broader strategy to reduce its environmental footprint and support food systems that respect natural ecosystems.

“Jeroen Dijkman, Head of the Nestlé Institute of Agricultural Sciences: ‘This collaborative research will provide new, science-based insights on the contribution that integrated multi-trophic aquaculture can make towards sustainable food production while optimizing marine ecosystem restoration and carbon sequestration.’”

Nestlé’s marine work is not limited to Europe and Oceania. In 2023, the company launched a similar research agreement in Latin America.

“Nestlé is continuously exploring innovative, science-based solutions to help advance towards more sustainable food systems. In 2023, the company signed a research agreement with the Pontificia Universidad Católica de Chile (UC Chile) focusing on the potential of marine plants and other alternative vegetable protein sources in Latin America.”

Learn more at www.nestle.com

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